Alternatives to GfK Marketing Mix Optimizer

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Constant Contact provides small businesses with powerful tools that simplify and amplify digital marketing. Constant Contact Lead Gen & Salesforce (formerly SharpSpring), is a marketing platform that helps businesses grow their sales pipeline, nurture leads, and close more deals. Our tools will help you attract the right leads and nurture them with personalized content to grow your business. Attract Hot leads can be obtained faster via email and social marketing. Score leads based on their activity, and seamlessly pass them on to sales. Nurture - Deliver the right message at the right time to the right people It's easier than ever to nurture leads and follow-ups with sales by using a flexible, central CRM and infinitely configurable automations. Grow - Manage your marketing spend more effectively with real-time analytics and insights that link it to sales results, pipeline and revenue.

We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.

Marketing professionals need to be able to measure and use data that is not tied to any particular cookie. Neustar Fabrick™, a unified identity ecosystem, powers connections between brands and publishers to accelerate marketing performance across all channels. This innovation in identity-powered media measurement future-proofs publishers, brands, and platforms in a privacy first, post-cookie world. Brands can now accurately assess the incremental revenue impact of all media mixes, including the "walled garden", without relying solely on third-party cookies and other consumer IDs. Neustar Fabrick is a privacy-centric platform that provides a foundation for data management, measurement, and marketing. You can leverage a unified identity ecosystem that includes platforms, publishers, and walled gardens. Your media and measurement can be freed from third-party cookies.

Digital marketing can be measured and optimized with a continuous view of DTC advertising. To understand the true impact of digital marketing campaigns on patient behavior, go beyond clicks and brand site visits. You can determine if your campaign is reaching the right people and driving the desired health behaviors. Weekly data updates allow you to optimize campaigns across and within publishers. Connect digital campaign spending with business impact and ROI. Modern data and analytics uses technology for privacy protection. Access all your DIFA marketing data directly from the source for in-house analysis. Understanding how personal and non-personal promotions work together can improve patient outcomes. Data integrations direct from platforms and publishers to improve measurement, optimization, and analytics.

Privacy-friendly attribution, modern Bayesian statistics and automated data pipelines can help to reduce wasted marketing spend. Recast clients can increase their blended ROI by 10% in 6 months. This allows for faster and more efficient growth. Recast doesn't use cookie or user-level data. This makes it easy to set up and won't be affected by privacy regulations that may affect other measurement methods. Recast can help you optimize your marketing performance by accurately measuring your marketing's impact in real-time. Recast was designed to assist modern marketers in adjusting spend based upon real-time performance. Confidence intervals are provided for every ROI, saturation curve and time shift estimate. Predicts where the next dollar is most effective, as they are different and more impactful concepts. Recast's fully Bayesian model allows us to incorporate your business context into the code.

MobiLytix™, Real-Time Marketing, is an AI-powered real time interaction management and multichannel marketing automation platform that delivers top-line results to CVM marketers. MobiLytix™, Rewards (MR), is an engagement marketing platform that creates reward-based promotions and loyalty programs. These are designed to help enterprises achieve their business KPIs across the entire consumer's lifecycle. Comviva's MobiLytix™, Digital Marketing platform is an all-in one customer engagement automation platform that delivers personalized and engaging customer experiences via digital channels. Engaging customers via digital channels requires engaging content that resonates with customers and is presented at the right moment.

Actionable AI can power B2C growth. Rich consumer data, proven algorithms and turnkey integrations - all of it is ready to power your growth within 6-8 weeks. Prioritize, personalize and optimize every interaction. You can expand your reach and target the right people with your ad dollars. Reach allows you to create custom lookalike audiences using over 290MM U.S. customers and target them through any channel, online or offline. We specialize in AI for B2C customers, and have been the market leader for more than 5 years. We are connected to over 260+ systems, optimizing AI for your work wherever you spend your day. We practice data non-proliferation. You can access rich data without having to see any individual's details.

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

Connect the dots from multiple data sources to identify and take advantage of new opportunities for business growth. The transformative currency of media measurement in a multi-platform world is what you need to build your business around. You can understand the impact of media and marketing activities so that you can improve ROI and make confident future decisions. Cross-platform measurement is essential for informed business decisions in a complex media environment. We help advertisers, media brands, and media properties to connect the dots to grow businesses. You can activate a powerful suite audience, contextual, as well as cookie-free predictive targeting solutions that reach cross-platform audiences. Programmatic advertisers can access actionable target audience in the DMP/DSP of their choice for digital, mobile, DOOH, and podcast campaigns.

