InfoDesk Integrations

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.

Salesforce empowers sales teams to enhance their effectiveness and reach their objectives more efficiently. As the leading CRM platform globally, Salesforce goes beyond basic functionalities. It equips teams with essential tools designed to expand their client portfolios, discover new prospects, and finalize transactions swiftly from any location. The platform boasts an extensive array of features, such as managing contacts, tracking opportunities, overseeing leads, integrating emails, generating reports and dashboards, forecasting sales, and enabling file synchronization and sharing, among many others. This means you can spend less time sifting through spreadsheets and more time focusing on your business operations. With no need for additional hardware or software, our user-friendly setup assistant allows you to optimize sales processes and address customer inquiries in mere minutes. By linking data across sales, service, and marketing, you can provide buyers with smooth and personalized experiences. Gain a holistic understanding of each customer, including their accounts, activity history, and relationships. Moreover, integrating social data can offer even richer insights into your customers' behaviors and preferences.

Slack is a cloud-based platform that enhances project collaboration and team communication, specifically tailored to foster smooth interaction within organizations. With a robust suite of tools and services unified in one platform, Slack allows for private channels that encourage engagement among smaller groups, direct messaging options for sending information straight to coworkers, and public channels that invite discussions among members from different organizations. Accessible on various operating systems including Mac, Windows, Android, and iOS, Slack boasts a wide array of features such as chat capabilities, file sharing, collaborative workspaces, instant notifications, two-way audio and video calls, screen sharing, document imaging, and activity tracking, among other functionalities. Additionally, its user-friendly interface and versatile integration options make it a popular choice for teams seeking to enhance their productivity and communication effectiveness.

Today's intricate business challenges require collaborative efforts from dedicated teams. To assist you and your team in mastering the art of effective collaboration, we have developed a comprehensive online guide. When you establish a collaborative environment for discussion and decision-making, the potential for success expands exponentially. Microsoft Teams consolidates all necessary resources into a unified workspace, allowing seamless communication through chat, virtual meetings, file sharing, and integration with various business applications. Enhance your team's synchronization with features like group chat, online meetings, calling, and web conferencing. Engage in collaborative document editing using integrated Microsoft 365 (formerly Office 365) tools such as Word, Excel, PowerPoint, and SharePoint. You can also incorporate your preferred Microsoft applications and third-party services to facilitate continuous business progress. Teams offers robust end-to-end security, comprehensive administrative control, and ensures compliance—all backed by Microsoft 365’s capabilities. Designed to accommodate various types of groups, Teams provides a free version with no commitments, as well as an option to access it within a superior suite of productivity tools. Embrace the power of teamwork and unlock new opportunities for innovation and growth.

Experience business-oriented online meetings designed for efficiency and ease of use. Setting up and joining is a breeze, enhanced by robust collaboration features crafted by Microsoft. With just a single click, participants can connect from any device, whether you prefer an immediate meeting or scheduling one through Outlook for a later time. Each meeting comes with a unique URL that is tailored just for you. Engage in productive sessions by recording meetings, sharing your screen, and annotating PowerPoint presentations, allowing for real-time collaboration with as many as 250 attendees. Utilize interactive tools such as whiteboards, polls, and Q&A, along with integrated instant messaging to elevate your meetings further. Take control of your online gatherings expertly, with advanced options for managing participants, including the ability to mute individuals or the entire group, as well as transferring presenter authority seamlessly. Rely on secure, business-grade meetings featuring encrypted video and audio, alongside round-the-clock phone support when necessary. With industry-leading HD video quality, your online meetings will exude professionalism and reliability. Additionally, benefit from features like automatic cropping and head tracking, allowing you to concentrate on the participants during your calls for a more personal touch. Embrace the future of virtual collaboration with confidence and clarity.

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care, and social commerce. Get more from social with Hootsuite.

