Alternatives to HealthVerity Census

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

Your first-party data can be used to unlock its full potential. D&B Connect is a self-service, customizable master data management solution that can scale. D&B Connect's family of products can help you eliminate data silos and bring all your data together. Our database contains hundreds of millions records that can be used to enrich, cleanse, and benchmark your data. This creates a single, interconnected source of truth that empowers teams to make better business decisions. With data you can trust, you can drive growth and lower risk. Your sales and marketing teams will be able to align territories with a complete view of account relationships if they have a solid data foundation. Reduce internal conflict and confusion caused by incomplete or poor data. Segmentation and targeting should be strengthened. Personalization and quality of marketing-sourced leads can be improved. Increase accuracy in reporting and ROI analysis.

Facilitate connections between healthcare entities such as hospitals, clinics, health plans, and life sciences with app developers and health data partners to create innovative digital services based on FHIR APIs. Enhance both the efficiency and safety of transitions throughout the continuum of care, whether in-patient or out-patient. Offer personalized wellness and prevention strategies tailored to at-risk individuals, fostering proactive health management. Encourage collaboration among patients, healthcare providers, and physicians to effectively address chronic conditions, leading to better management outcomes. Focus on patient-centered digital services that prioritize user experience and safety, while minimizing risks during care transitions. Utilize an enterprise-grade platform capable of managing, securing, and scaling APIs that remain agnostic to FHIR servers. Seamlessly integrate healthcare data from various sources, including internal systems, external partners, or open-source FHIR-ready resources. By swiftly launching digital services like mobile applications, advance the vision of patient-centric healthcare and enhance data interoperability, ultimately improving healthcare delivery for all. This approach not only enhances patient engagement but also drives innovation across the healthcare landscape.

Numerous organizations globally rely on IQVIA to accelerate the drug development process, guarantee the safety and quality of products, enhance commercial efficacy, deliver appropriate treatments to patients, and ultimately promote improved health outcomes by facilitating access to and delivery of healthcare. Transform your approach to clinical development by seamlessly integrating data, technology, and analytics to streamline your trials. The outcome? Quicker decision-making and minimized risks, enabling you to provide transformative therapies at a faster pace. With its expertise rooted in data, sophisticated analytics, and deep industry knowledge, IQVIA offers tailored capabilities to clients throughout the healthcare landscape. Stay informed by exploring the latest insights and updates from IQVIA's data scientists, healthcare professionals, researchers, and other industry experts on crucial topics that resonate with your interests. From emerging industry developments to practical applications of our capabilities, a wealth of information awaits you here. Engaging with this content also empowers you to stay ahead in a rapidly evolving healthcare environment.

The world's first real time cookie-less identity graph powers data, activation and attribution. Stirista is here! We help you to improve your first party data, and get new customers with addressable multichannel campaigns. Our industry-leading identity spine allows you to quickly onboard data and get campaigns up and running quickly - from CTV, display to social media and email. All this with real-time attribution across all your digital - as well as physical - footprints. Our Identity Graph updates in real time as individuals navigate their daily lives across digital and physical footprints - even CTV. No more wasted advertising dollars. No more missed personalization.

AllClear Health ID addresses issues of patient record mismatches, duplicates, and poor data quality, resulting in significantly cleaner claims processing. This innovative high-security mobile identity platform ensures that patient misidentification is eliminated throughout the health system, regardless of how or where patients seek care. By continuously monitoring and certifying patient information, the platform automates both online and in-person check-ins while facilitating seamless data exchanges between patients and healthcare providers. A key feature of Health ID is its robust security measures, which are comparable to those used in banking, allowing providers to deliver accurate care confidently and secure appropriate reimbursements. The consequences of patient record errors are substantial, contributing to 33% of claim denials and costing healthcare systems an estimated $29 million for every million patients treated each year. By ensuring that healthcare providers have access to the correct medical records, AllClear Health ID significantly reduces the chances of misdiagnosis and unnecessary duplicate services, ultimately enhancing patient safety and care efficiency.

Delivr serves as a holistic identity resolution platform designed to allow businesses to access and collaborate seamlessly on data from any cloud or platform. This versatile solution caters to numerous use cases, helping organizations gain deeper insights and effectively engage with their audiences driven by zero-party data. As the pioneering identity resolution platform, Delivr enables companies to refine and enhance their go-to-market strategies. Organizations can discover reliable and scalable methods for achieving growth. By leveraging zero-party data alongside closed-loop attribution, businesses can obtain a clearer understanding of their audiences and activate them effectively. Through cutting-edge approaches to data privacy, ethics, and enterprise identity, our platform enhances your operational ecosystem, ensuring that engagement is both precise and confident. Ultimately, Delivr equips companies with the tools they need to thrive in a data-driven landscape.

