Alternatives to Verfacto

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Funnel is an automated marketing reporting and data collection software for data-driven marketers. Funnel allows users to automatically collect all their advertising data from different sources and match it with conversion data. This allows them to more accurately analyze their online marketing spends and report ROI. Funnel integrates with over 300 advertising and marketing platforms.

Improvado, an ETL solution, facilitates data pipeline automation for marketing departments without any technical skills. This platform supports marketers in making data-driven, informed decisions. It provides a comprehensive solution for integrating marketing data across an organization. Improvado extracts data form a marketing data source, normalizes it and seamlessly loads it into a marketing dashboard. It currently has over 200 pre-built connectors. On request, the Improvado team will create new connectors for clients. Improvado allows marketers to consolidate all their marketing data in one place, gain better insight into their performance across channels, analyze attribution models, and obtain accurate ROMI data. Companies such as Asus, BayCare and Monster Energy use Improvado to mark their markes.

Odyssey is a multi-touch attribute tool that integrates with Google Analytics. It gives you insight into the true performance and effectiveness of your marketing channels. The actionable insights from Odyssey will help you improve your online marketing performance. Odyssey will analyze each traffic source and provide a suggested ad spending for each ad. This will be compared to your current ad spending to identify potential opportunities and bottlenecks. All you need to get started is Google Analytics. Odyssey uses your Google Analytics click data to provide actionable insights. Integrate with all your marketing channels easily You will see the incremental value of every marketing channel at every level. Customers use multiple devices. We've optimized our model for this. Odyssey uses all available data to create a complete customer journey with cross-device attribute. This creates a single view of the entire customer journey.

Platform for customer intelligence data that helps brands analyze user behavior across multiple channels. Analyze data quickly and accurately. AI and ML solutions can help you identify customer behavior patterns to make informed decisions. B2Metric integrates with a wide range of sources, including databases that you use most often. Optimize your retention strategy by predicting churn in customers and taking preventive action accordingly. To enable targeted marketing, categorize customers based on their characteristics, behaviors, and preferences. Optimize marketing strategies by leveraging data-driven insights. This will improve performance, target, personalization and budget. Optimizing touchpoints and tailoring your marketing efforts will help you provide unique customer experiences. AI-based marketing analytics to reduce user churn and increase growth. Advanced ML algorithms can identify customers at risk of churning and develop proactive retention strategy.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

E-commerce Intelligence for Revenue Growth. We can help you increase revenue, retain customers, and improve profitability. In-depth Revenue Analysis. To make data-driven decisions, you need to understand the top revenue-generating demographics, how discounts impact your sales, what customers love to spend per checkout, and many other valuable metrics. Get to Know Your Customers Better. Find customers based upon their location, buying power, and customers who buy with a discount. Reveal your top 10/100 most loyal customers every month. Analyze Your Store's Most Recent Activity. Daily reports provide a quick overview of the store's activity, including revenue, orders, average order value, and product sales. The detailed report on the store's trends allows you to dig deep into data. Integration with Ecommerce platform is easy Easy integration with all major platforms in just 3 minutes Key metrics available right out of the box. Understand key metrics about your store performance.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

Cerebra is a no-code Intelligence solution that gives marketing teams and merchandising departments the power to optimize their businesses by using data-driven direction instead of guesswork. Transform from fast retail to real time retail. There are no more missed opportunities, inventory wasted, or mispriced products. Cerebra provides timely recommendations that have a predicted business impact. This is in contrast to more data that takes time and effort to interpret. Get the most out of your productivity by leveraging insights and taking actions that have the greatest impact. AI that optimizes profitability and reduces waste helps you accelerate operations. Data-driven decision-making allows you to automatically extract actionable insights. Cerebra continuously analyzes all data sources, both internal and external, to uncover actionable insights that maximize brand profitability, drive best customer outcomes, and minimize inventory waste. No need to train staff in big data analytics, business intelligence, or data wrangling.