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

Boost the growth of your business with Dynamics 365, a cutting-edge suite of CRM and ERP solutions. Integrate your data seamlessly. Gain insightful predictions. Attain remarkable outcomes. Make informed choices. Implement strategies that propel your business forward. Cultivate and enhance valuable relationships. Elevate both productivity and performance metrics. Access a comprehensive view of your customers. Identify and develop promising leads. Craft cohesive customer interactions. Keep abreast of market shifts. Provide exceptional customer experiences more swiftly. Streamline resources and enhance technician efficiency. Lower operational expenditures. Transform your conventional global financial management practices. Streamline processes for heightened efficiency. Minimize operational costs and simplify financial complexities. Transition from reactive to proactive operations. Modernize and ease your manufacturing and supply chain processes. Extend the longevity of your assets. Integrate your physical and digital sales channels. Foster brand loyalty through meaningful engagement. Surpass customer expectations consistently, ensuring they feel valued and understood.

Buffer offers a comprehensive range of tools designed to assist brands in establishing their online presence and engaging effectively with their audience. This collection of social media solutions caters to contemporary brands, equipping them with essential resources for visual marketing, audience interaction, and analytical insights. Through Buffer's innovative products, both brands and individuals can enhance their online visibility, fostering significant engagement and achieving quantifiable outcomes. With over 75,000 brands leveraging this suite of publishing, engagement, and analytics tools, Buffer plays a crucial role in helping them create impressive digital identities. The platform's versatility and user-friendly features make it an invaluable resource for anyone looking to thrive in the digital landscape.

Experience a mobile and intelligent intranet designed to enhance collaboration and content management while empowering teams. With SharePoint, you can easily share and manage knowledge, applications, and content, enabling swift access to information and seamless collaboration within your organization. This platform provides dynamic and efficient team sites tailored for every project team, department, and division, allowing you to share files, data, updates, and resources effectively. Personalize your site to optimize your team’s workflows and collaborate securely with colleagues inside and outside the organization, regardless of whether they are using PCs, Macs, or mobile devices. Foster unity and keep your employees informed across your intranet, while promoting organizational efficiency through the shared use of resources and applications on home sites and portals. Create captivating communication sites to narrate your organization's story. Additionally, stay updated with personalized and targeted news through both the web interface and SharePoint mobile apps. With powerful search capabilities and intuitive methods for discovering information, you are only a click away from the resources you need. Every feature is designed to enhance user experience and drive productivity within your teams.

Power BI provides advanced data analysis, leveraging AI features to transform complex datasets into visual insights. It integrates data into a single source, OneLake, reducing duplication and streamlining analysis. The platform enhances decision-making by integrating insights into everyday tools like Microsoft 365 and is bolstered by Microsoft Fabric for data team empowerment. Power BI is scalable, handling extensive data without performance loss, and integrates well with Microsoft's ecosystem for coherent data management. Its AI tools are user-friendly and contribute to efficient and accurate insights, supported by strong data governance measures. The Copilot function in Power BI enables quick and efficient report creation. Power BI Pro licenses individuals for self-service analytics, while the free account offers data connection and visualization capabilities. The platform ensures ease of use and accessibility, backed by comprehensive training. It has shown a notable return on investment and economic benefits, as reported in a Forrester study. Gartner's Magic Quadrant recognizes Power BI for its ability to execute and completeness of vision.

Utilize Tableau to acquire, create, and evaluate business data while deriving valuable insights through its comprehensive business intelligence (BI) and analytics capabilities. This powerful tool enables users to gather information from a variety of sources, including spreadsheets, SQL databases, Salesforce, and various cloud applications. With Tableau's real-time visual analytics and interactive dashboards, users can dissect and analyze datasets, leading to pertinent insights and the identification of new business opportunities. Additionally, Tableau offers customization options that cater to a wide range of industry sectors, such as finance, telecommunications, and beyond, ensuring that it meets the unique needs of each vertical. As a result, organizations can leverage Tableau to enhance decision-making processes and drive growth effectively.

