Best Marketing Analytics Software of 2025 - Page 7

Onclusive is a data science company that specializes in marketing and communications. We use artificial intelligence to determine which strategies are most effective for business results and then leverage advanced marketing technologies to deliver brand's most valuable content at scale to the intended audience. This results in thousands of high-performance campaigns all over the globe. Onclusive empowers you to be smarter. We empower you to improve performance and to demonstrate value. Communications can be the hero. We combine reach and frequency with credibility. The key questions are answered by Onclusive. What is the story? What story should you tell and who should it be told? What is the impact? Are you moving in the right direction?

MassTer's Marketing Mix Modeling software MassTer provides a modern way to run Marketing Mix Modeling projects. MassTer's intuitive interface makes it easier for analytical teams to complete MMM projects efficiently. MassTer was designed to make it easy for you to deliver your Marketing Mix Modeling projects. To replicate the MMM project workflow, MassTer uses industry best practices and advanced modeling techniques. This allows for maximum efficiency. MASS Analytics is a modern MMM approach that delivers faster automated models powered by Machine Learning. This allows you to accurately measure media and marketing impact in complex media environments.

Amazon QuickSight empowers individuals within organizations to gain insights from their data by posing questions in everyday language, navigating through dynamic dashboards, or utilizing machine learning to identify trends and anomalies. It facilitates millions of dashboard interactions each week for notable clients such as the NFL, Expedia, Volvo, Thomson Reuters, Best Western, and Comcast, enabling their users to make informed, data-driven choices. By engaging in conversational inquiries about your data, you can utilize Q's machine learning capabilities to generate pertinent visualizations without the need for extensive data preparation by authors and administrators. This platform also enables the discovery of concealed insights, accurate forecasting, and scenario analysis, while providing the option to enrich dashboards with clear, natural language narratives, all made possible by AWS's machine learning expertise. Additionally, users can seamlessly incorporate interactive visualizations, advanced dashboard design features, and natural language querying capabilities into their applications, streamlining the process of data analysis across various platforms. Thus, QuickSight not only enhances the way organizations interact with their data but also simplifies the journey of transforming raw information into actionable insights.

MarketWide is DSI's cutting-edge database marketing solution designed for both businesses and marketing agencies. If you maintain a customer or lead database and wish to communicate directly with your clients, MarketWide can assist in the strategic planning and execution of intricate direct marketing initiatives. Our competitive edge lies in our minimal overhead costs, enabling us to offer this advanced and effective software at a more reasonable price compared to our rivals who provide lesser-quality services. Explore the exciting updates slated for MarketWide 5.3, which has been crafted to streamline and automate the various tasks necessary for managing direct marketing efforts. Users can create and save specific criteria and segments in a library for easy access later. Additionally, MarketWide allows the creation and execution of comprehensive direct marketing campaigns, whether through email, direct mail, or telemarketing. It also offers robust data mining capabilities, allowing users to gather valuable business intelligence to refine their marketing strategies. With its user-friendly interface, MarketWide ensures that companies can efficiently navigate the complexities of their marketing campaigns.

We analyze user choices and enhance the navigation experience on your website right up to the point of purchase completion. Throughout the user journey, we assess the likelihood of reaching goals for every session, which provides several key benefits: Insight into how users make decisions on your site, assessment of your content's effectiveness in driving conversions, and real-time evaluation of the chances that a user will advance to the next stage of the sales funnel. Ready to embark on this journey? By uncovering the untold narratives in customer data through our potential analysis, we aim to create significant business outcomes. Recognizing data potential serves as the cornerstone for any AI initiative. When paired with a diverse set of AI tools, this approach yields a streamlined, maintainable, and user-friendly software solution. Our extensive experience in handling data and AI models across various sectors ensures we deliver optimal outcomes. Moreover, we continuously refine our strategies to adapt to changing market dynamics, ensuring sustained growth and success for your business.

RetailFlux’s people counting software not only offers an affordable solution but also boasts advanced analytical capabilities in the industry. Powered by our proprietary Artificial Intelligence technology known as FluxVision, RetailFlux’s counting solutions ensure exceptional data quality while maintaining the lowest possible implementation costs due to their AI foundation. By utilizing standard CCTV cameras, our innovative AI software platform converts them into the most precise and adaptable counting devices available. Among the unique features of RetailFlux’s people counters are functionalities like staff exclusion, along with metrics for occupancy and shopping duration. In today’s retail landscape, foot traffic and conversion reports have emerged as crucial metrics for effective management of physical stores. When visitor counts are analyzed alongside sales data, they yield the essential key performance indicator of conversion rate, which is vital for assessing store performance and driving business success. Understanding these metrics allows retailers to make informed decisions that can enhance customer experiences and improve overall profitability.

