Alternatives to Amazon Brand Lift

CMO insights help advertisers optimize campaign tactics and maximize media ROI. CMOs offer a holistic marketing strategy that includes a unified view on your campaigns. Advertisers can measure and compare the impact of strategies and tactics for the top, middle and bottom of a funnel. CMO's online article-level reports show the relationship between audiences and locations in terms of results. CMOs are able to provide agility in order to optimize and drive the effectiveness of campaigns. Omnichannel Statistics (OCM), a tool that allows advertisers to measure the total impact of their campaigns on Amazon and other sites, while the campaign is still in its middle period of advertising, is a way for them to do so. CMOs incorporate insights from all channels, including Amazon and off Amazon as well as online shopping and offline activities. All Amazon Ads offer privacy and security. All reports are anonymized and aggregated.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Use industry-leading predictive analytics with the largest consumer data collection to measure cross-channel brand campaign performance. Brand Lift KPIs like never before. On-demand dashboard with unprecedented data scale that combines Linear, Addressable and CTV. You can see the actual delivery stats for each publisher or audience, so you don't have to wonder if your campaign has met your custom behavioral targets. Upwave optimizes brand marketing by planning, measuring, and optimizing. Our digital network is unmatched and allows for fast, accurate data collection from millions everyday consumers. All brand insights are available on one platform, with real-time dashboards. Integration with DSPs, social platforms and other platforms allows for bid optimization and audience targeting to increase marketing impact. Our customers include companies from multiple verticals, including CPG, technology and financial services, as well as the biggest global advertising agencies.

Discover under-performing campaigns to quickly adjust your ad spending based on simulation results while maintaining your overall budget. We use a probabilistic, windowless measurement that uses time-series data derived from your ecommerce platform or marketing channels to determine what's really driving the needle. Forecast the revenue and ROI of your campaigns using your brand's historic data before you make any changes. Our easy, one-time integration allows you to connect all your channels in 10 minutes. You'll receive actionable insights within 48 hours. Marketers can measure and benchmark the impact on organic search, direct traffic and other campaigns of cross-channel awareness.

Find hidden potential in your digital strategy. Oracle Data Cloud offers award-winning solutions for every stage of your marketing journey. You can reduce waste and protect your advertising spend, reach your ideal buyers, and measure the metrics that are important to quantify the impact on your online advertising campaigns. Understanding your customers and most valuable prospects will help you make the greatest impact on your advertising. With Oracle Data Cloud's best-in-class audience intelligence solutions, you can discover what motivates your audience to take action and where they are most likely to engage. You can protect yourself from fraud by making sure your ads are visible and appearing alongside relevant, safe content. Solutions for viewability, invalid traffic (IVT), brand safety and brand success will help you drive campaign success.

With powerful insights into what drives sales, you can make informed decisions about your brand. Maximize sponsorship, connect and grow audiences, turn fans into customers. Nielsen uses a rigorous survey methodology and advanced modeling techniques to discover what people think and act. We help brands connect brand goals to real-world campaign performance using metrics such as ad awareness, recall and consideration. Our survey design separates the control and exposed groups in order to reveal the impact of each brand KPI. Marketers can make quick and fearless decisions to change the way consumers feel about their brands.

Influence is a social proof tool that allows you to convert more leads and sales. After extensive research with customers and studying the impact of influence features on conversion rates, we have created them. We release them to the rest of our users only if they provide real conversion lifts for customers. How does it work? 1. 1. 2. 2. Create a campaign 3. 3.

Onclusive is a data science company that specializes in marketing and communications. We use artificial intelligence to determine which strategies are most effective for business results and then leverage advanced marketing technologies to deliver brand's most valuable content at scale to the intended audience. This results in thousands of high-performance campaigns all over the globe. Onclusive empowers you to be smarter. We empower you to improve performance and to demonstrate value. Communications can be the hero. We combine reach and frequency with credibility. The key questions are answered by Onclusive. What is the story? What story should you tell and who should it be told? What is the impact? Are you moving in the right direction?

