Best Marketing Software for RTB House

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

TrackAd is a technology company that develops technologies that improve the performance of digital advertising campaigns. They address the challenges of attracting new customers, monitoring ROI, analysing contribution, and automating data collection. They are used by over 150 clients in Europe, including Cdiscount and Decathlon, E. Leclerc, Sephora, and Sephora. The TrackAd suite consists of 4 products. . TrackAd 360: Multichannel attribution and cost-centric analysis . TrackAd Lead: Analysis of the ROI of Lead Generation . TrackAd Collector: Automatic collection of advertising investments . TrackAd Affiliate: Antifraud and CPA publisher management

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.