Alternatives to HealthVerity Census

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

BIGDBM, a leading US provider of data, has over 7 years of experience in building identity graphs, with a focus primarily on ROI, privacy, and quality. Our US consumer and B2B data sets can be used to enhance your marketing campaigns, lead-generation strategies, and identity validation workflows. Our unrivaled datasets of consumer data provide you with valuable insight into the consumer. These include core contact information (emails and phone numbers, addresses, device identifiers, etc. ), lifestyle and affinity attributes as well as buyer intent and consumer website visits. Our B2B data sets provide comprehensive and current contact information on 30 million+ US companies and 125 million+ employees to help you develop your sales pipeline.

AllClear Health ID eliminates duplicates, patient record mismatches, and bad data for cleaner claims. AllClear Health ID, a high-security mobile identity platform, eliminates patient misidentification in any health system. It continuously monitors and certifies patient data, automates check in online and in person, and electronically exchanges information between providers and patients. Health ID provides banking-grade security to ensure providers can provide the best care and get the right reimbursement. For every 1,000,000 patients treated annually, 33% of claims are denied due to patient record mismatch, duplication, and inaccurate identity data. This averages $29M and results in 33% of denials. You can reduce the chance of misdiagnosing patients or ordering redundant services by ensuring that providers are using the correct medical record.

Healthcare organizations (including hospitals, clinics, and health plans) can now connect with app developers and data partners to create new FHIR-based digital services. Ensure safer and more efficient transitions across the continuum between in-patient and outpatient care. At-risk patients can be provided with targeted prevention and wellness guidance. To effectively manage chronic conditions, encourage collaboration between healthcare providers, patients, and physicians. Improve management of chronic conditions. Provide patient-centric digital services. Reduce risks during care transitions. Secure, manage, and scale APIs using an enterprise-grade platform, which is FHIR-server neutral. Access healthcare data from FHIR-ready partners, whether they are internal, external, open-source, or both. You can quickly launch digital services such as new mobile apps to fulfill the promise of patient-centric care and data interoperability.

Learn how to optimize the performance of every $ spent in your marketing campaigns with Identity resolution and a complete digital marketing optimization solution, activation toattribution. Your business will gain more value. You can improve your real-time performance marketing by leveraging activation and attribution in the same workspace. Our integrated toolset allows for seamless workflows that will improve your ability to activate quickly. No more identity issues in your customer journey. All your data is matched at the user level. This includes digital campaign interactions, multi-device journeys and in-store purchases. To activate profitable marketing campaigns using your media platforms, leverage improved accuracy in your audience targeting. Automation allows you to save time in activation orchestration. Select the right media platform to invest.

The world's first real time cookie-less identity graph powers data, activation and attribution. Stirista is here! We help you to improve your first party data, and get new customers with addressable multichannel campaigns. Our industry-leading identity spine allows you to quickly onboard data and get campaigns up and running quickly - from CTV, display to social media and email. All this with real-time attribution across all your digital - as well as physical - footprints. Our Identity Graph updates in real time as individuals navigate their daily lives across digital and physical footprints - even CTV. No more wasted advertising dollars. No more missed personalization.

LayerFive uses patent-pending AI technology for identifying consumers across all enterprise data sources. This includes online (e.g. website) and offline (e.g. CRM, Loyalty and Order Management), and creating a unified consumer profile. This platform is used to increase marketing ROI by up to 2X+ using our omnichannel attribution and consumer journey analytics solutions. We also help businesses comply with data privacy regulations, such as GDPR, CCPA, etc. By making consumers' profiles available to consumers directly for self-serve privacy compliance, enterprises can save money and reduce the risk of non-compliance. Patent-pending, probabilistic identity resolution technology that unifies consumer data across all enterprise data sources. LayerFive's first party tag allows for the collection of highest quality data from enterprise websites without affecting data quality due to third party cookie loss.

Delivr is an identity resolution platform which empowers businesses to access and collaborate on their data confidently across any platform. Delivr supports many use cases that help companies better understand their zero-party data-driven audiences and engage them. The first identity resolution platform to allow companies to optimize their go-to market. Businesses can find predictable, scalable growth processes. You can better understand your audience with closed-loop attribution and zero-party data. Our identity resolution platform leverages innovative strategies in data privacy and ethics, enterprise identity, and enterprise identity, to power your ecosystem. You can better understand your audience with closed-loop attribution and zero-party data.

