Alternatives to Marketscience Studio

BigQuery is a serverless, multicloud data warehouse that makes working with all types of data effortless, allowing you to focus on extracting valuable business insights quickly. As a central component of Google’s data cloud, it streamlines data integration, enables cost-effective and secure scaling of analytics, and offers built-in business intelligence for sharing detailed data insights. With a simple SQL interface, it also supports training and deploying machine learning models, helping to foster data-driven decision-making across your organization. Its robust performance ensures that businesses can handle increasing data volumes with minimal effort, scaling to meet the needs of growing enterprises. Gemini within BigQuery brings AI-powered tools that enhance collaboration and productivity, such as code recommendations, visual data preparation, and intelligent suggestions aimed at improving efficiency and lowering costs. The platform offers an all-in-one environment with SQL, a notebook, and a natural language-based canvas interface, catering to data professionals of all skill levels. This cohesive workspace simplifies the entire analytics journey, enabling teams to work faster and more efficiently.

TIMi allows companies to use their corporate data to generate new ideas and make crucial business decisions more quickly and easily than ever before. The heart of TIMi’s Integrated Platform. TIMi's ultimate real time AUTO-ML engine. 3D VR segmentation, visualization. Unlimited self service business Intelligence. TIMi is a faster solution than any other to perform the 2 most critical analytical tasks: data cleaning, feature engineering, creation KPIs, and predictive modeling. TIMi is an ethical solution. There is no lock-in, just excellence. We guarantee you work in complete serenity, without unexpected costs. TIMi's unique software infrastructure allows for maximum flexibility during the exploration phase, and high reliability during the production phase. TIMi allows your analysts to test even the most crazy ideas.

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

Alytics offers a comprehensive analytics solution that improves the automation of contextual advertising significantly. With an advanced multi-channel analytics module, users can select from seven different attribution models or even create a custom one tailored to their needs. The technical support team is prompt, ensuring a response to inquiries within just 30 minutes, providing assistance throughout the entire process. A unique and adaptable method for CRM integration allows for the connection of any CRM system equipped with an API. This platform excels in automating contextual advertising, featuring six diverse strategies for managing bids, generating products, and optimizing YAN site quality. The precision of the end-to-end analytics data is guaranteed, as the system leverages the Google Analytics counter for accuracy. By utilizing end-to-end analytics, businesses can effectively minimize advertising expenses, enhance profitability, and efficiently oversee their advertising efforts. All essential metrics, from costs to profits, are compiled into a single report, making it easier for users to gauge their performance. Furthermore, the clear and accessible statistics provided empower marketers to make informed decisions, ultimately driving success in their campaigns.

Maximus serves as a comprehensive platform for marketing mix modeling, advanced analytics, and measurement. Constructed with R, it leverages cutting-edge machine learning and statistical techniques. The platform evaluates past marketing activities to determine their impact on sales and ROI, while also forecasting future outcomes. It offers both automated and manual modeling options, enhanced by a recommender system that identifies the best-fitting models. Users can easily compare various models and adjust variables as needed. Additionally, it allows for the categorization of variables, including media, promotions, and seasonal effects. Detailed reports and visual charts illustrate the contributions to sales, making it a valuable tool for marketers seeking data-driven insights. This combination of features ensures that marketers can make informed decisions based on robust analytics.

Atinary's Self-Driving Labs (SDLabs) platform offers a no-code solution for AI and machine learning, aimed at transforming research and development workflows by allowing conventional laboratories to move from hands-on experiments to fully autonomous experimentation. This platform enhances the design and refinement of experiments through a comprehensive closed-loop system that incorporates AI-generated hypotheses, forecasts, and decisions. Among its notable features are multi-objective optimization, efficient database management, streamlined workflow orchestration, and real-time data analysis. Users have the capability to set experimental parameters with specific constraints, enabling machine learning algorithms to determine the next steps in the process, conduct experiments either manually or with robotic aid, analyze outcomes, and update models with the latest data, thus expediting the pursuit of improved, cost-effective, and environmentally friendly products. Additionally, Atinary offers proprietary algorithms, including Emmental for tackling non-linear constrained optimization, SeMOpt for implementing transfer learning in Bayesian optimization, and Falcon, which collectively enhance the platform's functionality and effectiveness. By leveraging these advanced tools, researchers can achieve greater efficiency and innovation in their experimental processes.