Response Management tracks the lead progression through the funnel and ties lead responses to revenue. Get precise, detailed marketing and sales funnel metrics. Campaign Attribution allows you to evaluate campaign performance and gain insight into each campaign's impact on revenue, pipeline, and other metrics. Optimize your marketing with confidence Matchmaker connects leads with accounts in your CRM using smart, customizable matching technology. Sales and marketing can engage accounts intelligently by enabling Matchmaker. Based on Response Management, digital marketing can be measured from anonymous first touch to closed wins by connecting anonymous digital touches with known leads in your CRM. Our solutions have been used by thousands of B2B marketing and sales professionals to boost their performance measurement.

Maximize your ROI by understanding how marketing and advertising impact audiences throughout the customer journey. Find out what your audience wants and connect them with the media, music, and video content that they enjoy. You can measure the impact of your campaigns on your brand objectives. Personalize video content using show and celebrity data.

A dashboard you'll enjoy looking at. You can toggle between different views to get a holistic view of your brand health. Then, you can extract insights that are easy to understand and present to your team. You can get insights at a fraction the cost of traditional research. You can access enterprise-level tracking of your brand without paying a premium. We survey thousands of people within your category every year and update the results on your dashboard in real-time. You can toggle between different views to get a holistic view of your brand health. You can also extract insights that are easy to understand and present to your team. We survey thousands of people every week from panels of millions of people around the globe. In 30 days you'll be able to see the health of your brand, with daily updates.

Digital marketing can be measured and optimized with a continuous view of DTC advertising. To understand the true impact of digital marketing campaigns on patient behavior, go beyond clicks and brand site visits. You can determine if your campaign is reaching the right people and driving the desired health behaviors. Weekly data updates allow you to optimize campaigns across and within publishers. Connect digital campaign spending with business impact and ROI. Modern data and analytics uses technology for privacy protection. Access all your DIFA marketing data directly from the source for in-house analysis. Understanding how personal and non-personal promotions work together can improve patient outcomes. Data integrations direct from platforms and publishers to improve measurement, optimization, and analytics.

RhythmOne is a market leader for multiscreen digital advertising solutions. We are powered by the most efficient and effective programmatic platforms and led by advanced TV, and we offer innovative solutions for brands to connect to consumers. This helps to drive outcomes for publishers and advertisers across all screens. Pixalate's Global Seller Trust Index again identifies RhythmOne as the best. Find out how we create brand-safe environments that are safe for our clients and partners. Connected TV is evolving to Advanced TV. YuMe by RhythmOne offers scale, precision targeting and unique measurement solutions that allow brands to extend their linear TV and multiscreen video campaigns to connected viewers. RhythmInfluence by RhythmOne is a platform that connects marketers and passionate influencers who authentically weave branded stories into content that consumers trust. It delivers powerful results.

We have partnerships with top banks that allow us to see all aspects of consumer spending, including purchases made at competitors. This purchase intelligence is the basis of everything we do. Strategies to gain market share with existing and new customers. Connect with our brand-safe platform without fraud and get ads that give back to customers. Find out the true sales impact of your campaigns in-store or online. Real transaction data closes the loop. We measure campaign performance, reporting online, and in-store sales right down to the penny.

Connect the dots from multiple data sources to identify and take advantage of new opportunities for business growth. The transformative currency of media measurement in a multi-platform world is what you need to build your business around. You can understand the impact of media and marketing activities so that you can improve ROI and make confident future decisions. Cross-platform measurement is essential for informed business decisions in a complex media environment. We help advertisers, media brands, and media properties to connect the dots to grow businesses. You can activate a powerful suite audience, contextual, as well as cookie-free predictive targeting solutions that reach cross-platform audiences. Programmatic advertisers can access actionable target audience in the DMP/DSP of their choice for digital, mobile, DOOH, and podcast campaigns.

