Average Ratings 6 Ratings

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support

Average Ratings 0 Ratings

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ease
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design
support

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Description

Adobe Analytics is an enterprise-grade analytics suite designed to provide unified customer insights across data sources, channels, products, and content. It connects customer identities and interactions over time, enabling holistic journey analysis with high-speed, ad hoc reporting and visualization tools. Customer Journey Analytics delivers advanced segmentation, cross-device tracking, and flexible attribution models for precise insight into engagement patterns. The B2B Edition extends these capabilities to account- and buying-group–level analysis, supporting pipeline optimization and revenue growth strategies. Digital Analytics transforms raw digital data into actionable intelligence with deep reporting and governance controls. Content Analytics uses AI to measure asset-level performance and attribute content impact across the customer journey. Product Analytics provides event-based insights, cohort analysis, and friction-point identification to enhance product experiences. Built on Adobe Experience Platform, the solution ensures scalable data collection, privacy compliance, and seamless integration across Adobe’s ecosystem. By unifying data-to-insight-to-action workflows, Adobe Analytics empowers teams to optimize marketing strategy, personalize experiences, and accelerate business outcomes.

Description

Verfacto is an analytical solution for data-driven marketing. It automatically analyzes eCommerce data to generate insights that improve the performance of digital marketing. You already pay for traffic, so make the most of it! - Increase conversion rates with data-driven marketing on-site - Use behavioral insights to better understand your customers and predict what they will purchase and how much they will spend. Smart cross-sell and upsell strategies can help you sell more. Identify the best acquisition channels for you. - Manage the impact of discounts and create data-driven discount strategies that increase customer retention and revenue. - Use AI customer segmentation to tailor communication with customers

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Acoustic Tealeaf
Adobe Advertising Cloud
Adobe Marketing Cloud
Airship
Automat Conversational Marketing
Botify
Discourse
Kaltura
Kameleoon
Ketch
Madgex
MetaRouter
Microsoft Power Query
Onclusive
Qualtrics Customer Experience
Quantum VS-NVR Series
Sprinklr Social
TrackAd
Vidora Cortex
Zoomin

Integrations

Acoustic Tealeaf
Adobe Advertising Cloud
Adobe Marketing Cloud
Airship
Automat Conversational Marketing
Botify
Discourse
Kaltura
Kameleoon
Ketch
Madgex
MetaRouter
Microsoft Power Query
Onclusive
Qualtrics Customer Experience
Quantum VS-NVR Series
Sprinklr Social
TrackAd
Vidora Cortex
Zoomin

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

€99 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Adobe

Founded

1982

Country

United States

Website

business.adobe.com/products/adobe-analytics.html

Vendor Details

Company Name

Verfacto

Country

Switzerland

Website

www.verfacto.com

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Alternatives

Alternatives

Heap Reviews

Heap

Contentsquare