Quini delivers real-time sensory and attitude data, analytics, and software solutions tailored for leaders in the wine and restaurant sectors, enhancing their decision-making processes and boosting sales. By organizing in-person, virtual, and both guided and self-guided wine tastings throughout North America and Australia, we leverage our unique Quini wine rating application to gather valuable data. Additionally, we tap into the insights of our extensive network of followers to gain immediate access to consumer opinions. Our advanced algorithms and machine learning capabilities analyze this data to provide essential information tailored to your target audiences and markets. Our innovative technology facilitates both blind tastings, which yield unbiased sensory feedback free from the influence of labels or price points, and regular tastings that offer perspectives on brand expectations and pricing sentiment. This comprehensive approach empowers businesses to make informed choices based on genuine consumer preferences.

Snowplow is a data collection platform that is best in class for Data Teams. Snowplow allows you to collect rich, high-quality data from all your products and platforms. Your data is instantly available and delivered to your chosen data warehouse. This allows you to easily join other data sets to power BI tools, custom reporting, or machine learning models. The Snowplow pipeline runs in your cloud (AWS or GCP), giving your complete control over your data. Snowplow allows you to ask and answer any questions related to your business or use case using your preferred tools.

Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.

Delight consumers with unforgettable experiences while accessing crucial data effortlessly. Design captivating engagements that can be launched across platforms without needing any coding skills. Our experiences are crafted to enhance conversion rates on all devices, increasing purchases while simultaneously gathering valuable customer data. Customers willingly provide you with their declared information. Capture insights about their intentions, preferences, motivations, and interests from your entire demographic. This enables you to implement impactful one-to-one marketing strategies that create tailored experiences. Encourage customers to share their declared data with you actively. Gain a clear understanding of their motivations, intentions, interests, and preferences. Present them with content, products, and offers that are specifically relevant to their needs, as they have explicitly indicated. Gain access to analytics and reporting tools that will reveal how your audience engages with your quizzes and experiences, highlighting areas for improvement in engagement, lead capture, and overall performance to ensure continued success. By leveraging these insights, you can refine your strategies for even greater customer satisfaction and loyalty.

Converly offers a comprehensive multi-channel tracking solution designed specifically for marketers seeking an integrated marketing platform. With Converly, users can efficiently manage and monitor affiliates, attract and provide qualified customers, all while receiving accurate data statistics in real-time for informed decision-making. This platform streamlines the marketing process, allowing for enhanced performance analysis and optimization.

Amazon Pinpoint is a versatile and scalable service designed for both outbound and inbound marketing communications. It enables businesses to engage with their customers through various channels, including email, SMS, push notifications, and voice calls. The platform is user-friendly, making it straightforward to set up and adaptable for a wide range of marketing communication needs. Users can segment their target audience to ensure the right customers receive personalized messages tailored to their interests. Additionally, Amazon Pinpoint provides comprehensive delivery and campaign metrics to help assess the effectiveness of communications. As a service that can expand alongside your business, it has the capability to handle billions of messages daily across different channels. Getting started is simple, requiring just a few clicks within the Amazon Pinpoint interface. Suitable for both marketers and developers, the platform accommodates marketing, bulk, or transactional communication scenarios. Marketers benefit from the ability to visually design, orchestrate, and execute campaigns via the console, while developers can utilize Amazon Pinpoint APIs for tasks such as message dispatching, campaign scheduling, and monitoring user interactions on web and mobile platforms. This dual functionality ensures that both groups can maximize their communication strategies effectively.

Elevate your digital marketing analytics like never before. Are you tired of the tedious task of pulling together data from various advertising platforms? We've got the solution for you. Designed by marketing professionals who sought an improved alternative to current offerings, our tool eliminates the hassle of managing intricate queries in spreadsheets. With our real-time synchronization, your reports are perpetually current. Consolidate your data within Calypsus and seamlessly export it to your preferred applications. Our team of genuine digital marketing specialists is here to address all your inquiries. Effortlessly integrate your favorite online advertising platforms, including Facebook, Instagram, YouTube, Google Ads, Google Analytics, and LinkedIn, with just a single click. Combine platform-specific advertising metrics, such as expenditure data, with any metric from Google Analytics to achieve the comprehensive closed-loop reporting you've always dreamed of. You can categorize your data across various channels by dimensions such as country, customer segment, marketing campaign, or profit margin. We will present this information through detailed reports and visualizations, making it easier for you to understand and act on your marketing performance. Experience the power of streamlined data analysis and take your marketing strategies to new heights.