ASK BOSCO® is an AI-powered platform for Marketing Analytics that brands, agencies and retailers can use. Our cutting-edge algorithm integrates your marketing data seamlessly to create customized dashboards that give you a comprehensive overview of your marketing performance. ASK BOSCO's® easy-to-use user interface allows you to quickly gain valuable insights, make data-driven decision, and optimize your digital marketing spend. You can even forecast your future online campaigns up to 96% accurately.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Listrak delivers results. You can unlock customer data to create 1:1 interactions across all channels, including email, social media, display, web, and mobile. Our digital marketing automation platform combines all customer data of a marketer to give them a single source for truth. This, along with AI-driven personalization and predictive analytics, allows brands and retailers to automate personalized messages that engage shoppers in the preferred channel. Our industry-leading customer satisfaction score demonstrates the success of our clients in driving acquisition, conversion and retention as well as customer lifetime value.

BOSCO™, which uses your data and our AI to accurately predict where your marketing budgets should be spent, is powered by your data. BOSCO™, which combines your marketing data with extensive algorithmic modeling, creates personalized reporting dashboards. Our intuitive interface gives marketers a single source for truth that allows them to make better digital marketing decisions based on data-driven insights. Our unique BOSCO™, Index feature allows us to rank your domain against other competitors in your industry. The BOSCO Index™ measures your online footprint and shows how efficient you are in investing in paid and organic media channels. BOSCO™, which is based on data from trusted third party domains, is a measure of your online footprint and how effective you are with investment in organic and paid media channels. It was compiled from previous digital interactions. BOSCO™, however, is not dependent on your marketing budget. It depends on whether your online potential in paid or organic search. BOSCO™, identifies 10 competitors in your market and scores them.

WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.

Your modern data warehouse can be used to drive customer engagement and cross channel marketing. This opens up new opportunities for personalized, timely, and relevant messaging that produces real results. You should use all data, not just the ones you've copied to your cloud marketing. Reduce wasteful spending and send more messages across channels. MessageGears stores your data in the same format it is in, so you can get a full suite enterprise marketing tools at a fraction of the cost of a traditional marketing cloud. Segment by MessageGears combines the power and ease of a drag-and-drop segment creator with a segmentation engine that is as fast as your data warehouse. MessageGears Message lets you use any data available in any format to personalize messages for each customer at a scale other email marketing services can't.

CrossX is a user acquisition platform which finds high-value users at scale and provides a predictable return of investment for you. CrossX uses the most advanced Deep Learning technology (a superior type of Machine Learning) to predict and find users who have the highest lifetime value. CrossX replaces tedious and time-consuming manual testing, allowing you to acquire valuable users with predictable ROI. AI analyzes thousands upon thousands of possible outcomes and identifies the most profitable segments to increase your app marketing ROI. AI automates routine tasks and optimizes budget management across platforms, reducing wasted time and money. AIBID deep learning creates "User Models", which are customized for each client. These models help to identify the most qualified users for each app. Then, it evaluates user and inventory data based on tens of thousands metrics, such as demographic, user interest, app usage, and so forth.

The Piano platform is made up of four integrated products. You can also read about the advantages of using Piano Analytics is an analysis and data harvesting tool. Piano Analytics is a data harvesting and analysis tool. It competes with other marketing and behavioral analytics software, but excels in environments where compliance is critical. Activation Piano Activation includes Composer - the most widely used experience rules engine in the world - and VX - our subscription commerce platform. Audience Our real-time Customer Data Management System (CDP/DMP), allows sophisticated known and anonymous users segmentation, as well as the export of customer segments to Piano applications and other systems. Amplifier Our suite of audience-development tools includes organic and pay-per-click social media campaign management as well as push notifications and newsletters. It is designed to promote content that drives traffic to owned and operated digital properties.

