Compare Marketing Evolution vs. SegmentStream

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams. Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills. Contact center features include a browser-based softphone and smart routing options.

Sales teams of all sizes and industries can close more deals with Pipedrive. Used by over 100,000 companies, Pipedrive helps salespeople in SaaS and IT, consulting, manufacturing and construction, transporting and logistics, financial services and more focus on selling.

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team.

Since many years, we have been involved in affiliate marketing. We have created many tools to assist our former employer, including conversion tracking, data reporting, affiliate link testing and automation of content sorting through algorithms. We finally created an integration that links our affiliate conversion data to Google Analytics in January 2017. Wecantrack was founded in January 2019 by two affiliates who saw the potential of this tool and more integrations. We can track is our passion and we are happy to help clients set up conversion tracking. With so many restrictions and increased competition, affiliate marketing is becoming more difficult every year. However, it is essential to be able monitor every channel and element of a website.

Introducing TrafficGuard - Your Ultimate Defense Against Ad Fraud Say goodbye to the threat of deceptive traffic undermining your campaign efforts with TrafficGuard. Our state-of-the-art ML/AI-driven technology dynamically sifts through simple and sophisticated fraudulent traffic in real time, guaranteeing that your advertising budget is channeled exclusively toward genuine, high-quality clicks and conversions. This translates to enhanced campaign outcomes and an increased return on ad spend (ROAS). Our robust solution ensures the safeguarding of every advertising dollar, empowering you to concentrate on achieving your marketing objectives with unwavering confidence. Let TrafficGuard eliminate the concerns associated with ad fraud protection, offering you peace of mind while safeguarding your: Google Search (PPC) campaigns Mobile UA campaigns Affiliate spend Social Networks But our commitment doesn't end with cutting-edge technology. Coupled with expert campaign management and top-notch customer service, TrafficGuard provides you with a dependable partner for all your ad fraud protection requirements. Proudly affiliated with Adveritas, listed on the Australian Stock Exchange (ASX:AV1).

Join over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day. Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface. You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI.

Upfluence is the only platform that allows brands and agencies to turn their customers into sales-driving, influential influencers. The Upfluence platform allows you to search for influencers in any sector, language, or country on 7 social media platforms. You can also contact them at scale using an included CRM tool. You can also manage multiple influencer marketing campaigns simultaneously, automate all administrative tasks, and even international influencer payouts. You can also analyze the KPIs of any hashtags or campaigns through social listening. The software is completely independent of social media platforms, so it can't be interrupted by any other service. The company also offers managed services in five languages. There are offices in New York, Paris, Lyon (FR), and Lausanne, (CH).