Alternatives to Sugar Market

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

GetResponse offers an all-in-one marketing platform designed to equip marketers, solopreneurs, creators, coaches, and small business owners with powerful, user-friendly tools for email marketing, automation, and content monetization. With more than 25 years of experience, GetResponse supports audience growth and engagement through email campaigns, enables seamless course creation and sales, and helps turn passion into profit. It’s the ideal choice for building personal brands, selling products and services, and creating loyal customer communities.

Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: Email Automation: Create automated workflows that nurture leads and drive conversions. Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. Social Media Management: Schedule, publish, and monitor your social media posts from one place. SMS Marketing: Engage your audience with timely and relevant SMS campaigns. Landing Pages: Create high-converting landing pages to capture leads. Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. Website Tracking: Track visitor interactions on your website to optimize marketing strategies. Lead Scoring: Prioritize leads based on their engagement and interactions. Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar.

FireDrum Email Marketing is a scalable, cloud-based platform for managing email marketing within businesses using tools such as 'do it yourself' campaign creation, managed services, white label options, A/B campaign testing, automation, contact management, engagement tools, and more.

Constant Contact provides small businesses with powerful tools that simplify and amplify digital marketing. Constant Contact Lead Gen & Salesforce (formerly SharpSpring), is a marketing platform that helps businesses grow their sales pipeline, nurture leads, and close more deals. Our tools will help you attract the right leads and nurture them with personalized content to grow your business. Attract Hot leads can be obtained faster via email and social marketing. Score leads based on their activity, and seamlessly pass them on to sales. Nurture - Deliver the right message at the right time to the right people It's easier than ever to nurture leads and follow-ups with sales by using a flexible, central CRM and infinitely configurable automations. Grow - Manage your marketing spend more effectively with real-time analytics and insights that link it to sales results, pipeline and revenue.

User.com is a full-stack software for marketing automation. It allows you to communicate with customers and manage your relationships. User.com is one platform that offers many features. It provides you with robust tools for sales, marketing, and support. You can use the different features to communicate with your customers consistently across a variety channels such as email marketing, mobile push, SMS messaging and call centers. This will make every visitor happy. You can see every piece of data and measure it all with all activities organized in one place. This can be customized to show only the essential metrics you choose to make it easy to take action. Are you ready to try it? Register now for a free trial at User.com -

Mailchimp is a widely-used marketing automation platform that houses over 11 million users worldwide. Through the platform's AI-powered insights and content creation tools, businesses can personalize every email and SMS to cater to each customer. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses stay connected with their customers while promoting repeat business and brand loyalty - all while integrating with users' existing workflows. Some of the notable organizations turning to Mailchimp for assistance in driving revenue through email marketing include TEDTalks, Shutterstock, Boston Market, and Nikon India. What sets this platform apart lies in its user-friendly interface and accessibility for both tech-savvy individuals and those who are not so familiar with technology. Since 2001, Mailchimp has grown significantly to become a prominent global marketing automation platform with offices situated in Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle and Santa Monica. The platform prides itself on delivering an impeccable and personalized user experience. Mailchimp was recently acquired by Intuit Inc. (Nasdaq: INTU), a widely recognized global financial technology platform. Since the acquis

ActiveCampaign is the platform of choice for intelligent marketing automation. ActiveCampaign is trusted by customers in over 170 countries to power their personalized marketing, transactional email, and one-to-1 CRM interactions. ActiveCampaign has the highest customer satisfaction rating in Marketing Automation, E-Commerce Personalization and Landing Page Builders on G2.com. It is also one of a few software solutions that have over 10,000 positive reviews. ActiveCampaign was also named the Top Rated E-Mail Marketing Software by TrustRadius. ActiveCampaignoffers a free trial.

Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.

Marketing tunnel vision and solutions that don't work are gone. Say hello to a flexible, turnkey platform that makes it easy to make seamless, omnichannel experiences for every customer, from the first to the last touchpoint. Ai-Intelekt implements hyper-personalization, prescriptive analytics, customer journey analytics, & closed-loop integration. Hyper-personalization allows you to create deeply personalized customer journeys of your brand through coordinated, informed actions & campaigns. You can track the journey of each lead and customer to ensure you know their preferred messaging, purchase history, and background. Predictive analytics Use true artificial intelligence (AI) to take control of your customer's lifetime worth. Forecasts are based on behavioral data and historical sales.

