Alternatives to Cassandra

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Lifesight is an AI-powered platform for marketing measurements, powered by a CDP, designed to drive sustainable growth in a privacy-first world. Marketing Mix Modeling (MMM), our key offering, uses historical data to analyze the impact of marketing on sales. It breaks down variables such as ad spending and pricing. It helps make informed budget decisions and enhances strategy using data. Multi-Touch Attribution is a powerful tool that complements MMM. It provides detailed insights into customer journeys and improves marketing understanding. MTA, unlike single-touch models considers multiple consumer interactions. This improves strategy optimization and resource allocation. Lifesight offers Incrementality Testing to evaluate the true impact of marketing through controlled experiments. It separates natural customer behavior and marketing influence. This provides valuable insights for strategy refinement.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

There are two distinct approaches to marketing attribution around the world. The first is the top-down population-based approach. This was done traditionally through multiple linear regression, which severely limited the number and types of variables that could be quantified at any one time. The second approach is bottom-up, where individual cookie-based interactions are combined to create a larger picture. Hamilton AI has created a new generation unified measurement models. Models that can attribute, optimize, and allocate the largest share of marketing budgets. The paid media spend. All this without the drawbacks of the old models.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

Reaching your target audience is more difficult than ever. Media consumption habits have fragmented. New digital channels are becoming more important, and consumer behavior and influence drivers are rapidly changing. The entire digital ecosystem is evolving, which will complicate your marketing efforts. Data privacy is a growing concern. Consumers, governments, major platforms, and even major platforms are tightening their ability to track and measure engagement through the removal of 3rd party cookie. These changes will have a significant impact on your ability to attract your target audience, where and when you do so, and how you make decisions that maximize the impact of your budget. GfK Marketing Mix Optimizer uses proprietary data sets and advanced marketing mix modeling techniques to unlock powerful insights. This allows you to invest at the correct level, on the appropriate channels, and with the best campaign to reach the right people.

Adsmurai's marketing platform allows you to control your digital strategy. You can easily interpret the metrics and results from your campaigns, optimize your catalog, design dynamic visuals, and manage your paid media campaigns all in one place. Connect with your customers and overcome any technical challenges to increase your digital performance. Our team of experts can help you maximize the effectiveness of your digital strategies by analyzing, planning, designing, and implementing it across all platforms. Create specific feeds and automatically adapt your product catalog for each platform. Customize product images and create ads that grab your audience's attention. Monitor your digital strategy using real-time campaign results. You can filter, aggregate and compare campaign data. Detect growth opportunities for your business. Create templates using your brand's graphics. Include dynamic elements according your goal.

BOSCO™, which uses your data and our AI to accurately predict where your marketing budgets should be spent, is powered by your data. BOSCO™, which combines your marketing data with extensive algorithmic modeling, creates personalized reporting dashboards. Our intuitive interface gives marketers a single source for truth that allows them to make better digital marketing decisions based on data-driven insights. Our unique BOSCO™, Index feature allows us to rank your domain against other competitors in your industry. The BOSCO Index™ measures your online footprint and shows how efficient you are in investing in paid and organic media channels. BOSCO™, which is based on data from trusted third party domains, is a measure of your online footprint and how effective you are with investment in organic and paid media channels. It was compiled from previous digital interactions. BOSCO™, however, is not dependent on your marketing budget. It depends on whether your online potential in paid or organic search. BOSCO™, identifies 10 competitors in your market and scores them.

Maximize your ROI by understanding how marketing and advertising impact audiences throughout the customer journey. Find out what your audience wants and connect them with the media, music, and video content that they enjoy. You can measure the impact of your campaigns on your brand objectives. Personalize video content using show and celebrity data.

Some companies are focused on packaging complex technologies and services in a precise way, while customers want a more personal experience. It is possible to shift the focus outward to create a customer-centric powerhouse that meets buyers' needs and wants. Business leaders are more curious than analytics and can ask them questions faster than analytics can answer them. It's possible to transform insights from a trickle into a waterfall by integrating agile management structures, reproducible methods, and open-source platforms. Marketers' goals and strategies change all the time, but they remain the same. In today's data-rich and technology-driven environment, it is important to build awareness, drive new leads, and increase customer loyalty. Sales productivity is being hampered by shrinking demand, margin compression, and changing customer buying habits. To respond to rapid market changes, growth leaders must have a multichannel coverage planning process.