Gong is a robust AI-powered revenue platform that enables businesses to centralize their revenue workflows and optimize engagement strategies. It integrates with existing CRMs, providing in-depth customer insights, accurate forecasting, and improved sales execution. Gong's platform supports teams by offering data-driven intelligence on customer interactions, eliminating redundant tasks, and improving productivity. With Gong’s tools like Gong AI and Gong Data Engine, companies can streamline operations, enhance sales coaching, and drive business outcomes more effectively.

Feedly provides an efficient platform for staying updated on the topics and trends that truly interest you. We hold the belief that reading can unlock new opportunities, whether it’s excelling in your career, honing a skill, acquiring knowledge, or staying informed about the latest news. For those who have an insatiable curiosity, reading serves as an invaluable resource, and Feedly acts as a gateway for users to engage with their favorite websites and sources that align with their passions. You can consolidate and access all your favorite publications and blogs in one convenient location. By training Leo, your AI research assistant, to sift through your feeds, you can eliminate distractions and focus on what truly matters. Furthermore, you can collaboratively explore and disseminate significant industry trends. With Leo, you can request insights from your feeds, allowing you to prioritize the subjects, events, and trends that resonate with you. Collaborate with your team to organize, curate, and share pivotal industry insights. Importantly, Feedly offers a secure environment where you can privately manage and investigate the topics and trends that are significant to you, ensuring that your research process is both efficient and streamlined. This makes Feedly not just a tool but a vital companion in your journey of knowledge and discovery.

You have the option to receive email notifications whenever new content related to a specific topic appears in Google Search. For instance, this could include updates about the latest news, product releases, or even references to your own name. Simply input the topic you wish to monitor in the designated box at the top. Additionally, you can choose the frequency of alerts, select the types of websites you wish to hear from, and indicate your preferred language and geographical area. You also have control over the number of results you would like to receive. Overall, Google Alerts serves as a powerful and cost-free tool for monitoring media and staying informed. It can help you keep track of important developments in real-time.

The Seismic Enablement Cloud, a comprehensive platform, is designed to improve the ability of sales, marketing and customer success teams to engage and convert their customers. It includes a variety of features, including content management, coaching tools, and sales training. This ensures that teams have access to the right resources, at the right time. Seismic's powerful analytics allow users to track engagement, optimize performance and gain insights into the effectiveness of content and team activities. The platform uses AI and machine-learning to provide personalized content suggestions and streamline workflows. This makes it easier for teams and their members to collaborate and grow revenue. Seismic unifies enablement functions to help organizations improve sales effectiveness and accelerate the buyer's experience, ultimately achieving better business outcomes.

Built upon the robust framework of Lexis Advance, Lexis® maintains all your preferred lexis.com® research functionalities while introducing an impressive array of enhancements and new features. With Lexis®, users can access a wider variety of Alert types, enjoy an optimized setup process, and experience greater flexibility—all at no additional cost. Discover the differences in Alert functionalities between Lexis and lexis.com®. Additionally, Lexis offers an innovative Shepard’s® preview, improved validation tools, and visual representations of citing decisions for better insights. Explore how Shepard’s features on Lexis stack up against those on lexis.com. Lexis empowers you to streamline your workflow more efficiently by allowing you to navigate through sources, legal topics, practice area pages, and jurisdictional materials with ease. This capability enhances your research experience, ensuring you can find relevant information quickly. Furthermore, Lexis provides expanded options to maximize your research history, including prolonged history storage and detailed insights for each list entry, ultimately enhancing your overall research effectiveness.

