Best eCommerce Software for Segment

ActiveCampaign is an autonomous marketing platform that revolutionizes the workflows of marketers, agencies, and entrepreneurs. The platform powers forms, landing pages, email, SMS, WhatsApp, automation, and a CRM, as well as the ability to integrate with over 1000 applications. With Active Intelligence, it's easy to create personalized, engaging, data-driven marketing campaigns. Other platforms focus on reporting past failures; ActiveCampaign’s Active Intelligence swiftly flags potential problems and creates opportunities proactively. Predictive insights and goal-driven AI agents replace dashboards and guesswork. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability. That means you can act on insights faster, easily streamline processes, and drive growth for your business. By combining a user-friendly interface with a comprehensive suite of features, the platform is powerful, accessible, and designed to scale with your business. It's easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors.

Extole is a tool that retailers, financial services companies, and consumer brands use to turn customers into advocates. Extole's enterprise platform and team consist of experts who create advocacy, referral, and engagement programs that allow brands to harness the power and sharing of customers to increase their bottom line. Extole allows marketers to engage thousands of customers, increase brand loyalty, and scale word-of mouth to acquire new customers.

Kevel (previously Adzerk), gives you the APIs to quickly create your own fully-customized advertising server for sponsored listings, native ads, and internal promotions. This will allow you to take back the Internet and generate more online revenue. Our award-winning platform processes over three billion API requests per day and has helped industry leaders such as Yelp, Ticketmaster and others reduce their build times by more that 90%.

Mailchimp is a widely-used marketing automation platform that houses over 11 million users worldwide. Through the platform's AI-powered insights and content creation tools, businesses can personalize every email and SMS to cater to each customer. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses stay connected with their customers while promoting repeat business and brand loyalty - all while integrating with users' existing workflows. Some of the notable organizations turning to Mailchimp for assistance in driving revenue through email marketing include TEDTalks, Shutterstock, Boston Market, and Nikon India. What sets this platform apart lies in its user-friendly interface and accessibility for both tech-savvy individuals and those who are not so familiar with technology. Since 2001, Mailchimp has grown significantly to become a prominent global marketing automation platform with offices situated in Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle and Santa Monica. The platform prides itself on delivering an impeccable and personalized user experience. Mailchimp was recently acquired by Intuit Inc. (Nasdaq: INTU), a widely recognized global financial technology platform. Since the acquis

Mapp enables marketers to create personalized customer experiences using our advanced SaaS platform, Mapp Marketing Cloud. The platform harnesses the power of AI-driven digital analytics and marketing automation to collect, unify, and analyze customer data, transforming it into actionable insights. This allows businesses to trigger highly targeted campaigns across multiple channels, including email, SMS, app, and websites. With its comprehensive set of tools, Mapp helps marketers optimize their efforts, ensuring that each interaction is relevant and engaging for their customers. The platform's flexibility makes it suitable for businesses of all sizes, empowering them to deliver consistent, personalized experiences at scale. By leveraging Mapp, organizations can deepen customer relationships and increase conversion rates with precision.

The new standard for online payments. Stripe is the best platform to run an internet business. For forward-thinking businesses all over the globe, we handle billions of dollars annually. Stripe creates the most flexible and powerful tools for internet commerce. Whether you’re creating a subscription service, an on-demand marketplace, an e-commerce store, or a crowdfunding platform, Stripe’s meticulously designed APIs and unmatched functionality help you create the best possible product for your users. Stripe is helping millions of innovative technology companies scale faster and more efficiently than ever before. We believe that payments is a problem rooted in code and not finance. We are obsessed with finding elegant, modular abstractions that allow for robust, scalable and flexible integrations. Stripe is easy to use because we remove unnecessary complexity and extraneous detail.