We want to help your achieve your goals. We make it easy to see all your data and then analyze it using Machine Learning algorithms. This allows you to see the relationships between platforms and gain actionable insights. You can also save time and money, while helping your business grow. Optimize your budget allocation by using a model that considers not only campaign performance, but also the journeys of your customers towards conversion. Eliminate any uncertainty about your business. You can cross any number of metrics that you desire and get the answer to all your questions in seconds. A model that considers not only campaign performance but also the journeys of your customers towards conversion and seasonalities in your store will optimize your budget allocation. You will also see the expected revenue and the conditions required to achieve it. This includes the budget distribution, the number and size of sessions per source, as well as the amount of marketing audiences you would need.

Nielsen Marketing Mix Modeling allows customers to evaluate the impact of their investment, understand what is working, and optimize budgets accordingly. It answers critical marketing questions with industry-leading performance data models that cover and granularize data. This allows you to make confident decisions about your current and future marketing. Unmatched coverage across devices and platforms will maximize the impact of your campaigns. Our automated and connected infrastructure allows you to analyze marketing ROI insights within weeks. Optimize your marketing mix using customized simulations to help you plan future campaigns.

Objective Platform offers tools that will help you reach your goals in the most cost-effective manner or to get the best return on a fixed budget. Don't rely solely on channel-specific metrics. Assess the impact of marketing investments on your business goals. Your single source of truth Objective Platform automates data ingestion, validation, and harmonization across 200+ sources. You will get results faster and more accurately. You can use modelling to assign business outcomes to media investments or other relevant factors. Transparent and objective. Our battle-tested dashboards, reports and reports will help you understand the driving forces behind media and marketing performance. The platform allows you to quantify the marketing investment value and identify outliers. These insights will help you to experiment.

Connect the dots from multiple data sources to identify and take advantage of new opportunities for business growth. The transformative currency of media measurement in a multi-platform world is what you need to build your business around. You can understand the impact of media and marketing activities so that you can improve ROI and make confident future decisions. Cross-platform measurement is essential for informed business decisions in a complex media environment. We help advertisers, media brands, and media properties to connect the dots to grow businesses. You can activate a powerful suite audience, contextual, as well as cookie-free predictive targeting solutions that reach cross-platform audiences. Programmatic advertisers can access actionable target audience in the DMP/DSP of their choice for digital, mobile, DOOH, and podcast campaigns.

Our tools provide actionable insights that maximize ROI. Our data scientists and performance-based marketers can help you plan, measure, or optimize, no matter what your goal. AdImpact shows how your placements in linear TV, OTT, digital videos, and audio contribute to your overall campaign effectiveness. We can use Leavened's Marketing Mix Model to make strategic optimization decisions and recommend actions based on the total impact of your marketing investment. AdResponse analyzes web activity at a minute level to determine the immediate impact on individual ads. The baselines are those in which no ads have been aired to measure the impact.

We have partnerships with top banks that allow us to see all aspects of consumer spending, including purchases made at competitors. This purchase intelligence is the basis of everything we do. Strategies to gain market share with existing and new customers. Connect with our brand-safe platform without fraud and get ads that give back to customers. Find out the true sales impact of your campaigns in-store or online. Real transaction data closes the loop. We measure campaign performance, reporting online, and in-store sales right down to the penny.

Platform for customer intelligence data that helps brands analyze user behavior across multiple channels. Analyze data quickly and accurately. AI and ML solutions can help you identify customer behavior patterns to make informed decisions. B2Metric integrates with a wide range of sources, including databases that you use most often. Optimize your retention strategy by predicting churn in customers and taking preventive action accordingly. To enable targeted marketing, categorize customers based on their characteristics, behaviors, and preferences. Optimize marketing strategies by leveraging data-driven insights. This will improve performance, target, personalization and budget. Optimizing touchpoints and tailoring your marketing efforts will help you provide unique customer experiences. AI-based marketing analytics to reduce user churn and increase growth. Advanced ML algorithms can identify customers at risk of churning and develop proactive retention strategy.

