Best Free Customer Journey Mapping Tools of 2024

Customer journey mapping in Miro combines structure and flexibility, allowing your team to easily visualize, collaborate, and refine user journeys. Create impactful customer journeys with templates for persona development, touchpoint mapping, service blueprints, and more. Enable your team to quickly visualize, collaborate, and iterate on the customer experience, integrating data and research to make well-informed decisions.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Webmaxy Analyzer is a user behavior analytical tool that provides an in-depth analysis of your website visitors. You get various functionalities, like session replays, heatmaps, form analysis, surveys & polls, funnel view, and user insights. By analyzing qualitative data, you can understand your customers better and improve your website conversion rate. With Webmaxy Analyzer, you can make data-driven decisions and refine your business strategies accordingly. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decision. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates. Top Features- Behavior Analytics Session Replay Heatmap Form Analyzer User Insight

UXPressia is an all-in-one online solution for understanding customer, user, buyer, and employee experience, engaging teams, and driving successful digital transformation. Visualize your customer journeys, create personas, and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate with you in real-time. Identify relations between your mapping initiatives, and set up a team library for the team to store and reuse components and files to achieve consistency across all projects. Export designer-quality maps and personas and present them right from your browser online. Use one of 120+ ready-to-go templates for 10+ industries to start working on your project in no time. Training video & demo sessions on request | Help Center | Free guide and other materials, live events on personas and journey mapping | Support | Per-contributor price (Viewers are free of charge).

Journey mapping tool for customer journey managers, CX professionals and CX specialists. Custellence's journey maps will help you present your customer journey in a professional, convincing way. The software is designed to help you succeed in putting the pieces together. Customer journey on the agenda for the management 1. Visually strong and persuasive customer case that will resonate with managers, stakeholders and other stakeholders 2. To test the rest of your organisation, be able to communicate key points about customer journeys 3. When walking through a customer's story and telling their story, feel confident Custellence is a time-saving tool that gives you confidence through intuitive communication Interface combined with the right amount journey mapping smartness. It is simple and intuitive. You can create service blueprints and journey maps from the beginning - no need for manuals and without having to be a designer.

Software for User and Customer Feedback. Qualaroo Nudges™ allows you to survey your website visitors. Qualaroo makes it simple to survey specific users while they are looking at your brand, product, or service. Get actionable insights about your visitors based on their location on your site, their history of visits, and how much they have paid. You can choose from pre-made questions and templates, or create your own. For a more personal touch, customize Nudges with your company branding and colors. Because Qualaroo answers are instantaneous and provide context, they are 10x more valuable that email surveys. The responses to questions that you ask directly on your website or app are more valuable. You can pinpoint the exact time and target audience for your survey. Target customers based upon specific actions, behavior patterns, events and locations.

Lucidchart is an online diagram tool that allows you to create and share professional diagrams. We support all aspects of communication and collaboration, from system design to brainstorming to project management. Lucidchart is loved by millions.

Smaply – the cutting-edge software for journey mapping with increased flexibility, customizability, and Journey Management functionalities. Smaply is a tool to create customer journey maps and analyze the customer experience, step by step. You can add various important details of each touchpoint and visualize your customer's journey using images, texts, emotions, KPIs and metrics. Go into more detail by adding pain points, solutions and opportunities, so gaining insights is even faster. Keep track of those in the portfolio graph of your workspace, which helps you to keep an overview and prioritize. Users are not only using journey maps as deliverables; they rather make them the core of their service development, thus journey maps move to the core of organizations.

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

See what your users want - with Microsoft Clarity our free visual web user behavior tool. Clarity is built to integrate with Google Analytics and goes behind the numbers of conventional tools to bring your data to life! Clarity is a super easy-to-use tool that captures how real people use your site through amazing features such as: Heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. Session Recordings: Find out what's working, learn what needs to be fixed, and test out new ideas. Save time by watching the most useful recordings identified Clarity. Pinpoint where users get frustrated through our awesome rage clicks, dead clicks, and quick backs filters. Clarity scales to support even the largest websites processing more than 1 petabyte of data without slowing down your site's performance. Stop guessing. Get Clarity. No sampling. Built on open source. GDPR and CCPA ready.

Create products that lead to outcomes Amplitude is a product intelligence platform that helps teams engage, convert, and retain customers. Amplitude is a tool that helps teams build digital products. It allows them to better understand customer behavior, deliver better experiences, and retain more customers. Get a better understanding of your customers' experiences with your digital products. Teams can ship faster, measure impact and visualize user journeys. Personalize product experiences to increase engagement, conversion, loyalty. Product intelligence provides teams with the data and insights they need in order to create great product experiences. It can also be done at scale. Self-service analytics can be used to analyze what happens and why. To make quick changes, align on decisions and integrate your existing workflows and tech stack.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

AI Driven Campaign Optimization. Deep learning algorithms transform unique users into your ideal marketing strategy. Not all conversions happen immediately. Attributy analyzes the user's past data for several months to identify any touchpoints that may have influenced a purchase decision. This allows dynamic attribution algorithms to build a very accurate picture of the channel's value. These tools are not able to be used for single-channel attribution. Many people underestimate the impact of each channel they measure and underestimate the cumulative, long-term effect of a campaign. Attributy's artificial Intelligence algorithm focuses on the user and follows each customer journey from initial touchpoint to purchase. Each ad is given credit proportional its true value in customer conversions.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

In 2016, we started UserExperior with the mission of providing our customers with solutions that deliver the best user experience. Product teams, developers, and UI/UX teams around the world use UserExperior to optimize mobile apps' digital experience. Mobile experience analytics company UserExperior is based in Mumbai, India. It was founded in 2016 with the mission of providing digital businesses with solutions that deliver the best user experience. We are part of India's top startup accelerator NASSCOM 10K startups. We are proud to be customers of some of India's Fortune 100 companies and large unicorns.