MassTer's Marketing Mix Modeling software MassTer provides a modern way to run Marketing Mix Modeling projects. MassTer's intuitive interface makes it easier for analytical teams to complete MMM projects efficiently. MassTer was designed to make it easy for you to deliver your Marketing Mix Modeling projects. To replicate the MMM project workflow, MassTer uses industry best practices and advanced modeling techniques. This allows for maximum efficiency. MASS Analytics is a modern MMM approach that delivers faster automated models powered by Machine Learning. This allows you to accurately measure media and marketing impact in complex media environments.

Enhance the precision and sustainability of Advanced Process Control (APC) models by integrating both linear and nonlinear variables through deep learning techniques, thereby expanding their operational capabilities. Achieve better return on investment by facilitating swift controller implementation, ongoing model enhancements, and more streamlined workflows that simplify the process for engineers. Transform the model development landscape with artificial intelligence and refine controller tuning via intuitive wizards that guide users in defining both linear and nonlinear optimization goals. Boost controller availability by utilizing cloud technology to access, visualize, and analyze real-time Key Performance Indicators (KPIs). In the fast-paced global market, energy and chemical industries must adapt with agility to satisfy consumer demands and optimize profit margins. Aspen DMC3 represents cutting-edge digital technology that empowers companies to realize a 2-5% increase in throughput, a 3% enhancement in yield, and a 10% decrease in energy consumption. Explore the innovative advancements in next-generation advanced process control technology and discover the transformative impact it can have on operations. This technology not only boosts efficiency but also supports sustainable practices within the industry.

Marketing attribution methodologies employed worldwide can be broadly categorized into two distinct approaches. The first is the top-down population-based method, which has traditionally relied on multiple linear regression, thereby imposing significant restrictions on the number of media channels and variables that could be effectively analyzed at any moment. In contrast, the bottom-up approach aggregates individual cookie-based interactions to create a comprehensive overview. With the advent of Hamilton AI, we have pioneered a new generation of unified measurement models that not only excel in attribution but also in optimizing and allocating the majority of marketing budgets, particularly for paid media expenditures. This innovative approach circumvents the limitations of earlier models, addressing issues related to fragmented and non-comparable data, as well as the reliance on various dedicated tools that often result in misleading attribution and ineffective optimization. By implementing these advanced models, marketers can achieve more accurate insights into their campaigns, ultimately driving better decision-making and enhanced performance across their marketing efforts.

For an extended period, TELLERGRAPH has established itself as the benchmark for tools designed for branch staffing. Its implementation spans across numerous financial institutions and even extends to the phone support and order departments of various non-bank organizations. This versatile tool is ideal for any environment where customers experience wait times for service. The TELLERGRAPH Teller Staffing Model operates on a PC, calculating optimal staffing levels based on predetermined maximum wait times and other criteria specified by the bank. The software visually represents staffing needs throughout the day, segmented by each day of the week. These visualizations enable a comparison between current staffing levels and proposed schedules, assisting in optimizing both customer service and staff efficiency. Additionally, service and activity benchmarks can be tailored for different locations, accommodating up to four service areas per branch, thus providing a comprehensive view of staffing and scheduling data. This flexibility ensures that each branch can effectively meet its unique operational demands.

OnPoint’s CORTEX™ serves as a sophisticated analytics platform that utilizes both historical data and the expertise of your process engineers to enhance profits by boosting operational efficiencies, which includes higher production rates and reduced downtime. Unlike basic regression or statistical methods, CORTEX integrates machine learning with powerful computational capabilities, allowing models to derive insights from intricate process data. You can upload your data in its original format, and CORTEX will automatically clean it, fill in missing values, and manage categorical variables effectively. It also provides tools for visualizing and eliminating outliers while permitting the addition of rows and columns to analyze which variables significantly impact your processes. The platform’s unique algorithm spares you the effort of searching for the optimal model, as MaGE generates a diverse range of models along with an optimized ensemble model and delivers performance scores for each. Ultimately, CORTEX empowers users to make data-driven decisions with confidence and efficiency.