Use industry-leading predictive analytics with the largest consumer data collection to measure cross-channel brand campaign performance. Brand Lift KPIs like never before. On-demand dashboard with unprecedented data scale that combines Linear, Addressable and CTV. You can see the actual delivery stats for each publisher or audience, so you don't have to wonder if your campaign has met your custom behavioral targets. Upwave optimizes brand marketing by planning, measuring, and optimizing. Our digital network is unmatched and allows for fast, accurate data collection from millions everyday consumers. All brand insights are available on one platform, with real-time dashboards. Integration with DSPs, social platforms and other platforms allows for bid optimization and audience targeting to increase marketing impact. Our customers include companies from multiple verticals, including CPG, technology and financial services, as well as the biggest global advertising agencies.

Objective Platform offers tools that will help you reach your goals in the most cost-effective manner or to get the best return on a fixed budget. Don't rely solely on channel-specific metrics. Assess the impact of marketing investments on your business goals. Your single source of truth Objective Platform automates data ingestion, validation, and harmonization across 200+ sources. You will get results faster and more accurately. You can use modelling to assign business outcomes to media investments or other relevant factors. Transparent and objective. Our battle-tested dashboards, reports and reports will help you understand the driving forces behind media and marketing performance. The platform allows you to quantify the marketing investment value and identify outliers. These insights will help you to experiment.

The platform gives you the tools to discover the causality behind your marketing activities without requiring any user-level data. Your measurement should be continuous if your advertising is on. Find the incremental value across digital advertising channels, TV, and influencers. You should not make bid changes that result in no additional traffic. You should identify marketing activities that cannibalize your organic user base and/or pay marketing. INCRMNTAL works well for marketers. We don't make marketers do the work. Our platform uses marketing data to measure campaigns and channels, while they run unaffected. Old School Incrementality measurement required you to stop your campaigns within a country or create control groups. Our platform doesn’t require you to do anything else to determine if your activity was incremental or not.

Find hidden potential in your digital strategy. Oracle Data Cloud offers award-winning solutions for every stage of your marketing journey. You can reduce waste and protect your advertising spend, reach your ideal buyers, and measure the metrics that are important to quantify the impact on your online advertising campaigns. Understanding your customers and most valuable prospects will help you make the greatest impact on your advertising. With Oracle Data Cloud's best-in-class audience intelligence solutions, you can discover what motivates your audience to take action and where they are most likely to engage. You can protect yourself from fraud by making sure your ads are visible and appearing alongside relevant, safe content. Solutions for viewability, invalid traffic (IVT), brand safety and brand success will help you drive campaign success.

It becomes more complicated when you stop advertising on Facebook and Google. Rockerbox solves the problem by providing the marketing infrastructure needed to scale your business efficiently and quickly. Rockerbox centralizes all your marketing spend and campaigns, paid, organic, digital, and offline. Rockerbox eliminates duplicate conversions and makes them transparent and customizable. This ensures that your data is trustworthy and secure. Are you struggling to understand the impact your branding has on your business? Rockerbox offers playbooks. Are you unsure how to measure OTT or Linear? Rockerbox offers methods for each. Are you trying to figure out how to get more Facebook views? Synthetic Events could be the answer. How fast do you need to get a channel ROAS-positive? What amount of loss are you willing and able to take before a customer becomes financially profitable?

BOSCO™, which uses your data and our AI to accurately predict where your marketing budgets should be spent, is powered by your data. BOSCO™, which combines your marketing data with extensive algorithmic modeling, creates personalized reporting dashboards. Our intuitive interface gives marketers a single source for truth that allows them to make better digital marketing decisions based on data-driven insights. Our unique BOSCO™, Index feature allows us to rank your domain against other competitors in your industry. The BOSCO Index™ measures your online footprint and shows how efficient you are in investing in paid and organic media channels. BOSCO™, which is based on data from trusted third party domains, is a measure of your online footprint and how effective you are with investment in organic and paid media channels. It was compiled from previous digital interactions. BOSCO™, however, is not dependent on your marketing budget. It depends on whether your online potential in paid or organic search. BOSCO™, identifies 10 competitors in your market and scores them.

6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.