FICO®, Identity Resolution Engine scans disparate and isolated data sources to find connections between people, places and events that could indicate money-laundering and fraud. Fuzzy matching algorithms are used to enhance detection, while graph analytics visualizes the connections between accounts in real-time for both pre-book and post-book detection. You can link an application to other applications or accounts by using data points. Automate ongoing analysis of accounts based on their risk profile to discover links that are apparent post-book. Using relationship-driven predictive analytics, identify and prioritize organized fraud and criminal activity. Perform sophisticated link analysis and conduct federated searches on uncleansed data. Use sophisticated query tools to visualize with link charts.

All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

Signal's platform allows brands to make use of the data they already have to better understand customer journeys and personalize marketing messages. Signal uses real-time data collection to host and maintain a dynamic brand identity graph. Profiles are merged to enrich customer knowledge and create new opportunities for brand engagements. Signal's Customer Intelligence Platform instantly integrates customer data from all over the enterprise, building your strategic data asset using a variety of online and offline sources in just 50 milliseconds. Signal processes 50 billion signals per day and your asset is constantly evolving. Signal aggregates data from touchpoints such as CRM files, tags and SDKs. There is no data loss or wasted time from batch uploading.

Throtle is a leader in identity and data onboarding. Throtle offers brands and marketers the most accurate 1:1 view of customers thanks to its best-in-class data technology. Throtle is proud to connect people to data and devices accurately, and drive personalized marketing based upon real people. Visit throtle.io for more information. Get the best view of your customers. Throtle provides the best in class onboarding and identity solutions. Identity is dynamic and constantly changing. Consumers are constantly moving between a variety of apps and devices, leaving behind fragmented data trails. Marketers are often left asking: Who is the person behind the screen we're talking with? Recognize and understand your customers across all channels, screens, and stages of their journeys.

Providers and life sciences companies can use the platform to securely access cloud-based healthcare data and longitudinal EHR data. A collection of SaaS applications that can be used to manage the population, measure performance, and engage patients and providers. Allows healthcare systems to combine, link and combine data from hundreds different sources within their enterprise and clinically integrated network. It allows care and quality program developers to search and browse populations around diagnoses, treatment, outcomes and demographics. It quickly identifies target populations, allowing you to make better decisions regarding risk-stratified care management. A framework that allows you to correlate billions of clinical, financial and operational events into benchmarks and scorecards that can be used for comparison.

Amperity's platform is built for accurate, scalable identity resolution. It promises a complete customer 360 foundation. Learn how Amperity has revolutionized the way brands harness the power and potential of customer data by starting with a novel approach for resolving identities at scale. Transform raw customer data into fuel for your business across marketing, analytics, IT, and more. Avoid the data wrangling, query quagmires. Provide high-impact, accurate insights to your entire organization.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

VentiveIQ has developed an independent and open data platform that focuses on cookieless identity resolution and audience marketing. VentiveIQ simplifies the integration of data, target groups and evaluation of results for customers who are concerned about cookie expiration or omnichannel activation. VentiveIQ offers the tools and resources AdTech companies, publishers, and agencies require to develop long-lasting strategies that address audience engagement and identity resolution. These organizations can not only survive, but also thrive when faced with challenges such as cookie deprecation or escalating costs for data. Our goal is to enable seamless activation across multiple channels, making it easier for companies to connect with their audiences.

Some foundational IDs may soon disappear, while others IDs will continue to grow. Roq.ad is ready for this day. Perhaps it's time to find a new partner in identity. Users want a personalized customer experience and more privacy protection. Companies want more insight. Can we have it both way? The short answer is yes. You can expand your audience's device pool by adding additional devices that are specific to your target audience. You can create seamless brand communication across all devices and a holistic customer journey. Cross-device insights allow you to dig deeper into your own data. The Roq.ad Private Identity graph is tailored to your business's needs. Roq.ad assists leading brands in digital advertising and digital analytics by using Cross-Device Technology. Roq.ad uses probabilistic modelling to analyze anonymous data from multiple sources such as website traffic, mobile applications, and media campaign traffic.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records about people, organizations and their relationships in real time as new data is received. The highly accurate and complete views Senzing software delivers allow you to reduce costs and enable new revenue opportunities. Senzing provides a set of libraries that that can be deployed on premises or in the cloud, in a variety of ways, depending on your architecture and environment requirements. Data remains in your ecosystem and never flows to Senzing, Inc. Minimal data preparation is required when and no tuning, training or entity resolution experts are needed. A free proof of concept can be completed in about six hours on AWS or bare metal. You can try the Senzing API on up to 100K records for free.

