Alternatives to SegmentStream

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams. Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills. Contact center features include a browser-based softphone and smart routing options.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

JustControl.it allows businesses to manage their advertising spending, evaluate campaign performance across multiple channels, and receive up-to-date reports about virtually every performance metric.

Since many years, we have been involved in affiliate marketing. We have created many tools to assist our former employer, including conversion tracking, data reporting, affiliate link testing and automation of content sorting through algorithms. We finally created an integration that links our affiliate conversion data to Google Analytics in January 2017. Wecantrack was founded in January 2019 by two affiliates who saw the potential of this tool and more integrations. We can track is our passion and we are happy to help clients set up conversion tracking. With so many restrictions and increased competition, affiliate marketing is becoming more difficult every year. However, it is essential to be able monitor every channel and element of a website.

We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.

Odyssey is a multi-touch attribute tool that integrates with Google Analytics. It gives you insight into the true performance and effectiveness of your marketing channels. The actionable insights from Odyssey will help you improve your online marketing performance. Odyssey will analyze each traffic source and provide a suggested ad spending for each ad. This will be compared to your current ad spending to identify potential opportunities and bottlenecks. All you need to get started is Google Analytics. Odyssey uses your Google Analytics click data to provide actionable insights. Integrate with all your marketing channels easily You will see the incremental value of every marketing channel at every level. Customers use multiple devices. We've optimized our model for this. Odyssey uses all available data to create a complete customer journey with cross-device attribute. This creates a single view of the entire customer journey.

SmartDX transforms the way you track and identify audience members. It maps their cross-device journeys and delivers contextual omnichannel interaction. SmartDX is a powerful alternative for cookies that minimizes lags and delays in the customer journey. Capture individual journey insight and diverse audience attributes such as device, channel and conversion, offer and implicit and explicit behavior insights at the point of click and endpoints. Differentiate between known and unknown individuals, and resolve the multiple identities of each audience member across channels. Use progressive profiling to continually enrich existing audience profiles. Customize communications and audience experiences. Smooth omnichannel handoffs. Deliver seamless journeys.

Adobe allows you to mix, match, analyze and analyze data from any point in the customer journey. You also get flexible reporting and predictive intelligence. You can turn huge amounts of web data into actionable insights with our award-winning tools. We accept data from all channels. All data can be brought together to provide real-time insights that are based on 360-degree customer views. This opens the door to better decision making. Use powerful attribution to identify the reasons behind every conversion and make informed investments. We make difficult things simple. With just a click, our AI and machine learning reveal hidden opportunities and provide answers for everyone. It's no longer enough to report visits and measure page views. You need to measure customer pathing and traffic sources. Content effectiveness, video engagement, and content effectiveness are all important factors in maximizing the power of the internet. You need to know more about who is visiting your site. You must understand why. To determine the best page or product for them to see.

AI Driven Campaign Optimization. Deep learning algorithms transform unique users into your ideal marketing strategy. Not all conversions happen immediately. Attributy analyzes the user's past data for several months to identify any touchpoints that may have influenced a purchase decision. This allows dynamic attribution algorithms to build a very accurate picture of the channel's value. These tools are not able to be used for single-channel attribution. Many people underestimate the impact of each channel they measure and underestimate the cumulative, long-term effect of a campaign. Attributy's artificial Intelligence algorithm focuses on the user and follows each customer journey from initial touchpoint to purchase. Each ad is given credit proportional its true value in customer conversions.

Roasberry, a comprehensive marketing analytics platform, is designed to simplify data analyses for ecommerce marketer. It integrates seamlessly into platforms such as Shopify, Meta Ads and Klaviyo. Pinterest Ads and Google Ads are also supported. Key features include ad analysis for tracking and improving ROI. Pixel tracking for accurate cross platform conversion attribution. And customer journey mapping for enhanced engagement. The platform offers visitor segmentation to create personalized campaigns, and 'Ask Berry', an AI-driven tool that provides instant, data driven marketing insights. Roasberry’s intuitive interface and advanced models of attribution enable brands to evaluate the best-performing sales channels, making data-driven decision-making more accessible. It also offers growth-oriented integration technologies and solutions, giving businesses flexible integration options.

