Best Free Market Research Software of 2025

Trusted by over 25 million users worldwide, Jotform is an all-in-one platform that simplifies data collection, workflow automation, and online sales, all without coding. With Jotform’s drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, contact information, payments, appointments, and e-signatures with ease. Choose from over 10,000 templates for everything from feedback surveys to registration forms, or build your own from scratch. Jotform's advanced features, such as conditional logic, autoresponders, and over 200 integrations, further streamline processes. In addition, Jotform's AI-powered Agents offer real-time customer support by guiding users through the form submission process, answering questions, and ensuring a smooth experience, all while reducing the need for manual intervention. With Jotform’s Store Builder, you can also set up an online store, sell products, services, and subscriptions, collect donations, and receive payments through 30+ supported payment gateways. Finally, Jotform’s tools like Approvals, PDF Editor, and Report Builder help businesses transform collected data into actionable insights and automate workflows for even greater efficiency.

A platform for managing Omni-channel Experiences. You can do more than just survey. Power-up your experience management programs. All touch points can have an omnichannel experience. All data in one location. You can customize and share email surveys to increase open-rates. You can customize the subject, body, or share from an email address you choose. White-label your emails, and share. For feedback, share a QR code that can be scannable. Share the code with respondents. Respondents can scan the code to access the survey and take it. Generate multiple unique survey links for sharing surveys. These links can be tracked and used to measure survey performance. You can white-label your survey by using Custom Domain. You can embed surveys to engage customers and visitors on your website. You can embed the survey as a popup card, chatbot on your website, or inline embed. Our mobile SDK allows you to quickly create surveys and collect actionable information.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Number Analytics is a web-based statistical software that can be used for marketing research. It has an easy-to-use interface and works on the cloud. It offers basic statistical analysis such as t-test, ANOVA and regression analysis. There are also more marketing-focused applications like choice based conjoint analyses and perceptual mapping.

SurveyLab is online survey software that can be used by Customer Experience, Marketing, Human Resources, or Digital teams. It is used by over 85,000 customers in 65 counties. It offers real-time feedback, multiuser, and multi-language support as well as advanced analytical tools, branding and integration. System offers full support for Customer Satisfaction Surveys (NPS, CES), Market Research, 360 Feedback and Employee Satisfaction.

QuestionPro is a leader in the online survey software space, approved by over 96% of reviewers online. This software helps you create, send, and analyze online surveys, forms, quizzes, and polls. Additional features let you further customize your survey experience and conduct advanced analyses. And for the times when you need a hand, QuestionPro is always available to help with industry leading 24 X 7 LiveChat for all users. QuestionPro contains 4 product editions - Essentials (the free forever version), Advanced (for single users), Team (for collaboration), and Research (with all premium features). Additional QuestionPro products exist as well for CX, Workforce, and more. Our survey tool contains hundreds of off-the-shelf surveys for you, plus 38+ question types to help you create the perfect questionnaire. After creation, you can then distribute the survey through numerous channels and methods to respondents, such as email, integrated pop-ups, SMS, and social sharing. With over 10 million users across 100 countries, QuestionPro is the survey partner of choice for Fortune 100 companies, academic institutions, small businesses, and individual researchers for 17+ years running.

Design and distribute stunning online surveys and forms using Typeform, a flexible tool for data collection tailored for professionals. Typeform enables users to create a variety of forms, including contact forms, quizzes, employee feedback surveys, and suggestion boxes, among others. Its user-friendly and aesthetically pleasing interface allows for easy customization of forms, enabling the collection of necessary information while providing real-time updates on modifications. Additionally, the platform boasts more than 500 integrations and offers straightforward analytics to deliver immediate insights into collected data. This makes Typeform not only effective but also an essential tool for enhancing user engagement.