We all have more work than can be done in a single day. SHP's "never login" philosophy ensures that your team doesn't have to learn any software and does not require ongoing training. Your company will thrive by connecting with prospects and customers using a voice they trust - your employees. Reduce the barriers between marketing and sales. Use our best-in class analytical tools to measure the impact on your business. SHP believes that working with customers is more than just an idea. It's a tangible, ongoing process that you are a part of. We encourage our customers to be part of the development cycle. We offer short sprints of 4 weeks. Vote on the features that you want next. We get to work creating them.

To find the top self-serve signups, use product usage data. Get a 360deg view on customers and how you interact with them. Engage customers at a-ha points to increase conversion. Your product-led GTM can be scaled with insights and action from one place. Concentrate your efforts on customers who have the greatest potential. To prioritize sign-ups most likely to convert, use customer and product data. Learn what your customers are doing with your product, and how they interact with you. Don't be left in the dark about your customers. Engage customers at important milestones to increase conversion. Receive real-time alerts whenever customers reach certain metrics or take important actions. Calixa helps you streamline your workflow. Calixa makes it easy to start a sequence, make an opportunity, and extend a trial. All from one place. Stop jumping from one tab to the next. Start in minutes and not months. Connect all your data to Calixa in a few clicks and we will take care of everything else.

Blue Green Analytics lets anyone see how visitors navigate and move through funnels to reach conversion points. Stop making assumptions about visitors and their web journeys. Learn to understand your visitors and the actual paths they take. Traditional funnels and mapping tools are based on assumptions about how visitors behave. However, we all know that people don't behave the way we expect. Google Analytics and many other tools fail to show visitor behavior flows in an intuitive, actionable way. There are no tables, rows or data wrangling. You can easily generate visitor journey maps and analyze the web interaction. Blue Green Analytics is available to anyone who can use Google Maps and Waze. Our algorithms will highlight pages that need optimization to maximize conversion. Discover all the surprising ways that visitors interact with your site. People are full of surprises.

User behavior analytics at your fingertips! Track the flow, conversion metrics, as well as important events throughout the user journey. This is the simplest and most useful analytics you will ever get. It's easy to get real-time and overdue analytics for your users. With in-depth and focused insights, you can discover your users' needs. It is easy to export user analytics data for your consideration. You can set up alerts for user actions that you want to monitor. You can control the pages you want to control through funnel analysis. Find out the exact location of your users on your website pages, their demographics, and their interests. You can control the traffic to your product and the engagement. You can use funnel analytics to track how many people visit your desired page and take the desired action. It allows you to visualize your funnel stages more clearly and it can also help you identify user drop-off.

Brands get the most efficient buyer's journey. Get qualified traffic for your physical and online points-of-sale. This is a 100% free way to attract targeted traffic, highlight your services, and communicate your offers. Brands rely heavily on a variety of digital media, including company websites, video ads, display ads, social media ads, and marketing. To increase the value of their products or positioning. These communications increase traffic to your points of sale. Contact details for points-of-sale, geolocation, product availability, pricing, hours of operation, and more. We help brands improve their digital communications by providing useful information that simplifies consumers' decision making and directs them to your points-of-sale. Click & Collect, delivery, installation at home, refund policy, extended warranty, and more. Our tool allows you to display all the services that will improve your positioning and help your clients.

Analyze your customer journey today to unlock powerful website insights. Sitesights was designed as an alternative to Google Analytics that provides comprehensive data to gain insights about your mobile application or website. You can use data-driven decisions to increase revenue and improve your website. Web analytics should be easy to understand by website owners. Google Analytics GA4 opened many people's eyes to tools other than Google. In this article I introduce Sitesights Analytics. A valuable alternative to Google Easy to use, and no headaches.

CX and design teams map journeys of customers to bring insights and data. TheyDo helps your business align strategy, planning and delivery around journeys. You can transform your research into high-quality travels with Journey AI. With a clear journey taxonomy and hierarchy, you can get everyone on the same page. Set your business goals, and show how tackling large opportunities across journeys can deliver results. Journey AI maps out the hundreds of journeys most organizations have that make up their customer experience. Create a consistent approach to working with journeys as the core of operations. When everything is important then nothing is. TheyDo helps uncover the top customer needs. Track team work and improve NPS and CSAT. SSO can be used to integrate your entire organization and ensure that all departments are aligned with the customer journeys. We offer three simple plans once you reach the point where you are discovering opportunities you would not have otherwise discovered.

Marketing Star allows you to create, launch and analyze customer journeys in one place. Multichannel marketing is taken to the next level with seamless CX. Convert your audience in more than one way. Email, SMS, WhatsApp and QR codes are all ways to reach your customers. Build scalable, evolving communications to move your customers toward conversion, regardless of the channel. Multichannel marketing can help you convert more than ever before. With dynamic personalization and proven tools, you can easily create single-blast campaigns as well as multi-channel customer journeys. You can create scalable campaigns to keep your customers engaged at every stage. You can easily create and manage templates for SMS messages, landing page, emails, and much more, without needing any technical expertise. Our intuitive template creator saves you time and effort.

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.