Introducing an Intelligent Marketing Analytics Platform that empowers you to access and visualize essential insights for boosting your online sales. By leveraging this tool, you can make well-informed decisions driven by return on investment. Roistat helps you save costs while enhancing your revenue potential, ensuring that you fully understand the actual expenses associated with your marketing efforts. Improve the effectiveness of your campaigns, streamline your budget, and attract more paying customers with greater ease. By evaluating the genuine value of your marketing initiatives, you can cease unnecessary spending and make smarter investments. Monitor sales performance, foster growth, and elevate your online transaction rates. Effectively manage your business by keeping track of your key performance indicators. Roistat prioritizes the security of your data, utilizing a global network of servers to enhance reliability and maintain data integrity at all times. We have dedicated significant time and resources throughout the design and development stages to establish a robust and secure system that you can trust completely. With Roistat, you are not just accessing data; you are unlocking the potential for sustained business success.

ORM offers a user-friendly cloud-based platform that capitalizes on its profound knowledge in Optimization and Statistical Analytics. Their cloud solutions are specifically designed to boost the Sales and Marketing operations within organizations. Among these are the Optimized Sales Management and Optimized Marketing Management solutions, both of which incorporate predictive analytics and optimization, alongside advanced reporting and data analysis capabilities. A key advantage of all these solutions is the promise of cost savings ranging from 5% to 15% or even more, coupled with significantly improved reporting and data handling. Additionally, ORM stands out as the sole sales and marketing performance analytics platform that provides actionable plans, equipping you with the insights necessary to drive revenue growth. ORM Technologies champions the idea that data should simplify decision-making processes, essentially acting as a dedicated data scientist integrated into your team. This commitment to enhancing operational efficiency ensures that businesses can make informed choices based on solid analytics.

Simplifying click tracking for everyone. Monitor and enhance all aspects of your online marketing efforts with our advanced click tracking software, which serves as a crucial tool for numerous leading online marketers, email marketers, affiliates, solo ad vendors, media buyers, bloggers, small business entrepreneurs, and digital innovators aiming to boost their revenue. Experience real-time tracking of your clicks and conversions as they occur. Effortlessly conduct split tests on landing pages or offers while measuring conversion rates. Keep tabs on your email open rates and clicks throughout your entire sales funnel. Effectively target and retarget your traffic to maximize both leads and sales. For solo ad or email sellers, you can manage the rotation of your clicks according to your preferences. With over 50 features tailored to support the growth of your business, Click.org is crafted by marketers specifically for marketers. The platform is user-friendly, providing all the necessary tools in one location to track, target, and optimize your online marketing campaigns, eliminating the hassle of navigating confusing statistics. Whether you are a seasoned pro or just starting, you will find Click.org invaluable for refining your marketing strategies.

The Conduze pop-up builder provides businesses with a distinctive platform to create smart pop-ups designed to encourage interaction and drive conversions from visitors to customers. By tailoring pop-ups to align with users' online behavior, companies can integrate services, promotions, or requests for contact that are adjusted according to the specific needs of their audience. It's essential for organizations to utilize their data as key performance indicators (KPIs) to identify the most valuable inbound calls, making Call Tracking a powerful tool for determining which marketing channels yield results and which do not. This strategic approach allows businesses to focus their investment on campaigns that deliver a positive return on investment, resulting in quick and profitable outcomes. Furthermore, the combination of Call Tracking and pop-ups serves as an effective method for enhancing marketing efforts across all sectors. Begin tracking your leads today to actively engage and attract potential customers without delay, ultimately driving growth and success for your business.

Acquigo is a comprehensive Algorithmic Marketing Cloud designed to empower its users in executing their marketing campaigns effectively. This platform features a complete suite of functionalities for managing campaigns from initial planning to the execution and monitoring of responses across various channels such as email, SMS, and push notifications. Regarding Acquigo, its integrated algorithms take charge of the entire campaign management process, which includes identifying the target audience, planning, designing, scheduling, executing, tracking, and optimizing campaigns. The platform also comes equipped with a library of pre-designed marketing campaigns, automated micro-segmentation capabilities, and a relationship dashboard for enhanced user insights. As a product of Xerago, which has been at the forefront of integrated marketing services for around 15 years, Acquigo benefits from a wealth of experience in marketing automation. Xerago played a pivotal role in introducing marketing automation to the Indian market back in 2005, establishing itself as a leader in this field. With Acquigo, businesses can achieve a more streamlined and efficient marketing approach, ultimately leading to better customer engagement and conversion rates.