LiveChat is a robust customer service platform built to streamline communication for businesses. It unifies website chat, WhatsApp, Facebook Messenger, and Meta Suite into a single, high-efficiency dashboard, allowing teams to manage multi-channel support without increasing headcount. The platform focuses on operational efficiency through AI-powered features. The AI Copilot provides instant chat summaries, smart response suggestions, and grammar correction to maintain a professional tone. Technical features like "Sneak Peek" allow agents to see what users are typing in real-time before they hit send, significantly reducing Average Handle Time (AHT) and improving resolution speed. With a 5-minute setup and over 200 native integrations (including Shopify, WordPress, HubSpot, and Slack), LiveChat seamlessly integrates into any existing tech stack. For teams requiring custom workflows, it offers a robust API and webhooks. LiveChat provides the stability, security, and scalability needed to turn real-time conversations into measurable business growth.

Intercom is a leading AI-driven customer service platform that empowers businesses to provide tailored and effective support through various communication channels. Established in 2011, this company boasts an extensive array of tools, such as the Fin AI Agent, which delivers prompt and precise responses to customer questions around the clock. Additionally, Intercom's platform includes AI Copilot, which aids support agents by offering real-time solutions, and AI Analyst, which delivers valuable insights and suggestions for those in leadership roles within customer support. With over 25,000 organizations worldwide, including notable names like Atlassian, Amazon, and Microsoft, Intercom handles more than 500 million messages monthly, significantly improving customer interactions and operational efficiency. Based in San Francisco, with additional offices in Chicago, Dublin, Sydney, and London, Intercom is committed to continuously advancing the customer service landscape while adapting to the evolving needs of its clients. Their focus on innovation ensures that they remain at the forefront of the industry.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Gain a deeper insight into your website's user experience without being overwhelmed by data. While traditional web analytics tools focus on traffic metrics, they fail to capture the true actions of your users—this is where Hotjar comes into play. Monitor key indicators like Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC) to gain a clearer understanding of user sentiment. Remove the uncertainty by utilizing Session Recordings to observe how individuals interact with your platform, allowing you to empathize with their challenges. By analyzing user behavior and posing the right questions at crucial moments, you can enhance engagement. Hotjar seamlessly integrates with most popular platforms, making it easy to visualize user actions. This visual representation of clicks, taps, and scrolling provides invaluable insights into user motivations and preferences. Furthermore, by viewing recordings of actual visitor interactions, you can accurately identify areas for improvement and better cater to your audience's needs. Ultimately, Hotjar empowers you to create a more user-centered experience.

Grow your business by building your own affiliate marketing program with Tapfiliate. Tapfiliate is a comprehensive, cloud-based affiliate tracking platform built specifically for e-commerce brands, SaaS companies, and subscription services. It empowers you to turn your loyal customers and industry influencers into powerful brand ambassadors. Whether you are launching your first referral program or migrating a network of thousands of affiliates, Tapfiliate gives you the tools to automate workflows, track performance in real-time, and scale your revenue. The best part? We don't have a Success Fee (% of sales). Unlike traditional affiliate networks that take a cut of every single transaction, Tapfiliate operates on a predictable subscription model. This means you keep 100% of the sales your affiliates generate. Furthermore, the platform is remarkably easy to use. Thanks to our direct, plug-and-play integrations with over 30 popular platforms—including Shopify, WooCommerce, Stripe, Memberful, and WordPress—it takes only 30 minutes to set up your entire program. No extensive coding or developer resources are required. Key Features: Zero Success Fees: Keep all your profits with our flat-rate subscription pricing. Rapid Setup: Extremely easy to use; get up and running in just 30 minutes with 1-click integrations. Flexible Commissions: Set up percentage-based, flat-rate, recurring, or lifetime commissions. Reward top performers with performance-based bonuses. White-Label Branding: Keep your brand front and center with a custom domain and matching portal colors. Real-Time Reporting: Make data-driven decisions using our comprehensive tracking dashboard. Asset Management: Provide affiliates with banners, links, and customized coupon codes directly in their portal

