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Description

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

Description

Our cutting-edge Marketing Analytics and optimization software delivers a cohesive platform for sophisticated marketing investment analysis. Within the data visualization component, users—regardless of their analytic expertise—can explore and interpret various visual representations and statistics essential for validating data as well as generating preliminary insights and hypotheses regarding demand drivers. The fundamental Modeling module features an extensive user interface (UI) that allows for the configuration of diverse dynamic linear panel models across all tiers of the client’s business operations. Moreover, user-defined model architectures seamlessly integrate with the model database, enabling necessary variable transformations that are then conveyed to the proprietary model estimation algorithm contained within the OxMetrics analytics suite. This integration ensures that users can efficiently analyze their marketing strategies and make data-driven decisions.