In minutes, create and automate visual marketing reports. To simplify reporting and assessment, you can now access all your channel marketing analytics, including SEO, PPC, SEO and social media. You can forget about manual work and human errors! Whatagraph's reports can be used in a fun and easy way. Even your junior colleagues will be able to understand and create multi-source reports quickly. The amount of digital marketing data that you have is growing rapidly. Keep up-to-date with the latest performance in an engaging manner. Whatagraph makes it easy for clients and teams to understand marketing performance and take action when it matters. You can set up automated reports that reach your clients' email at the times you choose. You can customize reports with your logo and color schemes, and send them from your domain. Report data for multiple campaigns with different dates and sources.

Personalize users on-boarding, Re-engage users via push notifications and Automated User Activation Campaign will deliver the best user experience. Keep your user coming back to your app. Send personalized content and offers to them. Reward them for referring your app to their friends. Re-target your users even after you have removed the app. Re-target customers by opening your links on all major social networks. No matter where your customer is located, you can reach him and re-target him as soon as they do. Marketing automation allows you to achieve more with your campaigns, without having to do extra work. Appgain's automation can help you.

Our flexible and integrated Data Marketing platform will help you succeed. Our platform allows you to achieve your marketing goals by intelligently using your data for greater efficiency and relevance in your communications. mediarithmics gathers, unifies, and organizes billions data from various sources and touch points (CDP/DMP). This allows you to create your private garden. Mediarithmics delivers real-time relevant customer experiences, from first anonymous engagement to ongoing highly engaged interactions. (DCO and Marketing Automation). Start with your desired use cases and get started quickly! Explore our technology and modules that are built using machine learning techniques. A Data Marketing platform that is modular, open, and integrated. It's designed to allow for continuous growth all over the globe. Unique platform that allows you to reconcile any type data in real-time without the need for a predefined model. It is easy to activate and analyse your User Data.

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

AIQUA is a proactive customer engagement platform which allows you to engage your audience based upon their behavior within and outside your app or web environment. It allows you to leverage AI to increase conversions through marketing owned channels. Get more engagement across all devices and marketing owned channels. Your audience's needs are immediately understood and addressed when they land on your website. Your customers want products other than what you offer. Customers can be re-engaged through a variety of formats and channels. Use AI to anticipate your audience's interests outside of your app or website. Appier's cross-screen database maps your users across all devices and helps you choose the best channel to reach them. Engage across mobile app push notifications, in-app messaging, browser-push SMS, email, and other channels

The ultimate source of information on your market and competitors. Reliable and privacy-first Foxintelligence monitors e-commerce activity. Nothing can be guessed, everything is based upon actual transactions. Get reliable insights.

Our Drips technology automates customer engagement. Go4Client's Drips feature combines SMS, Voice, Email, Mobile Landing Pages, and Email to communicate with customers. You can map out the customer journey to allow customers to flow through your sales funnel. You can trigger messages through different channels depending on the user's actions.

Conductor is the best-in-class content marketing and search technology, combined with expert strategy services. Our platform gives you deep insight into search intent and empowers you to take action across digital channels. Conductor is more than just a platform. We are a partner dedicated to your digital marketing success. Our dedicated Customer Success team offers expert support and strategic guidance as well as assistance with execution.

Discover under-performing campaigns to quickly adjust your ad spending based on simulation results while maintaining your overall budget. We use a probabilistic, windowless measurement that uses time-series data derived from your ecommerce platform or marketing channels to determine what's really driving the needle. Forecast the revenue and ROI of your campaigns using your brand's historic data before you make any changes. Our easy, one-time integration allows you to connect all your channels in 10 minutes. You'll receive actionable insights within 48 hours. Marketers can measure and benchmark the impact on organic search, direct traffic and other campaigns of cross-channel awareness.

It is impossible to change what you don't measure. Milestone Analytics can help you maximize your marketing strategy. You can measure your digital marketing across all channels including your website, social media, and paid search. Connect to third-party data such as your brand reports and compare locations. Milestone Analytics is your digital marketing performance hub. It's also one of the most important business intelligence tools that you will ever require for your business. Digital marketing analytics is now easier than ever. Milestone Analytics allows you to go beyond website analysis. It provides all the critical KPIs, including channel distribution, social performance and reviews. All your marketing metrics are compiled and presented in intuitive charts. All marketing channels can be viewed from one source. Integrate data from your website with marketing distribution channels.