Net-Results, a premium marketing automation platform, boasts an intuitive interface with a slew of functionalities. Net-Results allows marketers to quickly and efficiently gnerate and nurture leads. They can also launch email marketing campaigns, manage social channels, and streamline sales. Net-Results integrates with the most popular CRMs.

Zoho Marketing Automation, a marketing automation software all-in-one, revolutionizes marketing efforts. With its intuitive features you can easily generate high-quality lead, engage your audience across multiple platforms, and nurture leads towards conversion. Zoho Marketing Automation helps you achieve outstanding results. From creating personalized campaigns, to analyzing website performances, to managing lead lifecycles and optimizing your marketing plans. This all-in-one marketing solution will help you achieve success, whether you are running an ecommerce business or require advanced lead nurturing capabilities. Discover the power of Zoho marketing automation and unlock a new world of possibilities for you business.

Maximize the value of every relationship and seize every opportunity with BenchmarkONE, previously known as Hatchbuck. This comprehensive sales and marketing software is designed for small businesses, integrating CRM, email marketing, and marketing automation functionalities. BenchmarkONE empowers expanding businesses to effortlessly monitor their prospects and customers, streamline follow-up processes, and effectively assess the success of their marketing campaigns, ensuring they achieve their growth objectives. By utilizing this robust platform, small businesses can enhance their operational efficiency and foster stronger connections with their audience.

ActiveDEMAND serves as an all-encompassing marketing automation solution tailored for marketers, digital agencies, and small to medium-sized enterprises. It provides an extensive array of features that enable users to enhance their marketing strategies through efficient campaign management, innovative campaign templates, and detailed attribution analytics. Among its diverse set of tools, ActiveDEMAND includes capabilities such as call tracking, email marketing, performance reporting, online event promotion, robust integrations, and a multitude of additional functionalities. This platform is designed to simplify marketing processes and maximize the effectiveness of campaigns for its users.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

HubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more.

Delivra stands out as a highly regarded email marketing automation platform relied upon by marketers focused on achieving results. Thanks to its powerful and user-friendly interface, Delivra empowers marketers to guarantee that their communications reach the intended audience precisely when needed. The platform offers a variety of features, including automation tools, a simple drag-and-drop editor, multi-channel drip campaigns, customizable email templates, lead notifications, comprehensive analytics, seamless integrations, and additional functionalities to enhance marketing efforts. With Delivra, marketers can streamline their campaigns and improve engagement effectively.

Marketing Optimizer serves as a comprehensive marketing automation solution designed to enhance the efficiency of sales teams in generating leads and finalizing transactions. It offers a diverse array of features aimed at boosting sales success, such as A/B and split testing, tracking of calls, management of leads, oversight of campaigns, and email marketing capabilities. Additionally, the platform seamlessly connects with top-tier software for website testing, web analytics, and the optimization of landing pages, ensuring that users can maximize their marketing efforts effectively. This all-encompassing approach makes it an invaluable tool for organizations looking to improve their sales processes.

The Convertr platform gives marketers visibility and control over data processes and lead quality to create higher performing demand programs. When you take control of your lead processes in the beginning, you build more scalable operations and strategic teams that can stay focused on revenue driving activities. Improve Productivity: Weeks to months of manual lead data processing can be reallocated to revenue driving activities Focus on Performance: Teams work off trusted data to make better decisions and optimize programs Drive Data Alignment: Data moves between teams and platforms in usable, analyzable formats

A complete and innovative offer that automates your BtoB prospecting with ease All in One Everything you need to transform your suspects into qualified leads with ease. The Magileads solution offers a complete technological foundation that allows business teams to conduct customer and partner acquisition and retention campaigns simply and quickly. Automated prospecting solution that includes Access to a dynamic database of French and international contacts Omnichannel prospecting solution: Mail, LinkedIn, SMS, VMS Analysis of the commitment and responses of your prospects in real time (lead scoring) Socio-professional statistics reporting Management of your campaigns by a Magileads project manager Centralization and management of all your employees' e-mail and LinkedIn accounts Personalized onboarding Creation of your B2B prospecting targets Copywriting and scripting of your campaign sequences Direct conversational model with your prospects via your e-mail and LinkedIn accounts Management of all your collaborators' campaigns on a centralized solution A dedicated project manager Preparatory meeting (Go to Market strategy, stakes, objectives, framing plan) Creation of your lists by prospect

Act-on makes it easy to build lasting relationships with customers and measure your marketing successes. Act-On, a cloud-based marketing automation platform that has won numerous awards, aims to help businesses grow their brand, drive demand and expand customer relationships. Act-On is the only integrated workspace that allows marketers to combine multiple marketing tools into one application. This allows them to improve customer experience. Web visitors typically decide to stay or leave a site within the first 20 seconds. Act-On’s AI agent, called Act-On InSite, ensures they stay engaged by delivering fast, accurate, and personalized content that addresses their needs, turning visitors into potential sales opportunities.