AIRIS represents a cutting-edge, AI-driven customer data platform that allows marketers to seamlessly integrate and unify customer data in real-time across various channels, including web, mobile, cloud, CRM, and offline systems, thereby providing a comprehensive 360° perspective of each customer. It offers data teams the capability to load and map first-party data, create custom attributes, and reconcile identities from different sources, enabling the direct activation of those attributes into marketing or personalization strategies. With user-friendly dashboards and templates, AIRIS helps visualize insights effectively, facilitating quick segmentation, customer journey analysis, and the extraction of actionable metrics. Additionally, its predictive models, which include conversion and price-sensitivity scoring, automatically assign over 500 predictive attributes to users without the need for specialized data-science knowledge within the organization. By significantly reducing the timeline from data acquisition to visualization and activation, AIRIS empowers brands to transition from insights to active campaigns in mere minutes, thereby enhancing real-time remarketing efforts and overall marketing agility. This innovative approach not only streamlines the marketing process but also ensures that businesses can respond swiftly to changing customer behaviors and preferences.

DiGGrowth offers a no-code, AI-driven marketing analytics and attribution solution designed to help marketers and CMOs make smarter, data-informed decisions that increase marketing ROI by up to 30%. Integrating seamlessly with more than 60 marketing and sales platforms, it consolidates data from multiple channels into one unified system. The platform delivers real-time campaign performance tracking, predictive lead scoring to identify high-value prospects, media mix modeling for optimal budget distribution, and custom dashboards that make complex reporting straightforward. DiGGrowth’s AI-powered assistant, DiGGi-GPT, provides instant insights and recommendations, acting as a marketing co-pilot to enhance decision-making. With easy-to-use no-code connectors, marketers can integrate their data quickly without technical barriers. The platform also addresses data integrity and governance issues, ensuring reliable analytics. This comprehensive approach enables marketers to focus on accelerating growth and maximizing revenue. DiGGrowth is ideal for teams looking to simplify analytics while driving measurable business impact.

Roasberry serves as an all-encompassing marketing intelligence platform aimed at simplifying the data analysis process for ecommerce marketers. It effortlessly connects with various platforms such as Shopify, Meta Ads, Klaviyo, Pinterest Ads, Google Ads, and Google Analytics, creating a unified space for managing and optimizing advertising campaigns. Among its noteworthy features are ad analytics that help track and enhance ROI, pixel tracking that ensures precise cross-platform conversion attribution, and customer journey mapping designed to boost user engagement. Furthermore, the platform includes visitor segmentation capabilities for crafting personalized campaigns and features 'Ask Berry,' an AI-powered tool that provides immediate, data-informed marketing insights. With its user-friendly interface and sophisticated attribution models, Roasberry enables brands to assess their most effective sales funnels, thereby facilitating easier data-driven decision-making. Moreover, it offers growth-focused integration solutions and technologies that equip businesses with versatile integration options, ensuring they remain agile in a competitive marketplace. Ultimately, Roasberry stands out as a vital resource for ecommerce marketers seeking to harness the power of their data effectively.

Seamlessly incorporate the metrics essential for your needs into your preferred data visualization, analytics, spreadsheet, and database applications! By bypassing tedious logins and the need for manual data gathering, you can save valuable time and avoid the expenses associated with custom development. Utilize a Power My Analytics data hub to streamline the automation of your desired metrics. With just a few clicks, this hub can connect to a variety of sources, enabling you to unify your marketing data into cohesive dashboards, reports, and sheets. Data empowers you, and with Power My Analytics as your reliable partner, you will have more opportunity to concentrate on your tasks while effortlessly generating the metrics necessary for producing insightful reports that are sure to impress your clients or superiors. Effortlessly gather information from over 35 widely-used marketing platforms, and integrate seamlessly with top-tier tools for data visualization, analytics, spreadsheets, and databases. Enjoy the efficiency of automating your data collection process and watch your productivity soar!

GrowthOS delivers insights significantly quicker than conventional marketing mix modeling, allowing you to swiftly identify strategies for enhancing your return on investment. Additionally, employing GrowthOS is more economical compared to traditional methods, resulting in a quicker return on your financial commitment. The process of gathering and processing data through GrowthOS is notably streamlined and expedited, which alleviates the burden of data management, enabling your team to concentrate on deriving actionable insights. Every marketer must make informed choices to boost performance and ensure accountability. With GrowthOS's marketing mix modeling, you gain access to a comprehensive analytics platform that steers you towards these crucial decisions, ultimately enhancing your marketing effectiveness and strategic planning. This modern approach not only optimizes time and resources but also empowers your marketing team to achieve superior results efficiently.