Report Hopper allows you to generate tailored reports for your clients, whether they run a small business, an e-commerce site, or a large enterprise, creating eye-catching and personalized insights. Setting up your Report Hopper account is a breeze; simply connect your Google Analytics, Facebook, or other accounts with just one click, and your data will be seamlessly integrated into your reports. You can also schedule weekly and monthly reports to be automatically generated and sent directly to you or your clients, ensuring that they receive impressive insights consistently. With Report Hopper, customized reports that impress are just a few clicks away! While there are some limitations to the service (after all, we have a team to support), the core features remain completely free. Plus, you can continuously refine your reports to ensure they meet your clients' evolving needs.

Nudge offers tools for startups, mid-sized enterprises, and large enterprises to measure and gain insight into their content. Developer tools include a content measurement API to measure consumer engagement with different types of content and build and retrieve analytics profiles at large scale.

This AI operates independently, leveraging your current advertising metrics, live auction bidding, and customer engagement to deliver comprehensive feedback that helps enhance your performance. All of your information is processed by our AI system, uncovering intricate challenges that may arise. The AI takes charge of analyzing, managing, and refining your campaign without manual input. Subsequently, actionable insights are presented through visually appealing dashboards. Our artificial intelligence solutions are enhancing search engine marketing for various companies across multiple sectors. By unifying your diverse data from various sources, it conducts thorough analyses and presents findings on an intuitive dashboard for easier comprehension. This capability not only empowers you to fine-tune your campaigns but also significantly boosts your revenue potential, ensuring you stay ahead in a competitive market. Ultimately, the integration of this technology can transform the way you approach advertising.

Our goal is to assist you in reaching your objectives efficiently. This is why we consolidate all your data into a single platform and employ advanced Machine Learning algorithms for analysis, enabling you to uncover connections between different platforms, gain actionable insights, and ultimately save both time and money while driving your business growth. By optimizing your budget allocation through a model that considers not only the performance of your campaigns but also the various paths your customers take toward conversion, you can eliminate uncertainties surrounding your operations. You can explore any combination of metrics you desire and receive answers to your queries within moments. Additionally, our approach factors in your store's seasonal trends, giving you a comprehensive view of expected revenue, the necessary conditions for achieving it, how to effectively distribute your budget, the number of sessions required from each source, and the size of the marketing audiences you need to target to maximize results. Overall, this holistic analysis empowers you to make informed decisions that drive sustainable growth.

Cerebra is a no-code solution for decision intelligence that empowers marketing and merchandising teams to enhance their operations through data-driven strategies rather than mere speculation. Transition from traditional retail methods to a dynamic real-time retail experience, eliminating chances for missed opportunities, excess inventory, or incorrectly priced SKUs. Instead of inundating users with data that requires extensive analysis, Cerebra provides timely recommendations that include predicted business outcomes, streamlining productivity with impactful insights and actions. By harnessing AI to proactively enhance profitability and decrease waste, operations can be accelerated in real-time. With Cerebra, actionable insights are executed automatically, promoting data-driven decision-making at every level. The platform continuously processes both internal and external data sources to uncover insights that not only boost brand profitability but also enhance customer satisfaction and reduce inventory surplus. Additionally, there is no necessity for staff training in complex areas such as big data analytics, business intelligence, or data manipulation, making it accessible for all users. This innovative approach ensures that teams can focus on strategic initiatives rather than getting bogged down in data complexity.

Repozix is a digital marketing platform that enables collaboration and social media reporting. For agencies that have many clients with different needs, reporting can be difficult and time-consuming. Repozix makes it easy to create rich, insightful reports with a powerful no code editor. On account, report, and widget levels, customizations and white-labelling options including custom-domains can be made. Repozix supports multi-datasource reports and advanced analytics. You can also create widgets with multiple data elements and different sources for the data elements. The best thing about creating templates from your finalized reports is that you can use them to create new reports using different datasources. You can also use tags to organize data sources and reports as you wish. These tasks can be performed by one person or a group in a collaborative manner.

Kaya allows you to effortlessly monitor and gain insights into all your marketing efforts from a single platform. It is entirely customizable and eliminates the need for manual effort. Just connect your tools and you’re ready to begin. Keep an eye on essential metrics across different channels and platforms, including Marketing Spend, ROAS, and Channel Revenue, all accessible through your dashboards and daily alerts on Slack. Easily visualize your marketing KPIs with pre-built reports that help you understand trends and pinpoint areas that may need additional attention. Kaya consolidates, cleans, and enhances data from various sources without requiring any technical expertise. Furthermore, enhance your campaign performance seamlessly with our algorithm that continuously observes your campaigns and provides proactive suggestions around the clock. This comprehensive approach ensures that you’re always informed and ready to adapt your strategies effectively.