Turn your expertise and insights into a successful knowledge enterprise. Develop a course, establish a brand, and launch a business with ease. Teachable offers a comprehensive solution to facilitate your journey. Within minutes, you can access all the tools necessary to design and market online courses and coaching services—our user-friendly platform ensures simplicity, regardless of your technical abilities. This is where the excitement begins. Highlight your brand's distinctive perspective by utilizing our customization features to tailor and enrich your content. You're in business to thrive, not to worry about finances, and we handle all the complexities for you. From payouts to taxes, affiliates to authors, we manage those details—allowing you to focus on your passions. Discover how to set up your online school and create your inaugural course with Teachable, free from technical difficulties. Benefit from our award-winning support designed for creators and businesses across all sizes and fields, ensuring you never feel alone in this endeavor. With Teachable, your journey toward building a successful online educational platform starts today.

Olark Live Chat is an online platform designed to facilitate real-time communication between businesses and their customers directly via their websites. This tool provides an efficient means for engaging with website visitors, integrating seamlessly with customer relationship management (CRM) systems, eCommerce solutions, and Help Desk applications, all of which offer valuable insights into customer behavior. Notable features encompass team management capabilities, automated messaging options, searchable chat transcripts, instant reporting, and additional functionalities. Moreover, Olark Live Chat includes features such as chat monitoring, targeted interactions, and a comprehensive analytics suite to further enhance user experience and business operations. With its range of tools, Olark empowers businesses to foster better customer relationships and improve service efficiency.

Boost your growth by gaining insights into your website and applications. Kissmetrics is perfectly tailored for SaaS product and marketing teams, providing essential data to help you attract qualified leads, turn more trial users into paying clients, and minimize churn rates. Additionally, Kissmetrics caters to ecommerce product and marketing teams by offering the insights necessary to enhance your checkout process, transform more visitors into repeat customers, and maximize the lifetime value of each client. By leveraging these analytics, businesses can make informed decisions that drive long-term success.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Thinkific is an intuitive platform that allows individuals, training companies and academies, and businesses to scale and sell learning experiences. It delivers an exceptional user experience for both customers and students, offering a variety of customizable tools to design engaging courses, manage content, track learner progress, and transform knowledge into impactful educational material. Thinkific's mid-market solution, Thinkific Plus, caters to larger organizations that require more advanced features, scalability, and control. It provides e-commerce solutions, extensive customization options, including branded learning portals, in-depth reporting, seamless integrations with enterprise systems (such as CRMs and marketing platforms), and dedicated support. Thinkific Plus also facilitates multi-admin management, efficient user administration, and robust security—making it the ideal choice for businesses with extensive teams or complex requirements seeking to deliver consistent, high-quality training at scale.

Talon.One is an API-first promotion platform that allows businesses to seamlessly manage a variety of promotional activities, including coupons, referrals, discounts, loyalty programs, bundling, wallets, and gift cards, all in one centralized location. This powerful platform simplifies the complexities of running multiple promotions by providing a single interface to manage all aspects of your promotional strategy. By leveraging its fully equipped and easily customizable rule-based engine, brands can engage with their customers across multiple touchpoints, delivering targeted promotion campaigns that feel personalized and relevant. Talon.One enables the creation of automated workflows, allowing businesses to fine-tune and adjust their promotional activities in real-time, from anywhere, without the need for in-house development or maintenance. The platform's flexibility makes it easy for brands to scale their promotional efforts as they grow, while maintaining full control over how they interact with customers and optimize promotional campaigns. Whether you're running a small business or a large enterprise, Talon.One gives you the tools to design, execute, and refine complex promotions effortlessly.

All your email marketing needs can be met in one tool Maropost's cloud-based marketing platform allows you to: - Send targeted messages at the right times to the right contacts Personalization tools can be used to target advanced segmentation and targeting - Get top deliverability and a 360-degree perspective of your customers Maropost is trusted by millions of customers to send targeted emails every month via media, publishing, ecommerce, and retail businesses. Our cloud-based marketing automation platform is designed to maximize revenue for multi-channel customer engagement. Our marketing and email automation platform allows you to increase audience engagement, customer acquisition, and sales growth. Maropost offers advanced reporting, segmentation, email automation, and much more. Maropost's email marketing platform turns prospects into clients by delivering targeted messages at the right times to the right people. Maropost delivers inboxes with industry-leading efficiency.