FunnelTap is a powerful tool designed for monitoring and predicting the performance of marketing and sales funnels. The platform enables users to devise various campaign scenarios and modify different factors to observe their effects on the funnel's success. For instance, if you invested $20,000 in Google Ads, resulting in 45 leads and 5 customers, you might wonder how an increase in cost-per-click (CPC) from $6 to $9 would alter those results. Additionally, consider the implications of ramping up your budget to $75,000 in the next quarter or increasing your average deal size. FunnelTap allows users to save these hypothetical situations for later analysis, making it easy to compare them against actual campaign outcomes. Tracking is essential for improvement, and with FunnelTap, you can effectively monitor your funnel's conversion rates and create forecasts based on varying parameters. By modeling elements like budget, conversion rates, CPC, and customer value, you can explore multiple scenarios. Furthermore, keeping all your essential metrics easily accessible will help you visualize both the most favorable and least favorable outcomes, empowering you to make more informed decisions for your marketing strategies.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

Nepa equips businesses with valuable insights through a variety of solutions such as Brand Tracking, Marketing Mix Modeling, Campaign Evaluation, Paths to Purchase, and Category Insight. Our goal is to enhance your market understanding, refine marketing performance, and facilitate informed decision-making. By merging cutting-edge analytics with human expertise, Nepa aids companies in maneuvering through intricate marketing environments. Our offerings include Brand Tracking to assess your brand's performance, Marketing Mix Modeling to maximize media spending, and Campaign Evaluation for evaluating the effectiveness of marketing initiatives. We also provide insights into the Paths to Purchase, revealing the journey customers undertake when selecting your brand, while Category Insight allows you to identify changes in market dynamics. Tailored to address genuine client needs, our data-driven solutions yield actionable insights that foster smarter decisions, robust strategies, and tangible growth over time. In this way, we ensure that our clients remain competitive and responsive to market trends.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

Statsmodels is a Python library designed for the estimation of various statistical models, enabling users to perform statistical tests and explore data effectively. Each estimator comes with a comprehensive array of result statistics, which are validated against established statistical software to ensure accuracy. This package is distributed under the open-source Modified BSD (3-clause) license, promoting free use and modification. Users can specify models using R-style formulas or utilize pandas DataFrames for convenience. To discover available results, you can check dir(results), and you will find that attributes are detailed in results.__doc__, while methods include their own docstrings for further guidance. Additionally, numpy arrays can be employed as an alternative to formulas. For most users, the simplest way to install statsmodels is through the Anaconda distribution, which caters to data analysis and scientific computing across various platforms. Overall, statsmodels serves as a powerful tool for statisticians and data analysts alike.

Admetrics serves as a robust marketing analytics platform aimed at equipping e-commerce teams with scientifically grounded data, facilitating better budget management and quicker decision-making. The platform encompasses a variety of tools like Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation. Featuring highly customizable dashboards, Admetrics consolidates data from numerous sources, improving data integrity and minimizing the hassle of toggling between various tools or spreadsheets. Its innovative PRISMA model delivers actionable insights regarding the effectiveness of marketing channels, encompassing TV, offline media, and online marketplaces, while sidestepping the drawbacks often associated with conventional tracking and attribution methodologies. Admetrics meticulously records all customer interactions in strict adherence to data protection regulations, providing profound insights into customer journeys and paths to conversion. Additionally, its advanced Bayesian statistics engine drives the testing and optimization of marketing strategies, enabling teams to refine their approaches and enhance overall effectiveness. By leveraging these capabilities, companies can better understand their marketing performance and make informed adjustments to their strategies.

Transform your approach to creative marketing with actionable insights. The Darwin Index empowers you to identify top-performing creative assets throughout the Darwin AI ecosystem. Tailor category tracking to align with your brand's unique needs. Focus your creative development on conversion metrics, as creativity accounts for a substantial 70% of your campaign's success and remains a critical yet often overlooked element of your marketing strategy. With the ability to train custom AI models in just minutes, you can make informed creative decisions and connect with a wealth of talented designers easily. Our AI technology analyzes your visuals, integrating them with performance data to enhance your creative requests. You can generate a data-driven creative brief in no time, and our network ensures delivery of variations within three business days. Remember, you might just be one creative idea away from achieving a significant breakthrough. By leveraging intelligent creative optimization, you can elevate your omnichannel KPIs, ultimately driving improvements that help you surpass your revenue goals and maximize the effectiveness of your advertising efforts. Embrace these tools to unlock greater results from your campaigns.