Alchemer provides the ideal customer, market, and employee feedback solution for any company that has outgrown SurveyMonkey or doesn't want the expense and complexities of Qualtrics. The Alchemer Platform is the fastest, easiest, most effective way to close the feedback loop with your customers and employees. Now you can collect the best feedback with Alchemer Survey and Alchemer Mobile and close the loop with Alchemer Workflow.

SurveyOL is professional, efficient, and simple. It provides cutting-edge feedback and communication technology that was once only available to large companies. You can choose from many question types, including multiple choice, image choice, dropdown, textbox, comment box, NPS, star rating, slider, grid, ranking, uploads and more. You can download more than 100 survey templates as a foundation for your custom surveys. SurveyOL allows you to choose from a variety of color themes and can be customized with different fonts and styles. Your response rate can be increased by sharing your surveys via the web, QR code and social media. Its robust analytical tools and real-time responses will allow you to meet your budget and timeline expectations. It is easy to export survey results to Excel Word, Word, PowerPoint, or PDF. SurveyOL allows you to make better decisions.

1000minds software provides insights into what is important to individuals, enabling decisions to be made in a consistent, fair, and transparent manner. We are convinced that enhanced understanding and improved decision-making can contribute to creating a better world. For this reason, we assist organizations, individuals, and groups in uncovering what truly matters to people while guiding them toward making more informed decisions. Our tools for online conjoint analysis and multi-criteria decision-making facilitate this process effectively, fostering a culture of thoughtful decision-making.

A Comprehensive Unified Platform for Gathering, Organizing, and Evaluating Feedback. Key Survey’s advanced survey software empowers organizations to consolidate data and feedback collection throughout the entire business landscape. Participants benefit from a cohesive and regulated environment that guarantees the precision, integration, and practicality of data. This online survey tool operates across the entire enterprise, featuring automated closed-loop workflows and seamless integration with existing systems. Transitioning your customer satisfaction initiatives to Key Survey provides you with access to a leading survey tool, backed by years of expertise in delivering effective customer satisfaction solutions. With enhanced survey features, you can craft the ideal survey experience for your clients, encouraging higher participation rates and generating a wealth of valuable insights for managers to review and implement. This ultimately leads to improved decision-making and a deeper understanding of customer needs.

CopyOwl is an innovative AI-powered platform designed to facilitate the efficient creation of comprehensive essays, blogs, research documents, and business reports. With a user base exceeding 75,000 professionals, it automates the processes of research, citation, and writing, producing high-quality content that is ready for use within minutes. Users simply provide a topic or keywords, and CopyOwl compiles data from a range of reputable online sources, structuring it into thorough reports. The platform offers accurate, scholarly citations that bolster trust and credibility, along with optional web citations from verified sources for enhanced reliability. It also allows for customization of tone and style, accommodating a spectrum of needs from academic to conversational. Catering to diverse requirements, CopyOwl serves various purposes including academic research, SEO-friendly blog content, market analysis reports, and refined business proposals. With an impressive 97% satisfaction rate, it has successfully delivered over 25,000 papers and reports around the globe, making it a trusted choice for professionals seeking efficiency and quality in their writing endeavors. The commitment to user satisfaction and the breadth of services offered make CopyOwl a standout solution in the realm of content creation.

Deliver digital gifts effortlessly to your clients, staff, or collaborators using BHN Rewards, previously known as Rybbon. This cutting-edge platform for managing digital gifts allows market research companies and corporate analysts to customize and streamline the entire rewarding process. Marketing professionals can easily dispatch and monitor digital gifts to enhance their promotional efforts, while researchers have the option to provide incentives via email in the form of digital gift cards. BHN Rewards integrates seamlessly with top marketing platforms like HubSpot, Qualtrics, SurveyMonkey, and Marketo. Whether it's digital e-gift cards or prepaid virtual Visa and Mastercard options, BHN Rewards has you covered. Additionally, our Global Choice feature simplifies the process of sending rewards internationally; simply indicate a reward amount, and we will automatically curate the options, ensuring that recipients are presented only with rewards that are valid in their respective countries. With BHN Rewards, gifting becomes not only personalized but also exceptionally efficient.