Discover how to effectively enhance the return on every dollar spent in your marketing initiatives by utilizing identity resolution alongside a comprehensive digital marketing optimization solution that spans from activation to attribution. Elevate the value you bring to your business by enhancing your real-time performance marketing through the integration of attribution and activation within a unified workspace. Our streamlined workflows, featured in our all-in-one toolset, will significantly speed up your insights into activation timelines. With our solution, you can eliminate identity-related challenges throughout your customer journey, as we synchronize all your data at the individual user level, whether it involves interactions from digital campaigns, cross-device paths, or in-store purchases. Benefit from heightened accuracy in your audience targeting, empowering you to launch more successful marketing campaigns on your media platforms. Save time in orchestrating your activations thanks to our automation capabilities, allowing you to focus on strategic decisions. Make informed choices about the media platforms where you allocate your investments, ensuring maximum effectiveness in your marketing efforts. Additionally, by utilizing these optimized strategies, you can anticipate a noticeable increase in overall campaign efficiency.

Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.

LayerFive employs innovative AI technology that is currently patent-pending to identify consumer identities across a wide range of enterprise data sources, both online, such as websites and mobile applications, and offline, including CRM systems, loyalty programs, and order management systems, thereby creating a cohesive consumer profile. This foundational platform enhances marketing return on investment by more than double through its omni-channel attribution and consumer journey analytics capabilities, which are integral to the 360 Marketing Analytics product. Furthermore, LayerFive aids businesses in adhering to data privacy laws like GDPR and CCPA by providing consumers with direct access to their profiles for self-managed privacy compliance, resulting in significant cost savings and minimizing the risk of regulatory breaches. The technology utilizes both deterministic and patent-pending probabilistic methods to integrate consumer data from all enterprise sources seamlessly. Additionally, LayerFive's first-party tagging system captures high-quality data from enterprise websites without compromising data integrity due to the decline of third-party cookies, ensuring that businesses can still derive valuable insights from their data assets. Ultimately, this approach not only maximizes marketing effectiveness but also fosters trust with consumers by prioritizing their privacy and data security.

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

The FICO® Identity Resolution Engine meticulously examines diverse and isolated data repositories to reveal connections among individuals, locations, and incidents that may suggest fraudulent activities and money laundering. Its advanced fuzzy matching algorithms significantly improve detection capabilities, while graph analytics provide real-time visualization of relationships between accounts, applicable both before and after transactions are recorded. By leveraging various data points within an application, it can associate them with other apps and accounts, even when they are indirectly connected. Continuous analysis of accounts is automated based on their risk assessment, allowing for the discovery of connections that may only become evident after transactions occur. Furthermore, it proactively identifies and ranks organized fraud and criminal behavior through relationship-focused predictive analytics. The system is capable of conducting federated searches on unrefined data and executing complex link analysis, employing advanced querying tools alongside visual link charts to enhance understanding of the data landscape. In this way, the FICO® Identity Resolution Engine not only aids in detection but also supports ongoing investigations into fraudulent activities.

Throtle stands out as a premier firm specializing in identity and data onboarding. Utilizing state-of-the-art data technology, Throtle equips brands and marketers with the most precise 1:1 representation of their customers. The company takes pride in its ability to seamlessly link individuals with their corresponding data and devices, facilitating personalized marketing efforts that are grounded in real customer identities. For additional insights, visit throtle.io to explore how you can achieve the clearest understanding of your customer base. Throtle provides top-tier identity and onboarding solutions that adapt to the fluid nature of identity. As consumers navigate an ever-expanding landscape of devices and applications, the data they generate becomes increasingly fragmented. This poses a challenge for marketers, who often find themselves questioning the true identity of the individuals they are engaging with. Throtle enables brands to recognize and comprehend their customers at every touchpoint, across various channels and stages of their journeys, ensuring effective and tailored marketing strategies. By leveraging Throtle's innovative solutions, businesses can enhance their approach to understanding and connecting with their audience.