NXG Logic Explorer is a comprehensive machine learning software designed for Windows, aimed at facilitating data analytics, predictive analytics, unsupervised class discovery, supervised class prediction, and simulation tasks. By streamlining various processes, it allows users to uncover new patterns in exploratory datasets and engage in hypothesis testing, simulations, and text mining to derive valuable insights. Among its notable features are the automatic cleaning of disorganized Excel input files, parallel feature analysis for generating summary statistics, Shapiro-Wilk tests, histograms, and frequency counts across multiple continuous and categorical variables. The software also supports the simultaneous execution of ANOVA, Welch ANOVA, chi-squared, and Bartlett's tests for various variables, while automatically creating multivariable linear, logistic, and Cox proportional hazards regression models based on a pre-set p-value criterion to filter results from univariate analyses. Overall, NXG Logic Explorer serves as a powerful tool for researchers and analysts who seek to enhance their data analysis capabilities efficiently.

Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.

Open IFC Viewer is a powerful open-source application designed for exploring and interacting with IFC (Industry Foundation Classes) files, which are essential in building information modeling. This tool offers various visualization methods, including a tree structure that allows users to traverse the hierarchical components of IFC models, displaying the attributes of each node. Advanced searching capabilities enable users to quickly locate specific instances by their type or global identifier, facilitating the tracking of references throughout the model elements. Furthermore, Open IFC Viewer is equipped with a validation plugin that checks the model's accuracy against schema standards, ensuring attribute consistency and maintaining structural integrity. Users have the flexibility to highlight, isolate, or conceal objects in the scene, as well as adjust lighting settings to improve the overall visualization of the model. The software also features an interactive instance viewer that provides insights into entity definitions and their corresponding attribute values as outlined in the IFC files, making it a versatile tool for professionals in the field. Overall, Open IFC Viewer not only enhances the viewing experience but also supports effective model analysis and validation.

conDati uses machine learning and data science to develop out-of-the box solutions that transform large volumes of transaction, customer, and event data into usable insights and information. ConDati allows you to quickly visualize the performance of your campaigns, from the summary level to individual campaigns. conDati combines all your marketing data to create a single data asset that can be used to create dashboards and models across all channels. For every campaign, revenue, cost, and metrics data (Sends. Opens. Impressions. Clicks. Transactions ...)) are available by the minute, hour, and day. The YTD results are combined with the Model Forecast for each month to give a continuously updated Forecast for Revenue, Costs, and other metrics.

Analytic Solver Optimization is fully compatible with the Excel Solver, designed to tackle any conventional optimization issue, regardless of its size or type, without accommodating uncertainty. What sets it apart from other optimization tools is its ability to conduct an algebraic analysis of your model's structure while efficiently utilizing multiple cores on your computer for enhanced performance. This software can manage nonlinear models that are ten times larger and linear models that are forty times larger than those solvable by the Excel Solver, providing solutions at a significantly faster pace, along with the capability to integrate Solver Engines that can accommodate millions of variables. Additionally, Analytic Solver Simulation offers an intuitive interface for rigorous Monte Carlo simulations, risk analysis, decision trees, and simulation optimization, all powered by Frontline's sophisticated Evolutionary Solver. It features an impressive array of 60 probability distributions, including complex compound distributions, automatic fitting for these distributions, along with rank-order and copula-based correlations, plus 80 different statistics and risk measures, and tools for Six Sigma analysis, as well as multiple parameterized simulations that enhance decision-making processes. The comprehensive functionality of this software makes it an essential tool for professionals seeking to leverage advanced optimization and simulation techniques in their work.

A customer intelligence platform designed to aid brands in examining and forecasting user behavior across various channels is essential for modern marketing strategies. This platform enables swift and precise data analysis, allowing businesses to uncover behavioral patterns and trends for informed decision-making, leveraging the capabilities of AI and machine learning. B2Metric seamlessly connects with a wide array of data sources, including commonly used databases, to facilitate comprehensive insights. By predicting customer churn, brands can enhance their retention strategies and implement timely preventive measures. Additionally, customers can be categorized into specific segments based on their behaviors, attributes, and preferences, thus allowing for more targeted marketing initiatives. The refinement of marketing strategies through data-driven insights boosts performance, enhances targeting precision, personalizes customer interactions, and optimizes budget allocation. Furthermore, creating tailored marketing efforts and optimizing touchpoints leads to distinctive customer experiences. With AI-driven marketing analytics, businesses can effectively reduce user churn while fostering growth. By identifying customers at risk of leaving, companies can devise proactive retention strategies utilizing sophisticated machine learning algorithms, ultimately ensuring sustained engagement and loyalty. This comprehensive approach to customer intelligence empowers brands to thrive in an increasingly competitive landscape.

