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Average Ratings 0 Ratings

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features
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support

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Write a Review

Description

By prioritizing the needs of publishers, we empower our clients to unlock the maximum value of their digital assets, simultaneously offering marketers clear access to premium inventory. Our commitment to addressing the most critical challenges in the industry has positioned us as leaders in sell-side innovation over the years. We deliver crucial audience insights and advanced machine-learning algorithms that facilitate exceptional monetization across various devices, channels, and ad formats. PubMatic has built a worldwide framework designed to foster significant connections between consumers, content, and brands on a large scale. It is vital to equip you with the tools necessary for making informed, strategic choices. Our vision for products aims to provide clients with a comprehensive advertising technology stack. Furthermore, we have developed an adaptable system in which every element can be tailored and expanded to meet unique needs. This flexibility ensures that our clients can stay ahead in an ever-evolving landscape.

Description

A comprehensive set of independent consumer data from China offers a targeted audience reach across multiple channels. This dataset includes anonymous insights from over 1.3 billion internet users in China. Our platform is highly advanced and automated, utilizing proprietary, state-of-the-art technologies. With refined big data analytics, we can construct and segment detailed user profiles in real time. We provide access to a diverse range of premium media resources that span various channels. As a leading demand-side platform focused on the Chinese market, we boast extensive media connections, including video, social, mobile, search marketing, and display advertising. Our organization is at the forefront of the industry, fueled by a combination of top talent and technological advancements. Our team consists of over 200 skilled tech and data engineers dedicated to fostering innovation in the field. We offer a complete suite of data-driven digital marketing solutions for marketers worldwide, allowing them to choose the optimal marketing mix for effectively reaching Chinese consumers. Additionally, we facilitate the integration of data from both online and offline sources, incorporating marketing automation tools and SaaS solutions that cater to the needs of global enterprises. By leveraging our capabilities, businesses can significantly enhance their marketing strategies in the rapidly evolving landscape of Chinese consumer behavior.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Transparent Ad Marketplace (TAM) Yes 
Bucksense Yes 
Campaign Manager+ Yes 
Connatix Yes 
DV Publisher Suite Yes 
Eyeota Yes 
FreeWheel Beeswax Yes 
KNOREX XPO Yes 
Labrador CMS Yes 
Mile Yes 
Operative.One Yes 
Pontiac Intelligence Yes 
Prebid Yes 
Proximic by Comscore Yes 
PubGalaxy Yes 
PubPower Yes 
Retargetly Yes 
Snigel Yes 
Voiro Yes 
e-X Advertising Intelligence Platform Yes 

Integrations

Amazon Transparent Ad Marketplace (TAM) No 
Bucksense No 
Campaign Manager+ No 
Connatix No 
DV Publisher Suite No 
Eyeota No 
FreeWheel Beeswax No 
KNOREX XPO No 
Labrador CMS No 
Mile No 
Operative.One No 
Pontiac Intelligence No 
Prebid No 
Proximic by Comscore No 
PubGalaxy No 
PubPower No 
Retargetly No 
Snigel No 
Voiro No 
e-X Advertising Intelligence Platform No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

PubMatic

Founded

2006

Country

United States

Website

pubmatic.com

Vendor Details

Company Name

iClick Interactive

Founded

2009

Country

China

Website

www.i-click.com

Product Features

App Monetization

Banner Ads Yes 
Data Monetization Yes 
Dynamic Product Ads Yes 
Native Ads Yes 
Playable Ads Yes 
Rich Media Ads Yes 
Sponsorships Yes 
Subscriptions Yes 
Video Ads Yes 

Product Features

Alternatives

Alternatives

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HeadBidder

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