Amazon Pinpoint is an outbound and inbound marketing communications platform that is flexible and scalable. Customers can be reached via email, SMS push, voice, and push. Amazon Pinpoint is simple to set up and use. It is flexible enough to be used in all marketing communication scenarios. Segment your audience to find the right customer, and personalize your messages with relevant content. Amazon Pinpoint measures the success of your communications by measuring delivery and campaign metrics. Amazon Pinpoint grows with you, and can scale globally to millions of messages per day across all channels. Just a few clicks on Amazon Pinpoint and you can start immediately. Amazon Pinpoint is versatile for bulk, transactional, and marketing communications. The console allows marketers to design, organize, and run campaigns visually. Developers can use the Amazon Pinpoint APIs to send messages, schedule campaigns, track web and mobile activity, and more.

Smarter online advertising can maximize your results. We'll take care everything, from landing pages to targeting to design. While we cover the ever-changing practices of social media, you can focus on what you do best -- running your business. The right strategy will get your customers. We create strategic ads campaigns to reach the most valuable customer base. Advertisements that convey a clear, unmistakable message about a product are the ads that convert and make brands. LocalAds Features. Our dedicated specialists use data-driven strategies to ensure that you get the results you want through social media, search, and retargeting. Conversion-optimized landing page designs. We create landing pages and ads that convert leads into customers. Multi-channel approach. We are experts in all ad channels but we prefer the ones that convert the most for your business.

Only data on media quality and performance is valuable if it is timely, clear, and actionable. Media traders and planners must be able quickly to assess campaign performance, troubleshoot problems, and optimize the buy. DV's dashboard, reporting engine, and analytics engine make this possible. They provide insights and controls that lead to results. DV Pinnacle®, our unified service platform and analytics platform, is DV Pinnacle®. DV Pinnacle® allows advertisers to access performance and quality data across all devices and buying platforms. This helps them turn insights into action. DV also offers its proprietary Authentic A™ metric which shows which ads were viewed by a real person in a brand-safe environment in the intended geographic area. This provides a definitive measure for quality across campaigns. It is easy and intuitive to set up your profile in DV Pinnacle®. Easy-to-understand dashboards give a quick overview of key quality and performance metrics. In-depth reporting facilitates ongoing evaluations and optimization.

Only RevOptics automatically links sales and marketing data with rich analytics to reveal which marketing efforts are having an impact on revenue and what can be done to improve them. RevOptics RevOptics shows you what priorities to make today that will lead to results in the next week, month, or quarter. While spreadsheets, pivot tables, and other BI tools can be complicated, they only provide information about how marketing campaigns are performing. RevOptics Automated Analytics shows you why or not your marketing campaigns are having a revenue impact, and what actions to take to move your buyer through their sales funnel more quickly. Automated setup in hours and automated real-time reporting to get rid of the spreadsheet chaos. Machine learning can identify data problems, such as missing data, anomalies, and bad data.

It becomes more complicated when you stop advertising on Facebook and Google. Rockerbox solves the problem by providing the marketing infrastructure needed to scale your business efficiently and quickly. Rockerbox centralizes all your marketing spend and campaigns, paid, organic, digital, and offline. Rockerbox eliminates duplicate conversions and makes them transparent and customizable. This ensures that your data is trustworthy and secure. Are you struggling to understand the impact your branding has on your business? Rockerbox offers playbooks. Are you unsure how to measure OTT or Linear? Rockerbox offers methods for each. Are you trying to figure out how to get more Facebook views? Synthetic Events could be the answer. How fast do you need to get a channel ROAS-positive? What amount of loss are you willing and able to take before a customer becomes financially profitable?