Power BI provides advanced data analysis, leveraging AI features to transform complex datasets into visual insights. It integrates data into a single source, OneLake, reducing duplication and streamlining analysis. The platform enhances decision-making by integrating insights into everyday tools like Microsoft 365 and is bolstered by Microsoft Fabric for data team empowerment. Power BI is scalable, handling extensive data without performance loss, and integrates well with Microsoft's ecosystem for coherent data management. Its AI tools are user-friendly and contribute to efficient and accurate insights, supported by strong data governance measures. The Copilot function in Power BI enables quick and efficient report creation. Power BI Pro licenses individuals for self-service analytics, while the free account offers data connection and visualization capabilities. The platform ensures ease of use and accessibility, backed by comprehensive training. It has shown a notable return on investment and economic benefits, as reported in a Forrester study. Gartner's Magic Quadrant recognizes Power BI for its ability to execute and completeness of vision.

SAS Visual Statistics allows for collaborative data exploration among multiple users, enabling them to interactively develop and refine predictive models. Data scientists and statisticians can leverage the most suitable analytical techniques to act on insights at a detailed level. Consequently, you will discover insights at remarkable speeds, uncovering new opportunities for revenue growth. The platform facilitates the construction and fine-tuning of models aimed at specific demographics or segments while simultaneously running various scenarios. This capability encourages users to pose numerous what-if questions to enhance outcomes. Additionally, results can be operationalized through automatically generated score code. Users are empowered to visually manipulate data by adding or adjusting variables, eliminating outliers, and more. Changes can be instantly assessed for their impact on the model's predictive accuracy, allowing for swift adjustments. Data science teams enjoy the ultimate flexibility by working in their preferred programming languages, maximizing their expertise. Ultimately, SAS Visual Statistics integrates all analytical resources, making it a comprehensive solution for data-driven decision-making. It fosters an environment where innovation can thrive, pushing the boundaries of what data analysis can achieve.

Eliminating inefficiencies in marketing expenditure is achievable through privacy-conscious attribution, contemporary Bayesian analytics, and automated data workflows. Clients who utilize Recast typically see a blended return on investment rise by 10% within six months, facilitating quicker and more effective growth. By avoiding the use of user-level or cookie data, Recast ensures straightforward setup and resilience against evolving privacy laws that may disrupt other measurement techniques. This platform enhances marketing effectiveness by providing real-time insights into the genuine influence of campaigns. Designed for modern marketers, it allows for adjustments in budget allocation based on ongoing performance metrics. With features such as confidence intervals for every return on investment, saturation curves, and time shift estimates, Recast can predict the most impactful use of budgetary resources. The innovative Bayesian framework enables the seamless integration of your specific business context into the analytical model, ensuring tailored insights that drive results. Ultimately, Recast empowers marketers to make informed decisions that maximize their marketing potential.

All-in-One Software for Digital Channel Feedback Mopinion is a digital platform that helps digital enterprises listen, understand and act across all digital touchpoints (website, mobile, and email). Mopinion allows its users to create customisable online feedback form (including various CX metrics like NPS, CES and CSAT) and trigger them based upon rules such as mouse movement and time on page. It also allows for comprehensive visualisation via customisable dashboards, text analysis, and smart labeling. Users can use proactive alerts, role-based views, and connect to PM tools like Trello or Asana to receive feedback and collaborate with other members of your digital team. +Customisable feedback forms +Real-time statistics Integrations with +API +Various CX metrics +Text analytics +Advanced reporting capabilities Mopinion pricing starts at $35 USD/month