Although most financial institutions have the necessary data to detect fraud, it can be difficult to link it all together because it is scattered across different departments and locations. Linking becomes even more difficult when data is corrupted, whether they are intentional or accidental. Infoglide's IRE technology allows financial institutions to run real-time (or batch), federated searches across enterprise data to find, match and link similar entities. IRE is built on a service-oriented architecture (SOA), which can be used in standalone mode or integrated into other business applications through its configurable business process workflow.

Epsilon PeopleCloud is privacy-focused and powered by the most powerful AI and industry-leading data. It personalizes each person’s journey to drive better outcomes for customers and your brand. Epsilon PeopleCloud allows you to anticipate, activate, and prove like never before. This will allow you to create more meaningful connections that lead to better business outcomes. Predictive AI connects billions of intent signals online and offline to determine what each person wants. Then, personalized messaging is delivered to them when they are ready to act. With an interconnected product suite, persistent IDs and product suite, you can reach people across all channels and devices with the consistency they need. You can get a complete, reliable, and current picture of campaign performance that you can share with your executive team. You can tie marketing results to the actions that drove them with an end-to-end view.

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

BritePool allows advertisers to target specific, frequency-controlled individuals without the use of third-party cookies. BritePool provides identity verification and identity resolution services for publishers and advertisers. BritePool allows advertisers to target precise, frequency-controlled identities without the use of third-party cookies and accurate attribution. BritePool allows precise measurement and precise targeting of every identity served by BritePool. This is without the use of third-party cookies. Our team of experts has developed technologies and relationships across the entire programmatic ecosystem to increase the value for advertisers as well as web publishers. BritePool offers marketers persistent identity management throughout the customer journey. Cookies disappear. BritePool is a persistent identity management platform that generates new, high-CPM advertising revenues for web publishers.

Intelligent technologies are required to make the most of all data. This is due to growing data volumes, digital transformations and increased compliance requirements. Exorbyte provides customized Search & Match solutions that make all data accessible to humans and machines at lightning speed. No matter the quality, structure, format, or language of the data. The master data search allows for comprehensive, fuzzy searches in real-time and millions of records using just one search field. Fully adjustable, error-tolerant, flexible across all fields. Master data comparison allows you to compare whole or part of data records with the master database. There are no restrictions and no errors across databases. The master data recognition extracts identity from documents, letters, or faxes and then compares them to reference data. Fuzzy data matching and intelligent extract data.

Consumers today move at lightning speed across devices, channels, and real-world locations in today's hyperconnected, connected world. It can seem almost impossible to keep up with customers and their data in order to deliver relevant experiences. It doesn't have it to. MarketingConnect by Experian Marketing Services identifies customers to create a complete customer profile. This profile connects multiple touchpoints and transcends channels and devices. It also combines offline and digital behavior. This creates a persistent, privacy-compliant identity that covers all aspects a consumer's daily life. Unify disparate data points across offline and internet touchpoints to create a comprehensive picture of your best customers or prospects. Marketers can use our people-based graph, which is based on over 50 years worth of referential data to accurately and consistently connect real people and households with data points.

Tapad has partnered brands to maximize their digital marketing investments for years to come by creating the strongest global cross-device digital identification graph. Tapad Graph allows marketers to identify a brand customer, or related household, across multiple devices. This unlocks key use cases for programmatic targeting, media measurement and personalization globally. With a better understanding and connection to consumers across all devices, you can connect with them via multiple touch points. Reach more consumers with more digital IDs. Scale to new, undiscovered customers. Expand your reach by combining your existing data with new devices. You can customize your messages across earned, paid, and programmatic efforts. Tapad works with brands and agencies to ingest device identifications from their platforms, data stacks, and expand their graph with new devices at the household or individual level.

Marketing professionals need to be able to measure and use data that is not tied to any particular cookie. Neustar Fabrick™, a unified identity ecosystem, powers connections between brands and publishers to accelerate marketing performance across all channels. This innovation in identity-powered media measurement future-proofs publishers, brands, and platforms in a privacy first, post-cookie world. Brands can now accurately assess the incremental revenue impact of all media mixes, including the "walled garden", without relying solely on third-party cookies and other consumer IDs. Neustar Fabrick is a privacy-centric platform that provides a foundation for data management, measurement, and marketing. You can leverage a unified identity ecosystem that includes platforms, publishers, and walled gardens. Your media and measurement can be freed from third-party cookies.