Response Management tracks the lead progression through the funnel and ties lead responses to revenue. Get precise, detailed marketing and sales funnel metrics. Campaign Attribution allows you to evaluate campaign performance and gain insight into each campaign's impact on revenue, pipeline, and other metrics. Optimize your marketing with confidence Matchmaker connects leads with accounts in your CRM using smart, customizable matching technology. Sales and marketing can engage accounts intelligently by enabling Matchmaker. Based on Response Management, digital marketing can be measured from anonymous first touch to closed wins by connecting anonymous digital touches with known leads in your CRM. Our solutions have been used by thousands of B2B marketing and sales professionals to boost their performance measurement.

Smarter online advertising can maximize your results. We'll take care everything, from landing pages to targeting to design. While we cover the ever-changing practices of social media, you can focus on what you do best -- running your business. The right strategy will get your customers. We create strategic ads campaigns to reach the most valuable customer base. Advertisements that convey a clear, unmistakable message about a product are the ads that convert and make brands. LocalAds Features. Our dedicated specialists use data-driven strategies to ensure that you get the results you want through social media, search, and retargeting. Conversion-optimized landing page designs. We create landing pages and ads that convert leads into customers. Multi-channel approach. We are experts in all ad channels but we prefer the ones that convert the most for your business.

Profitable marketing campaigns are not dependent on guesswork. Maralytics, an automated marketing solution, is able to pull data directly from your POS and give you reliable, real-time figures. Or, you can upload your results. You can spend your marketing dollars more efficiently on top-performing channels, increase your results, or invest in future high-performing campaigns. You can access results from both traditional and digital campaigns, and get insights that show you the full ROI story for any marketing activity. To ensure seamless integration, we have partnered with top POS systems like Vend, Square, Kounta by Lightspeed, and Xero. We are still expanding our network of partners. With just one click, you can generate customized, tailored reports. You can get many insights that are relevant to your business by using multiple formats.

Intelitics is an easy-to use and simple-to-decipher data-driven marketing platform that allows global publishers and advertisers to connect and create meaningful revenue opportunities. The first iGaming tracking platform that focuses on real-time tracking. Our technology allows you to obtain detailed statistics about the performance of various campaigns, markets, or products. Track mobile leads and sales, as well as app installs and events. Track conversions and actions across all devices, including tablets and smartphones. Track all media channels, including search, email and display, retargeting, affiliate, and more. Big Data insights with the most comprehensive tracking platform. All your marketing channels can be tracked, analyzed, and optimized with one system. You can create custom, data-driven alerts to keep you informed about important changes in the performance of campaigns or media partners.

Intuitive Al-based service to sales and marketing analytics. I will help you make smart, smooth decisions about your business. I know you are struggling every day. Day after day, you find yourself bored at marketing department meetings talking about uninteresting numbers and complicated topics. Every day, you log into your CRM and listen to calls. But, you can't figure how to increase sales conversion rates. Analyzing your business takes a lot of time. Instead of creating it. My smart people made it possible for me to overcome that! Every day you have to make important decisions. It's difficult to keep up with huge and varied data from multiple sources, tons excel-docs, manual work, and additional hours of your sales or marketing team. You need the most current KPI's, and you are tired of not being able understand how to make it more effective. My creators were there for you! They created me, and I'm here to help you make the right decisions.

Lebesgue assists eCommerce businesses of all sizes in increasing their marketing performance, ROI, and profitability by analysing all their digital marketing efforts and providing actionable insights that align with industry best practices. Features: LTV modeling - Calculate the lifetime value of your customer - Find out how much revenue each of your customer groups brings in - Predict the revenue coming from repeat and new customers Learn how marketing channels and discounts affect the LTV AI Copy Creation - Create high-converting marketing copy faster than ever before Advertising audit Connect your Google Ads and Facebook Ads, Audit your Marketing and Find Critical Mistakes that Are Hurting Your Marketing ROI Analyse of Competitors - Find out what your competitors are doing with their live Google ads and Facebook advertisements Receive alerts when new ads are launched Market Benchmarks & Ad Price Forecast - Industry benchmarks for Facebook ads and Google ads PLUS...