Webmaxy Analyzer is a user behavior analytical tool that provides an in-depth analysis of your website visitors. You get various functionalities, like session replays, heatmaps, form analysis, surveys & polls, funnel view, and user insights. By analyzing qualitative data, you can understand your customers better and improve your website conversion rate. With Webmaxy Analyzer, you can make data-driven decisions and refine your business strategies accordingly. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decision. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates. Top Features- Behavior Analytics Session Replay Heatmap Form Analyzer User Insight

Some companies are focused on packaging complex technologies and services in a precise way, while customers want a more personal experience. It is possible to shift the focus outward to create a customer-centric powerhouse that meets buyers' needs and wants. Business leaders are more curious than analytics and can ask them questions faster than analytics can answer them. It's possible to transform insights from a trickle into a waterfall by integrating agile management structures, reproducible methods, and open-source platforms. Marketers' goals and strategies change all the time, but they remain the same. In today's data-rich and technology-driven environment, it is important to build awareness, drive new leads, and increase customer loyalty. Sales productivity is being hampered by shrinking demand, margin compression, and changing customer buying habits. To respond to rapid market changes, growth leaders must have a multichannel coverage planning process.

Discover under-performing campaigns to quickly adjust your ad spending based on simulation results while maintaining your overall budget. We use a probabilistic, windowless measurement that uses time-series data derived from your ecommerce platform or marketing channels to determine what's really driving the needle. Forecast the revenue and ROI of your campaigns using your brand's historic data before you make any changes. Our easy, one-time integration allows you to connect all your channels in 10 minutes. You'll receive actionable insights within 48 hours. Marketers can measure and benchmark the impact on organic search, direct traffic and other campaigns of cross-channel awareness.

AI insights that save money and optimize spending can be gained by combining performance data, automating reporting and integrating unified data. Create an active analysis system. Create new insights using a connected library with more than 170 connectors to intake data from all major advertising, commerce and CRM vendors. Make your IT team more productive with constant connector updates and turnkey installations. You can enter your credentials, and start unifying cross-channel marketing in minutes. Dashboards and reporting tell the story of the big picture. What about actionable insights, though? You can choose a KPI that you want to improve, and create a pipeline of AI insights that is always available. You can answer questions such as how to reduce spending by lowering CPM, or dig deeper to find out what creative had the biggest outlier effects during a recent campaign. Einstein analyzes all your data and ranks insights on what drives the most engagement.

Use industry-leading predictive analytics with the largest consumer data collection to measure cross-channel brand campaign performance. Brand Lift KPIs like never before. On-demand dashboard with unprecedented data scale that combines Linear, Addressable and CTV. You can see the actual delivery stats for each publisher or audience, so you don't have to wonder if your campaign has met your custom behavioral targets. Upwave optimizes brand marketing by planning, measuring, and optimizing. Our digital network is unmatched and allows for fast, accurate data collection from millions everyday consumers. All brand insights are available on one platform, with real-time dashboards. Integration with DSPs, social platforms and other platforms allows for bid optimization and audience targeting to increase marketing impact. Our customers include companies from multiple verticals, including CPG, technology and financial services, as well as the biggest global advertising agencies.

Weberlo, a marketing attribution software, excels in providing real-time, cookieless tracking, crucial for precise marketing analysis and adherence to privacy norms. Its key focus is on maximizing Return On Ad Spend (ROAS) through in-depth ad tracking capabilities. The software offers comprehensive insights into organic traffic sources and the complete customer journey. It is designed for seamless integration with various platforms, enhancing the ease of analytics and setup processes. Weberlo's real-time ad budget optimization and precise audience targeting are standout features, alongside its ability to track the lifetime value of customers and its deep integration with payment systems for accurate financial reporting. The software notably enhances ad performance by feeding high-quality data back to ad platforms, thereby facilitating more effective optimization and cost reduction.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

Zeta Global, a data-powered marketing tech company, combines the third-largest data set in the industry (2.4B+ identities), with results-driven AI to unlock customer intent, personalize experiences, and drive customer acquisition and retention. Everything a marketer needs from acquisition to retention. To deliver real-time personalization at large scale and superior results, marketers need to know who they should target and how to create experiences across all channels. Zeta Marketing Platform gives you a real-time view and insight into prospects and customers. It uses AI to create personalized experiences across every channel at unprecedented depth and scale. Over a decade, brands have been growing with our unique mix of capabilities.

