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Description
Enhance the journeys of B2B buyers by delivering intelligent and cohesive content experiences that not only captivate buyers but also boost marketing efforts and empower sales teams. Traditional marketing strategies often fall short in meeting the expectations of brands and the needs of buyers, a situation exacerbated by the pandemic as it led to an escalation in content consumption and a shift towards more consumer-like behaviors in the workplace. To maximize the value of every costly click, it’s crucial to provide your audience with timely and relevant information. Channel your sales and marketing resources toward the platforms where your audience is most active. Minimize obstacles by crafting real-time content journeys using AI technology and removing unnecessary barriers. Additionally, implement micro-personalized content paths tailored to your audience’s unique consumption patterns, ensuring that each interaction is relevant and engaging. By doing so, brands can foster deeper connections and drive higher engagement throughout the buyer's journey.
Description
Enhance your content strategies, tailor your go-to-market initiatives, and boost your conversion rates. Customize your campaigns to effectively engage with specific target personas, industries, and accounts. Automate the repurposing of content across all your platforms seamlessly. Tofu empowers you to generate highly personalized content or adapt your existing materials effortlessly. Utilize your current tools to publish content on your owned channels. Evaluate the effectiveness of each campaign to refine strategies and drive greater conversions. Expand your marketing capabilities while creating uniquely personalized campaigns that span all your channels. Tofu simplifies the process by automatically gathering and refreshing data related to your brand, messaging, personas, target industries, and accounts. You can say goodbye to the hassle of using multiple tools and manual processes for content creation across various platforms. Tofu serves as a comprehensive solution for all your content requirements. Gain in-depth insights into your customers and develop engaging content that resonates across various channels, ultimately leading to higher conversion rates. By integrating these strategies, you can create a more cohesive and effective marketing approach.
API Access
Has API
API Access
Has API
Integrations
6sense
Adobe Acrobat Reader
Allego
Aprimo
Deloitte Cascade Suite
FedEx Ship Manager
IBM Cloud
Lease Manager
Marketo
Microsoft 365
Integrations
6sense
Adobe Acrobat Reader
Allego
Aprimo
Deloitte Cascade Suite
FedEx Ship Manager
IBM Cloud
Lease Manager
Marketo
Microsoft 365
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
PathFactory
Founded
2012
Country
Canada
Website
www.PathFactory.com
Vendor Details
Company Name
Tofu
Country
United States
Website
www.tofuhq.com
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification