Alternatives to Lucrative

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success. Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS). This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your: Google Search (PPC) campaigns Mobile user acquisition campaigns Affiliate spending Social media advertising In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.

6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.

Explore the innovative realm of AI-driven advertising strategies with Demandbase. This tool provides a dedicated Account-Based Marketing platform tailored for B2B businesses, allowing you to implement Account-Based Marketing effectively throughout your entire sales funnel. Construct a targeted list of prospective companies that align with your offerings, utilizing insights that extend far beyond standard firmographic information, including product engagement, organizational compatibility, cultural alignment, financial capacity, interests, investments, and existing business connections. Identify key decision-makers within your target companies as they navigate the web. Capture their attention with customized messaging and advertisements that address their unique challenges and requirements. Offer an exceptionally tailored experience for every visitor to your site, adjusting elements like headlines, content, visuals, calls to action, and downloadable resources. Equip your sales team with valuable insights that enhance engagement and improve the quality of customer interactions, ultimately aiding them in successfully closing deals. This comprehensive approach ensures that your marketing efforts resonate deeply with potential clients, fostering stronger relationships and driving long-term success.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.

Utilize top-tier predictive analytics, powered by the most extensive consumer dataset on the market, to assess brand campaigns across various channels. Experience Brand Lift KPIs in a way that sets a new standard. Access insights on Linear, Addressable, CTV, and Digital advertising through a single on-demand dashboard, all while benefiting from unmatched data scale. Say goodbye to uncertainty about whether your campaign achieved specific behavioral objectives; instead, review actual delivery metrics by publisher or audience. Upwave not only plans and measures but also enhances brand marketing efforts. Our unparalleled digital network facilitates swift and precise data collection from millions of everyday consumers, ensuring real-time dashboards that provide the most current and accurate brand insights, all available in one user-friendly platform. The seamless integration with DSPs and social media platforms allows for bid optimization and audience targeting to amplify marketing effectiveness. Our clientele spans a wide range of industries, including consumer packaged goods (CPG), technology, and financial services, as well as some of the largest advertising agencies globally, highlighting the versatility and reach of our services. Every campaign is an opportunity to refine strategies and drive exceptional results.

Diginius Insight integrates your digital data, enhancing performance by merging reporting and analytics to provide essential insights for business growth, all within a single comprehensive platform. This tool fosters transparent and trustworthy client relationships by leveraging the capabilities of Diginius Insight. The data management suite designed for digital marketing agencies effectively simplifies oversight and reporting for multiple client campaigns, featuring white-label solutions and collaborative tools. With a focus on scalability and innovation, the Diginius Insight platform offers powerful solutions to help consolidate reporting, analytics, and advertisement management, allowing you to gain a complete view of your digital environment. Whether your goal is to streamline reporting, extract insights from your online presence, track SEO performance, or cultivate valuable leads throughout the sales funnel, Diginius Insight serves as a performance-oriented platform dedicated to unifying all your data seamlessly. By utilizing this platform, you can ensure that your agency remains competitive and responsive to the ever-evolving digital landscape.

Insights from Chief Marketing Officers (CMOs) play a crucial role in guiding advertisers to effectively allocate budgets, refine campaign strategies, and enhance media return on investment (ROI). By establishing a cohesive perspective on marketing efforts, CMOs facilitate a comprehensive approach to funnel management. Advertisers are able to assess the efficacy of strategies deployed at various stages of the sales funnel. Additionally, article-level reports generated by CMOs reveal the connections between target audiences, geographic locations, and the performance of different ad creatives. This data empowers marketers to swiftly adapt their tactics, thereby boosting overall campaign performance. Furthermore, Omnichannel Statistics (OCM) serves as a tool for advertisers to evaluate the cumulative impact of their advertising approaches on consumer behavior both on and off Amazon, even while campaigns are still running. CMOs integrate insights from all available channels, encompassing both online and offline shopping patterns. It's worth noting that all Amazon Ads products prioritize user privacy and security, ensuring that all reporting is done in an aggregated and anonymized manner. This comprehensive data not only fosters informed decision-making but also enhances the strategic planning process for future campaigns.

Identify potential leads that are ready to make a purchase by exploring relevant topics and keywords online. Gain access to over 65 million direct dial numbers and more than 150 million verified email addresses. Customize your account landscape by utilizing over 300 attributes, insights, and recent activities for precision targeting. Implement focused display and social media advertising campaigns directed at prospective clients based on their job titles, management levels, and departments within companies that demonstrate buying intent. Aim for high-value accounts and decision-makers in your target market to maximize your outreach. Initiate marketing efforts using top-notch buyer intent signals, industry insights, and technographic information. Seamlessly integrate with your CRM and marketing automation tools for effective cross-platform targeting. Encourage website visitors to engage and convert into leads, whether through initiating conversations or completing forms. By leveraging real-time insights and analyzing on-page behavior, you can effectively engage, nurture, and convert a greater number of website visitors into valuable leads. This strategic approach ensures that your marketing efforts are not only efficient but also highly effective in driving conversions.

Consolidate your information seamlessly. Produce stunning and informative reports and presentations that enable your business to excel, flourish, and expand. Speed up the optimization of campaigns, boost lead generation, and enhance conversions across all sales and service locations. Provide outstanding outcomes for your advertisers while alleviating the workload of your analytics team. Change raw data into captivating and insightful visuals with our intuitive, customizable reports and dashboards. Reduce marketing data disarray through the power of automation. Collect, integrate, and securely store data with ease. NinjaCat is driven by an innovative data engine designed for cohesive digital marketing analytics, streamlined reporting, and campaign enhancement. As the significance of digital marketing data continues to grow, it also presents unique complexities in management. Given that data is scattered across numerous channels and platforms, each with distinct analytics capabilities, obtaining a comprehensive view of digital marketing effectiveness becomes an arduous task. This unified approach not only simplifies data management but also empowers businesses to make informed decisions based on cohesive insights.

Eliminate the hassle of manual audit checklists by utilizing Marketing Auditor, a powerful tool designed for agencies aiming to enhance their audit workflow. Conduct audits on your Google Ads and Analytics accounts in mere minutes, allowing you to conserve precious time and resources. With an impressive array of over 200 automated checks, Marketing Auditor delivers in-depth insights that empower you to fine-tune your campaigns effectively. Save up to 10 hours on each report with its swift and effective auditing capabilities. Delve into more than 200 data points to reveal essential insights that can drive your strategies forward. Generate comprehensive reports that span over 50 pages, filled with actionable recommendations for optimizing your campaigns. Select from a variety of professional themes or tailor the appearance to align with your brand identity. Easily export your reports to PowerPoint or Google Slides for straightforward sharing and editing. Currently supporting Google Ads and Analytics, this tool is set to expand with additional channels, including Facebook Ads, in the near future. The ease of use and efficiency of Marketing Auditor sets it apart, positioning it as an invaluable asset for any agency's marketing arsenal.

PlugCMO utilizes AI-driven insights akin to a top-tier campaign optimization squad, continuously monitoring your marketing efforts around the clock. By harnessing the full potential of AI, you can achieve unparalleled returns on your advertising investments. With PlugCMO, you can deploy numerous creatives simultaneously, allowing it to identify and amplify the most successful ones swiftly. This system pinpoints effective campaigns, target audiences, and creative strategies in record time, ensuring they are scaled without delay. If you're concerned about ineffective campaigns draining your budget, PlugCMO acts as a safeguard against budget waste, diligently working 24/7 to promptly terminate underperforming initiatives. It computes optimal architectures for your advertising tasks, continually learning from each new data point in real time. The system applies industry-specific features to raw input data, while multi-armed bandit models offer actionable recommendations. With a guaranteed minimum improvement of 20% in digital marketing ROI, PlugCMO requires no additional engineering resources to implement its powerful capabilities. This innovative tool is designed to streamline your marketing efforts effectively.

Sellozo offers a comprehensive, a la carte suite of intelligent tools that Amazon Sellers can use. We automate the tedious stuff and analyze a lot of data. Then we package it all up into intuitive reporting tools and tools that Amazon Sellers can use. Insights and Analytics with Financial Reporting is the core offering of Sellozo. It provides Amazon Sellers with an enhanced view of their sales and product data. This data can be paired with organic and sponsored sales data and performance data in an intuitive dashboard. Our Ad Automation offers an average 70% increase of return on ad spending by optimizing your Amazon Sponsored Products Listings and lowering wasted ad expenditure. The Repricer allows you to automatically adjust product prices based on the criteria you specify. This will allow you to win and remain in the Buy Box. Our Support team, which is staffed by Amazon Sellers and available to assist with any aspect of Amazon, is also available. We are here for our customers.

Enhance the profitability of your premium inventory by utilizing DV Publisher Suite, which offers a centralized platform for measurement, insights, and essential tools to elevate ad delivery, boost inventory quality, and optimize revenue performance. With one of the industry's pioneering comprehensive yield solutions, you can drive revenue growth by leveraging data automation, insights into media quality, and inventory optimization for both direct-sold and programmatic inventory. DV allows you to concentrate on your primary revenue-generating activities instead of wasting time managing spreadsheets and manual processes. By consolidating all your data sources and revenue streams, you can make well-informed decisions through comprehensive reporting and interactive dashboards. Furthermore, streamline your operations and simplify billing processes with visual monitoring of campaign performance, including pacing and discrepancies. Discover lucrative new revenue opportunities by identifying high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, thus ensuring your ad operations are both efficient and effective. In this way, DV Publisher Suite not only maximizes your yield but also positions you for sustained growth in an increasingly competitive landscape.

Generate analysis-ready reports effortlessly, allowing you to dedicate your time to refining your campaigns with deep insights regarding your performance at the click of a button. Develop thorough reports aimed at boosting your campaign efficiency. DataMyth tracks performance fluctuations and identifies the reasons behind these changes, highlighting the level of impact. You can craft reports in just minutes, gaining insights that enable you to focus on achieving your next goals. This approach not only conserves your budget for report generation but also frees up time for strategic planning and optimization. Enhance your productivity with readily available analyses, making it possible to manage a larger client base. Alleviate stress and prevent any oversight on report due dates. Customize reports by adding the client’s logo, which can be updated at any time, and also include the client’s name for a personalized touch. Utilize our cost calculator to assess your current expenses for report creation and determine your potential savings with DataMyth, ultimately streamlining your reporting process while improving overall efficiency. This way, you can ensure that your focus remains on delivering exceptional results for your clients.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Comprehensive White Label Reporting Solution Tailored for Agencies. This platform encompasses advertising, web leads for B2B, SEO, web analytics, social media management, and form tracking, all featuring intuitive reports with a white label option. With this tool, you can effortlessly provide your clients with a quick summary of the outcomes you achieve on their behalf. It has never been simpler to present your clients with an understanding of their online performance. Agency360 facilitates the generation of consistent, easy-to-read reports, allowing you to oversee all aspects of your campaigns, including Google Ads, Facebook Ads, Instagram, and LinkedIn promotions, connecting to the necessary marketing channels within just a few minutes. You can customize the presentation of metrics tailored to each client, setting up reports that highlight the specific channel data relevant to them, ensuring they are well-informed about their marketing results. This elevated level of customization enhances client satisfaction and strengthens agency-client relationships.

Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.

Enhance your success with more intelligent online advertising solutions. We manage every aspect, from landing pages and targeting to design, allowing you to concentrate on what you excel at — managing your business. While you prioritize your core operations, we navigate the ever-changing landscape of social media strategies. Implementing the right approach ensures that you attract the ideal customers. Our team designs targeted ad campaigns aimed at attracting the most profitable audience of paying clients. Effective advertisements are those that convey a clear and compelling message about your offerings. LocalAds boasts a variety of features. Our experienced professionals leverage social media, search, and retargeting with data-driven methodologies to achieve your desired outcomes. We develop conversion-optimized landing pages that help turn potential leads into actual customers. Utilizing a multi-channel strategy, we specialize in all advertising platforms but focus on those that yield the highest conversion rates for your business. This comprehensive approach not only streamlines your advertising efforts but significantly boosts your overall performance.

Cassandra employs advanced machine learning techniques for marketing mix modeling to thoroughly evaluate your data, crafting a tailored media strategy that consistently enhances your return on investment. As a recognized Meta Measurement Partner, Cassandra is devoted to achieving excellence and fostering innovation in the realm of marketing mix modeling. Our collaboration with Meta, a leading force in global technology, highlights our commitment to delivering state-of-the-art, industry-validated solutions. By integrating seamlessly with your marketing data sources or data warehouse, Cassandra enables you to utilize extensive data insights for growth. With Cassandra’s MMM, you can strategically allocate your media budget in a way that effectively boosts sales and optimizes overall performance. This comprehensive approach ensures that every marketing dollar is spent wisely, paving the way for sustainable business success.

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

Intelitics is an intuitive and straightforward advanced marketing platform designed for global advertisers and publishers to collaborate and develop significant revenue opportunities. It stands out as the pioneering iGaming tracking platform that focuses on real-time monitoring. Our innovative technology guarantees precise reporting of your key performance indicators and metrics, enabling you to access in-depth statistics regarding the effectiveness of your various campaigns, markets, and products. You can seamlessly monitor mobile leads and sales, as well as mobile app installations and in-app activities. With capabilities to track conversions and actions across all devices, including smartphones and tablets, it covers all media channels such as search, email, display, retargeting, and affiliates. Gain insights from Big Data on the most extensive tracking platform available, allowing you to monitor, analyze, and enhance all your marketing channels from a single system. Additionally, you can set up personalized, data-driven alerts that keep you updated on significant shifts in the performance of your campaigns and media partners, ensuring you never miss a crucial change. This comprehensive approach allows marketers to stay ahead in a competitive landscape.

Unleash the untapped potential of your digital marketing efforts. Oracle Data Cloud offers award-winning solutions tailored for every phase of the marketing journey. By minimizing waste and safeguarding your advertising budget, you can effectively connect with your target audience and evaluate the crucial metrics that truly reflect the outcomes of your online advertising initiatives. Gain deeper insights into your customers and the most promising prospects to maximize the effectiveness of your campaigns. Understand the triggers that motivate your audience to take action and identify the optimal moments to engage them using Oracle Data Cloud's superior audience and contextual intelligence solutions. Additionally, ensure protection against fraudulent activities while guaranteeing that your advertisements are visible and associated with safe and relevant content. Enhance the success of your campaigns with comprehensive solutions addressing viewability, invalid traffic (IVT), and brand safety, ultimately leading to a more robust advertising strategy that resonates with your audience.

Enhance your digital strategy through the Adsmurai marketing platform, which allows you to easily analyze campaign metrics and results. Streamline the optimization of your product catalog, craft dynamic creatives, and oversee all your paid media efforts from one centralized hub. Engage effectively with your customers, tackle any technical hurdles, and elevate your overall digital performance. Leverage the expertise of our team in analysis, planning, design, and implementation across all platforms to maximize the impact of your digital initiatives. Your product catalog can be automatically adjusted, with tailored feeds generated for each platform. Personalize your product visuals and produce attention-grabbing ads while keeping track of your digital strategy through real-time performance insights. Filter, aggregate, and contrast your campaign data to uncover growth opportunities for your business. Furthermore, design templates that align with your brand's graphic standards and incorporate dynamic elements based on your specific objectives for even greater effectiveness. This comprehensive approach ensures that your digital marketing efforts are both efficient and results-driven.

Explore the intricacies of a brand's creative strategy with Oracle Moat, an advertising intelligence tool that allows you to analyze the creative and messaging efforts of your competitors over the past three years. Gain insights into the current market landscape by examining your rivals' advertising tactics and how they compare to your own creative output. With access to a rich dataset of over three years, you can scrutinize various advertisements, filtering and sorting the information to pinpoint exactly what you need. Understand audience engagement with different ad types, including images, text, and videos, across various platforms, including mobile. Using heatmaps, identify which sections of your ads capture the most viewer attention. This knowledge empowers you to invest wisely and execute campaigns with assurance. Moat enables you to connect with genuine audiences, effectively grab their attention, and accurately assess the success of your campaigns. With these insights at your disposal, you'll be better equipped to innovate and stay ahead in a competitive marketplace.

EasyInsights was created by marketers for marketers. EasyInsights allows you to create Marketing Dashboards and reports for your clients in minutes. This is done by syncing the marketing data source of your choice with your BI tool. This will increase client retention by automating dashboards and reporting to clients. EasyInsights generates insightful & actionable data. We also offer Custom attribution models. Server to server integration. Automated emails reports. Cohort reports for strategic planning. Data warehousing solutions.

A groundbreaking change in the management of digital advertising expenditures for Shopify is on the horizon. Join us in being one of the first to engage with our cutting-edge solution as Optily seamlessly merges your Facebook and Google Ads, Analytics, and soon, your Shopify sales information to enhance ad performance. By signing up for our early access program today, you can secure a complimentary ad strategy consultation along with many additional benefits. We are excited to announce the imminent launch of the Shopify Connect app, which comes with fantastic incentives for Shopify merchants who take action now. This is the sole ad spend solution that integrates Shopify with major data platforms. Optily was specifically designed for Shopify store owners, enabling the management of your Meta for Business advertising budgets across various channels, including Facebook, Instagram, Messenger, and Audience Network. Furthermore, Optily leverages Google Analytics to provide more precise campaign budget suggestions and allows the establishment of GA-based objectives, ensuring a comprehensive approach to digital advertising success. Don't miss this opportunity to elevate your ad management strategy to new heights.

Utilize essential metrics and data derived from various domains, such as sales, marketing, accounting, human resources, and project management, to make critical decisions; combine this with stakeholder feedback to comprehend the "what" and "why" behind your business data using AI. By leveraging these insights, your business can implement enhancements effectively. The automated processes for gathering, storing, visualizing, and consolidating vital metrics, data, and feedback through artificial intelligence streamline operations. AI also provides customized action recommendations tailored to your company's needs, enabling data-driven choices that align with your business objectives. With Industrytics, you can continuously gather and integrate data from multiple software applications, such as ERP, CRM, and accounting systems, as well as Excel spreadsheets, while benefiting from automated feedback surveys to further refine your strategies. This holistic approach not only empowers your decision-making processes but also fosters a culture of continuous improvement across your organization.

BridgeLogic offers a comprehensive platform for WiFi marketing, analytics, and advertising tailored for physical venues. Leveraging an existing WiFi network, the platform delivers real-time insights into customer demographics and social behaviors, gathering information such as names, ages, genders, social interests, contact details, and visit patterns, including foot traffic and duration of stay. This enables businesses to enhance loyalty programs, accumulate valuable customer data, and explore new revenue streams through detailed venue analytics and guest intelligence. With robust marketing automation features, businesses can effectively engage with their clientele, sending mobile coupons, exclusive promotions, email newsletters, and other timely offers even after customers have left the store. By understanding who their most dedicated patrons are through in-depth analytics and reporting, businesses can tailor their strategies for better engagement. This solution is applicable across diverse sectors, from coffee shops to car dealerships and sports stadiums. Ultimately, BridgeLogic empowers physical locations to turn customer insights into actionable marketing strategies that drive growth and customer loyalty.

Utilize office TV screens to share insights and updates through Slack or set up automated email notifications for your clients without needing prior experience or IT assistance. Octoboard is a completely self-service platform that gathers, visualizes, and refreshes data for more than 18,000 business clients, whether in the cloud or on-site. The adage "what gets measured gets done" rings true; by quantifying your business objectives, you can effectively communicate performance goals. In mere seconds, you can craft stunning, shareable dashboards and reports. Octoboard automatically aggregates information from all your cloud applications, ensuring data consistency while saving you valuable time on visualization, sharing, and reporting. You can efficiently manage your devices, including office TVs and monitors, directly through the Octoboard interface. Gain insights into your data and assert control over various metrics, from live website traffic and lead generation to customer retention and support tickets. Moreover, you can integrate Sales, Marketing, Support, and DevOps metrics alongside real-time events to create a comprehensive view of your business performance. This holistic approach empowers teams to make informed decisions based on real-time data.

Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.

BOSCO™ leverages your data alongside our innovative AI technology to pinpoint the most effective areas for allocating your marketing budget, ensuring optimal results. By integrating your internal marketing information with sophisticated algorithmic models, BOSCO™ generates customized reporting dashboards. The platform's user-friendly interface acts as a consolidated source of truth, empowering marketing professionals to enhance their digital spending strategies through data-informed insights. With our distinctive BOSCO™ Index feature, we assess your domain's performance relative to key competitors within your sector. The BOSCO Index™ quantifies your online presence and evaluates how well you are performing in both organic and paid media investments. Built upon reliable data sourced from reputable third-party domains and historical digital interactions, BOSCO™ focuses not on the size of your marketing budget but on your ability to optimize online visibility through paid and organic search strategies. Additionally, BOSCO™ identifies and ranks ten competitors in your market, providing valuable insights into competitive positioning. Ultimately, this comprehensive analysis helps marketers adapt their strategies to achieve superior results in a dynamic digital landscape.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

CommerceIQ is the first and only Ecommerce channel optimization (ECO) platform that aggregates data from sales, marketing, supply chains, and competition. It applies machine learning and analysis to generate insights and recommendations and automates thousands in near real time to drive incremental growth, improve Share-of-voice, and establish long-term category leadership. CommerceIQ's Data and Decision Engine, (D2E), aggregates data from retail point-of sale, inventory, profitability and advertising to enable brands to go beyond campaign performance data and maximize their digital shelf presence to win at the moment they purchase. CommerceIQ is the only Ecommerce Channel Optimization engine that allows consumer brands to prevent revenue loss and increase sales by optimizing sales, operations, and advertising within one platform.

Repro is a platform designed for customer engagement that utilizes customer data to facilitate meaningful communication through various channels, including email, push notifications, and web and in-app pop-ups. In today's landscape, data is often dispersed between physical and digital environments. Many communication strategies simply send out generic emails and notifications. However, Repro integrates diverse data sources to transform one-time buyers into loyal customers by delivering optimal messages tailored to their specific journeys across different platforms. This includes personalized communications through push notifications, in-app messages, and the app's user interface. For website visitors, it provides the opportunity to showcase banners at the most effective moments based on customer attributes and behaviors, promoting campaign details while also reminding users about abandoned carts. Moreover, the insights gained from website interactions can enhance email marketing efforts. Our research focused on the actual usage patterns of companies that have adopted these app and web service tools. By understanding these patterns, businesses can refine their engagement strategies for even greater effectiveness.

Enhance your spending efficiency and boost customer interaction through consolidated performance metrics, streamlined reporting, and intelligent AI-driven insights designed for cost reduction. Establish a dynamic analysis framework that generates fresh insights by utilizing a comprehensive library with over 170 connectors, allowing seamless data intake from leading advertising, commerce, CRM, and database providers. Your IT department will experience increased productivity thanks to the continuous maintenance of these connectors and straightforward installation, enabling you to input your credentials and begin integrating your cross-channel marketing performance in a matter of minutes. While reporting and dashboards provide an overview of overall performance, actionable insights are equally crucial for strategic decision-making. With Einstein, you can focus on specific KPIs that require enhancement and develop a constant stream of AI-derived insights. This capability empowers you to address overarching inquiries, such as strategies for decreasing expenses by minimizing your CPM, or conducting a deeper analysis to identify which creative elements produced the most significant outlier effects in your latest campaign. By evaluating all your data, Einstein prioritizes insights based on their potential to drive engagement, ensuring you make informed choices to optimize your marketing efforts effectively.