Offering a robust, cloud-centric platform, comprehensive longitudinal electronic health record (EHR) data, and advanced analytical tools, this system assists healthcare providers and life sciences organizations in discovering new relationships among previously isolated healthcare information. It comprises a suite of software-as-a-service (SaaS) applications that facilitate swift population management, performance evaluation, and meaningful engagement with both patients and providers. This solution allows healthcare organizations to gather, link, and merge information from numerous varied sources across their entire enterprise and clinically integrated networks. It empowers designers of care and quality programs to effectively search and explore populations related to diagnoses, treatments, outcomes, costs, and demographics. Furthermore, it swiftly pinpoints target populations, enabling improved decision-making regarding risk-stratified care management. Additionally, it presents an integrated framework that correlates vast amounts of clinical, operational, and financial events into benchmarks and scorecards for insightful comparisons, ultimately enhancing the overall quality of care delivered. This comprehensive approach not only streamlines data integration but also supports innovative healthcare solutions.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

Some key foundational IDs are on the verge of being phased out while a multitude of new IDs is set to emerge, and Roq.ad is ready for this transition. It could be the perfect opportunity to consider a fresh partnership focused on identity solutions. Consumers are increasingly seeking both a tailored customer experience and enhanced privacy measures. The online identity landscape has long been fragmented, leaving companies eager for deeper insights. Is it possible to achieve both personalization and privacy? The concise response is a resounding YES. By expanding your existing audience device pool to include additional devices that belong to users within your target demographic, you can foster a cohesive brand message and a comprehensive customer journey across various platforms. Dive deeper into your Own Data by leveraging cross-device insights. The Roq.ad Private Identity Graph is meticulously crafted to meet the specific needs of your business. With its innovative Cross-Device Technology, Roq.ad empowers leading brands to enhance their digital advertising and analytics efforts. Utilizing probabilistic modeling, Roq.ad analyzes anonymous data drawn from a variety of sources, including website interactions, mobile applications, and media campaign traffic, to deliver powerful insights. This approach not only maximizes the effectiveness of advertising strategies but also ensures that consumer privacy remains a priority in the ever-evolving digital landscape.

VentiveIQ has created an independent, open data platform that specializes in cookieless identity resolution, onboarding first-party data, and enhancing audience marketing strategies. For businesses grappling with issues like cookie expiration, the complexities of omnichannel activation, or the increasing costs associated with data, VentiveIQ simplifies the process of data integration, audience targeting, and outcome analysis. It equips AdTech companies, publishers, and agencies with essential tools and resources to formulate enduring strategies for identity resolution and engaging with their audiences. By utilizing our innovative solutions, these organizations can not only navigate the challenges posed by cookie deprecation and rising data costs, but also excel in their marketing endeavors. Our mission is to facilitate effortless omnichannel activation, thus enabling businesses to effectively reach and connect with their target audience on various platforms. Ultimately, VentiveIQ aims to empower its clients to adapt and flourish in an ever-evolving digital landscape.

Companies that leverage data effectively utilize the Tilores API to establish a cohesive customer profile across all their various source systems. They develop real-time solutions that help mitigate risk, detect fraud, and provide tailored digital experiences, all while avoiding engineering complications. The challenges posed by inconsistent, incomplete, and outdated customer information hinder businesses in their efforts to align, strategize, and report accurately. For organizations to harness their customer data effectively, they must first standardize their schemas and integrate both new and historical data seamlessly. However, even after creating a centralized system with unified customer data, it often necessitates dedicated development efforts to enhance its utility. To streamline this process, it's essential for unified customer data to be synchronized back to the individual source systems of each department, turning every system into a distributed source of truth. This approach empowers businesses to manage risk more efficiently, detect fraud proactively, and enhance customer service. By transforming fragmented and isolated customer data into a comprehensive Customer 360 view, organizations can unlock new insights and drive better decision-making. Ultimately, this unification fosters a deeper understanding of customer behavior, enabling continuous improvement and innovation.

Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records about people, organizations and their relationships in real time as new data is received. The highly accurate and complete views Senzing software delivers allow you to reduce costs and enable new revenue opportunities. Senzing provides a set of libraries that that can be deployed on premises or in the cloud, in a variety of ways, depending on your architecture and environment requirements. Data remains in your ecosystem and never flows to Senzing, Inc. Minimal data preparation is required when and no tuning, training or entity resolution experts are needed. A free proof of concept can be completed in about six hours on AWS or bare metal. You can try the Senzing API on up to 100K records for free.