NeuroSplit is an innovative adaptive-inferencing technology that employs a unique method of "slicing" a neural network's connections in real time, resulting in the creation of two synchronized sub-models; one that processes initial layers locally on the user's device and another that offloads the subsequent layers to cloud GPUs. This approach effectively utilizes underused local computing power and can lead to a reduction in server expenses by as much as 60%, all while maintaining high levels of performance and accuracy. Incorporated within Skymel’s Orchestrator Agent platform, NeuroSplit intelligently directs each inference request across various devices and cloud environments according to predetermined criteria such as latency, cost, or resource limitations, and it automatically implements fallback mechanisms and model selection based on user intent to ensure consistent reliability under fluctuating network conditions. Additionally, its decentralized framework provides robust security features including end-to-end encryption, role-based access controls, and separate execution contexts, which contribute to a secure user experience. To further enhance its utility, NeuroSplit also includes real-time analytics dashboards that deliver valuable insights into key performance indicators such as cost, throughput, and latency, allowing users to make informed decisions based on comprehensive data. By offering a combination of efficiency, security, and ease of use, NeuroSplit positions itself as a leading solution in the realm of adaptive inference technologies.

By leveraging visual analytics through TIBCO Spotfire®, PerkinElmer Signals Translational offers a comprehensive suite of tools designed to harmonize, manage, search, aggregate, and analyze extensive datasets consistently for translational research, all while ensuring scalability. This platform, driven by TIBCO Spotfire®, supports precision medicine initiatives by providing an unparalleled solution for biomarker discovery and patient stratification. The Linear Mixed Effect App (LME) within Signals Translational empowers researchers to evaluate the influence of various factors on specific phenotypes, allowing for adjustments related to random variables during analysis. Furthermore, it enables the identification of genes significantly affecting cancer stage progression, irrespective of patient origins. Notably, the LME models excel at addressing issues such as missing values and outliers, making them a robust choice for discovering potential biomarkers. Consequently, the integration of these advanced analytics tools enhances the efficacy of translational research in identifying key biomarkers that can lead to more personalized treatment approaches.

Enhance the efficiency of the data mining workflow to expedite model development. Gain insight into critical relationships and identify the most significant patterns. Significantly reduce the time it takes for data miners and statisticians to create models. An intuitive, self-documenting process flow diagram environment effectively outlines the complete data mining procedure to yield optimal outcomes. Furthermore, it boasts a wider array of predictive modeling techniques than any other available commercial data mining software. Why settle for anything less than the best? Business professionals and domain experts with minimal statistical expertise can easily construct their own models using SAS Rapid Predictive Modeler. Its user-friendly interface guides them through a sequence of data mining activities. The analytics findings are presented in straightforward charts that deliver the clarity required for improved decision-making. Leverage cutting-edge algorithms and industry-adapted methods to develop superior models. Additionally, confirm the accuracy of results through visual evaluations and validation metrics, ensuring a robust modeling process. This comprehensive approach not only enhances model performance but also empowers users to make informed choices with confidence.

Enhance and refine your digital marketing strategy by maintaining a continuous perspective on direct-to-consumer advertising. Move past conventional metrics, such as clicks and site visits, to truly gauge how digital campaigns influence patient actions. Assess whether your initiatives are effectively reaching the intended demographic and encouraging positive health behaviors. With weekly data updates, you can refine your campaigns more swiftly and efficiently, both across various platforms and within individual publishers. Establish a connection between your digital advertising expenditures and their effect on business outcomes and return on investment. Embracing a contemporary approach to data and analytics allows for the safeguarding of health information privacy. Leverage comprehensive access to your core DIFA marketing data through a direct feed for internal analysis. Discover how both personal and non-personal promotional strategies can synergize to enhance patient outcomes. Additionally, implement direct data integrations from publishers and platforms to further advance your measurement, optimization, and analytical capabilities. By doing so, you create a more robust framework for evaluating the effectiveness of your marketing efforts.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

Our innovative tools provide practical insights aimed at enhancing your return on investment. Regardless of whether your objective involves planning, evaluation, or improvement, our performance-driven marketers and data analysts are ready to assist you every step of the way. AdImpact is specifically crafted to illustrate how your advertising placements across linear television, OTT, digital video, and audio channels contribute to the overall success of your campaigns. When used alongside Leavened’s Marketing Mix Model tool, we can make informed strategic optimization choices and offer recommendations that reflect the comprehensive effects of your marketing expenditures. Furthermore, AdResponse meticulously examines minute-level web interactions to quantify the immediate effects of individual advertisements, allowing for a clearer understanding of their influence. This impact assessment is conducted by comparing against established baselines during periods without any ads being broadcast. Overall, this multi-faceted approach ensures that you get the most out of your marketing efforts.

