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Description
Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.
Description
Profitero is a powerful platform that provides actionable eCommerce analytics and intelligence aimed at enhancing ROI. Serving over 4,000 brands across more than 700 retailers globally, it helps businesses reduce out-of-stock instances and fortify their digital supply chains, ensuring smooth operations from delivery to click-and-collect services. By improving search rankings, brands can gain increased visibility and traffic, which is crucial for their success. Furthermore, Profitero aids in optimizing retail advertising campaigns, enabling companies to achieve better returns on investment. It also focuses on protecting profitability while maximizing promotional efforts, ensuring that brands can create engaging product content that drives conversions. Numerous companies, such as Henkel, have experienced significant eCommerce growth in various countries through the use of Profitero's scorecards, while Bayer has noted sales increases by refining its Amazon portfolio and product content. Additionally, Master Lock has seen sales benefits from reducing out-of-stocks for a specific product, and Mayborn has achieved sales growth by improving its Amazon advertising strategies. With the capability to monitor 70 million products daily across hundreds of retailer sites and mobile applications in over 50 countries, Profitero stands out as an essential tool for eCommerce success. The insights gained from this extensive data can empower brands to make informed decisions and strategically enhance their market presence.
API Access
Has API
API Access
Has API
Integrations
Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Integrations
Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/measurement-analytics/brand-lift
Vendor Details
Company Name
Profitero
Country
United Kingdom
Website
www.profitero.com
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