8ndpoint is an integrated data-driven platform that enables marketers to use data from multiple channels to perform in-depth analyses, leverage machine-learning algorithms, and derive valuable insight and actionable suggestions to optimize their marketing strategy. This advanced technology will transform the marketing field, giving businesses superior tools to engage their customers and achieve marketing goals.

We are bad at predicting what will capture our attention. Eye-tracking is helpful, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that validates designs in real-time. Built by leading neuro- and data scientists from Alpha.One. We believe creators make better decisions if they can predict what grabs attention.

Nepa provides businesses with insights via Brand Tracking solutions, Marketing Mix Modelling solutions, Campaign Evaluations, Paths to Purchases, and Category Insights. We help you optimize marketing performance and make smarter decisions by helping you understand your market. We combine human expertise with advanced analytics to help businesses navigate complex market landscapes. Our solutions include Brand tracking to monitor the performance of your brand, Marketing Mix Modelling to optimize media investments, and campaign evaluation to measure marketing effectiveness. Paths to Purchase reveals the journey that your customers take to select your brand. Category Insight enables you to understand changes in market dynamics. Our data-driven solutions are designed to address real client challenges. They provide actionable insights which drive smarter decisions and stronger strategies.

With powerful insights into what drives sales, you can make informed decisions about your brand. Maximize sponsorship, connect and grow audiences, turn fans into customers. Nielsen uses a rigorous survey methodology and advanced modeling techniques to discover what people think and act. We help brands connect brand goals to real-world campaign performance using metrics such as ad awareness, recall and consideration. Our survey design separates the control and exposed groups in order to reveal the impact of each brand KPI. Marketers can make quick and fearless decisions to change the way consumers feel about their brands.

Intelitics is an easy-to use and simple-to-decipher data-driven marketing platform that allows global publishers and advertisers to connect and create meaningful revenue opportunities. The first iGaming tracking platform that focuses on real-time tracking. Our technology allows you to obtain detailed statistics about the performance of various campaigns, markets, or products. Track mobile leads and sales, as well as app installs and events. Track conversions and actions across all devices, including tablets and smartphones. Track all media channels, including search, email and display, retargeting, affiliate, and more. Big Data insights with the most comprehensive tracking platform. All your marketing channels can be tracked, analyzed, and optimized with one system. You can create custom, data-driven alerts to keep you informed about important changes in the performance of campaigns or media partners.

Keen is the only system that can provide both historical measurement as well as predictive, prescriptive planning to optimize marketers' spend across all channels. This is tied to financial impact. You can quickly make data-driven decisions and add data as you go. Keen's marketing elastic engine estimates can help you consider all channels, even ones you haven't tried before. Next, run scenarios to create a plan that balances financial goals and risks. Marketing mix, multi-touch attribute and other ways to measure past performance are all common marketing metrics. How do you choose your next best opportunity, especially when it's not in your preferred channel? Or when there is high uncertainty, such as in a pandemic. Keen's SaaS platform allows you to accurately predict future performance across all channels, so you can make better decisions about how you drive growth.

IQBlade provides unparalleled intelligence to vendors, distributors, and resellers in tech channel about their prospects, competitors, customers, and partners. We have access to more data than anyone else, and can provide you with tailored insights that are not available anywhere else.