Showpad Enablement Operating System® (eOS), unites marketing teams and sales teams for revenue-driving experiences. Empower sellers to engage buyers with relevant content and training and run deals confidently. Showpad eOS® offers a centralized platform for content and sales tools, allowing sellers to adapt instantly to buyer needs. They'll have the answers at their fingertips. Bring physical products to digital app experiences. From 3D models to immersive 360deg showrooms, you can engage in more engaging conversations in person. Plus, sellers can collaborate with decision-makers through comments and uploads on a Shared Space -- a convenient and customizable microsite that helps accelerate the sales cycle. Showpad Coach helps you scale the winning behaviors of top sellers to train, coach, and onboard your team to become trusted advisors.

Inoreader ensures that you receive content the moment it becomes available, allowing you to subscribe to a wide array of sources including RSS feeds, blogs, podcasts, Twitter searches, Facebook pages, and even email newsletters. You can choose to receive unfiltered news feeds or customize them to suit your preferences. By utilizing Rules, you can create comprehensive workflows that might involve sending push notifications, triggering emails, or automatically marking items as read based on certain conditions. Additionally, you can set up active searches to generate a feed of posts that contain specific queries, letting you filter in or out articles according to your specified criteria. Switching between themes designed for daytime or nighttime reading is seamless, enhancing your experience no matter when you access your content. Overall, Inoreader provides a flexible and user-friendly way to stay updated with the information that matters most to you.

Gathering web data on a large scale presents significant challenges due to the ever-changing and increasingly complex nature of websites, often resulting in data that is either inaccurate or incomplete. Import.io stands out as the only company with the necessary experience and advanced technology to provide eCommerce web data at scale. As the foremost partner in eCommerce web data, we supply crucial insights that top brands, retailers, and analytics firms utilize to maintain their competitive advantage. Our clientele encompasses a wide range of eCommerce sectors, including consumer goods, online retail, travel and hospitality, as well as events and ticketing services. With unparalleled capabilities and extensive expertise, Import.io is equipped to deliver the precise data you require, no matter the scale. Whatever type of eCommerce data you need, sourced from any number of websites, and delivered in your preferred format and frequency, you can depend on Import.io to be the strategic ally that fuels your business growth. By choosing us, you're ensuring that your data needs are not just met, but exceeded.

Harness the knowledge essential for informed decision-making. Discover a more intelligent method for collecting insights from relevant news sources and informative websites tailored to your interests. Stay attuned to the pulse of your sector, along with the topics and trends that shape its evolution. Our service provides 'more signal, less noise' daily to global business teams and knowledge professionals, helping them navigate through information overload and thrive. Utilize the potential of aggregation to uncover new facts and trends that will keep you ahead of the competition. Identify practical insights to capitalize on emerging opportunities. Remain updated on crucial news, significant events, and other publicly available web content, all organized in one convenient location. Effortlessly compile and analyze succinct information regarding an industry or competitor that could influence your decisions, opportunities, strategy, and growth. Transform websites into real-time notifications and create a feed for any public source to monitor its updates seamlessly. By using our feed builder or robust API, you can convert any webpage into a dynamic feed, ensuring that you never miss critical updates again. This streamlined approach empowers you to make more informed choices and strategically position yourself in the market.

Receive automated notifications regarding alterations in both public and private web data on a large scale. You can initiate bulk change monitoring, create workflows, and ensure that the appropriate team members are informed about the changes that are significant to them. This approach not only saves time and resources but also enhances your ability to respond swiftly to shifts in the market. Upon detecting a change, we provide you with a screenshot or a text excerpt that emphasizes what has been modified. Move past simple email notifications; our sophisticated tools allow for seamless visualization and management of changes. By training Visualping to filter out false alarms, you can decrease the time your team spends on processing alerts and focus solely on the notifications that truly matter. Visualping is designed to cater to a wide array of niche and specialized requirements. Each of our reports can be customized to fit your needs perfectly. If you share your specific objectives with us, we are committed to finding a solution that meets your expectations effectively and efficiently. Moreover, staying informed allows your team to make proactive decisions in an ever-evolving digital landscape.

