Centro Basis Reviews

Centro Basis Description

Our award-winning, omnichannel DSP is the heart of Basis. It's designed to speed up and perform well so that your programmatic campaigns can thrive. Basis' artificial intelligence engine can help you achieve better campaign outcomes. Machine learning optimization or algorithmic optimization can optimize for a desired goal by automatically analyzing data from more than 30 campaign parameters. Optimize your performance by making smart decisions. Basis' powerful performance automation allows you to do more at scale. You can target users right away with powerful geo-fencing capabilities. This allows you to upload street addresses, select granular points on a mapping, and target specific places by category. You can create place-based audiences that are based on users who have visited a specific location, address, or category. Centro has over 15 years of experience with publishers to offer you the best-in-class PMP library, which includes more than 2,000 active private deals across hundreds top sites.