Bad analytics is responsible for a loss of 10-15% of media budgets. Sellforte’s SaaS-solution helps you unlock the missed business opportunities. Sellforte’s continuous MMM takes you to the next stage of marketing measurement, as you will get an objective view on how all campaigns and media are driving the business. This will help you prepare for board meetings, monthly meetings, agency briefings, or campaign analyses. We want to emphasize our focus on releasing the business impact from marketing by using our proprietary algorithms on the platform, and deep industry expertise in retail, ecommerce and telecom industries.

B2B is a process that allows for the purchase decision to be made in advance. Dreamdata collects, joins and cleans all revenue-related information to provide transparent, actionable analysis on what drives B2B revenues. Dreamdata maps the customer journey from sales to product through machine learning and smart tracking. Dreamdata delivers actionable reports to help you on your growth journey. Dreamdata allows for algorithmic decision making in sales, marketing, and product sales. Dreamdata allows you to see the true ROI of paid marketing activities as well as the true value of your content-marketing strategy.

Our cutting-edge tracking software will help you get the most out of your marketing budget. TrackBee is compatible with all advertising channels. The channels are easily integrated. We also actively contribute to the enhancement of these advertising platforms by sending real-time information back to the platforms. Our solution will help you track with ease, despite iOS 14,5, cookie consent and ad blocking. Connect your store, sign up and you're ready to go. Get a comprehensive overview of all your marketing channels in one dashboard. We send data back to the pixels in order to improve the performance of your ad platform. Smart data can help you optimize your ad spending and minimize losses.

Software that acquires, learns, and grows customers to maximize growth with mathematical certainty. Machine learning and marketing automation make predictive marketing easier, more efficient, and more enjoyable for customers both online and offline. BuyerGenomics is more than a legacy ESP, CDP or CRM. It has become the Predictive Marketing Automation tool of choice for modern retail marketing professionals. It is crucial to organize and capture customer data. BuyerGenomics constantly updates its 360-degree, multichannel customer profile. BG adapts the content and timing of marketing to provide the best experience for customers. BuyerGenomics converts the insights it has on customers into action and revenue, but it also produces meaningful analytics that will inform your marketing strategy.

Privacy-friendly attribution, modern Bayesian statistics and automated data pipelines can help to reduce wasted marketing spend. Recast clients can increase their blended ROI by 10% in 6 months. This allows for faster and more efficient growth. Recast doesn't use cookie or user-level data. This makes it easy to set up and won't be affected by privacy regulations that may affect other measurement methods. Recast can help you optimize your marketing performance by accurately measuring your marketing's impact in real-time. Recast was designed to assist modern marketers in adjusting spend based upon real-time performance. Confidence intervals are provided for every ROI, saturation curve and time shift estimate. Predicts where the next dollar is most effective, as they are different and more impactful concepts. Recast's fully Bayesian model allows us to incorporate your business context into the code.

IQBlade provides unparalleled intelligence to vendors, distributors, and resellers in tech channel about their prospects, competitors, customers, and partners. We have access to more data than anyone else, and can provide you with tailored insights that are not available anywhere else.

It is impossible to change what you don't measure. Milestone Analytics can help you maximize your marketing strategy. You can measure your digital marketing across all channels including your website, social media, and paid search. Connect to third-party data such as your brand reports and compare locations. Milestone Analytics is your digital marketing performance hub. It's also one of the most important business intelligence tools that you will ever require for your business. Digital marketing analytics is now easier than ever. Milestone Analytics allows you to go beyond website analysis. It provides all the critical KPIs, including channel distribution, social performance and reviews. All your marketing metrics are compiled and presented in intuitive charts. All marketing channels can be viewed from one source. Integrate data from your website with marketing distribution channels.

Media companies have difficulty gaining actionable insights from complex data that is scattered across multiple departments and systems. Analysis can be difficult due to excessively complex reporting, which often leads to lost revenue opportunities. Excel spreadsheets that are prone to errors make it difficult to perform detailed analysis and identify growth opportunities. Third-party business intelligence (BI), tools can also be costly upfront. WO Analytics offers two solutions: Enterprise and Cloud. Both are designed for radio, TV, and network industries. They combine all relevant data from WideOrbit and other third-party systems into a single analytics platform. It is easy for anyone to analyze business performance, spot inefficiencies and identify new revenue opportunities by having a single view across all channels, markets, or platforms.

