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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Our cutting-edge Marketing Analytics and optimization software delivers a cohesive platform for sophisticated marketing investment analysis. Within the data visualization component, users—regardless of their analytic expertise—can explore and interpret various visual representations and statistics essential for validating data as well as generating preliminary insights and hypotheses regarding demand drivers. The fundamental Modeling module features an extensive user interface (UI) that allows for the configuration of diverse dynamic linear panel models across all tiers of the client’s business operations. Moreover, user-defined model architectures seamlessly integrate with the model database, enabling necessary variable transformations that are then conveyed to the proprietary model estimation algorithm contained within the OxMetrics analytics suite. This integration ensures that users can efficiently analyze their marketing strategies and make data-driven decisions.

Description

Nepa equips businesses with valuable insights through a variety of solutions such as Brand Tracking, Marketing Mix Modeling, Campaign Evaluation, Paths to Purchase, and Category Insight. Our goal is to enhance your market understanding, refine marketing performance, and facilitate informed decision-making. By merging cutting-edge analytics with human expertise, Nepa aids companies in maneuvering through intricate marketing environments. Our offerings include Brand Tracking to assess your brand's performance, Marketing Mix Modeling to maximize media spending, and Campaign Evaluation for evaluating the effectiveness of marketing initiatives. We also provide insights into the Paths to Purchase, revealing the journey customers undertake when selecting your brand, while Category Insight allows you to identify changes in market dynamics. Tailored to address genuine client needs, our data-driven solutions yield actionable insights that foster smarter decisions, robust strategies, and tangible growth over time. In this way, we ensure that our clients remain competitive and responsive to market trends.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Marketscience

Founded

2017

Country

United States

Website

market.science/mmm-software/

Vendor Details

Company Name

Nepa

Founded

2006

Country

Sweden

Website

nepa.com/solutions/marketing-intelligence-suite/

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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