Truveta operates as a health data and analytics platform focused on leveraging information to enhance patient lives. By consolidating de-identified electronic health records from more than 30 healthcare systems, it provides researchers with access to a rich array of patient data, which includes clinical notes, imaging, and genomic information. This vast repository represents data from upwards of 120 million patients, giving a well-rounded perspective on healthcare delivery throughout the United States. The Truveta Studio, which serves as the platform's analytics hub, equips researchers with sophisticated tools like notebooks and dashboards, all maintained within a secure and HIPAA-compliant framework. With daily updates to its data, the platform guarantees that insights into patient care and outcomes are both current and relevant. Furthermore, Truveta's dedication to data integrity is showcased by its implementation of the Truveta Language Model, an advanced AI framework that efficiently translates EHR data into precise and reliable data points for the advancement of medical research. This commitment not only enhances research capabilities but also fosters a deeper understanding of healthcare trends and patient needs, ultimately contributing to improved health outcomes.

Epsilon PeopleCloud is built on a foundation of privacy and powered by cutting-edge AI, utilizing the most comprehensive data in the industry to tailor each individual's experience, ultimately enhancing outcomes for both customers and brands. By leveraging Epsilon PeopleCloud, you can predict, activate, and validate like never before, fostering deeper connections that lead to improved business results. The platform integrates billions of online and offline intent signals through predictive AI, allowing you to understand each person's true desires and deliver tailored messages at the precise moment they're inclined to engage. You can effectively reach individuals across various devices and channels with the consistent experience they expect, thanks to an interconnected suite of products and persistent identifiers. With real-time insights, you gain a thorough and trustworthy view of your campaign's performance, enabling you to present valuable reports to your executive team. Furthermore, this comprehensive perspective on your marketing efforts allows you to link the results of your campaigns to the specific actions that generated them, providing clarity and direction for future strategies. Overall, Epsilon PeopleCloud empowers brands to forge stronger relationships with their audiences while optimizing their marketing effectiveness.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Flatiron Health's Evidence Solutions provide a versatile method for generating real-world evidence, both prospective and retrospective, which aids life sciences companies in efficiently meeting their oncology research objectives. At the heart of these offerings is Flatiron Horizon, a comprehensive platform that combines a rich database of more than 5 million anonymized patient records and 1.5 billion data points, coupled with advanced curation techniques and disease-specific machine learning models. This innovative platform is designed to facilitate various phases of the biopharma lifecycle, including discovery, clinical study design, regulatory submissions, and post-marketing commitments. Furthermore, Flatiron's services deliver customized real-world data configurations that cater specifically to oncology, enabling prospective evidence generation through minimally invasive studies and optimizing protocols for better patient identification. Additionally, the platform ensures a streamlined transfer of data from electronic health records to electronic data capture systems with the functionality of Flatiron Clinical Pipe, enhancing overall research efficiency and effectiveness. Such capabilities position Flatiron Health as a leader in transforming oncology research through the power of real-world data.

Many financial organizations possess the requisite data to identify fraudulent activities; however, the challenge arises from this data being dispersed across various locations and departments, complicating the consolidation process. Furthermore, discrepancies in data, whether intentional or unintentional, exacerbate the difficulty of establishing connections. Infoglide's IRE technology addresses this issue by allowing financial institutions to conduct real-time or batch federated searches across their comprehensive data landscape to identify, match, and link similar entities effectively. Built on a flexible, service-oriented architecture (SOA), IRE can function independently or be seamlessly integrated with other business applications, thanks to its adaptable business process workflows. This capability not only enhances data accessibility but also significantly improves the accuracy of fraud detection efforts.

ZAIDYN is a cutting-edge, cloud-based platform crafted by ZS aimed at transforming the life sciences sector. This innovative tool combines sophisticated analytics, machine learning capabilities, and smart workflows to help organizations streamline their processes in research and development, commercialization, and patient interaction. Designed with a modular approach, ZAIDYN offers scalable solutions that can be customized to meet diverse requirements, enabling smooth integration with current IT systems thanks to its open architecture. By delivering cohesive, high-quality data and insights, the platform fosters enhanced collaboration across different functions, which minimizes operational silos and encourages more informed decision-making. Prioritizing security and compliance, ZAIDYN upholds data privacy and meets regulatory standards, establishing itself as a trustworthy option for life sciences companies striving to innovate and elevate health outcomes. Ultimately, its comprehensive features provide organizations with the tools they need to navigate the complexities of the industry effectively.