Smarter online advertising can maximize your results. We'll take care everything, from landing pages to targeting to design. While we cover the ever-changing practices of social media, you can focus on what you do best -- running your business. The right strategy will get your customers. We create strategic ads campaigns to reach the most valuable customer base. Advertisements that convey a clear, unmistakable message about a product are the ads that convert and make brands. LocalAds Features. Our dedicated specialists use data-driven strategies to ensure that you get the results you want through social media, search, and retargeting. Conversion-optimized landing page designs. We create landing pages and ads that convert leads into customers. Multi-channel approach. We are experts in all ad channels but we prefer the ones that convert the most for your business.

Allows tech ops teams monitor and diagnose streaming content and advertising delivery to ensure a TV-quality viewing experience. Engage viewers to increase revenue. Marketers and content creators are empowered to build audiences using the right mix of advertising, social media, and content. In 3.3 billion applications, analyzing over 1.8 trillion data events every day across 180 countries. For every second of each stream, cross-screen, viewer-centric data is organized. To drive decisions that maximize engagement and revenue, as well as ROI, purpose is created. You will have a competitive edge by leveraging real-time, cross-screen insight. Don't guess, just know. Conviva's platform provides the most comprehensive and accurate streaming video data collection in the world. You can harness the power of more than 150 billion streams per annum to make decisions and prioritize your multi-faceted business. This includes operations, marketing, research, product, and executive strategies.

DISQO is a customer-experience (CX) platform that empowers businesses, SMBs and enterprises to make the right decisions. It tests and measures every product and brand experience quickly. DISQO's insights and advertising measurement, as well as Feedback Loop applications, connect to the company’s fully consented consumer information platform. DISQO was founded in 2015 in Los Angeles and is a fast-growing tech startup. It has more than 500 employees around the world. Why waste time filling out survey after survey? The DISQO Research API allows you to concentrate on strategic work and not paperwork. Our API is designed to maximize access to DISQO Audience. It features a rich feature set that allows you to take control of survey fielding, so you can focus on delivering crucial insights.

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

You can take control of your product analytics and self-service optimization using no-ETL integration. Your data is not yours. Blackbox solution processes your data, hiding how metrics are calculated. Your insights are impossible to reconcile because of siloed analytics practices. No retrospective analysis, no data backfill. Communication gaps and delays can be caused by non-exploratory, self-service analytics. Kubit's no ETL platform integrates directly with your existing data model, allowing self-service product analytics that drive engagement and improve retention. Templates that are ready-to-use for query, funnel and path, retention, as well as cohort analyses. This template is for product people who want to quickly explore data and find insights. Kubit connects directly to your cloud data warehouse without the requirement for SDK or ETL jobs. We make the most of the rich data model that you already have. Our machine learning-based algorithms can quickly detect anomalies and provide answers.

MassTer's Marketing Mix Modeling software MassTer provides a modern way to run Marketing Mix Modeling projects. MassTer's intuitive interface makes it easier for analytical teams to complete MMM projects efficiently. MassTer was designed to make it easy for you to deliver your Marketing Mix Modeling projects. To replicate the MMM project workflow, MassTer uses industry best practices and advanced modeling techniques. This allows for maximum efficiency. MASS Analytics is a modern MMM approach that delivers faster automated models powered by Machine Learning. This allows you to accurately measure media and marketing impact in complex media environments.

Shopify is about to experience a revolution in digital ad spending management. Optily, the latest innovation in digital ad spending management for Shopify, instantly unifies your Facebook, Google Ads, Analytics and Shopify sales data. Sign up today for our early access program to receive a free ad strategy consultation. Shopify merchants can sign up now to receive some amazing perks, including a free ad strategy consultation. Shopify and the largest data platforms are combined to create the only ad spending solution. Optily was designed for Shopify store owners. Optily allows you to manage your Meta for Business advertising budgets across all ad property, including Facebook, Instagram Messenger, Messenger and Audience Network. Optily uses Google Analytics to provide better campaign budget recommendations and the ability set GA-based goals.