AI insights that save money and optimize spending can be gained by combining performance data, automating reporting and integrating unified data. Create an active analysis system. Create new insights using a connected library with more than 170 connectors to intake data from all major advertising, commerce and CRM vendors. Make your IT team more productive with constant connector updates and turnkey installations. You can enter your credentials, and start unifying cross-channel marketing in minutes. Dashboards and reporting tell the story of the big picture. What about actionable insights, though? You can choose a KPI that you want to improve, and create a pipeline of AI insights that is always available. You can answer questions such as how to reduce spending by lowering CPM, or dig deeper to find out what creative had the biggest outlier effects during a recent campaign. Einstein analyzes all your data and ranks insights on what drives the most engagement.

IQBlade provides unparalleled intelligence to vendors, distributors, and resellers in tech channel about their prospects, competitors, customers, and partners. We have access to more data than anyone else, and can provide you with tailored insights that are not available anywhere else.

Repro is a customer engagement platform which leverages customer data to enable value added communication across channels such email, push notifications and web. Data can be found in both the digital and real worlds. Communication that only sends emails and pushes. Repro bundles data and creates repeat customers by optimizing communication across channels. You can send messages that are tailored to your customer journey through various channels, including push notifications, in app messages, and the app UI. Customers can place banners at the best time based on their behavior and attribute data, announce campaign information, or take steps such as reminding them to drop baskets. The website information can be used for email marketing. We looked at the actual usage by companies that have created apps / web services tools.

Automated behavioral segmentation, customer journey mapping and robust reporting. Sync lists from anywhere. The power of a data team within an app. Answer your most complicated marketing questions. To find new opportunities for winning campaigns, you can pivot segments across different dates or customer groups. Plug and play our customer segments in to channels like Google, Facebook, Klaviyo and Klaviyo. You can have one source of truth without having to write a single line code. Segments make data analytics easy for any business owner, whether they are data-savvy or not. Each company, no matter how big or small, should be able to harness data to pursue new possibilities. As part of the LinkedIn data team our job was to target the right users for different campaigns. This activity is affectionately called "list pulls". We stack-ranked users based upon specific criteria and the likelihood of them buying target solutions. Our teams created massive tables that contained hundreds of millions of rows.

Lifesight is an AI-powered platform for marketing measurements, powered by a CDP, designed to drive sustainable growth in a privacy-first world. Marketing Mix Modeling (MMM), our key offering, uses historical data to analyze the impact of marketing on sales. It breaks down variables such as ad spending and pricing. It helps make informed budget decisions and enhances strategy using data. Multi-Touch Attribution is a powerful tool that complements MMM. It provides detailed insights into customer journeys and improves marketing understanding. MTA, unlike single-touch models considers multiple consumer interactions. This improves strategy optimization and resource allocation. Lifesight offers Incrementality Testing to evaluate the true impact of marketing through controlled experiments. It separates natural customer behavior and marketing influence. This provides valuable insights for strategy refinement.

Get actionable insights with AI-Powered Customer Analytics and Business Intelligence. Consumers expect brands and retailers to understand them and their preferences. Capillary Insights+ provides deeper insight and critical insights into the behavior and preferences of your consumers. It's hard to track where your consumer is and how they interact with your brand today because there are so many interaction channels. A Consumer Data Platform allows you to gather consumer data from all touchpoints, and create a 360deg single view. You can capture data from all channels, cleanse and dedupe consumer records, enrich consumer records based upon each activity. You can get a 360deg single view for each consumer, as well as transactional and behavioral activity across all channels. Personalized messaging and experiences that are powered by CDP data can increase conversions.

RhythmOne is a market leader for multiscreen digital advertising solutions. We are powered by the most efficient and effective programmatic platforms and led by advanced TV, and we offer innovative solutions for brands to connect to consumers. This helps to drive outcomes for publishers and advertisers across all screens. Pixalate's Global Seller Trust Index again identifies RhythmOne as the best. Find out how we create brand-safe environments that are safe for our clients and partners. Connected TV is evolving to Advanced TV. YuMe by RhythmOne offers scale, precision targeting and unique measurement solutions that allow brands to extend their linear TV and multiscreen video campaigns to connected viewers. RhythmInfluence by RhythmOne is a platform that connects marketers and passionate influencers who authentically weave branded stories into content that consumers trust. It delivers powerful results.

Maximize your ROI by understanding how marketing and advertising impact audiences throughout the customer journey. Find out what your audience wants and connect them with the media, music, and video content that they enjoy. You can measure the impact of your campaigns on your brand objectives. Personalize video content using show and celebrity data.