HubSpot's AI powered customer platform puts your customers first, allowing you to grow more effectively. Connect your front-office teams with a complete view on the customer journey. Use AI-powered tools for a seamless experience with customers. Easily adapt to new industry trends and technologies. Traditional CRMs are not enough to drive growth. Most CRMs are not designed to connect with customers, which is crucial in an AI-driven environment where customers can easily explore, evaluate and buy. HubSpot's Customer Platform is so much more. It's powered with Smart CRM, which combines AI and customer data to help you adapt. It also has products for engaging customers throughout the entire journey and an ecosystem that includes integrations, education and community. It's designed to help businesses connect with their customers and grow.

Drip is an award-winning, feature-rich, marketing automation, ecommerce CRM and email platform that allows marketers and businesses to get to know customers at scale. Drip has a variety of features that will help marketers see their customers clearly. Tracking tools, automated workflows and multichannel marketing are just a few of the many features offered by Drip. It integrates natively with many of the most popular marketing tools.

Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.

Harness the potential of automation in marketing to enhance sales conversions and boost customer engagement effectively. Efficiently manage leads who engage with your brand or products across social media platforms. Monitor social interactions and nurture these leads to build lasting relationships. Automate the process of discovering profiles and gathering relevant activities to streamline your outreach. Utilize rule-based lead scoring systems to qualify potential customers based on their engagement. Clearly define your buyer personas to refine your search filters for lead generation. Instantly create leads by leveraging advanced filters that analyze both user and organizational characteristics to pinpoint high-quality prospects. Achieve significant returns on investment in a short timeframe, ensuring your marketing efforts yield quick results. Facilitate content creation and simultaneously distribute it across various social media channels to maximize reach. Monitor content consumption and interactions on your posts to generate valuable leads. Gain insights from social media interactions and leverage social listening tools to keep tabs on your brand's reputation, customer feedback, and relevant discussions around specific keywords, topics, competitors, or industries, allowing for strategic analysis and proactive engagement with emerging opportunities. By adopting these practices, marketers can not only enhance their outreach but also foster a more connected relationship with their audience.

Launch your online business without the need to hire copywriters, web developers, designers, or system integrators! Effortlessly sell your products or services using our elegant and secure checkout forms that accept both credit card and PayPal payments. Our incredible drag-and-drop page builder comes equipped with hundreds of professionally crafted templates to choose from, offering you ultimate flexibility while ensuring your site is fully optimized for mobile devices. You can easily construct and maintain a comprehensive database of leads, prospects, and customers, organizing them into themed groups through lists and custom tags. Design a multi-page funnel that effectively transforms visitors into leads, converts leads into customers, and nurtures customers into repeat clients! Furthermore, you can create both live and automated email/SMS marketing campaigns to foster communication and deepen engagement with your audience. Plus, our expertly designed membership portal builder allows you to seamlessly deliver your content, courses, or training materials, enhancing the overall user experience. This comprehensive toolkit empowers you to take full control of your online presence and business growth.

Comprehensive CRM Solution. Streamline your sales, marketing, and customer service efforts on a single platform. Prevent data breaches and maintain uniform messaging across all channels. Take advantage of Agile's contemporary features and integrations, along with straightforward setup and excellent support, all at a competitive price. This cloud-based SaaS platform is designed to be mobile-friendly, efficient, and user-friendly. Agile CRM provides an array of ready-to-use email marketing templates to help your business achieve a polished and professional aesthetic. Explore Agile’s selection of email marketing template examples, choose your desired template, craft your message, and schedule it for automated delivery. Additionally, you can design custom templates—no coding skills necessary—that incorporate your brand identity for enhanced effectiveness. Experience the benefits of Agile's innovative features and seamless integrations while enjoying easy implementation and responsive support at an economical price point. With its cloud-based nature, this SaaS service is not only fast and simple but also adaptable for mobile use, ensuring you can manage your business on-the-go.

Pinpointe On Demand is an award-winning cloud-based email marketing platform. It helps B2B marketers keep track of customers and communicate with them through permission-based emails. Pinpointe is a purpose-built platform for medium-sized businesses, large volume senders, agencies, and other organizations. It offers the largest collection of mobile-friendly, pretested, ready to use HTML email templates that allows users to create engaging emails. The core features include real-time site analytics, heat maps, social sharing buttons and smart segments.