A powerful source of fast and reliable market research Conjointly delivers industry-leading research methods in product and pricing research via an automated platform and on-demand projects. From study design to sampling, reporting, and interpretation, Conjointly delivers the ultimate methodological expertise and quality execution.

You’re here to satisfy your curiosity and build a deeper connection to your consumers—we’re here to help you reach your research goals with speed and confidence. aytm’s full-integrated agile consumer insights platform lets you connect with verified audiences, run and analyze all kinds of automated research tests, and tap into consumer voice earlier and more often. It includes: A predictive sample engine to find and segment audiences with ultimate precision from a pool of over 100 million global respondents A survey authoring tool that puts teams on the same page to design, edit, and collaborate on simple and sophisticated studies An insights dashboard that delivers real-time results—allowing you to explore and analyze the platform, as well as easily share your findings with stakeholders But aytm is more than just a tech provider—we’re also a strategic partner that offers flexible, consultative services, thought partnership, and tech enablement for research initiatives at any stage and on any scale. So whether you’re looking to pilot new initiatives or develop programmatic research that unlocks new skills—we’re prepared to walk the path with you and scale your success.

Giftbit is a user-friendly software platform that lets you buy, send and track digital gift cards for your reward and incentive programs. Deliver your offers via email, text or by offering an in-app marketplace. Automate gift card sending with our Gift Card API integration or connect via Zapier. With Giftbit, you get comprehensive reporting and tracking on the status of every gift card, custom branding, and freedom from inventory management. Sign up for free today! No minimums, no subscriptions. Pay face-value of the cards you send and get 50% back on unclaimed offers.

With the Chartrics add-in for PowerPoint, you can seamlessly convert the collected research data into PowerPoint reports, share them with customers, collaborate with colleagues, and automatically reproduce the existing reports with new data. Integrated Chart Maker lets you visualize your data and cross variables against one another in a drag-and-drop interface. It also allows you to perform standard data manipulations such as sorting and filtering variables, grouping and replacing variable categories, painting charts based upon predefined conditions, and so on. Simply apply your analysis to PowerPoint charts. Use the Chartrics Cloud for secure report sharing and team collaboration. When the new data arrives, Chartrics syncs and updates your data and PPT charts, saving you hours and days of manual work.

Software for enterprise survey in 150 countries. You can conduct insightful surveys and get actionable feedback. Monitor employee experience (EX), customer experience (CX), and engagement. Close the loop using shareable reports, dashboards and alerts. The first step is collecting data. The real value lies within the efficiency of reporting. We provide real-time reporting to help you spot trends sooner and gain deep insight into your organization to improve processes. Once you have completed your report, share it with others. You can create different share links with different filters depending on what you want viewers see based on your operational data, hierarchy, and organization. Integrate with Slack and Zendesk API, CRM, CRM, and more. Unlimited users, works in 49 languages. L'Oreal and Toyota are some of the clients. Allegiance Bank, Sony and the Government of Canada are others.

Nela simplifies your testing workflow and consolidates the insights derived from it, allowing your team to focus more on converting those insights into actionable steps. Have you ever spent countless hours searching through folders or sifting through emails to locate that elusive piece of information? With Nela, you can document, manage, categorize, and share all your research, tests, and insights in one intuitive platform. By starting to build organizational knowledge today, you ensure that future team members will have access to a wealth of insights accumulated over the years. While creating an insight-driven team can be challenging, Nela provides support at every step of the journey. Leverage Nela to meticulously track each test, documenting and prioritizing insights so that you can refine and enhance your strategies continuously. This streamlined approach not only saves time but also fosters a culture of collaboration and learning within your organization.

