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Description

Be Addy provides a user-friendly dashboard designed for managing your multi-channel media strategy effectively. More crucially, it emphasizes developing a comprehensive strategy rather than merely focusing on individual campaigns. We assist you in establishing your marketing layers, distributing budgets across various channels, and defining key performance indicators (KPIs). With our platform, you gain control over scheduling, while we offer insights into the most effective media mix, working alongside your digital team to enhance the return on investment (ROI) for each media plan. You can craft your multi-channel media strategy by integrating your allocated budget and creating campaigns through Be Addy. This streamlined approach allows you to manage everything from a single, intuitive dashboard. Plan your online media initiatives for the entire year, allocate your budgets to specific channels, and predict your expenditures confidently. Moreover, you can save your media plan as a reusable template for future campaigns, ensuring efficiency and consistency in your marketing efforts moving forward. With Be Addy, you are empowered to take charge of your media strategy like never before.

Description

Cassandra employs advanced machine learning techniques for marketing mix modeling to thoroughly evaluate your data, crafting a tailored media strategy that consistently enhances your return on investment. As a recognized Meta Measurement Partner, Cassandra is devoted to achieving excellence and fostering innovation in the realm of marketing mix modeling. Our collaboration with Meta, a leading force in global technology, highlights our commitment to delivering state-of-the-art, industry-validated solutions. By integrating seamlessly with your marketing data sources or data warehouse, Cassandra enables you to utilize extensive data insights for growth. With Cassandra’s MMM, you can strategically allocate your media budget in a way that effectively boosts sales and optimizes overall performance. This comprehensive approach ensures that every marketing dollar is spent wisely, paving the way for sustainable business success.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AWS Marketplace No 
Apache Usergrid No 
IBM Storage Defender No 
InsightFinder No 
Matia No 
NeoBase No 
Netdata No 
Splunk Enterprise Security No 
Trino No 

Integrations

AWS Marketplace Yes 
Apache Usergrid Yes 
IBM Storage Defender Yes 
InsightFinder Yes 
Matia Yes 
NeoBase Yes 
Netdata Yes 
Splunk Enterprise Security Yes 
Trino Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Be-Addy!

Country

Netherlands

Website

www.be-addy.com

Vendor Details

Company Name

Cassandra

Website

cassandra.app/

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization Yes 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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