Relay42 Reviews

Relay42 Description

Intelligent Journey Orchestration, a data-driven marketing strategy, mirrors customer behavior across all channels to provide true one-to-1 personalization throughout the customer journey. Marketing used to drive the customer journey. We live and work in a digital world that puts customers at the center of everything. It's no longer enough for businesses to meet customer demand. Businesses must also find ways to anticipate customer needs and respond to them before they are expressed. Companies that place customers at the heart of all they do are likely to earn customer loyalty. Marketing departments are judged on their ability to acquire customers, upsell and cross-sell, as well as build customer loyalty and retention over a lifetime. Businesses have known for a long time that these activities are merely a scattershot, best guess marketing approach.