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Description

Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster. From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required. AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence. Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work. Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.

Description

UserTesting transforms how enterprises gather and apply human insights by combining a massive, engaged global participant network with AI-powered insight synthesis. The platform offers fast, reliable feedback to improve marketing effectiveness, product usability, and customer experience strategies. By replacing traditional surveys and focus groups, UserTesting helps businesses quickly validate ideas, co-innovate with customers, and refine messaging to boost conversion rates and loyalty. Its enterprise-grade security and compliance certifications, including SOC 2, GDPR, and HIPAA, make it suitable for the most regulated industries. Leading companies such as Kimberly-Clark and Wells Fargo use UserTesting to accelerate decision-making, reduce costs, and improve customer satisfaction scores. The platform scales from individual teams to large organizations, providing expert-led services and onboarding to ensure success. UserTesting’s intuitive tools make it easy to get feedback on campaigns, UX designs, and digital experiences. Overall, it empowers businesses to move faster and smarter with the real voice of their customers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Figma Yes 
Adobe XD No 
Atlassian Rovo No 
Cint Yes 
Condens No 
Desktop.com No 
EnjoyHQ No 
Google Calendar No 
Jira No 
Jira Work Management No 
Lovable Yes 
Microsoft Outlook No 
Pendo No 
PureSpectrum Yes 
Rally No 
Respondent Yes 
Shift No 
Slack No 
Trello No 
User Interviews Yes 

Integrations

Figma Yes 
Adobe XD Yes 
Atlassian Rovo Yes 
Cint No 
Condens Yes 
Desktop.com Yes 
EnjoyHQ Yes 
Google Calendar Yes 
Jira Yes 
Jira Work Management Yes 
Lovable No 
Microsoft Outlook Yes 
Pendo Yes 
PureSpectrum No 
Rally Yes 
Respondent No 
Shift Yes 
Slack Yes 
Trello Yes 
User Interviews No 

Pricing Details

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Optimal

Founded

2007

Country

New Zealand

Website

www.optimalworkshop.com

Vendor Details

Company Name

UserTesting

Founded

2007

Country

United States

Website

usertesting.com

Product Features

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Usability Testing

A/B Testing Yes 
Annotations No 
Audience Targeting Yes 
Heatmaps Yes 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing Yes 
Quantitative Metrics Yes 
Remote User Testing Yes 
Reporting / Analytics Yes 
Surveys and Feeback Yes 
Video Recording / Transcription Yes 

Product Features

AB Testing

Audience Targeting Yes 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling Yes 
Visual Editor No 

Customer Experience

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Mobile App Testing

Functional Testing Yes 
Installation Testing No 
Interruption Testing No 
Memory Testing No 
Performance Testing Yes 
Usability Testing Yes 

Usability Testing

A/B Testing No 
Annotations No 
Audience Targeting No 
Heatmaps No 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing No 
Quantitative Metrics No 
Remote User Testing No 
Reporting / Analytics No 
Surveys and Feeback No 
Video Recording / Transcription No 

UX

Animation No 
For Mobile Yes 
For Websites Yes 
Heatmaps No 
Prototyping Yes 
Screen Activity Recording Yes 
Unmoderated Testing Yes 
Usability Testing Yes 
User Journeys Yes 
User Research Yes 

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