Evo Designer is a cutting-edge tool created by the Arc Institute, harnessing the power of the Evo 2 genomic foundation model to aid in the generation and analysis of DNA sequences. Users can enter nucleotide sequences or select specific organisms, prompting the model to produce relevant DNA sequences tailored to their needs. This platform also offers detailed annotations of coding regions and provides 3D protein visualizations for prokaryotic sequences through ESMFold, enhancing the understanding of protein structures. In addition to these features, Evo Designer evaluates sequences by calculating their perplexity and per-nucleotide entropy, which helps researchers gauge the complexity and variability of the sequences they are working with. The Evo 2 model at the core of this tool has been trained on an impressive dataset of over 9 trillion nucleotides sourced from a wide variety of prokaryotic and eukaryotic genomes. Utilizing a sophisticated deep learning architecture, it models biological sequences with single-nucleotide precision and boasts a context window that can extend up to 1 million tokens, thereby ensuring high accuracy in sequence representation and analysis. This combination of features makes Evo Designer an invaluable resource for genetic research and exploration.

An advanced analytics acceleration platform that delivers industry-leading insights and speeds up market readiness with easily deployable predictive models and comprehensive dashboards tailored to meet all gaming requirements. It offers an evaluation of existing BI frameworks, a strategic approach to business intelligence, and the modeling of BI solutions. The platform meticulously analyzes and identifies essential business variables, employs appropriate statistical modeling techniques to address business challenges, and refines models to enhance outcomes. Additionally, it reviews concerns and clarifies business goals through effective data sourcing, integration, and reporting while outlining strategies for incorporating big data technologies alongside legacy systems. The migration of on-premise CRM to the cloud and the transition of on-site data warehouses to cloud-based visual analytics are also seamlessly facilitated. In the financial services sector, entities such as investors, traders, rating agencies, and insurance companies have long recognized the significance of leveraging substantial and intricate data for informed decision-making, underscoring the platform's value in fostering strategic insights. This capability not only enhances operational efficiency but also supports competitive advantage in a rapidly evolving market landscape.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Number Analytics is a web-based statistical software that can be used for marketing research. It has an easy-to-use interface and works on the cloud. It offers basic statistical analysis such as t-test, ANOVA and regression analysis. There are also more marketing-focused applications like choice based conjoint analyses and perceptual mapping.

Reflexivity is an innovative AI-powered platform that revolutionizes data analysis by allowing users to engage with advanced analytic tools using natural language queries. Its extensive features include scenario testing, asset intelligence, chart exploration, and idea generation, enabling users to validate hypotheses across a vast array of 40,000 assets without the need for coding or spreadsheets. At its foundation, the platform utilizes analytical engines designed for testing market hypotheses and screening securities, complemented by a comprehensive knowledge graph that reveals complex organizational relationships. Additionally, it incorporates a user-friendly interface powered by a large language model, which provides intuitive, data-driven insights. Reflexivity also delivers customized AI solutions and integrations tailored for institutional investors, offering services such as API access, bulk licensing, and bespoke implementations, effectively serving sectors like asset management, capital markets, wealth management, and brokerage. This approach not only enhances decision-making but also empowers users by simplifying access to sophisticated analytical capabilities.

Elevate your digital marketing analytics like never before. Are you tired of the tedious task of pulling together data from various advertising platforms? We've got the solution for you. Designed by marketing professionals who sought an improved alternative to current offerings, our tool eliminates the hassle of managing intricate queries in spreadsheets. With our real-time synchronization, your reports are perpetually current. Consolidate your data within Calypsus and seamlessly export it to your preferred applications. Our team of genuine digital marketing specialists is here to address all your inquiries. Effortlessly integrate your favorite online advertising platforms, including Facebook, Instagram, YouTube, Google Ads, Google Analytics, and LinkedIn, with just a single click. Combine platform-specific advertising metrics, such as expenditure data, with any metric from Google Analytics to achieve the comprehensive closed-loop reporting you've always dreamed of. You can categorize your data across various channels by dimensions such as country, customer segment, marketing campaign, or profit margin. We will present this information through detailed reports and visualizations, making it easier for you to understand and act on your marketing performance. Experience the power of streamlined data analysis and take your marketing strategies to new heights.