Maximus is an advanced analytics platform that combines marketing mix modeling with advanced analytics. The tool was built in R using the most advanced machine-learning and statistical functions and methodologies. Marketing Mix Modeling analyzes past activities, calculates sales contribution and ROI per activity, and predicts future results. Auto modeling and manual modelling with the help of a recommendation engine based on best fit tests. Compare multiple models, and add or remove variables easily. Sort variables into categories like media, promotion and seasonality. Contribution to sales can be shown in tabulated reports or charts.

Marketers looking to prove and improve the business value of their marketing use Plannuh to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.

GrowthOS gives you insight much faster than traditional marketing mix models, so you can find a way to increase ROI more quickly. GrowthOS is a more cost-effective solution than traditional marketing mix modeling. This means that your investment will pay off faster. GrowthOS makes it easier and faster to collect and input data than traditional market mix models. Data overhead is reduced, so your team can spend more time on insights and less time formatting data. Every marketer must make decisions that will improve performance and drive accountability. GrowthOS marketing analytics platform will guide you to these decisions.

Zoho Marketing Plus, a unified platform for marketing, allows teams to collaborate and create campaigns across multiple channels, such as email, social media and SMS. It also allows them to conduct surveys and run online events. Your team can also measure your real ROI for all your marketing efforts in a dashboard, plan your budget, track your marketing expenses and more, all in one place. With Zoho Marketing Plus you can make your marketing team's work easier while ensuring your customers have a delightful experience with your brand.

ASK BOSCO® is an AI-powered platform for Marketing Analytics that brands, agencies and retailers can use. Our cutting-edge algorithm integrates your marketing data seamlessly to create customized dashboards that give you a comprehensive overview of your marketing performance. ASK BOSCO's® easy-to-use user interface allows you to quickly gain valuable insights, make data-driven decision, and optimize your digital marketing spend. You can even forecast your future online campaigns up to 96% accurately.

Marketing professionals need to be able to measure and use data that is not tied to any particular cookie. Neustar Fabrick™, a unified identity ecosystem, powers connections between brands and publishers to accelerate marketing performance across all channels. This innovation in identity-powered media measurement future-proofs publishers, brands, and platforms in a privacy first, post-cookie world. Brands can now accurately assess the incremental revenue impact of all media mixes, including the "walled garden", without relying solely on third-party cookies and other consumer IDs. Neustar Fabrick is a privacy-centric platform that provides a foundation for data management, measurement, and marketing. You can leverage a unified identity ecosystem that includes platforms, publishers, and walled gardens. Your media and measurement can be freed from third-party cookies.

Conductor is the best-in-class content marketing and search technology, combined with expert strategy services. Our platform gives you deep insight into search intent and empowers you to take action across digital channels. Conductor is more than just a platform. We are a partner dedicated to your digital marketing success. Our dedicated Customer Success team offers expert support and strategic guidance as well as assistance with execution.

Data platform for marketing analytics and insights. Are you ready to make better marketing decisions? We are glad you found us. Madtrix automatically connects to your data sources and collects, stores and unifies your data. In minutes, your data warehouse for marketing data can be set up and you can begin building & sharing your dashboard. All the support functions are available to help you succeed with your data. Our goal is to not only provide you with the tool, but also the knowledge and support you need to make the most of your data.

Growify's Marketing Automation feature is designed to transform marketing strategies. It offers a suite advanced tools that streamline campaign administration. Growify's intuitive automation capabilities allow businesses to schedule and deploy marketing campaign efficiently, ensuring timely customer engagement. This feature simplifies marketing tasks from email marketing to posting on social media, allowing you to communicate with your audience in a consistent and personalized manner. Automating repetitive tasks saves time and ensures consistency in your marketing. Growify's automated tools also provide data analytics that can be used to refine your marketing strategy. This comprehensive automation solution allows businesses to improve customer engagement, enhance customer experience, and ultimately drive higher returns with less manual work.