Clinithink stands out as a premier technology firm in the healthcare sector, focusing on artificial intelligence solutions that convert unstructured medical information into valuable insights. The company's proprietary CLiX platform leverages Clinical Natural Language Processing (CNLP) to decipher intricate clinical narratives, which empowers healthcare providers to improve both patient outcomes and operational productivity. Clinithink delivers customized solutions across various domains, including life sciences, revenue cycle management, and population health, effectively tackling issues such as identifying patient cohorts, maximizing reimbursement, and monitoring disease progression. With its cutting-edge technology, Clinithink has earned the confidence of top pharmaceutical and healthcare entities globally, establishing its leadership in the realm of healthcare AI and digital health progress. Moreover, the CLiX platform is adept at comprehending a wide array of unique and intricate clinical concepts, including but not limited to certainty, severity, laterality, and temporality, further enhancing its utility in clinical settings. As the demand for innovative healthcare solutions grows, Clinithink remains committed to advancing its technology to meet the evolving needs of the industry.

BritePool offers advertisers targeted identity solutions that are precise and frequency-controlled, eliminating the need for third-party cookies. This service specializes in identity resolution and verification for both advertisers and publishers alike. In addition to precise targeting, BritePool ensures accurate attribution for every ad delivered, enhancing the overall effectiveness of advertising campaigns. By combining accurate identity targeting with reliable measurement for each ad impression, BritePool supports a seamless advertising experience. Their seasoned team has cultivated extensive technologies and partnerships throughout the programmatic landscape, driving increased value for both advertisers and web publishers. As cookies become obsolete, BritePool empowers marketers with ongoing identity management that spans the entire customer journey. Furthermore, BritePool also helps web publishers unlock new sources of high-CPM ad revenue through its persistent identity management capabilities. This innovative approach not only enhances the effectiveness of ad campaigns but also fosters stronger connections between brands and consumers.

SteepRock offers a comprehensive suite of AI-driven tools aimed at enhancing your market presence through the identification of key influencers and the analysis of extensive datasets, while also streamlining analytics processes, revealing concealed insights, and condensing multimedia content to promote more effective decision-making. Our premier offering, Opinion Leader Analytics (OLA), functions as an innovative healthcare big data search engine that delivers in-depth insights into healthcare professionals (HCPs), healthcare organizations (HCOs), care systems, payers, conferences, and digital/social media landscapes. Additionally, the Opinion Leader Management System (OLMS) provides a holistic perspective on pivotal individuals, patient and professional organizations, and accounts that influence your brand by aggregating real-time information on billions of external activities alongside your company’s internal operations. With our AI analytics platform, raw data is transformed into clear, actionable strategies that strip away personal biases and subjective inclinations, thereby enabling you to make precise, objective, and impactful decisions. This powerful combination of tools not only enhances your understanding of the market but also equips you with the necessary insights to stay ahead of the competition.

SmartDX transforms the approach to tracking and recognizing individual audience members from the very first click, enabling the mapping of their journeys across various devices, facilitating contextual omnichannel engagements, and attributing conversions at a highly personalized segment-of-one level. This innovative solution presents a robust alternative to traditional cookies, effectively reducing delays in contextual responses and eliminating lags within customer journeys. It allows for the capture of unique insights related to individual journeys and diverse audience attributes, including device, channel, conversion metrics, offers, and behavioral insights—both implicit and explicit—right at the moment of engagement and at various endpoints. Additionally, SmartDX distinguishes between known and unknown users, resolving the multiple digital identities of each audience member across different channels. By employing progressive profiling throughout interactions and touchpoints, it continuously enhances existing audience profiles, paving the way for customized communications and tailored audience experiences. Moreover, it ensures smooth transitions across omnichannel interactions, providing seamless journeys that are informed by past engagements and preferences. This approach ultimately leads to a more personalized and effective marketing strategy that resonates with individual audience members.