Your customers expect a seamless experience. Our network intelligence and predictive fraud score scoring can help you create seamless user experiences. Emailage by LexisNexis®, is a powerful fraud risk scoring tool that uses email intelligence. Customers expect flexibility in how they can interact with you via multiple channels. They expect you to be able to identify them and give them quick, easy access to your system, regardless of whether they are using a smartphone or tablet, laptop, or another device. They also want to be sure that their personal information and account passwords are secure so that fraudsters can't take over their accounts. This is a difficult task. Your ability to assess the risk of digital elements is crucial with the increase in digital channels for consumers. This is especially true if you, or your organization, collects minimal personal information to speed up customer onboarding and reduce data exposure risk.

The Qlik Data Integration platform designed for managed data lakes streamlines the delivery of consistently updated, reliable, and trusted data sets for business analytics purposes. Data engineers enjoy the flexibility to swiftly incorporate new data sources, ensuring effective management at every stage of the data lake pipeline, which includes real-time data ingestion, refinement, provisioning, and governance. It serves as an intuitive and comprehensive solution for the ongoing ingestion of enterprise data into widely-used data lakes in real-time. Employing a model-driven strategy, it facilitates the rapid design, construction, and management of data lakes, whether on-premises or in the cloud. Furthermore, it provides a sophisticated enterprise-scale data catalog that enables secure sharing of all derived data sets with business users, thereby enhancing collaboration and data-driven decision-making across the organization. This comprehensive approach not only optimizes data management but also empowers users by making valuable insights readily accessible.

HubSpot's AI powered customer platform puts your customers first, allowing you to grow more effectively. Connect your front-office teams with a complete view on the customer journey. Use AI-powered tools for a seamless experience with customers. Easily adapt to new industry trends and technologies. Traditional CRMs are not enough to drive growth. Most CRMs are not designed to connect with customers, which is crucial in an AI-driven environment where customers can easily explore, evaluate and buy. HubSpot's Customer Platform is so much more. It's powered with Smart CRM, which combines AI and customer data to help you adapt. It also has products for engaging customers throughout the entire journey and an ecosystem that includes integrations, education and community. It's designed to help businesses connect with their customers and grow.

We provide tools to help you keep track of, comprehend, and shape the environment you operate in. By equipping public relations, communications, and marketing teams with a user-friendly all-in-one product suite, fueled by AI-powered insights, we enable them to excel. In a fast-paced, always-connected world, the responsibilities of a marketer are never truly complete; that's why our range of products is specifically designed to assist you in maintaining control over your digital strategy and evaluating marketing effectiveness. Our comprehensive suite addresses the challenges that contemporary PR, communications, and marketing specialists encounter. With insights and workflows strategically crafted to enhance your social media and digital marketing initiatives, you gain a competitive edge. Enjoy the benefits of a versatile solution that enables you to track social media mentions that matter, allowing you to stay ahead of competitors. Moreover, with unlimited ad-hoc searches and no restrictions on volume across over 20 channels, including various social networks, your social listening abilities will be unparalleled. This holistic approach ensures that you are not only reactive but also proactive in your marketing endeavors.

Obtain distinctive perspectives from the largest and most thorough assembly of news and information available. Utilize an unparalleled array of international news and data that can be accessed through a robust research platform, whether on mobile devices or through sophisticated feeds and APIs. Empower your strategic choices, reveal competitive edges, and provide actionable intelligence using global news, data, and insights. Generate more profound insights, enhance sentiment analysis, discover concealed connections, accurately predict outcomes, and enrich data visualizations with news data obtained from cutting-edge analytics models. Maintain vigilance over your brand's image and proactively address potential challenges by using a rich database of content spanning 200 countries and available in 28 languages, alongside comprehensive monitoring tools and curation solutions. Collect market intelligence, keep an eye on competitors, and offer strategic insights with reliable global news, in-depth company profiles, executive data, and multi-channel distribution, ensuring your organization remains well-informed and competitive. By harnessing these resources, you can stay ahead of industry trends and make informed decisions that drive success.