Transform your customers into enthusiastic advocates with Campaign Monitor by Marigold, an impactful email marketing and automation solution designed to deliver tangible business outcomes. Crafting effective email campaigns is a breeze with Campaign Monitor, thanks to its user-friendly drag-and-drop email builder and an extensive library of stunning, professionally crafted templates. Additionally, the platform is equipped with a rich array of features that enable you to design tailored customer experiences, develop intelligent segments, and foster individual relationships with each subscriber, ensuring effective engagement. By leveraging these capabilities, businesses can significantly enhance their marketing efforts and drive stronger connections with their audience.

Achieve outstanding outcomes for your sales and marketing initiatives with Marketing 360. This acclaimed platform, designed specifically for small to medium-sized enterprises, merges digital marketing software with personalized marketing services to facilitate growth for SMBs. Among its standout features are an advanced marketing CRM, UXi Rainmaker Websites, Natural Listing Ads, Top Placement Ads, Social Targeting Ads, and On-Demand Marketing Services, among others. Additionally, Marketing 360 offers comprehensive analytics tools to help businesses track their performance and optimize their strategies effectively.

AiTrillion is an all-in-one automated marketing platform that offers all the tools needed to help eCommerce sellers increase their sales. It includes unique features and integrated analytics. AiTrillion was founded solely to provide an eCommerce platform for online sellers that allows them to influence more customers by controlling their brand and customer experience to generate more sales. AiTrillion compiles all your subscribers, unknown visitors, and loyal customers in one place. They are depicted in the customer timeline starting with their first visit and ending with their first purchase. Influencing them with a variety of attributes, followed by retargeting, retention, redemption, redeeming, and capture.

Transform the way you interact with your clientele by utilizing Engagement Cloud, which equips your team to leverage customer insights and data for crafting tailored omnichannel marketing strategies. This platform effortlessly integrates with your current eCommerce and business systems, providing a robust marketing solution that truly delivers results. Formerly known as dotmailer, dotdigital serves as a cloud-based email marketing automation tool designed primarily for small to medium-sized enterprises (SMBs) as well as larger B2B, B2C, and eCommerce organizations. Its straightforward yet potent functionality enables businesses of any size to effortlessly design, execute, and monitor personalized, optimized, and targeted email campaigns. Key features of dotdigital encompass multichannel marketing, effective lead nurturing, optimization of email send times, automated email responses, and comprehensive campaign management, ensuring that every marketing effort is both strategic and impactful. With these tools at their disposal, businesses can engage customers more effectively than ever before.

Loopify makes marketing automation so easy that even your boss can do it. Loopify's tools are intuitively drag-and-drop, so no matter your level of expertise, you can create campaigns that delight existing and potential customers. You can segment your audience to create a seamless cross-channel experience. You can also personalize, combine, and schedule emails, SMS coupons, landing pages pop-ups and forms. Loopify is the ideal solution for companies that have multiple branches, franchises, retailers, franchises, and locations. You can share your resources (templates and campaigns, images, etc.) to reduce costs while still maintaining complete control over your brand.

Welcome to your soon-to-be favorite inbound platform. Seamlessly link your website, craft your workflows, and expedite your sales pipeline. This robust, user-friendly inbound lead platform boasts features such as forms, scheduling, qualification, routing, and comprehensive reporting. Experience top-tier scheduling that efficiently organizes meetings, directs leads, and synchronizes your CRM in mere moments. Effortlessly route, update, or combine leads from your website to your CRM, with complete transparency regarding lead destinations and their reasons. Enjoy sophisticated, conversion-focused forms that automatically enrich leads once completed, integrating effortlessly into your website. Enhance, scale, and refine your go-to-market workflows using a single, cohesive platform. Establish a reliable inbound go-to-market strategy with improved lead qualification and segmentation capabilities. Additionally, optimize your team’s management of inbound leads through customized workflows designed for your primary ideal customer profiles (ICPs). With these tools, you'll transform your approach to lead generation and management.

90% of online shoppers never complete their order. 75% of those who do leave will not complete their purchase. CartStack's cart abandonment and customer recovery software can help you convert more customers to carts -- automatically! Targeted recovery campaigns such as browse abandonment emails and cart abandonment emails are precisely timed and personalized to bring back lost visitors to your website -- helping you recover around 20% lost sales. On-site conversion tools utilize exit intent technology and real time form field tracking to display messages on-site, capture leads, and boost your conversion rate. Integrating CartStack takes just minutes. Recovery campaigns are pre-built so you can plug and play. Register for a 14-day free trial to recover your first $1k of lost sales!