Customer insights extend beyond mere surveys; they encompass a broader spectrum of feedback. By aggregating insights from various channels, LoopVOC employs AI to analyze this data in real-time and provides SaaS leaders with the necessary tools to refine their growth strategies. All customer feedback is centralized and analyzed conveniently in one platform. The AI-driven text analytics unveil crucial customer insights, allowing you to focus more on crafting effective solutions rather than just pinpointing problems. With our ready-to-use, B2B SaaS-specific topic modeling, your team can hit the ground running without delay. This approach represents a genuine, real-time understanding of the voice of the customer, eliminating uncertainty regarding their desires. By gaining clarity on the most significant risks and opportunities throughout the customer journey, your team is empowered to proactively address issues that could hinder growth, fostering a collaborative customer program that benefits both your clients and your financial performance. This holistic view helps ensure that every aspect of the customer experience is addressed effectively.

Algopix stands out as the premier platform for analyzing competitors' market share, pricing strategies, and promotional activities through up-to-the-minute digital point of sale data. Alongside insightful price recommendations, users can access a thorough overview of product pricing, encompassing benchmarks, tracking mechanisms, market share insights, and trend identification. By leveraging a wealth of market data, businesses can make informed pricing decisions that enhance sales performance. The platform prominently showcases vital product details, such as demand metrics and estimated dimensions. Furthermore, its attribute extraction feature provides extensive catalog information, ensuring that both users and search engines can effortlessly access all necessary data. Users can create a sales-optimized catalog, complete with comprehensive product listings by category, product pages that are search engine friendly, and an efficient method for introducing new items. With Algopix, companies can swiftly pinpoint emerging trends and seize new business opportunities, all in real-time, ensuring they remain competitive in a dynamic market landscape. This capability empowers businesses to adapt quickly to changes and refine their strategies effectively.

You can get instant insights from your target audience without spending a lot of money on marketing. PickFu is an online platform that allows you to do your own consumer research. You can quickly gather hundreds of opinions from people who are most important to your business in just minutes. Outside voices can provide valuable perspectives and clarity when you are close to a project. You can instantly access the people you want to attract, and learn their perspective. Do not wait for weeks to get answers. You can act immediately on the information you have gathered with our ready-made panel of respondents.

Create surveys, identify your target audience, and interpret intricate findings all in a single platform. Set up your survey in just a few minutes while seeing a live preview as you build. You can choose from various templates or create your own from the beginning. Enhance your surveys by incorporating videos, images, and audio elements. Pose open-ended questions or design different pathways for respondents to follow. The platform features built-in guides to assist anyone in formulating effective questions and answers. Access a vast audience of 100 million individuals across 49 distinct markets. Tailor your target audiences using integrated demographic filters and set custom quotas. With in-platform translation options, conducting international research has become remarkably seamless. Our interactive results feel almost magical, as insights emerge effortlessly while you engage with the data and demographics. Share findings easily among teams to help everyone connect more closely with consumers. To kick things off, consider conducting a free brand awareness survey to evaluate how your brand compares to others in the industry, ultimately enhancing your strategic decision-making. This comprehensive approach empowers you to gain deeper insights and fosters collaboration across your organization.

A research and analytics platform tailored for go-to-market strategies, rooted in the principles of Value Proposition Design, that autonomously generates and assesses chat-based surveys. This tool prioritizes the key needs and challenges of the target audience, allowing users to better identify their market niche and refine their offerings accordingly. By providing insights in a structured manner, it enhances decision-making processes for businesses seeking to align their products with customer expectations.

Get insights into the most important touchpoints in the customer journey. Take the necessary actions to improve customer satisfaction. To identify potential bottlenecks and improve customer service, measure every interaction with customers. Measuring the willingness of customers and colleagues to recommend your products or services. Identify the most pressing issues and prioritize your actions. You can measure the ease of your product or service experience. Identify the frictions and make it easy. Customers feel different every step of their journey. It is not enough to get feedback once a month. You can identify the most affected touchpoints easily if you collect feedback after each transaction. You can use text analysis to analyze the open-ended feedback from that touchpoint and discover the reason behind friction.