Best Demand-Side Platforms (DSP) for DV Publisher Suite

Where programmatic meets media. All media. Adobe is the only independent ad platform to unify and automate all media, screens and data. The days of siloed media are over. Businesses need automated media buying with a demand side platform to propel their digital advertising strategy. You can choose the DSP that will give you the advantages of being able to cost-effectively and efficiently implement your strategy, accurately forecast outcomes and provide a customer experience that is pleasant. Forrester has consistently named Adobe Advertising Cloud a Leader in its field. Find out how we can help your company become a leader. A unified demand-side platform makes it easier to visualize an omnichannel strategy. Adobe Advertising Cloud DSP, the most comprehensive and agnostic platform, gives you access to all media inventory and all the tools for quality control, measurement, and measurement.

Google Marketing Platform is a unified platform for advertising and analytics that enables smarter marketing and better results. Small businesses will find these tools easy to use. You can get free tools to maximize your marketing efforts, including site and app analytics, intuitive testing, and more. Advanced solutions for large companies. With a complete range of analytics and advertising solutions, you can build deeper relationships with customers to drive better marketing results. All marketers can benefit from integrated solutions. Google Marketing Platform Partners can help you achieve more in your marketing, whether you need help with a single project, or a longer-term partnership. No matter if you are using a single product, or the entire Google Marketing Platform, we will be there to help you.

The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love. Our Commerce Media Platform includes the following: *C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites *C-Yield : A retail media monetization tool for global retailers *C-Max : a retail media DSP designed for brands and agencies *C-Grid - A SSP focused on commerce for media owners

Advertising is what fuels the internet and supports content creators, journalists and the free exchange of information and ideas. Our media-buying platform was created to create a more inspiring and engaging ecosystem for everyone. Our mission is to transform media to benefit humanity. How do we do this? How? By helping brands deliver a more relevant and insightful ad experience to consumers and setting a new standard in global reach, accuracy and transparency. Find out what makes us different. We are on the buy side. Which is the side of everyone. We won't steer you to our media assets because we don’t have any. It's as simple as that. Reach: One million. This is how many people you can reach with The Trade Desk compared to other media-buying platforms. We want you to spend your advertising dollars where your data directs you. This allows transparency in all aspects of our business, from pricing and inventory to measurement as well as reporting.

Equativ is an independent advertising technology leader that offers a comprehensive set of solutions to advertisers and publishers. Equativ, founded in 2001, has its headquarters in Paris, France and a significant presence there. Equativ offers a platform that is integrated and includes an ad-server, supply-side-platform (SSP), as well as demand-side-platform (DSP). This unified approach allows clients to manage and optimize their digital marketing strategies across multiple channels and formats. In June 2024 Equativ merged Sharethrough to create one of the largest independent ad marketplaces and platforms in the world, further increasing its capabilities and market share. Equativ is committed to transparency, privacy and sustainability. It continues to innovate in the digital advertising industry, empowering its clients to maximize their impact while respecting consumers' rights.

RhythmOne is a market leader for multiscreen digital advertising solutions. We are powered by the most efficient and effective programmatic platforms and led by advanced TV, and we offer innovative solutions for brands to connect to consumers. This helps to drive outcomes for publishers and advertisers across all screens. Pixalate's Global Seller Trust Index again identifies RhythmOne as the best. Find out how we create brand-safe environments that are safe for our clients and partners. Connected TV is evolving to Advanced TV. YuMe by RhythmOne offers scale, precision targeting and unique measurement solutions that allow brands to extend their linear TV and multiscreen video campaigns to connected viewers. RhythmInfluence by RhythmOne is a platform that connects marketers and passionate influencers who authentically weave branded stories into content that consumers trust. It delivers powerful results.

Our award-winning, omnichannel DSP is the heart of Basis. It's designed to speed up and perform well so that your programmatic campaigns can thrive. Basis' artificial intelligence engine can help you achieve better campaign outcomes. Machine learning optimization or algorithmic optimization can optimize for a desired goal by automatically analyzing data from more than 30 campaign parameters. Optimize your performance by making smart decisions. Basis' powerful performance automation allows you to do more at scale. You can target users right away with powerful geo-fencing capabilities. This allows you to upload street addresses, select granular points on a mapping, and target specific places by category. You can create place-based audiences that are based on users who have visited a specific location, address, or category. Centro has over 15 years of experience with publishers to offer you the best-in-class PMP library, which includes more than 2,000 active private deals across hundreds top sites.

