Best Marketing Analytics Software for Outbrain

Since many years, we have been involved in affiliate marketing. We have created many tools to assist our former employer, including conversion tracking, data reporting, affiliate link testing and automation of content sorting through algorithms. We finally created an integration that links our affiliate conversion data to Google Analytics in January 2017. Wecantrack was founded in January 2019 by two affiliates who saw the potential of this tool and more integrations. We can track is our passion and we are happy to help clients set up conversion tracking. With so many restrictions and increased competition, affiliate marketing is becoming more difficult every year. However, it is essential to be able monitor every channel and element of a website.

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab serves as an ad tracking software, benefiting affiliate marketers and media buyers in monitoring their marketing performance across multiple channels. Enjoy seamless integration with popular advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank, facilitated through API connections. Benefit from seamless server-to-server (S2S) integrations with over 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and many more. Harness the capabilities of CPV Lab's affiliate link tracker to simplify your marketing operations: Consolidate all campaign data into a single dashboard for easy access. Conduct split testing on your offers and landing pages. Employ multivariate testing of your landing pages using MV Lab. Access cost and conversion information conveniently in one location. Utilize cookieless tracking through direct tracking methods. Leverage the power of data analytics to optimize your campaigns and maximize return on investment (ROI). Detect and filter out fraudulent activities with dedicated Bot and Proxy filtering . Choose between self-hosted or cloud-based tracker

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

TapClicks is a marketing platform and reporting dashboard that provides an end-to–end solution for media companies, agencies, brands, and enterprises. TapClicks allows teams to save time, increase their service and grow their business by reducing the cost of marketing reports generation and distribution. TapClicks' unified marketing operations platform includes tapOrders and tapReports as well as tapWorkflow and tapAnalytics.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Integrate the metrics you require into your favorite data visualization, analysis, spreadsheet, or database tools. You can save time by skipping manual data collection and logins. Avoid custom development costs. To automate the metrics that you need, use a Power My Analytics data center. Your hub can connect to a variety of sources, allowing you to consolidate marketing data into integrated dashboards and reports. Data is your power! Power My Analytics is your trusted sidekick. You'll be able to focus more on your work and all the metrics that you need to create insightful reports for your clients and boss. You can automatically collect data from more than 35 marketing-related platforms. Integrate with the most popular tools for data visualization, analysis, spreadsheets, or databases. Reduce time by avoiding manual data collection.

BOSCO™, which uses your data and our AI to accurately predict where your marketing budgets should be spent, is powered by your data. BOSCO™, which combines your marketing data with extensive algorithmic modeling, creates personalized reporting dashboards. Our intuitive interface gives marketers a single source for truth that allows them to make better digital marketing decisions based on data-driven insights. Our unique BOSCO™, Index feature allows us to rank your domain against other competitors in your industry. The BOSCO Index™ measures your online footprint and shows how efficient you are in investing in paid and organic media channels. BOSCO™, which is based on data from trusted third party domains, is a measure of your online footprint and how effective you are with investment in organic and paid media channels. It was compiled from previous digital interactions. BOSCO™, however, is not dependent on your marketing budget. It depends on whether your online potential in paid or organic search. BOSCO™, identifies 10 competitors in your market and scores them.

AI insights that save money and optimize spending can be gained by combining performance data, automating reporting and integrating unified data. Create an active analysis system. Create new insights using a connected library with more than 170 connectors to intake data from all major advertising, commerce and CRM vendors. Make your IT team more productive with constant connector updates and turnkey installations. You can enter your credentials, and start unifying cross-channel marketing in minutes. Dashboards and reporting tell the story of the big picture. What about actionable insights, though? You can choose a KPI that you want to improve, and create a pipeline of AI insights that is always available. You can answer questions such as how to reduce spending by lowering CPM, or dig deeper to find out what creative had the biggest outlier effects during a recent campaign. Einstein analyzes all your data and ranks insights on what drives the most engagement.

Actionable AI can power B2C growth. Rich consumer data, proven algorithms and turnkey integrations - all of it is ready to power your growth within 6-8 weeks. Prioritize, personalize and optimize every interaction. You can expand your reach and target the right people with your ad dollars. Reach allows you to create custom lookalike audiences using over 290MM U.S. customers and target them through any channel, online or offline. We specialize in AI for B2C customers, and have been the market leader for more than 5 years. We are connected to over 260+ systems, optimizing AI for your work wherever you spend your day. We practice data non-proliferation. You can access rich data without having to see any individual's details.

We can help you maximize your marketing data's value, even though every company has data challenges. We are an extension of your marketing team, and can be considered extended partners. Our goal is to make MarTech more efficient by integrating people and processes across platforms. You can achieve true data-driven decision making power when all three are in place. The MSIGHTS platform, a suite of integrated services and applications that were built from the ground up ensures your data is enterprise- and analytics-ready. You can take control of your marketing data and maximize its value. You can use our solution packages to solve specific problems or combine them to harness the full power MSIGHTS across all aspects of the data operations and marketing value chain. Each solution includes our data expertise and collaborative customer service team, from implementation to ongoing services.

Maximize your premium inventory's yield. DV Publisher Suite gives you the measurement, insights and tools that you need to improve ad delivery and inventory quality. One of the first comprehensive yield solutions available for publishers, combining data automation and media quality insights to optimize inventory across all your inventory, direct-sold or programmematic. Maximize your revenue. DV allows you to focus on your core revenue-producing tasks and not spend valuable time managing spreadsheets. Using robust dashboards and reporting, you can aggregate all your revenue sources and data sources to make informed decisions. Visual campaign performance monitoring and pacing monitoring can help you optimize your operations and streamline billing. Discover high-performing inventory based upon brand safety, viewability, fraud and DV fraud to generate new revenue.