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Description

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Description

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Adobe Marketo Measure Yes 
Aprimo Yes 
Dotaki Yes 
Facebook No 
Fone Dynamics Yes 
Lyftrondata Yes 
Lytics Yes 
Mixpanel Yes 
Mopinion Yes 
Peaka Yes 
Pendo Yes 
Remarkable Commerce Yes 
RevenueBase Yes 
Sourcetable Yes 
Springboard Yes 
Telmetrics Yes 
Transcend Yes 
Usabilla Yes 

Integrations

Adobe Marketo Engage No 
Adobe Marketo Measure No 
Aprimo No 
Dotaki No 
Facebook Yes 
Fone Dynamics No 
Lyftrondata No 
Lytics No 
Mixpanel No 
Mopinion No 
Peaka No 
Pendo No 
Remarkable Commerce No 
RevenueBase No 
Sourcetable No 
Springboard No 
Telmetrics No 
Transcend No 
Usabilla No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Pricing Details

$13,600/year
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Optimizely

Founded

2010

Country

United States

Website

www.optimizely.com

Vendor Details

Company Name

SplitMetrics

Founded

2014

Country

United States

Website

splitmetrics.com/optimize/

Product Features

AB Testing

Audience Targeting Yes 
Campaign Segmentation Yes 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms Yes 
Multivariate Testing Yes 
Split Testing Yes 
Statistical Relevance Analysis Yes 
Surveys No 
Test Scheduling Yes 
Visual Editor Yes 

App Design

Change Management No 
Collaboration No 
Design Templates No 
Drag & Drop No 
Feature Library No 
Prototyping No 
Testing Management Yes 
Visual Interface Yes 

Content Management

Audio Content No 
Customizable Templates No 
Document Indexing No 
E-forms No 
Full Text Search No 
Image Editor No 
SEO Management No 
Text Editor No 
Version Control No 
Video Content No 
Website Management No 

Content Marketing

Audience Targeting No 
Brand Management No 
Campaign Management No 
Categorization / Grouping No 
Conversion Tracking No 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Digital Asset Management

Asset Categorization No 
Asset Library No 
Asset Sharing No 
Brand Control No 
Customizable Branding No 
File Conversion No 
Metadata Management No 
Mobile App No 
Reporting/Analytics No 
Search Within Document No 
Search/Filter No 
Version Control No 
Watermarking No 
Workflow Management No 

Digital Experience Platforms (DXP)

Alerts / Notifications No 
Auto-Tagging No 
Blogs No 
Calendar No 
Content Modeling No 
Digital Asset Management No 
File Sharing No 
Form Builder No 
Forums / Message Boards No 
Headless CMS No 
Knowledge Base No 
Performance Monitoring No 
Personalization / Segmentation No 
Reporting / Analytics No 
Surveys / Polls No 
Templates No 
User Management / Permissions No 
Version Control No 
Wiki No 
Workflow Management No 

eCommerce

CRM No 
Catalog Management No 
Channel Management No 
Customer Accounts No 
Data Security No 
Email Marketing No 
Inventory Management No 
Kitting No 
Loyalty Program No 
Mobile Access No 
Multi-Store Management No 
Order Management No 
Product Configurator No 
Promotions Management No 
Returns Management No 
Reviews Management No 
SEO Management No 
Shopping Cart No 
Templates No 

eCommerce Personalization

A/B Testing No 
Abandoned Cart Email No 
Dynamic Pricing No 
Offers & Discounts Notifications No 
Personalized Site Navigation No 
Product Recommendations No 
Reporting / Analytics No 
Social Insights No 

Feature Management

A/B Testing No 
Entitlement Management No 
Feature Alerts No 
Feature Flag / Toggle No 
Feature Rollout Management No 
KPI Monitoring No 
Kill Switch No 
Multivariate Testing No 
Product Experimentation No 
Whitelist Creation No 

Landing Page

A/B Testing Yes 
Analytics Yes 
Drag & Drop Yes 
Form Creation No 
Real Time Editing Yes 
Responsive Yes 
SEO Management No 
Templates No 

Performance Testing

API Testing No 
Benchmarking No 
Cross Browser Testing No 
Debugging No 
Historical Reporting No 
Load Testing No 
Mobile Testing Yes 
Parallel Testing No 
Regression Testing No 
UI Testing Yes 
Web Testing Yes 

Personalization

A/B Testing Yes 
Abandoned Cart Saver No 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine Yes 
Website Personalization Yes 

PIM

Content Syndication No 
Data Modeling No 
Data Quality Control No 
Digital Asset Management No 
Documentation Management No 
Master Record Management No 
Version Control No 

Usability Testing

A/B Testing No 
Annotations No 
Audience Targeting No 
Heatmaps No 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing No 
Quantitative Metrics No 
Remote User Testing No 
Reporting / Analytics No 
Surveys and Feeback No 
Video Recording / Transcription No 

Product Features

AB Testing

Audience Targeting Yes 
Campaign Segmentation Yes 
Funnel Analysis Yes 
Heatmaps Yes 
Landing Pages / Web Forms Yes 
Multivariate Testing Yes 
Split Testing Yes 
Statistical Relevance Analysis Yes 
Surveys Yes 
Test Scheduling Yes 
Visual Editor Yes 

Mobile App Analytics

A/B Testing Yes 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking Yes 
Push Notifications Yes 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking Yes 

Mobile Marketing

Channel Attribution Yes 
Contextual Targeting Yes 
Coupons No 
Email Marketing No 
Engagement Monitoring Yes 
In-App Marketing Yes 
Location-Based Marketing Yes 
Push Notifications Yes 
Text Messaging No 
Text-to-Win No 

Alternatives

Alternatives

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