Fix them by understanding why people abandon your forms or don't complete them. Form experience analytics is essential for successful optimization. Optimize your forms and grow your business with your insights. Your website forms can make or break previous online investments. It is important that your webforms work optimally. Exatom offers three solutions on a single platform. Form analytics and field metrics provide detailed insights that Google Analytics cannot provide. Tooltips that are data-driven to gently nudge your visitors. Notifications are sent when there is a problem with your form. We respect your client's privacy at Exatom. Exatom's platform is cookie-free. Don't collect personal data. SMBs and enterprise clients use our platform. Active in ecommerce and B2B. Also, active in financial services, gambling and automotive.

You can listen to the consumer. You could get valuable insights from verified consumers in the time it takes to read this. Suzy is a market research platform that works in real time. Suzy is a real-time market research platform that helps novice and expert researchers make better, faster, data-driven decisions. Our platform combines the best research tools with the most qualified audience to deliver reliable insights in just minutes. Suzy is powered entirely by its own network, which has been verified and screened. We don't buy answers from third parties like everyone else. This means you can get answers quickly without sacrificing quality. Suzy is easy to use, whether you are looking for a DIY solution or more expert support. Our customer success team will always be there to help you succeed.

EasyInsights was created by marketers for marketers. EasyInsights allows you to create Marketing Dashboards and reports for your clients in minutes. This is done by syncing the marketing data source of your choice with your BI tool. This will increase client retention by automating dashboards and reporting to clients. EasyInsights generates insightful & actionable data. We also offer Custom attribution models. Server to server integration. Automated emails reports. Cohort reports for strategic planning. Data warehousing solutions.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.

LeadBoxer is a powerful lead generation and sales intelligence platform that can be used by small and large businesses-to-business (B2B). LeadBoxer is the most advanced online visitor identification solution and behavior tracking system. It allows sales and marketing teams identify and track customers and leads online, turn anonymous web traffic into actionable insight, and generate qualified leads to improve their business efficiency and grow their revenue stream. This software-as-a-service (SaaS), solution allows for lead and customer identification, filters, segments, dynamic lead scoring and notifications and alerts.

G-data analyzes every angle of your Online Business, across every e-commerce and Social Networking platforms. Customers gain access to real-time data on Sales, Performance, Consumer Behavior, Engagement and Competitor Data, giving them the intelligence they need to succeed when and where it counts. Everything customers need is in one place, so they can track instantly any of their metrics: KPI, Purchase behavior and ROI on each of their e-commerce shops and Social Media accounts. It is now easier than ever for them to check their content engagement, traffic and sales to their competitors pricing. With G-data no need anymore to wait until the end of the month for unreliable reports that show only pieces of the puzzle: it gives customers Fast and Comprehensive Insights from across their business. You can finally enjoy being in control of your Online Business!

Get actionable insights with AI-Powered Customer Analytics and Business Intelligence. Consumers expect brands and retailers to understand them and their preferences. Capillary Insights+ provides deeper insight and critical insights into the behavior and preferences of your consumers. It's hard to track where your consumer is and how they interact with your brand today because there are so many interaction channels. A Consumer Data Platform allows you to gather consumer data from all touchpoints, and create a 360deg single view. You can capture data from all channels, cleanse and dedupe consumer records, enrich consumer records based upon each activity. You can get a 360deg single view for each consumer, as well as transactional and behavioral activity across all channels. Personalized messaging and experiences that are powered by CDP data can increase conversions.

Your #1 ecommerce profit optimization platform, specifically designed for ecommerce merchants We feed 1st-party profit per sale data back to the marketing platforms (ex. Facebook Ads, Google Ads, Google Analytics etc.). Optimize based on pure profits (POAS), rather than revenue and average. Target ROAS. You can rest easy knowing that your marketing budget is being used safely and profitably. We also offer a complete suite of ecommerce profitability and growth tools. You can view full profit & loss dashboards, customer lifetime analytics, profit per sale, profit per order, track profit across marketing campaigns and products, get real-time insights, and tips to take you store to the next level. We also offer a free profit tracking and expense management version. Get a free 10-day trial.