Utilize Pocket to gather the content that bombards you throughout the day and create a personalized space filled exclusively with the subjects that interest you. Capture the most recent articles, stories, news, sports, and videos from any device and source, whether it be from a publisher or an app. This platform allows you to enrich your mind with a curated reading, watching, and listening experience specifically designed to provide calmness for your eyes, free up your hands, and enhance your focus. You can save the newest news stories, magazine pieces, videos, recipes, web content, and how-to guides—essentially anything you come across online or subscribe to, regardless of the publisher. Popular sources among users include notable names such as the New York Times, The Guardian, Washington Post, Flipboard, The Atlantic, New Yorker, Lifehacker, Business Insider, The Verge, BBC News, Google News, Buzzfeed, Vox, engadget, Medium, Newsweek, Twitter, and YouTube. Pocket's sleek design and customizable layout ensure a soothing reading experience, eliminating visual distractions and allowing your mind to concentrate solely on the content. In addition, the platform's seamless syncing across devices means you can access your curated content whenever and wherever you need it, making it a convenient tool for today's fast-paced world.

Broaden your business operations by utilizing cloud technology. Seamlessly enhance SAP solutions quickly and efficiently without causing disruptions to critical business functions, all while building on your current investments and expertise. Swiftly create dependable and scalable cloud-native applications. Utilize your established ABAP knowledge to develop new extensions or update existing custom applications. Foster innovation for increased business agility by employing cloud-native, low-code, and dynamic event-driven applications. Speed up results through the optimization of intelligent business processes. Explore, configure, enhance, and refine business processes by linking experiential data with operational workflows. Acquire valuable and actionable insights to predict business outcomes and identify fresh revenue and growth possibilities. Leverage the capabilities of predictive analytics and machine learning to improve decision-making. Integrate real-time intelligence within your business applications. Furthermore, enhance and tailor the user experience for your customers, partners, and employees, ensuring their needs and preferences are met effectively. This holistic approach not only drives efficiency but also fosters a culture of continuous improvement and innovation.

Running a restaurant involves a significant amount of technology that needs to function seamlessly. The effort spent on managing this technology detracts from your ability to focus on expanding your business. When you rely on several technology vendors, the complexity and potential issues multiply, adding unnecessary stress. This is why partnering with a technology provider who can deliver an integrated solution is essential. Such a partner should offer comprehensive support to ensure everything operates smoothly. While our help desk will strive to resolve issues remotely, there are times when hands-on assistance is needed, and our regional field technicians are always prepared to help. At RSS, we understand that each restaurant has its distinct characteristics, leading to specific technology requirements. We aim to be a reliable consultant, taking the time to understand your individual business needs. With this insight, we will craft a tailored technology solution designed specifically for your restaurant, ensuring that you have the tools necessary to thrive. Our commitment is not just to provide support but also to foster a partnership that contributes to your ongoing success.

Utilize the Enterprise Social Network to exchange knowledge, documents, and information throughout your organization. With Chatter, the collaboration tool designed for enterprises, you can empower your staff to enhance their productivity. Foster connections, engagement, and motivation among employees, enabling them to work effectively, irrespective of their position or geographical location. Facilitate collaboration on sales leads, service inquiries, marketing campaigns, and various projects through integrated applications and tailored actions. Establish a platform for individuals to contribute insights or suggest innovative concepts. Enable product teams to receive direct feedback from customers regarding programs, products, and promotional efforts. Instantly create and distribute polls to assess the viability of new ideas. Exchange expertise, documents, and data seamlessly, while also connecting with specialists throughout your organization, no matter their job title or location. Monitor your team and essential projects through a mobile feed that keeps you updated. Resolve issues, refresh opportunities, and access the latest presentations on the go. Take decisive action on important updates wherever you find yourself, ensuring that you maximize every opportunity for success. Additionally, this approach not only streamlines communication but also cultivates a culture of collaboration and innovation within your organization.