EasyInsights was created by marketers for marketers. EasyInsights allows you to create Marketing Dashboards and reports for your clients in minutes. This is done by syncing the marketing data source of your choice with your BI tool. This will increase client retention by automating dashboards and reporting to clients. EasyInsights generates insightful & actionable data. We also offer Custom attribution models. Server to server integration. Automated emails reports. Cohort reports for strategic planning. Data warehousing solutions.

We help companies find the right needle in the data haystack. Every digital business has an inordinate amount of data to optimize its performance. Omnicommerce provides cost-effective tools that enable you to quickly and efficiently gain value-enhancing insight. Our insight suites will reveal the underlying performance of your business at unprecedented levels, while directing you to the most important decisions. Google Ads Suite. Google Ads Suite. Over 40% of marketing budgets are spent on Google Ads. It is crucial that you use data to optimize your spend. We have filled in many of the gaps in Google's reporting and used a variety analytical techniques to help you make better business decisions. Our proven process of allocating, optimizing and reviewing Google Ads Suite includes a variety of laser-guided tasks to fine-tune performance.

Our extensive data is used by advanced AI systems to understand customer behavior across sectors. This allows everyone to successfully collect, understand, and leverage their data to make them more profitable. Our systems are highly effective and have been proven to be successful in all markets. We are digital data specialists and have a unique global network with industry-leading partners & brands across multiple sectors. We deliver millions of dollars in highly effective paid media spend each and every year through our partnerships.

Maximize your premium inventory's yield. DV Publisher Suite gives you the measurement, insights and tools that you need to improve ad delivery and inventory quality. One of the first comprehensive yield solutions available for publishers, combining data automation and media quality insights to optimize inventory across all your inventory, direct-sold or programmematic. Maximize your revenue. DV allows you to focus on your core revenue-producing tasks and not spend valuable time managing spreadsheets. Using robust dashboards and reporting, you can aggregate all your revenue sources and data sources to make informed decisions. Visual campaign performance monitoring and pacing monitoring can help you optimize your operations and streamline billing. Discover high-performing inventory based upon brand safety, viewability, fraud and DV fraud to generate new revenue.

HYPERS uses the most popular digital marketing platform to help brands refine their data assets, improve decision making efficiency, and enhance the personal experience to ensure that they can achieve sustainable growth in the digital age. Flexible, the HYPERS full link solution is a good fit for your business. From data collection to management and application. A plug-and-play product portfolio can activate data value. Increase marketing efficiency. High-speed business growth. Assess the marketing's ability to acquire customers, improve customer experience, and increase conversions and retention. HYPERS is an advertising monitoring platform and conversion tracking platform. Professional platform for advertising effect tracking and analysis. It opens up the links before and afterwards marketing and increases advertising ROI. HYPERS is a user consent and authorization management platform. You can easily create privacy notifications and user authorization processes. Also, you can efficiently manage user privacy authorizations and preferences.

PlugCMO's AI-driven decision making is like an elite team of campaign optimization experts who analyze your campaigns 24 hours a day. By leveraging AI's true power, you will see a remarkable ROI on your marketing spend. PlugCMO will scale the winners by running multiple creatives at once. It instantly scales the winning campaigns, audiences and creatives, and it does so in the shortest time possible. Are you worried about underperforming campaigns draining your budget? PlugCMO acts as insurance against budget leakage. It works 24 hours a day to ensure that any underperforming campaigns are immediately shut down. Calculate the best architecture for our formulation task. The models learn from every new data point and adapt to it. With industry-specific features, applied to the raw input data. The multi-armed bandit models produce action-based recommendations. PlugCMO increases digital marketing ROI by at least 20% There is no need for engineering bandwidth.

Odyssey is a multi-touch attribute tool that integrates with Google Analytics. It gives you insight into the true performance and effectiveness of your marketing channels. The actionable insights from Odyssey will help you improve your online marketing performance. Odyssey will analyze each traffic source and provide a suggested ad spending for each ad. This will be compared to your current ad spending to identify potential opportunities and bottlenecks. All you need to get started is Google Analytics. Odyssey uses your Google Analytics click data to provide actionable insights. Integrate with all your marketing channels easily You will see the incremental value of every marketing channel at every level. Customers use multiple devices. We've optimized our model for this. Odyssey uses all available data to create a complete customer journey with cross-device attribute. This creates a single view of the entire customer journey.