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

Slack allows you to share insights on your office TV screens and website with your clients. You can also send automated email updates or share your insights via Slack. No IT support or experience is required. Octoboard is 100% self service software. It automatically collects, visualizes and updates data for more than 18.000 business clients, both in the cloud or on-premise. What is measured gets done! Communicate your business goals and performance targets in numbers. In seconds, create beautiful dashboards and reports that can be shared. Octoboard automatically collects data from all cloud applications. We will ensure data consistency and save you time on data visualization, sharing, reporting, and reporting. Octoboard allows you to manage your devices, office TVs, and monitors. Take control of your data. Live website traffic, leads, signups, upgrades, customer retention, support tickets, and more. Combine Sales, Marketing and Support metrics with real-time events.

Get actionable insights to help you build your D2C brand. Personalized. 360deg view. No engineering required. In one click, integrate your marketing data. All data can be analyzed within the app. Real-time detection of anomalies and smart insights. All your marketing data can be integrated in one click. No more tedious spreadsheets with 10 tabs. All your marketing data sources can be centralized in one click. All major D2C connectors are supported. We take care of everything for you, so there's no need to set up a data-pipeline. Instantly calculate and analyze all your KPIs. We have created pre-defined dashboards that allow you to visualize important metrics that will help you monitor and grow the store, such as Customer Acquisition Cost, Lifetime Valuation, and Retention Cohorts. You can personalize the charts with your own metrics definitions. Our team can customize all charts by using SQL language.

Every step of the process will give you clarity about your True Lead Value. Get 100% clarity about where your leads are coming from, how they behave, and how much your marketing is worth. Get a clear understanding of the key KPIs that are most important for your marketing funnels. This guide was created by marketers for marketers. Understanding how each touchpoint of your marketing affects the value and effectiveness of your leads is key. Combine touchpoints with lead sources to determine which traffic sources are most valuable. Track revenue throughout the entire customer's lifetime, even years later. You can get actionable insights without the need for coding, spreadsheet exporting or pivot tables. In seconds, you can get answers to your burning questions. No coding required, just import your existing data. You can combine data from your email marketing tool, merchant account and other sources to achieve 100% accuracy in your revenue reporting and lead reporting.

Avoid negative trends before they become problems. hawke.ai compiles your marketing data and turns it into an easy to read, comprehensive dashboard for efficient analysis. It helps you identify problems and provides benchmarking statistics so that you can prevent them from happening. Are media spending too much? Are your results not as you expected? Your campaigns are just...not working? hawke.ai will be your second set of eyes and let you know when something is falling behind. Optimize spend across platforms, benchmark performance, review suggestions. hawke.ai's powerful analysis tools will save you time and enable your team to make better decisions. You can customize however you like: integrate with Google Data Studio or share white-label reports. hawke.ai generates reports that contain the exact data points you need at exactly the right time.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Our extensive data is used by advanced AI systems to understand customer behavior across sectors. This allows everyone to successfully collect, understand, and leverage their data to make them more profitable. Our systems are highly effective and have been proven to be successful in all markets. We are digital data specialists and have a unique global network with industry-leading partners & brands across multiple sectors. We deliver millions of dollars in highly effective paid media spend each and every year through our partnerships.

Synerise, an AI-driven Customer Data & Experience Platform (CDXP), centralizes customer data to enhance marketing and engagement. Key strengths include real-time capabilities, advanced AI, quick setup, and personalized omnichannel experiences. Pay-as-you-go pricing available. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. Benefits that Synerise brings: - Increase conversion through super-targeted AI product recommendations - Increased sales through personalised search results - Reduce costs by predicting customer behaviour - propensity to act - Reduce operational costs with an all-in-one tool - Optimise ROI through usage-based billing mod - Enhance customer experience and loyalty