Our cutting-edge tracking software will help you get the most out of your marketing budget. TrackBee is compatible with all advertising channels. The channels are easily integrated. We also actively contribute to the enhancement of these advertising platforms by sending real-time information back to the platforms. Our solution will help you track with ease, despite iOS 14,5, cookie consent and ad blocking. Connect your store, sign up and you're ready to go. Get a comprehensive overview of all your marketing channels in one dashboard. We send data back to the pixels in order to improve the performance of your ad platform. Smart data can help you optimize your ad spending and minimize losses.

There are two distinct approaches to marketing attribution around the world. The first is the top-down population-based approach. This was done traditionally through multiple linear regression, which severely limited the number and types of variables that could be quantified at any one time. The second approach is bottom-up, where individual cookie-based interactions are combined to create a larger picture. Hamilton AI has created a new generation unified measurement models. Models that can attribute, optimize, and allocate the largest share of marketing budgets. The paid media spend. All this without the drawbacks of the old models.

Finally, measure all your marketing activities, even the soft ones, identify gaps and opportunities in market and show how marketing is driving business success. Brew gives you unprecedented visibility into the marketing activities of your company, from the marketing strategy to the individual activities. Brew will allow you to see more than just share-of-voice. You can also see the impact your company has on audiences, topics, channels, and within your industry. Measure the impact of your entire marketing effort, from a specific activity to the historically-unmeasurable, like messaging, positioning and brand across all of your competitive landscape. You can see what is happening in your market, what topics are being discussed, what activities are most effective, and where there are gaps. This will allow you to identify opportunities and lead.

Onclusive is a data science company that specializes in marketing and communications. We use artificial intelligence to determine which strategies are most effective for business results and then leverage advanced marketing technologies to deliver brand's most valuable content at scale to the intended audience. This results in thousands of high-performance campaigns all over the globe. Onclusive empowers you to be smarter. We empower you to improve performance and to demonstrate value. Communications can be the hero. We combine reach and frequency with credibility. The key questions are answered by Onclusive. What is the story? What story should you tell and who should it be told? What is the impact? Are you moving in the right direction?

Some companies are focused on packaging complex technologies and services in a precise way, while customers want a more personal experience. It is possible to shift the focus outward to create a customer-centric powerhouse that meets buyers' needs and wants. Business leaders are more curious than analytics and can ask them questions faster than analytics can answer them. It's possible to transform insights from a trickle into a waterfall by integrating agile management structures, reproducible methods, and open-source platforms. Marketers' goals and strategies change all the time, but they remain the same. In today's data-rich and technology-driven environment, it is important to build awareness, drive new leads, and increase customer loyalty. Sales productivity is being hampered by shrinking demand, margin compression, and changing customer buying habits. To respond to rapid market changes, growth leaders must have a multichannel coverage planning process.

WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.

Intelligent opportunity routing allows for a revolution in sales and marketing processes. Web Insights is a global leader in website visitor automation. It helps B2B enterprises capitalize on engaged website opportunities in real-time. Automated lead generation allows you to instantly find engaged website visitors. Route the right opportunities to people at the right times. Your team will benefit from your valuable insight and intelligence. Unlimitless possibilities, seamless integrations Increase sales and drive business success. The right opportunities, routed to right people at the right time. Easily and in real time, you will receive engaged opportunities to your sales, marketing, or account management teams. Web Insights helps you grow your business by providing valuable intelligence that will enable your team to generate more sales and drive revenue.

Our tools provide actionable insights that maximize ROI. Our data scientists and performance-based marketers can help you plan, measure, or optimize, no matter what your goal. AdImpact shows how your placements in linear TV, OTT, digital videos, and audio contribute to your overall campaign effectiveness. We can use Leavened's Marketing Mix Model to make strategic optimization decisions and recommend actions based on the total impact of your marketing investment. AdResponse analyzes web activity at a minute level to determine the immediate impact on individual ads. The baselines are those in which no ads have been aired to measure the impact.

MassTer's Marketing Mix Modeling software MassTer provides a modern way to run Marketing Mix Modeling projects. MassTer's intuitive interface makes it easier for analytical teams to complete MMM projects efficiently. MassTer was designed to make it easy for you to deliver your Marketing Mix Modeling projects. To replicate the MMM project workflow, MassTer uses industry best practices and advanced modeling techniques. This allows for maximum efficiency. MASS Analytics is a modern MMM approach that delivers faster automated models powered by Machine Learning. This allows you to accurately measure media and marketing impact in complex media environments.