Lebesgue assists eCommerce businesses of all sizes in increasing their marketing performance, ROI, and profitability by analysing all their digital marketing efforts and providing actionable insights that align with industry best practices. Features: LTV modeling - Calculate the lifetime value of your customer - Find out how much revenue each of your customer groups brings in - Predict the revenue coming from repeat and new customers Learn how marketing channels and discounts affect the LTV AI Copy Creation - Create high-converting marketing copy faster than ever before Advertising audit Connect your Google Ads and Facebook Ads, Audit your Marketing and Find Critical Mistakes that Are Hurting Your Marketing ROI Analyse of Competitors - Find out what your competitors are doing with their live Google ads and Facebook advertisements Receive alerts when new ads are launched Market Benchmarks & Ad Price Forecast - Industry benchmarks for Facebook ads and Google ads PLUS...

MarketsmithIQ is used to guide every decision we make. The cloud-based AI platform provides unparalleled insight into consumer behavior, brand recognition, and campaign performance. This is our exclusive superpower that ensures maximum media impact and maximum return on investment. MarketsmithIQ clients are a select group. MarketsmithIQ clients have dynamic scorecards that are tailored to their goals, needs and challenges. These scorecards provide real-time performance data as well as actionable insights. We will customize a solution that meets your business goals, KPIs, media mix, or other requirements. MarketsmithIQ integrates with your existing analytics applications to provide a unique level of detail analysis.

Actionable eCommerce intelligence & analytics that drive ROI. Profitero is an actionable eCommerce insights platform that powers sales for over 4,000 brands and 700+ retailers worldwide. Your digital supply chain is streamlined and you can reduce out-of-stocks. To increase visibility and traffic for your products and brands, boost your search rankings. Optimize retail advertising campaigns to increase your ROI. Maximize promotions and protect profitability. Produce compelling product content that converts. Profitero scorecards helped Henkel to achieve eCommerce growth in multiple countries. Bayer saw sales growth from optimizing its Amazon product content and portfolio. Sales Master Lock achieved this by minimizing out of stock for one product. Profitero was able to maximize Amazon's sales growth. Mayborn saw a significant increase in sales. Monitoring 70 million products across hundreds if not all of the retailer sites and mobile apps in 50+ nations every day.

We are robust, ready and designed to meet the needs and requirements of Amazon suppliers. We empower brands to scale up growth while increasing ROI and operational efficiency. Operational efficiency allows you to achieve your campaign goals with less effort and in a shorter time. Machine learning technology from Downstream optimizes campaigns based upon metrics that matter. This allows you to choose your KPIs and our systems to take over. You need to understand the entire channel and not just one campaign. Shelf Intelligence allows you to track your market position, gain insight into competition, and identify trends in search activity. Our recommendation engine makes intelligent campaign adjustments to maximize channel efforts.

The benchmark reports from Meetrics serve as a reference point for the online sector when it comes to branding campaigns' viewability. Meetrics publishes a quarterly overview that includes key figures and recent developments. Meetrics is Europe's leading provider of ad verification. We help you increase the success rate of your digital branding campaigns by calculating it. Viewability Check can help you determine how visible your branding campaign really is. Audience Verification is used to determine if your target audience is suitable for your advertisement. Ad Fraud Prevention is used to detect and prevent fraudulent behavior. Brand Safety can be used to verify that the environment in which your ad appears is consistent with your brand. Meetrics calculates the viewability of each impression and measures the visibility for display and video ads. All KPIs can be viewed in the Meetrics Dashboard or exported as Excel reports.

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Nepa provides businesses with insights via Brand Tracking solutions, Marketing Mix Modelling solutions, Campaign Evaluations, Paths to Purchases, and Category Insights. We help you optimize marketing performance and make smarter decisions by helping you understand your market. We combine human expertise with advanced analytics to help businesses navigate complex market landscapes. Our solutions include Brand tracking to monitor the performance of your brand, Marketing Mix Modelling to optimize media investments, and campaign evaluation to measure marketing effectiveness. Paths to Purchase reveals the journey that your customers take to select your brand. Category Insight enables you to understand changes in market dynamics. Our data-driven solutions are designed to address real client challenges. They provide actionable insights which drive smarter decisions and stronger strategies.