D&B Rev.Up is the innovative RevTech platform eagerly anticipated by B2B marketers everywhere. The platform's inaugural product, D&B Rev.Up ABX, empowers businesses to boost revenue utilizing cohesive data, focused audience targeting, and customized engagements across various channels, while also allowing for performance tracking. This is all made possible by our top-tier Customer Data Platform (CDP), which seamlessly integrates with your existing Martech or Salestech tools, ensuring you avoid being confined to yet another technology silo. Discover how Citrix leverages Dun & Bradstreet to improve the targeting strategies of their marketing and sales teams, ensuring they connect with the right accounts using the appropriate messaging, which in turn enhances pipeline growth and increases deal size. Similarly, LiveRamp sought to broaden its account reach; by implementing Dun & Bradstreet, they have been able to widen their account universe and launch integrated, targeted campaigns aimed at key accounts. Provide your audiences with the tailored and meaningful experiences they seek, consistently delivering value across various platforms such as display ads, paid social, email, web search, and beyond, to truly win them over. By harnessing the power of D&B Rev.Up, you can ensure your marketing efforts are not only effective but also resonant with your target audience.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Marketo Engage, which is a component of Adobe Experience Cloud, provides a comprehensive solution for lead management tailored for B2B marketers aiming to enhance customer experiences by engaging at every phase of intricate buying journeys. It seamlessly accommodates both demand generation and account-based marketing strategies, effectively uniting marketing and sales to create personalized experiences, refine content, and assess business impact across all channels, from acquisition to advocacy. By utilizing extensive behavioral data, built-in intelligence, and advanced journey flows, users can identify, engage, and expedite their most promising opportunities alongside their sales teams. Additionally, predictive content, A/B testing, and personalization are at your disposal to ensure that experiences are consistent and pertinent every single time. Engage with prospects and customers through multiple channels, including email, display, mobile, social media, search, and offline interactions to provide timely and captivating experiences. Lastly, by employing these tools, you can gain insights, validate, and optimize the effectiveness of your marketing efforts, ensuring continuous improvement.

Transforming visitors into potential leads and guiding them toward becoming loyal customers involves various strategies such as landing pages, forms, and effective email marketing. Utilizing marketing automation alongside lead management, and incorporating live chat and messaging can significantly enhance engagement. To effectively generate and nurture an increasing number of leads, you will need a comprehensive set of tools aimed at expanding your business. Elevate your website’s lead generation efforts by integrating lead forms, overlays, and dedicated landing pages with automated follow-up systems. Daily, numerous prospective customers explore your website while considering their next purchase, but the key lies in initiating a conversation that allows you to influence their purchasing choices rather than leaving it to competitors. By embedding lead forms within your existing website layout and employing overlays, you can effectively convert visitors into leads across various sections of your site. Additionally, strategically pairing landing pages with pay-per-click (PPC) and social media campaigns can further enhance your outreach. It’s also crucial to implement automated email nurture sequences that encourage leads to return consistently, ensuring a lasting connection and fostering trust in your brand. With these strategies, you can create a robust pipeline that helps turn interest into sales.

Automate your LinkedIn profile searches and imports to simplify prospecting. The first step in any business is to find and engage with the right people. Without proper automation, browsing social networks can be frustrating and time-consuming. In just one click, import in FULL (not just Name, Role) hundreds, if not thousands, of potential leads. LinkedIn will not track you and allow you to do more than regular users. You can view a profile and import it into your Jobin repository by simply enabling Auto Import. You can seamlessly merge everything, so you don't end up with duplicates. LinkedIn profiles are full of useful information. However, they don't always have all the answers. Emails, phone numbers and other social media profiles are often kept private or not mentioned.

Sarbacane emailing software allows you to create campaigns, send them, and monitor the results (opening rates, click rate ...).). Sarbacane has almost 20 years of experience in emailing and web marketing. Sarbacane offers email and SMS automation, result monitoring and creation of landing pages. It also has an EmailBuilder, contact management tools, and the conversational marketing solution to manage all communications: Sarbacane chat.