Implementing a swift solution for media monitoring and analytics can significantly enhance customer loyalty through exceptional reporting. By removing the expenses, time, and risks linked to developing online systems, businesses can create a solid foundational platform for tailored ad servers. PlaceLinks is dedicated to empowering advertisers, publishers, and agencies in the realms of internet search advertising, mobile platforms, social media, and call tracking. Our offerings include top-tier reporting and analytical tools for online advertising, data integration, search engines, and online directories. We assist publishers in maximizing their investments in search engines through taxonomy conversions, expert tuning, and consulting services. Additionally, we lead innovation in video by providing customized video player development and measurement solutions. With a robust history of building and managing reporting portals for a variety of clients, we have made substantial investments in the necessary infrastructure to effectively report on internet search, tracked calls, weblogs, and shopping transactions, ensuring that all stakeholders can optimize their advertising strategies. Ultimately, our commitment to excellence in reporting and analysis helps drive success across multiple platforms and formats.

Flashtalking stands out as a premier independent global ad server, catering to advertisers who prioritize data autonomy and aim to distinguish media sales from execution and assessment. By utilizing Flashtalking’s robust creative management tools, advertisers can achieve large-scale personalization by leveraging feeds and data through our innovative Decision Trees, a creative decision-making interface. The company's native identity solutions, along with partnerships with top identity providers, empower advertisers to connect with their audience through authentic one-to-one messaging. Furthermore, Flashtalking offers a sophisticated reporting platform and advanced analytics, enabling advertisers to gain a holistic understanding of the customer journey while uncovering actionable insights that drive performance. This combination of features positions Flashtalking as an indispensable ally for advertisers seeking to optimize their marketing efforts effectively.

Ultimate advertising tracker designed for media buyers and publishers. Optimize, control, and protect your traffic. Focus on scaling up and generating profit. The ideal ad tracker for media buyers and publishers, allowing traffic optimization, management, and protection. Focus on expanding and increasing profits. Keitaro helps media buyers and publishers elevate their campaigns. It enables traffic optimization, control, and security for optimal results. Real-time data and conversion tracking allows for instant adjustments to improve performance. High-quality reports offer detailed insights for informed, data-based decisions.

SOOMLA fills the information gap for mobile app publishers that use in-app advertising. Our platform allows app marketers the ability to measure user-level ad LTV, attribute marketing activity to ad revenue, and target ad whales through various marketing channels. Our platform can also be used by monetization teams to develop a data-driven strategy for optimizing their ad inventory. We also provide raw data access to enable the entire organization make better decisions.

The Piano platform is made up of four interconnected products. Analytics Piano Analytics serves as a powerful data gathering and analytical suite. While it faces competition from various comprehensive marketing and behavioral analytics solutions, it stands out in environments where compliance is critical, showcasing a range of distinctive features and unique datasets. Activation Piano Activation features Composer, renowned as the most widely used experience rules engine globally, alongside VX, our platform dedicated to subscription commerce. Audience Our real-time customer data management system (CDP/DMP) facilitates advanced segmentation of both known and anonymous users, allowing for the seamless export of customer segments to both Piano's applications and external systems. Amplifier Our collection of audience engagement tools encompasses management for both organic and paid social media campaigns, in addition to newsletters and push notifications. This suite is specifically crafted to promote content that effectively drives traffic towards owned and operated digital properties, ensuring that user engagement remains high. Overall, the integration of these four products enables a comprehensive approach to data and audience management.

Commspoint Influence serves as a media planning tool that aids brands and their agencies in pinpointing the ideal mix of communication channels for their products by examining the interplay of various media types in conveying messages. The platform is designed for ease of use, allowing new users to become proficient within just a few hours of training. Fully customizable, it adapts to reflect the unique planning strategies of agencies or brands across different markets or regions. By converting survey data into practical reach and effectiveness curves, Commspoint Influence forecasts outcomes based on budget distributions. Furthermore, it streamlines the process of data export and the creation of presentations, making it simple to share insights with colleagues and stakeholders. This comprehensive solution not only enhances media planning efficiency but also empowers teams to make informed decisions based on data-driven insights.

Attribution stands out as a cutting-edge multi-touch attribution firm that equips marketers with critical insights to increase buyer conversions and enhance their return on investment. Utilizing a patent-pending methodology, Attribution provides unparalleled performance transparency coupled with exceptional usability and complete data accuracy, enabling marketers to consistently refine their marketing strategies throughout the buyer's journey. This innovative approach not only fosters better decision-making but also helps businesses adapt to evolving market dynamics effectively.