Our tools provide actionable insights that maximize ROI. Our data scientists and performance-based marketers can help you plan, measure, or optimize, no matter what your goal. AdImpact shows how your placements in linear TV, OTT, digital videos, and audio contribute to your overall campaign effectiveness. We can use Leavened's Marketing Mix Model to make strategic optimization decisions and recommend actions based on the total impact of your marketing investment. AdResponse analyzes web activity at a minute level to determine the immediate impact on individual ads. The baselines are those in which no ads have been aired to measure the impact.

DISQO is a customer-experience (CX) platform that empowers businesses, SMBs and enterprises to make the right decisions. It tests and measures every product and brand experience quickly. DISQO's insights and advertising measurement, as well as Feedback Loop applications, connect to the company’s fully consented consumer information platform. DISQO was founded in 2015 in Los Angeles and is a fast-growing tech startup. It has more than 500 employees around the world. Why waste time filling out survey after survey? The DISQO Research API allows you to concentrate on strategic work and not paperwork. Our API is designed to maximize access to DISQO Audience. It features a rich feature set that allows you to take control of survey fielding, so you can focus on delivering crucial insights.

FunnelTap allows you to forecast and track marketing and sales funnels. You can create campaign scenarios, adjust variables, and see how your funnel would change. What would happen if your cost per click (CPC), went up from $6 to $9 if you had just spent $20,000 on Google Ads? What if you spent $75,000 instead of $20,000 next quarter? What if your deal size grows? FunnelTap allows you to save hypothetical scenarios and then compare them with actual campaigns. You can't improve on what you aren't tracking. FunnelTap allows you to map your funnel conversion rate and create forecasts based upon different variables. You can create different scenarios by modeling conversion rates, budget, cost-per click, customer value, and conversion rates. Keep all of your important metrics close at hand. To visualize the worst-case and best-case scenarios, you can use your funnel variables.

Zoho Marketing Plus, a unified platform for marketing, allows teams to collaborate and create campaigns across multiple channels, such as email, social media and SMS. It also allows them to conduct surveys and run online events. Your team can also measure your real ROI for all your marketing efforts in a dashboard, plan your budget, track your marketing expenses and more, all in one place. With Zoho Marketing Plus you can make your marketing team's work easier while ensuring your customers have a delightful experience with your brand.

Adsmurai's marketing platform allows you to control your digital strategy. You can easily interpret the metrics and results from your campaigns, optimize your catalog, design dynamic visuals, and manage your paid media campaigns all in one place. Connect with your customers and overcome any technical challenges to increase your digital performance. Our team of experts can help you maximize the effectiveness of your digital strategies by analyzing, planning, designing, and implementing it across all platforms. Create specific feeds and automatically adapt your product catalog for each platform. Customize product images and create ads that grab your audience's attention. Monitor your digital strategy using real-time campaign results. You can filter, aggregate and compare campaign data. Detect growth opportunities for your business. Create templates using your brand's graphics. Include dynamic elements according your goal.

Measure consumer attention across all channels, devices, and platforms with Oracle Moat. A measurement suite designed for today's media professional. A complete suite of solutions to help you reach potential customers, grab consumer attention, and drive results for your clients, partners, and business. Connect disparate data across TV and online to ensure that you reach the right audiences and get a complete view of your prospects. Advanced metrics allow you to measure consumer engagement beyond the standard verification. They help you determine if people pay attention to your message. You can measure the effectiveness of your ads and the business outcomes that your dollars are achieving to understand the impact of your advertising spend.

There are two distinct approaches to marketing attribution around the world. The first is the top-down population-based approach. This was done traditionally through multiple linear regression, which severely limited the number and types of variables that could be quantified at any one time. The second approach is bottom-up, where individual cookie-based interactions are combined to create a larger picture. Hamilton AI has created a new generation unified measurement models. Models that can attribute, optimize, and allocate the largest share of marketing budgets. The paid media spend. All this without the drawbacks of the old models.