PatientIQ was founded in Chicago, Illinois. It serves providers, payers, and medical device & health sciences companies. The largest platform for healthcare professionals to connect and improve patient outcomes. Provide healthcare professionals with the industry's best technology to practice data-driven medicine. All stakeholders in the U.S. healthcare system are under increasing pressure. Objective measures of patient outcomes are crucial to assessing "value". Although measuring outcomes can be complex, time-consuming, expensive, and complicated due to technological barriers, they are the most valuable currency for value-based healthcare in the future. The next big market opportunity for digital health is a transparent way to measure, analyze, compare, and compare outcomes across stakeholders.

Data Ladder is a data cleansing and quality company that helps you "get the best out of your data." We offer data matching, profiling and deduplication as well as enrichment. Our product offerings are simple and easy to understand. This allows us to provide excellent customer service and a great solution for our customers. Our products are used by Fortune 500 companies. We are proud of our reputation for listening to our customers, and constantly improving our products. Our powerful, user-friendly software allows business users from all industries to manage their data more efficiently and improve their bottom line. DataMatch Enterprise, our data quality software suite, found approximately 12%-300% more matches than the leading software companies IBM or SAS in 15 different studies. We have over 10 years of experience in R&D and counting. We are constantly improving our data-quality software solutions. This dedication has resulted in more than 4000 installations around the world.

Unstructured health data can be unified and liberated with Interactive AI and NLP solutions that deliver health insights to Providers. Payers. Life Sciences. Interactive AI and NLP solution to unlock healthcare insights from unstructured clinical data. Provider. Accelerate data abstraction and clinical validation of clinical notes information. Reduce time and costs needed to identify care gaps, review care quality dashboards and create registry reports. Payer. To better manage high-risk and high-cost member cohorts, integrate and analyze claims data and clinical notes. Life Sciences. Use clinical trial databases and data taken from clinical notes to quickly match patients with clinical trials. Real world clinical data and evidence can be leveraged. Ember is a complete solution that combines NLP and predictive analytics. Streamline. Healthcare Analytics for Unstructured Data to Improve Quality and Efficiency.

Securely combine multiomic data from individuals with their medical histories to provide more personalized care. To support large-scale analysis, and collaborative research across entire populations, use purpose-built data storage. Use scalable workflows and integrated computing tools to accelerate research. Protect patient privacy with HIPAA eligibility, built-in data access, and loglogging. Amazon Omics is a tool that helps healthcare and life sciences organizations, as well as their software partners, store, query, analyze, and interpret genomic, transcriptomic and other omics data. The data can then be used to generate insights that will improve health and advance scientific discovery. To understand how omics variation is related to phenotypes in a population, store and analyze omics data from hundreds of thousands of patients. To reduce turnaround times and increase productivity, create reproducible and traceable clinical multiomics workflows. Multiomic analysis can be integrated into clinical trials to evaluate the efficacy of new drug candidates.

PerkinElmer Signals Translational is powered by visual analytics powered TIBCO Spotfire®. This provides all the tools necessary to manage, search, aggregate, and analyze large data sets in a consistent manner for translational research. Signals Translational is powered by the industry-leading visual analysis platform TIBCO Spitfire®. It enables precision medicine studies using the most advanced biomarker discovery technology and patient stratification. Signals Translational's Linear Mixed Effect App allows scientists to rank the effects of multiple variables on a particular phenotype. They can also correct for random variables. Independent of the origin of patients, the genes that have the greatest impact on the progression of cancer can be identified. LME models have the advantage of correctly handling outliers and missing values, making them an effective tool for identifying potential biomarkers.

Inovalon ONE®, Platform's industry-leading capabilities enable our clients and partners success by leveraging extensive industry connectivity and massive primary-source real data sets, sophisticated analytics and powerful cloud-based technology to improve the outcomes of healthcare.

The enterprise content gap can be bridged to achieve global harmonization and local autonomy. Veeva Vault, a cloud-based enterprise content management platform that includes a suite of applications designed for life sciences, is a true cloud enterprise solution. Companies have traditionally had to deploy separate applications to manage data and content applications. Veeva Vault is a content management platform that can manage both data and content. Companies can now eliminate site, country, and system silos and streamline all aspects of commercial, medical, clinical and regulatory quality and safety. All Vault applications are built from the same core platform. This allows companies to gain efficiency and compliance by allowing for a seamless flow of documents between regions and departments. The content is always available, current, and in context throughout the entire development and commercial lifecycle.

Azenta Life Sciences provides scalable, flexible, and powerful informatics sample processing systems that allow lab systems to efficiently deploy across all locations and use built-in project management functionality. We offer unrivaled sample exploration, management, and delivery solutions to accelerate discovery, development and delivery. Azenta Life Sciences offers cloud-based informationatics solutions for sample processing. These solutions automate laboratory workflows, and reduce staff workloads through standard processes. Modules can be used to manage patients, families, clinical trials, informed consent, storage and diagnostics, as well as sample processing. Interfaces with external data sources are available and flexible options for integrating 3rd-party systems and instruments.

FullContact is a real-time, privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting and measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter. FullContact provides the data + intelligence you need in your platforms to accurately identify people and optimize experiences—while putting privacy and security first.

Amazon Comprehend is a HIPAA-eligible, natural language processing (NLP), service that uses machine-learning to extract health data form medical text. No machine learning experience is necessary. Today, a lot of health data is found in free-form medical texts like doctor's notes, clinical trials reports, and patient records. Manually extracting data can be time-consuming and automated rule-based attempts at extracting data won't capture the whole story because they don't take context into consideration. The data is not usable for large-scale analytics that will help improve the healthcare and life sciences industry, patient outcomes, and increase efficiencies.

Intent IQ is a pioneer in identity resolution. It allows its partners to confidently identify clients or prospects who interact with their websites, apps, and brick and mortar establishments. This can be done via their various screens, or in person. Intent IQ privacy friendly solutions use its signature Identity Device Graph - deterministic accuracy and probabilistic scale, real time across multiple environments, including cookieless, MAIDless, and CTV. Intent IQ is a pioneer in identity resolution, allowing its partners to confidently identify clients or prospects who interact with their websites, apps, and brick and mortar establishments. This can be done via their various screens, or in person. The media ecosystem, financial institutions, and retailers are all beneficiaries. Intent IQ is the leading provider of identity resolution technology, addressing the most pressing issues of IDFA and third party cookie deprecation.

In recent years, the volume of consumer data signals have increased dramatically. This has made it more important for marketers to connect these disparate digital and offline identity indicators in a cohesive manner. Identity graphs, a single database that contains this consumer data, play an important role as a master source for truth. Infutor's TrueSource™ Identity Graph provides the most comprehensive collection of consumer data and intelligence to make omnichannel engagement personal and measureably effective. Our ID graph is secure and privacy-compliant, allowing you to create relevant, real time experiences for every channel that people interact with your brand. To add significant value to your customer and prospect interactions, leverage our TrueSource™, Identity Graph. Instantly verify consumer identities via API.

Identity resolution is the process by which identifiers are matched across all devices and touchpoints to create a single, consistent, persistent profile. Organizations face a major problem in today's digitally connected world. They cannot identify and interact with consumers across channels. The vast majority of online visitors don't log in, buy, or authenticate, which means that there are lost opportunities for engaged consumers. It is important to have a complete view of the customer and the digital identifiers that they use. This will allow for exceptional customer experiences. This is even more important as marketers prepare to deprecate the third-party cookie.

You can create seamless, personalized customer experiences that don't compromise security. Akamai Identity Cloud, a cloud-native SaaS solution, simplifies customer access and identity management (CIAM). Identity Cloud is designed for consumers and provides the infrastructure to manage millions of customers. It comes with customizable registration, authentication, SSO and consent management, easy integration to your MarTech ecosystem and powerful data analytics. Enhanced customer data protection simplifies compliance with privacy regulations without compromising customer experience. Identity Cloud is a solution for mission-critical applications where scale, performance and customer experience are paramount. SSO allows for omnichannel access and a variety of authentication methods including social login, directory service, and OIDC.

LexisNexis®, MarketView™, provides medical claims-based information to healthcare payers and providers, life science companies, and health IT organizations throughout the United States. MarketView provides actionable insights that help businesses remain competitive. It allows them to see valuable insights and visualize ways to transform their business. MarketView is available to all life sciences companies, health plans, health systems, and vendors. It can transform key business work streams such as marketing, sales and strategic planning, physician outreach, physician relations, network optimization, market research, pricing, contracting and recruitment. To remain competitive, your business needs the most actionable insight. It can be difficult to pinpoint the right areas of focus if the picture isn't clear. MarketView provides insights into areas such as physician alignment strategies, referral patterns, physician referral patterns, quality of clinically integrated network, patient volumes, and more.