CoEx is our award-winning software that allows retailers and brands support all of their 1st and second party data strategies. We vertically integrated four key point solutions that are used by all digital marketers into one platform. CoEx allows clients to manage all types of data assets, including website browsing, mobile apps, CRM, and P.O.S. To power our data marketplace, we normalize all your data under one taxonomy. Clients can create and store custom audiences using our unique economic model and full feature set while paying less in management fees. Better Economic Model: You can spend less on data ingestion and management fees, and more on working media. Higher Data Match Rates - Prevent data loss due to poor platform to platform match rates. Keep 100% of your audience, and maximize your marketing opportunities. Access to Retailer Data and Brand Data: Create segments of qualified shoppers using data.

Xandr is a global advertising firm that offers a data-enabled platform for premium advertising. Their platform optimizes returns on investment for both buyers, and sellers, while maintaining a commitment towards an open marketplace. Xandr offers Invest DSP and Monetize SSP solutions, which allow advertisers to connect to their audiences and publishers in order to drive monetization. Xandr has a significant global footprint, operating across multiple continents. This makes it a valuable platform for brand owners looking to expand their global reach.

Simpli.fi's flagship product, the Simplic.fi Programmatic Market Platform, allows for the efficient purchase and targeting of impressions on multiple real time bidding (RTB), advertising exchanges. Simpli.fi allows programmatic marketers to use unstructured data in order to extract unlimited value out of mobile and display advertising. Simpli.fi allows marketers to target, optimize and report on display campaigns at individual data elements. This is similar to local advertisers who can pay for performance search. This increases accuracy and eliminates waste. Simpli.fi is a programmatic marketing solution that's specifically designed for unstructured data. Simpli.fi is the only programmatic marketing solution that uses unstructured data technology. Many of our competitors use generic technology from another vendor. Simpli.fi offers DSP and DMP as well as SSP.

The Video Advertising Platform That Unifies TV, OTT and Digital Video. SpotX's video ad-serving platform is designed to maximize efficiency in complex video advertising landscapes. All demand can be streamlined and revenue maximization is possible with a single platform. Automate the sale of video inventory using solutions that guarantee brand integrity and transparency across all screens. To increase the value of your inventory, activate unique first-and third-party audience data in an encrypted environment. SpotX's Customer Success Team can be activated to customize your video strategy to meet your specific KPIs. SpotX's buy-side relationships allow you to optimize your inventory offerings for maximum fill, yield, and return. SpotX Managed Services Team and programmatic DSP partners provide premium supply. Buy with confidence and benefit from the guidance and insights of our Account Team.

Top-notch tech. Massive scale. One-to-one relationships with customers. Yahoo DSP gives you all the benefits of walled gardens - without a wall. Find your happy medium. Yahoo DSP offers you the transparency and benefits of an independent with all the advantages of a walled-garden. Yahoo DSP offers data-driven advanced TV services that can help you boost your TV strategy, and increase your reach.

Bidtellect has over 5 billion Native auctions every day. Built for Marketers: Bidtellect's Native platform is the only one that offers advanced KPI optimization to help drive targeted consumers to take the desired actions. Both are available. Bidtellect's Account Services team works with clients to create and execute specific strategies for each campaign. Bidtellect's award winning creative team, [b]+studio uses their data-driven approach for creating native images and copy that are unique, high-performing, and best-performing. Because it influences every other online strategy, content is an essential part of any brand's marketing plan. To bring the best inventory to our brand partners, we are integrated with industry leaders in supply. Make the best decisions for your content distribution campaigns. Native Ads make it easier for marketers to plan their content marketing and distribution strategies. It is easy to get started.

Mobile marketing campaigns that reach high quality audiences worldwide with compelling creatives can maximize their ROI. We offer a transparent, brand-safe, and measurable environment through our Private Marketplace and Open Exchange. Programmatic access to premium supply of high quality for effective campaigns that generate real ROI. InMobi's robust audience solutions allow you to access custom segments at any time, created from unique datasets at an unprecedented scale.

Our technology allows audience delivery at scale. It expands your reach, connects to partners, facilitates real time optimization, and streamlines reporting. FreeWheel's full-service capabilities support every stage of the buying process, from planning to interpreting results. FreeWheel technology and tools allow you to buy inventory at scale across all screens and with direct connections to premium inventory sources and major publishers. Access and aggregate supply from the ecosystem and trade with programmatic partners and agencies as required. Modernize the manual buying and planning process, and monitor and optimize campaigns from a single platform. To drive greater impact, leverage automation, audience-based purchasing, and real-time insight. To fuel future planning and buying cycles, you need to gain deeper investment insights. With a single dataset, you can evaluate performance and ROI and inform future investment strategy.

Our Omnichannel DSP allows marketers the ability to manage truly omnichannel campaigns across all channels, including mobile, display and social media. It also gives them access to our global ecosystem for premium supply. We provide the complete set of capabilities required to manage coordinated Omnichannel Campaigns including execution, creative management and reporting from a central location. This allows marketers to transcend channel buying silos and focus on creating great consumer experiences and incremental business outcomes from their marketing.