Finally, measure all your marketing activities, even the soft ones, identify gaps and opportunities in market and show how marketing is driving business success. Brew gives you unprecedented visibility into the marketing activities of your company, from the marketing strategy to the individual activities. Brew will allow you to see more than just share-of-voice. You can also see the impact your company has on audiences, topics, channels, and within your industry. Measure the impact of your entire marketing effort, from a specific activity to the historically-unmeasurable, like messaging, positioning and brand across all of your competitive landscape. You can see what is happening in your market, what topics are being discussed, what activities are most effective, and where there are gaps. This will allow you to identify opportunities and lead.

Roasberry, a comprehensive marketing analytics platform, is designed to simplify data analyses for ecommerce marketer. It integrates seamlessly into platforms such as Shopify, Meta Ads and Klaviyo. Pinterest Ads and Google Ads are also supported. Key features include ad analysis for tracking and improving ROI. Pixel tracking for accurate cross platform conversion attribution. And customer journey mapping for enhanced engagement. The platform offers visitor segmentation to create personalized campaigns, and 'Ask Berry', an AI-driven tool that provides instant, data driven marketing insights. Roasberry’s intuitive interface and advanced models of attribution enable brands to evaluate the best-performing sales channels, making data-driven decision-making more accessible. It also offers growth-oriented integration technologies and solutions, giving businesses flexible integration options.

Marketers looking to prove and improve the business value of their marketing use Plannuh to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Conductor is the best-in-class content marketing and search technology, combined with expert strategy services. Our platform gives you deep insight into search intent and empowers you to take action across digital channels. Conductor is more than just a platform. We are a partner dedicated to your digital marketing success. Our dedicated Customer Success team offers expert support and strategic guidance as well as assistance with execution.

Listrak delivers results. You can unlock customer data to create 1:1 interactions across all channels, including email, social media, display, web, and mobile. Our digital marketing automation platform combines all customer data of a marketer to give them a single source for truth. This, along with AI-driven personalization and predictive analytics, allows brands and retailers to automate personalized messages that engage shoppers in the preferred channel. Our industry-leading customer satisfaction score demonstrates the success of our clients in driving acquisition, conversion and retention as well as customer lifetime value.

Bad analytics is responsible for a loss of 10-15% of media budgets. Sellforte’s SaaS-solution helps you unlock the missed business opportunities. Sellforte’s continuous MMM takes you to the next stage of marketing measurement, as you will get an objective view on how all campaigns and media are driving the business. This will help you prepare for board meetings, monthly meetings, agency briefings, or campaign analyses. We want to emphasize our focus on releasing the business impact from marketing by using our proprietary algorithms on the platform, and deep industry expertise in retail, ecommerce and telecom industries.

Zeta Global, a data-powered marketing tech company, combines the third-largest data set in the industry (2.4B+ identities), with results-driven AI to unlock customer intent, personalize experiences, and drive customer acquisition and retention. Everything a marketer needs from acquisition to retention. To deliver real-time personalization at large scale and superior results, marketers need to know who they should target and how to create experiences across all channels. Zeta Marketing Platform gives you a real-time view and insight into prospects and customers. It uses AI to create personalized experiences across every channel at unprecedented depth and scale. Over a decade, brands have been growing with our unique mix of capabilities.

Maximize your premium inventory's yield. DV Publisher Suite gives you the measurement, insights and tools that you need to improve ad delivery and inventory quality. One of the first comprehensive yield solutions available for publishers, combining data automation and media quality insights to optimize inventory across all your inventory, direct-sold or programmematic. Maximize your revenue. DV allows you to focus on your core revenue-producing tasks and not spend valuable time managing spreadsheets. Using robust dashboards and reporting, you can aggregate all your revenue sources and data sources to make informed decisions. Visual campaign performance monitoring and pacing monitoring can help you optimize your operations and streamline billing. Discover high-performing inventory based upon brand safety, viewability, fraud and DV fraud to generate new revenue.

It is impossible to change what you don't measure. Milestone Analytics can help you maximize your marketing strategy. You can measure your digital marketing across all channels including your website, social media, and paid search. Connect to third-party data such as your brand reports and compare locations. Milestone Analytics is your digital marketing performance hub. It's also one of the most important business intelligence tools that you will ever require for your business. Digital marketing analytics is now easier than ever. Milestone Analytics allows you to go beyond website analysis. It provides all the critical KPIs, including channel distribution, social performance and reviews. All your marketing metrics are compiled and presented in intuitive charts. All marketing channels can be viewed from one source. Integrate data from your website with marketing distribution channels.

Reaching your target audience is more difficult than ever. Media consumption habits have fragmented. New digital channels are becoming more important, and consumer behavior and influence drivers are rapidly changing. The entire digital ecosystem is evolving, which will complicate your marketing efforts. Data privacy is a growing concern. Consumers, governments, major platforms, and even major platforms are tightening their ability to track and measure engagement through the removal of 3rd party cookie. These changes will have a significant impact on your ability to attract your target audience, where and when you do so, and how you make decisions that maximize the impact of your budget. GfK Marketing Mix Optimizer uses proprietary data sets and advanced marketing mix modeling techniques to unlock powerful insights. This allows you to invest at the correct level, on the appropriate channels, and with the best campaign to reach the right people.

All your marketing campaigns, social media accounts, and affiliate links are in one place! Data is the invisible thread that connects all customer interactions to tell a bigger story. With trck.me Enterprise, you can create seamless experiences on every device and channel. Our trackers will analyze where traffic is coming from and who is viewing it. Based on your rules, they will alter which ads or links are shown. We automatically tag the source of your traffic so that you don't waste time creating a unique link for each marketing channel. You can shorten links using our platform. You can track many types of channels with different verticals. Track conversions, sales and open rates. You can even cloak like an expert. Create an intuitive dashboard that displays all the links you use, and get rid of spreadsheets and silos. All your links can be managed in one control panel.

Turtl is the first and only Revenue Content™ Platform that helps you close the gap between content and revenue. If you use PDFs for any of your marketing activity, at any point in your buyer journey, the chasm between your content and revenue is going to be vast. Poor engagement, no data, no analytics, hard fought insights - without using a PDF alternative, there’s no clear path to closing the revenue gap. One document format with limitless applications. From interactive hero content and customer case studies, to sales decks and detailed product guides - Turtl does it all. Turn prospects into opportunities & customers into raving fans. Turtl helps you better attract, engage and convert your audience across your entire buyer journey.

Resulticks empowers brands with data-driven communications to their audience and drives business decisions using its AI-powered big-data cloud solution. Resulticks, the world's first customer-data blockchain, unlocks amazing digital transformation potential by providing a 360-degree view of the customer through data consolidation. Resulticks is fully integrated, built, and proven to scale. It combines a powerful audience platform, true omnichannel orchestration and advanced analytics into one intuitive, flexible solution. This allows for measurable business results through individualized and real-time communications. Resulticks' Omnichannel Audience Data Management Platform doesn't just integrate your data. It is the integrated, scalable engine which transforms, augments and activates large data to achieve a single customer view and enable sophisticated segmentation.

Objective Platform offers tools that will help you reach your goals in the most cost-effective manner or to get the best return on a fixed budget. Don't rely solely on channel-specific metrics. Assess the impact of marketing investments on your business goals. Your single source of truth Objective Platform automates data ingestion, validation, and harmonization across 200+ sources. You will get results faster and more accurately. You can use modelling to assign business outcomes to media investments or other relevant factors. Transparent and objective. Our battle-tested dashboards, reports and reports will help you understand the driving forces behind media and marketing performance. The platform allows you to quantify the marketing investment value and identify outliers. These insights will help you to experiment.