Marketing is personal. Marketers need to know more about their customers and prospects. Our proprietary data assets provide marketers with the most complete picture of the American consumer. They have access to over 10,000 highly-predictive behavioral and demographic indicators, as well as the most comprehensive multilingual data. Our industry-leading Identity Graph connects data from multiple sources and provides intelligence that allows you to execute seamless multichannel engagements. Our multichannel execution solutions, coupled with powerful analytics modeling capabilities, will increase your marketing effectiveness and increase your ROI on every dollar.

Lifesight is an AI-powered platform for marketing measurements, powered by a CDP, designed to drive sustainable growth in a privacy-first world. Marketing Mix Modeling (MMM), our key offering, uses historical data to analyze the impact of marketing on sales. It breaks down variables such as ad spending and pricing. It helps make informed budget decisions and enhances strategy using data. Multi-Touch Attribution is a powerful tool that complements MMM. It provides detailed insights into customer journeys and improves marketing understanding. MTA, unlike single-touch models considers multiple consumer interactions. This improves strategy optimization and resource allocation. Lifesight offers Incrementality Testing to evaluate the true impact of marketing through controlled experiments. It separates natural customer behavior and marketing influence. This provides valuable insights for strategy refinement.

Our multidomain, market-leading solution supports any master domain, implementation style, or use case. It can be used in the cloud or on premises. Integrates best-in class data integration, data quality management and data privacy. Trusted views of master data that are critical to business operations allow you to tackle complex issues head-on. Automatedly link master, transaction, or interaction data relationships across master domains. Contact data verification, B2B enrichment and B2C enrichment services increase data accuracy. With one click, update multiple master data records, dynamic models, and collaborative workflows. AI-powered match tuning, rule recommendations and optimization can reduce maintenance costs and speed up deployment. Use pre-configured, highly granular charts or dashboards to increase productivity. With trusted, relevant data, you can create high-quality data that will help you improve your business results.

It is essential to correctly identify website visitors in order to use people-based marketing. Once a person is identified, data can be collected about their interests and preferences and converted into consumer insights. These insights enable personalized interactions that result in a high ROI and strong customer relationships. 4Cite is the industry leader when it comes to linking website visits with people. This allows for the capture of more person-based information. 4Cite's data collection layer is fully configured and managed by 4Cite, making it simple to get started with our programs and use them without any maintenance. OneTag, our tagging system, allows deep and wide data capture of all website activity, and email engagement signals without the need for client configuration. Our data capture extends to supporting data elements like email status, product catalogue data, and transactional signal.

Our retention solutions can help you increase audience growth, reclaim abandoned revenues, and reactivate audiences that have lapsed across all channels. What if Jane Doe logs in to your email list from her desk at work, but then she goes on her mobile phone and visits your website that evening. She adds your products to her cart but doesn't buy. Jane's anonymous phone means that you have no way of sending Jane an abandoned cart flow. This (and other segments of unidentified abandoners) can generate up to 10x additional revenue that is now lost. Retention.com's Reclaim allows you to leverage industry-leading Identity Resolution technology in order to increase your Browse Product and Cart Abandonment SMS revenue and Email flow revenue up to 10x. Implementation takes only hours and not months. Onboarding is fast and easy. There are no managed services you don't require. Just the technology that you want to instantly scale up your abandonment flows for provable, "set-it-and-forget-it" ROI.

Create entity resolution workflows within minutes, not months. Configure advanced matching to improve data accuracy according to your business needs. By reading records in their original location, you can protect your data and minimize the movement of it. AWS Entity Resolver helps you link and match related records without having to build custom solutions. Use flexible, configurable machine-learning (ML) and rules-based techniques to optimize matching records based on your needs. Duplicate related records for better information analysis, to prepare your data for AI model training and to improve your business outcomes. Applying unified insights to advertising and marketing campaigns as well as customer support cases and loyalty programs and ecommerce will help you deliver more relevant experiences. Connect SKUs or UPCs to a unified record of products for better tracking across stores and supply chain.

Today's consumer expects more from tech today than it did yesterday. Wunderkind (formerly BounceX) allows you to identify and market to every person who visits your site in real-time. Know your prospects and treat them accordingly. All this without the need for a login. You can automate experiences that get high-intent users buying. If they don't buy, we'll capture their email to help you nurture them. You can send behavioral marketing messages to more people, and connect the buying journey across sessions. You can build a relationship with your visitors and monetize them with high-impact ads that do not interrupt their experience. Place premium ads that deliver exceptional performance. Our units are behaviorally triggered and fully viewable to maximize your RoAS.