Refersion is an acclaimed affiliate marketing platform designed to empower brands in effectively managing, tracking, and expanding their affiliate, influencer, and ambassador programs. Renowned for its user-friendly interface, Refersion simplifies the complexities of affiliate marketing, allowing brands to focus on scaling their affiliate programs into rewarding experiences for their customers and affiliates alike. Refersion offers simple campaign management, multiple payment and commission options, reliable first-party tracking, and integrates with all the top ecommerce platforms (like Shopify, BigCommerce, WooCommerce, and more). More than 60,000 ecommerce brands–including Amika, Osea, ColourPop, Skinny Mixes, and Recess–trust us to scale their programs, expand their affiliate networks, and earn more affiliate-driven revenue.

SessionStack uses cutting-edge session recording technology empowered by AI to form a Digital Experience Analytics platform. This platform aids e-commerce businesses in pinpointing customer obstacles, drop-off points, and untapped conversion prospects. The platform's insights speed up the optimization of the overall user experience by leveraging data-driven optimization of conversion rates. Our proprietary machine-learning models cater perfectly to e-commerce decision-makers aiming for revenue maximization. SessionStackAI combines qualitative and quantitative user data to fuel a comprehensive overview of website or mobile app interactions. With its auto-capture features and extensive retrospective data, the platform ensures a thorough analysis, detecting any friction points or new conversion possibilities in real-time.

Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. Our SmartInsert technology eliminates flickering across both frontend and backend experiments, while 40+ stackable targeting filters and robust APIs enable sophisticated test deployment. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention—all backed by expert support to help you launch tests in under 30 minutes.

Userpilot is a comprehensive platform designed for Product, UX, Marketing, and Customer Success teams. It seamlessly integrates Product Analytics, In-app Engagement, and In-app Surveys to boost product adoption by delivering impactful in-app experiences, actionable insights, and valuable user feedback. Userpilot empowers these teams to create user onboarding flows, launch product announcements, enhance UX and product adoption, offer self-service support, and gather in-app feedback—all without the need for coding. The platform also features advanced Product Analytics tools such as funnels, trends, paths, and cohort analysis, enabling you to make informed, data-driven decisions. With its Custom Dashboards, you can effortlessly create personalized analytics dashboards by dragging and dropping your preferred reports or choosing from pre-built templates. Additionally, Userpilot offers event autocapture and session replay features for deeper insights into user behavior. Userpilot integrates with various third-party tools, including Mixpanel, Amplitude, Heap, Intercom, Segment, Webhooks, HubSpot, and Salesforce, allowing you to connect seamlessly with your existing tech stack.

Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable. The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior. For marketing teams, Littledata delivers measurable improvements: • Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails. • Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance. • Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy. Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.

Customized Customer Messaging Driven by Behavior. Ideal for Your SaaS Platform. Effectively onboard and engage your users through targeted campaigns that respond to their behaviors. Select the optimal communication channel — whether through email or in-app notifications — to provide essential information at crucial moments. Streamline your onboarding process with automated campaigns tailored to user actions. Ensure timely delivery of relevant content. Activate email campaigns automatically in response to user interactions (or lack thereof) within your application. Determine the best medium for each communication: leverage either email or in-app messages. Classify your users according to their behavior patterns. Dispatch individual announcements or promote new features through one-off broadcasts. Utilize pre-designed campaign templates, eliminating the need to begin anew each time. Monitor user profiles effortlessly through a user-friendly admin dashboard. Apply filters or explore individual user profiles in detail, accessing all their interactions and characteristics. This approach not only enhances user experience but also fosters deeper engagement with your product.