In recent years, there has been a significant surge in the volume of consumer data signals. This notable increase highlights the necessity for marketers to effectively integrate various digital and offline identity indicators into a unified framework. Identity graphs, which function as a comprehensive database for this consumer information, have become essential, acting as the definitive source of truth. Infutor’s TrueSource™ Identity Graph stands out as a premier compilation of consumer data and insights that enhances omnichannel engagement, making it both personalized and quantifiably effective. With our secure and privacy-compliant identity graph, you can curate timely and relevant experiences across all channels where consumers interact with your brand. By utilizing our TrueSource™ Identity Graph, you can significantly enhance the value of each interaction with both customers and potential clients. Additionally, Infutor's system allows for the instant verification of consumer identities through an API, ensuring accuracy at the point of data ingestion or during any inbound engagement. This capability not only streamlines your marketing efforts but also fosters deeper connections with your audience.

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

The ever-growing volume of data, coupled with ongoing digital transformation and heightened compliance demands, necessitates the implementation of advanced technologies for optimizing data utilization. Exorbyte provides customized Search & Match solutions that enable rapid access to all forms of data for both human users and automated systems, irrespective of their structure, language, format, or quality. Their master data search feature allows for extensive, fuzzy searches across millions of records with a single query input, demonstrating error tolerance and flexibility across various fields while being fully customizable. Additionally, the master data comparison tool facilitates the examination of entire or partial records against master data without limitations, accommodating discrepancies and operating seamlessly across different databases. Furthermore, the master data recognition function extracts identities from various documents, such as letters or faxes, and aligns them with reference data, ensuring accurate identification through fuzzy data matching and intelligent extraction techniques. This comprehensive suite of tools empowers organizations to harness their data more effectively, driving informed decision-making and operational efficiency.

In our fast-paced, interconnected environment, consumers navigate through various channels, devices, and physical locations with remarkable speed. Keeping track of customers and their data to provide relevant experiences can seem daunting. However, it is possible to overcome this challenge. MarketingConnect from Experian Marketing Services effectively resolves customer identities to create a comprehensive customer profile that integrates numerous touchpoints, bridges channels and devices, and combines offline and digital behaviors. This leads to a continuous, privacy-compliant identity that reflects every facet of a consumer's daily life. By uniting disparate data points, both declared and unknown, across various offline and online interactions, a complete understanding of your most valuable customers and prospects emerges. Our people-based graph, built on more than five decades of reference data, empowers marketers to accurately and consistently link real individuals and households to relevant data points, ensuring effective engagement strategies. This innovative approach not only enhances marketing precision but also fosters deeper customer relationships.

Achieve total transparency regarding engagement in digital platforms. Act decisively to provide tailored and genuine interactions throughout the complete customer experience. Equip and inform your developers. Enhance your team's effectiveness through the use of workflows and analytics. Transform digital engagement into a successful sales pipeline. Currently, your sales representatives only capture 5% of the time available to prospects during their journey. The community serves as a crucial space for decision-making. It's the environment where potential customers find your solution, where users seek answers for their assessments, and where critical buying choices are made. Common Room integrates engagement from these digital platforms, product usage, and customer information to offer insightful analytics and automated interactions that drive success throughout the entire customer journey. Leverage digital engagement as a vital component of your customer growth strategy. By merging community, product, and customer data, you can reveal valuable insights and take informed actions, ultimately enhancing your business outcomes. This interconnected approach will enable you to foster deeper relationships and enhance customer loyalty.

Designed for accurate and scalable identity resolution, Amperity's platform fulfills the need for a comprehensive customer 360 foundation. By introducing an innovative method for large-scale identity resolution, discover how we have transformed the way brands utilize customer data effectively. Convert unrefined customer information into a driving force that enhances your organization across marketing, analytics, and IT functions. Eliminate the hassles of data manipulation and complex queries. Provide precise, impactful insights consistently throughout your organization. With speed, scalability, and security, our platform can easily manage extensive datasets while upholding user privacy. Our skilled teams collaborate with you to achieve up to a 10X return on your investment. This customer data platform is designed for the entire organization, catering to all users and integrating seamlessly with various tools. Our methodology clarifies disorganized data and allows you to leverage it quickly. With our industry-leading support and guidance, you can trust in our patented, AI-driven Customer 360 solution to maximize your data potential. In this way, organizations can stay ahead of their competitors while making data-driven decisions that foster growth.

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.