MarketWide is DSI's cutting-edge database marketing solution designed for both businesses and marketing agencies. If you maintain a customer or lead database and wish to communicate directly with your clients, MarketWide can assist in the strategic planning and execution of intricate direct marketing initiatives. Our competitive edge lies in our minimal overhead costs, enabling us to offer this advanced and effective software at a more reasonable price compared to our rivals who provide lesser-quality services. Explore the exciting updates slated for MarketWide 5.3, which has been crafted to streamline and automate the various tasks necessary for managing direct marketing efforts. Users can create and save specific criteria and segments in a library for easy access later. Additionally, MarketWide allows the creation and execution of comprehensive direct marketing campaigns, whether through email, direct mail, or telemarketing. It also offers robust data mining capabilities, allowing users to gather valuable business intelligence to refine their marketing strategies. With its user-friendly interface, MarketWide ensures that companies can efficiently navigate the complexities of their marketing campaigns.

Execute marketing initiatives across SMS, MMS, email, app notifications, social platforms, voice channels, APIs, files, and offline mediums. Optimize campaign effectiveness through multi-variate and A/B testing, complemented by immediate feedback. Develop and oversee comprehensive customer profiles by integrating data from various online and offline channels. Implement dynamic personalization strategies that respond to evolving customer behaviors. Seamlessly deliver customized offers and propositions. Configure and scale interactive campaigns—whether they are event-triggered or one-off—to engage customers at every touchpoint in their journey, thereby enhancing their lifetime value. Equip your marketing team with user-friendly drag-and-drop tools and journey builders for efficient campaign management. Rapidly test, learn, and refine strategies without the need for outside agency assistance. Track essential marketing metrics through real-time dashboards and readily available reports. Utilize our Reports Wizard to craft and share personalized reports easily. Create, analyze, and segment audiences effectively, transforming data insights into actionable marketing strategies that resonate with your customers. This holistic approach ensures that your marketing efforts are both efficient and impactful.

Zoho Campaigns is an email marketing automation tool for all types of businesses and is a part of Zoho's suite. It allows you to create, send, and track reports of email campaigns. It also helps you to view and discuss reports with your team, as well as organize all your contact data from any location. The mobile application of Zoho Campaigns also makes your email marketing easier and more efficient. Integrating Zoho Campaigns in your business will allow you to fully engage your audience, build lasting relationships with your contacts and enhance your brand's identity. Zoho Campaigns offers a forever-free plan that will help you send 6000 emails per month to 2000 contacts. Standard, professional, and Pay-as-you-go are the other options available in pricing. And these can be monthly or yearly paid. Features in Zoho Campaigns include contact management, topic management, A/B testing, Automation, eCommerce email marketing, integration with 50+ in-house and third-party integrations, etc. that will help you plan and perform smooth email marketing for your brand.

HCL Unica is a robust, AI-driven enterprise marketing platform that handles all your marketing needs. From planning and executing campaigns to real-time personalization and analysis, Unica empowers marketers with advanced automation. It supports a broad range of channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, and ATMs. Unica offers exceptional scalability and flexibility, deployable in the cloud or on-premises, and easily integrates with existing marketing technology. Its comprehensive suite provides top-tier solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, allowing for hyper-personalized, data-driven marketing at scale.

Plumb5 is a Real Time Marketing Automation and a Lead Generation Saas product. It can measure your website traffic / Convert your audience to prospects / Schedule more effective promotional emails, SMS & Whatsapp campaign / Manage and Monitor all your leads through different sources / Measure your organic & social campaigns / Chat with your online visitors

Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.

TractionNext represents an innovative marketing platform aimed at empowering marketers to deliver captivating brand experiences for their audience. By streamlining marketing campaign processes, it initiates interactions, boosts conversion rates, and facilitates connections across various platforms. Additionally, TractionNext ensures smooth integrations with top-tier applications and services such as Facebook, Salesforce, Shopier, and PieSync, among others, enhancing its functionality and reach. This comprehensive approach allows businesses to engage effectively with their customers and optimize their marketing efforts.

Mirabel's marketing manager is a full-scale CRM software that also includes marketing automation software, email marketing, reporting, analytics, competitor analysis, etc. This software includes website visitor tracking, which allows you to identify anonymous visitors to your website and add demographic and contact data to leads. It also includes a 50 million contact prospecting database that can be used to help you generate sales leads and score them. Mirabel's Marketing manager also includes essential digital marketing tools such as email marketing (with built in email address verification tools and segmentation), workflow automation and landing pages, forms, and many more. Mirabel's Marketing Manager perfectly complements its sister products The Magazine Manager & The Newspaper Manager.