Best Customer Data Platforms (CDP) for Eloqua

Increase brand loyalty and business growth. Oracle CX Marketing, part of Oracle Cloud CX, is a comprehensive portfolio of digital marketing tools that helps B2B and B2C marketers use real-time intelligence as well as customer signals to deliver personalized experiences. Connect customer behavior, transactions, and demographics across sales, marketing, service, and back-office applications to create the best possible experience for each person. You can collect data from more sources, apply intelligence at scale, use insights to deliver personalized experiences in those moments that matter. Marketers can use their creativity and intuition to create amazing B2B campaigns and unforgettable customer experiences. Target high-value customers and individuals, optimize lead generation, increase customer retention and growth, and ensure consistent, personal messaging across all channels.

ZoomInfo is a leading business intelligence platform that provides companies with comprehensive data and insights about businesses, professionals, and market trends. It helps organizations streamline their sales, marketing, and recruitment efforts by offering detailed profiles, contact information, and firmographics for millions of companies and decision-makers. ZoomInfo leverages AI-driven analytics and data mining to deliver actionable insights, helping businesses identify new opportunities, optimize outreach, and make informed decisions. With tools for lead generation, account management, and sales prospecting, ZoomInfo is widely used by sales and marketing teams to accelerate growth, improve targeting, and enhance customer engagement.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

Dynamic Yield, an automated conversion optimization platform, can maximize user engagement, conversions and overall revenue. Dynamic Yield allows users to personalize, make recommendations, monitor behavioral messaging, and run tests. Dynamic Field allows users transform audience data into actionable user groups. Dynamic Field can also help improve marketing ROI through contextualized campaigns.

The leading B2B Customer Information Platform connects people and companies. Leadspace CDP is the best way to create customer obsession. All the data you need for understanding your customers - in one place, accurate and in real-time. Artificial Intelligence (AI), which transforms data into next-step recommendations. This includes who, what, and when to target. Integrations into Sales, Marketing & Digital Ad platforms are possible to ensure omnichannel execution & alignment. Leadspace CDP allows you to focus on Marketing & Sales rather than managing data.

CaliberMind empowers B2B marketing professionals to maximize revenue growth and pipeline optimization by providing the insights they need. Integration of your entire tech stack with CRM gives you easy access to marketing ROI. It's easy for your team to advocate for the tools they need to be successful when early funnel activity can be linked to sales productivity. These insights make marketing's contribution to the organization easy. It should be easy to predict marketing revenue. Marketers have two dozen tools in their marketing tech stack. Instead of making insights more clear, it is difficult to combine information. See how our customers use real-time insights for the right message to the right people at right times. Marketers spend too much time looking through tons of data to find out what happened in the last quarter. Trend data is easy to read and can be used to correct any gaps in pipeline for the next quarter.

Customer Data Platform and Omnichannel Marketing hub. Unify all customer interactions across all channels and devices. Deliver personalized, omnichannel experiences that increase customer satisfaction and lifetime value. BlueVenn combines customer data management, compliance, and customer journey orchestration platforms with analytics and machine-learning to deliver highly targeted personalized engagements. Our unique drag-and-drop customer analytics, segmentation, and predictive tools put customer insight at your fingertips. The omnichannel customer journey builder personalizes each customer touchpoint online and offline.

Activate customer journeys with complete visibility using infrastructure-as-code. Blotout's SDK provides companies with all the analytics and remarketing tools that they are used to. It also offers best-in-class privacy protection for company users. Blotout's SDK conforms to GDPR, CCPA, & COPPA. Blotout's SDK uses distributed edge computing on-device for analytics, messaging, and remarketing. It does not require any User Personal Data, Device IDs, or IP addresses. With 100% customer coverage, measure, attribute, optimize, activate, and optimize customer data. Only stack that combines offline, online and event data sources to give you complete customer coverage. To build loyalty and comply with the GDPR, establish a trusting data relationship with your customers.

AI and real-time analytics can be used to personalize the customer experience and optimize conversions. Our personalization engine allows you to treat each customer as an individual, and maximize ROI on your marketing campaigns. Create personalized experiences using machine learning and AI. Customize everything from webpages to product recommendations, content and more. Using a combination of real-time data and historical customer information, tailor each customer experience to drive a specific KPI. This can range from customer acquisition to retention. Machine learning can improve page personalization, influencing CTAs such as banners and pop-ups. You can test and target your customers' browsing speed, with personalization decisions occurring in milliseconds. Use AI to synthesize data from in-the moment intent and past business engagements, to identify customer affinities and interests.

BlueConic, the leading global customer data platform, liberates first-party data for marketers from all of the disparate systems and makes it available wherever and whenever it's needed for marketing. BlueConic is used by more than 300 brands including Hearst and Moen, T-Mobile and ING as well as America's Test Kitchen and Franklin Sports. It allows them to unify their first-party customer information into persistent, person-level profiles and then activate it throughout their marketing ecosystem. The company was founded in 2010 and has offices throughout Europe.

D&B Lattice (formerly Lattice Engines). Marketers need to be able aggregate and consolidate all data and map and organize data by account, buying centre, and contact hierarchies in order to participate in ABM programs. This allows marketers to create targeted campaigns that engage prospects, customers and customers in a meaningful manner. Marketers need AI to predict who will buy, what they will buy, and when. This requires more than scoring accounts. It also means identifying if buying teams have formed, assessing the buying stage, and delivering the next best offer. Personalized campaigns have a 2x higher engagement rate and 3x higher close rates than routine campaigns. AI-powered insights can be used to create targeted messaging for each persona at target accounts and activate them through all channels. ABM programs must ensure that customer data is secure and handled with care. To ensure that data conforms to GDPR and other standards, review all policies of all technology solutions.

A new type of technology designed for digital professionals Syntasa, a self-service web app, enables digital teams connect first-party behavioral data and enterprise data. It also allows them to build and deploy their customized models, run in a private Cloud, and activate across all channels.

Salesforce Data Cloud is an online data platform that allows businesses to collect, harmonize, and analyze data in real time. This creates a 360-degree customer profile which can be used across Salesforce's various applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. It allows businesses collect, harmonize and analyze data in real-time, creating a 360° customer profile that can then be used across Salesforce's different applications, including Marketing Cloud, Sales Cloud and Service Cloud. This platform allows for faster, more personal customer interactions through the integration of data from online and off-line channels, such as CRM data, transactional information, and third-party sources. Salesforce Data Cloud offers advanced AI and analytics capabilities that help organizations gain deeper insight into customer behavior, and predict future needs. Salesforce Data Cloud helps improve customer experiences, target marketing, and data-driven decision making across departments by centralizing and refining the data.