Data Ladder is a company focused on enhancing data quality and cleansing, committed to assisting clients in maximizing their data through services like data matching, profiling, deduplication, and enrichment. Our goal is to maintain simplicity and clarity in our product offerings, ensuring exceptional solutions and customer service at a competitive price for our clients. Our products serve a wide range of users, including those in the Fortune 500, and we take pride in our ability to effectively listen to our clients, which enables us to swiftly enhance our offerings. Our intuitive and robust software empowers business professionals across various sectors to manage their data more efficiently and positively impact their financial performance. Our flagship data quality software, DataMatch Enterprise, has demonstrated its capability to identify approximately 12% to 300% more matches compared to leading competitors such as IBM and SAS in 15 separate studies. With over a decade of research and development to our name, we are continuously refining our data quality solutions. This unwavering commitment to innovation has resulted in more than 4000 successful installations globally, showcasing the trust placed in our products. Ultimately, our mission is to provide superior data management tools that drive success for our clients.

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

Tempus AI, a prominent health technology firm based in Chicago, Illinois, is dedicated to transforming patient care through advanced artificial intelligence and precision medicine. By utilizing data and AI, the company strives to create personalized treatment plans across a range of medical specialties, such as oncology, cardiology, radiology, and mental health. Their all-encompassing platform combines genomic sequencing, clinical data, and AI-powered analytics, equipping healthcare providers and researchers with actionable insights. Tempus offers a holistic understanding of patients via various testing methods, including tissue and liquid biopsies, DNA and RNA sequencing, somatic and germline tests, as well as tumor-normal matched profiling and minimal residual disease monitoring options. Additionally, they provide a swift and dependable platform for ordering tests, gaining patient insights, and seamlessly integrating AI-driven technologies into practice. Furthermore, Tempus features an innovative generative AI-enabled clinical assistant that places patient insights readily at your fingertips, enhancing the overall efficiency of healthcare delivery. This commitment to leveraging cutting-edge technology exemplifies Tempus AI's mission to improve health outcomes and advance medical research.

Your modern data warehouse can be used to drive customer engagement and cross channel marketing. This opens up new opportunities for personalized, timely, and relevant messaging that produces real results. You should use all data, not just the ones you've copied to your cloud marketing. Reduce wasteful spending and send more messages across channels. MessageGears stores your data in the same format it is in, so you can get a full suite enterprise marketing tools at a fraction of the cost of a traditional marketing cloud. Segment by MessageGears combines the power and ease of a drag-and-drop segment creator with a segmentation engine that is as fast as your data warehouse. MessageGears Message lets you use any data available in any format to personalize messages for each customer at a scale other email marketing services can't.

Established in Chicago, Illinois, PatientIQ provides a platform for healthcare providers, medical device manufacturers, life sciences companies, and payers to enhance their practices through data-driven medicine. It is recognized as the largest collaborative platform for healthcare professionals aimed at improving patient outcomes. By equipping healthcare providers with cutting-edge technology, PatientIQ fosters a culture of data-driven medical practice. In the competitive landscape of the U.S. healthcare market, all parties involved face mounting pressure to demonstrate their value effectively. A key factor in determining "value" lies in the objective measurement of patient outcomes. However, quantifying these outcomes presents challenges that are costly, complex, and fraught with technological obstacles. Despite these difficulties, outcomes represent the most significant currency in the future of value-based healthcare. Thus, a clear and reliable solution to systematically measure, analyze, and benchmark outcomes among various stakeholders presents a significant opportunity for growth in the digital health sector. As the industry evolves, the need for such innovative solutions will only become more pronounced.

Efficiently merge the multiomic information of patients with their health records to provide more tailored care solutions. Implement specialized data repositories to facilitate extensive analyses and foster collaborative research initiatives on a population-wide scale. Expedite research processes by leveraging adaptable workflows and comprehensive computational tools. Ensure the safeguarding of patient privacy through adherence to HIPAA standards, complete with robust data access and logging mechanisms. AWS HealthOmics empowers healthcare and life science organizations, along with their software collaborators, to securely store, retrieve, and analyze diverse omics data, such as genomic and transcriptomic information, ultimately yielding valuable insights that enhance health outcomes and propel scientific advancements. Manage and evaluate omics data for extensive patient cohorts to discern how variations in omics relate to phenotypic expressions within the population. Develop consistent and accountable clinical multiomics workflows designed to minimize turnaround times while boosting efficiency. Seamlessly incorporate multiomic assessments into clinical trials aimed at evaluating new therapeutic candidates, thereby enhancing the overall drug development process. By harnessing these innovative approaches, organizations can ensure a deeper understanding of patient health and contribute to groundbreaking research findings.

