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Description
SpendingPulse Next Generation is now accessible in ten different sectors, such as dining establishments, accommodations, and overall retail. It offers detailed spending analysis at both the county and DMA levels, allowing for a comparison between in-store and online purchases. Leverage SpendingPulse Next Generation to better understand performance relative to critical industry sectors, respond to variations in consumer buying behaviors at detailed geographic levels, and take advantage of shifts in consumer spending channels. Supported by a knowledgeable team of economists, Mastercard SpendingPulse delivers valuable market insights derived from national retail sales across all payment methods. The findings from SpendingPulse are informed by aggregated sales data within the Mastercard payments ecosystem, along with survey-based estimates for some additional payment types like cash and checks, ensuring a comprehensive view of consumer spending patterns. This extensive analysis can help businesses optimize their strategies and improve their competitive edge in the market.
Description
Vectaury harnesses the potential of geolocation data to enhance the marketing effectiveness of retailers both at individual stores and across their networks. With a suite of decision support tools at your disposal, you can effectively implement strategic initiatives in marketing, communication, and network management. Gain unparalleled insights into your point of sale by analyzing factors such as its catchment area, customer demographics, and competitive influences. This allows for the measurement of the actual influence of both digital and traditional advertising on in-store traffic, leading to a more refined media mix optimization. Additionally, the platform offers a decision support tool specifically designed to boost the likelihood of successfully establishing new retail locations, ensuring a strategic approach to expansion. By leveraging these insights, businesses can make informed decisions that not only enhance current operations but also pave the way for future growth opportunities.
API Access
Has API
API Access
Has API
Integrations
GP Solutions
PulzePay
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Mastercard Data & Services
Founded
1966
Country
United States
Website
www.mastercardservices.com/en/solutions/mastercard-spendingpulse
Vendor Details
Company Name
Vectaury
Founded
2014
Country
France
Website
vectaury.io
Product Features
Product Features
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis
Store Locator
Analytics
Automatic Location Detection
Directions
Distance Calculation
Event Promotions
Mapping
Product Search Filtering
Promotions / Coupons
Search
White Label