Best Marketing Analytics Software for RTB House

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

Recover conversions that may have been lost due to intelligent tracking prevention, private browsing modes, and the complexities of cross-device and cross-browser customer journeys by utilizing SegmentStream's AI-driven predictive attribution. Aggregate all your marketing data within your own Google BigQuery data warehouse, enabling automated and deduplicated reporting on cross-channel ROI. This enterprise-level solution consolidates and integrates your advertising expenses, website and mobile app metrics, CRM data, and offline conversions into one cohesive platform for streamlined marketing ROI reporting. You can easily visualize your reports using your preferred business intelligence tools. By implementing SegmentStream's predictive attribution, you can gain insights into the true effectiveness of your marketing channels and campaigns in a post-cookie landscape. Instantly assess the real incremental impact of various marketing traffic sources without having to wait for a conversion event, even if that conversion occurs across different browsers or devices. This ensures that you are always informed and can make timely decisions based on accurate data.