ConcertAI stands out as a prominent provider of AI-driven solutions within the healthcare sector, particularly in the field of oncology. Their core mission revolves around enhancing patient outcomes and expediting insights by leveraging top-tier real-world data, cutting-edge AI technologies, and deep scientific knowledge. The company presents an array of products and services aimed at improving both clinical research and patient care experiences. Their Real-World Data Products deliver extensive, customized datasets that cater to diverse research needs across various enterprises. By simplifying clinical trial processes, their digital trial solution ensures efficiency, while the Clinical Trial Optimization (CTO) platform employs extensive AI capabilities to refine the design and implementation of trials specifically in oncology and hematology. Additionally, in partnership with NeoGenomics, ConcertAI has introduced CTO-H, a software-as-a-service (SaaS) solution that concentrates on hematological malignancies, providing sophisticated research analytics and optimizing operational workflows. This integration of advanced technologies not only enhances research capabilities but also significantly contributes to the advancement of patient care in complex medical fields.

Combine and liberate your disorganized health information through an interactive AI and NLP solution that provides valuable health insights for various stakeholders. This innovative technology serves Providers by hastening the data abstraction process and ensuring the clinical information validation found within notes, thus minimizing the time and costs associated with identifying care gaps, assessing the quality of care through dashboards, and producing registry reports. For Payers, it facilitates the integration and analysis of claims alongside clinical notes, enhancing the management of high-risk and high-cost member populations. In the realm of Life Sciences, this solution enables swift patient matching to clinical trials using databases alongside clinical note data, maximizing the potential of real-world clinical evidence. Ember offers a comprehensive approach that merges NLP with predictive analytics, streamlining healthcare analytics for unstructured data to boost quality, efficiency, and outcomes in the healthcare system. As a result, stakeholders can make informed decisions that lead to improved patient care and resource allocation.

Veeva Vault serves as a cloud-based enterprise content management solution designed specifically for the life sciences sector, effectively bridging content gaps within organizations to achieve global uniformity while still allowing for local autonomy. In the past, businesses were often required to use different applications for managing content and separate ones for handling related data. Veeva Vault distinguishes itself as the sole platform capable of integrating both content and data management seamlessly. This integration allows organizations to dismantle silos that exist at the system, site, and country levels, ultimately leading to more efficient workflows spanning commercial, medical, clinical, regulatory, quality, and safety functions. Furthermore, since all Vault applications utilize the same foundational platform, companies benefit from improved efficiency and compliance through a more cohesive document flow across various regions and departments. This ensures that content remains not only accessible but also up-to-date and relevant throughout the entire development and commercial life cycle, enhancing overall operational effectiveness. As a result, Veeva Vault empowers organizations to align their global strategies while still honoring local needs.

Azenta Life Sciences delivers versatile, robust, and scalable informatics solutions for sample processing, allowing laboratories to effectively implement systems across various locations while leveraging integrated project and diagnostic management capabilities. Our unmatched sample exploration and management tools are designed to expedite your processes in discovery, development, and delivery. Additionally, Azenta Life Sciences provides cloud-driven informatics solutions that streamline laboratory workflows and enhance staff efficiency through standardized procedures. The software encompasses various modules that oversee clinical trials, patients and families, informed consent, storage, diagnostics, next-generation sequencing, and sample handling. It also features connectivity with external data sources and offers adaptable options for incorporating third-party systems and instruments, ensuring a comprehensive approach to laboratory management. This enables laboratories to maintain a high level of accuracy and efficiency in their operations.

Acuity is an innovative platform powered by artificial intelligence, tailored for the healthcare and biopharma sectors, with a primary focus on discovering, profiling, and engaging Key Opinion Leaders (KOLs). Leveraging sophisticated analytics, Acuity extracts data from various sources, including digital interactions, conference attendance, scholarly publications, and other professional activities to develop comprehensive profiles of KOLs. The platform facilitates the segmentation and selection process of KOLs while also mapping their influence across different regions and monitoring their interactions. Additionally, it incorporates sentiment analysis that enables users to evaluate the impact of digital leaders on audiences through multiple channels, including social media and presentations. Acuity's customizable nature allows for seamless integration with customer relationship management systems such as Veeva or Salesforce. Furthermore, the platform provides tools for clinical trial profiling, assisting organizations in streamlining clinical trial recruitment by identifying leading trialists and enhancing their recruitment strategies. This multifaceted approach ensures that companies can effectively engage with influential figures in the industry.