Measured provides marketing insight, cross-channel view and media incrementality testing. You can turn on 100+ audience-level experiments on Google, Facebook, and 70+ integrated media platforms. Identify Media Waste, Scale. Up to 30% Marketing Efficiency. Powered by incrementality measurement Ask us today for a free demo! Solutions available: - Cross-Channel View of Marketing Spend, Marketing Attribution - More than 70+ integrations on major media platforms like Google, Facebook and Verizon Media, Criteo. AdRoll, SnapChat. YouTube, and many more! - Run A/B, incrementality, and always-on tests seamlessly - Integration is simple, you can be up and running in less that 24 hours - Learn how to maximize your spending without a stressful stress test

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

Unmatched visibility into marketing performance allows you to prove and improve your impact. What's working and what's not? Every marketer must be able answer this question. It's for this reason that every B2B team needs revenue-attribution. Adobe Marketo Measure provides marketers with unmatched insight into their impact on the bottom-line. With attribution that accurately measures every touchpoint of the customer journey - digital and offline, paid or organic, marketing and sale - identify the channels and campaigns that deliver the highest revenue and ROI. Adobe Marketo Measure connects and unifies disparate data so you can spend less time on tedious tasks and more time on insights. Get accurate data, without the hassle of broken spreadsheets or duplicate conversion counting. There is no one-size-fits-all solution when it comes to attribution modeling.

Optimizing Amazon experiences can help you grow your Amazon business. Amazon Attribution provides marketers with insight into the impact of non-Amazon marketing channels such as search, social, video and display on Amazon's shopping activity and sales performance. These insights will help you discover new ways to increase your Amazon business by optimizing Amazon experiences. Analyze the impact of cross-channel digital marketing activities. To maximize impact and efficiency, make in-flight optimizations with on-demand advertising analytics. To improve your marketing plans, learn which strategies drive the most sales and maximize return on investment. Amazon Attribution is available to professional sellers who are enrolled in the Amazon Brand Registry, vendors and agencies that have clients who sell Amazon products. Amazon Attribution measurement is available to eligible sellers and vendors.

You can leverage your data in real-time for marketing automation retention. Automation Personalization Business Intelligence Support. All your data can be seamlessly integrated and used from one location, in real time, for any business purpose. Allowing companies to create amazing products. Solitics centralizes all your data and gives you the best utilization tools. Solitics can help you with automation, personalization and product enhancement. Marketing Automation. Automated customer journeys based upon all your data. Personalized engagements across every marketing channel. Automated analysis of conversion and retention performance. Machine-based decisions. Technology that spans across industries. Gaming. Trading eCommerce. B2C brands Marketing teams. Best in class attribution. Analyze campaign impact on revenue across all marketing channels using data streamed directly from backend sources

AnyTrack.io, a conversion tracking platform, syncs your offline and onsite conversion data with your Google Analytics and Facebook Pixel, and your ad networks. This allows you to easily make sense of all organic and paid traffic. AnyTrack's attribution engine intelligently routes conversion data across all your marketing tools. This allows you to fully leverage multi-channel marketing campaigns, build targeted remarketing audiences, and scale your campaigns with confidence.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

Campaign measurement for Web and mobile using people-based attribution. Campaign visibility across all platforms, channels and devices. A customizable dashboard that presents holistic measurement metrics. Airbridge's measurement capabilities enable you to analyze the performance and effectiveness of your marketing campaigns using a variety of metrics, including engagements, uninstalls retention, impressions cost, revenue, cost, and cost. You can measure and attribute conversions to the correct media, device, platform. Our statistical multi-touch models and last click allow you to track non-linear customer journeys. You can also determine the value of each campaign, channel, platform, and search keyword in influencing customer conversions. For accurate measurement, you can create custom detection parameters that are compatible with validation rules. Airbridge will eliminate wasteful spending on ad fraud.

Privacy-friendly attribution, modern Bayesian statistics and automated data pipelines can help to reduce wasted marketing spend. Recast clients can increase their blended ROI by 10% in 6 months. This allows for faster and more efficient growth. Recast doesn't use cookie or user-level data. This makes it easy to set up and won't be affected by privacy regulations that may affect other measurement methods. Recast can help you optimize your marketing performance by accurately measuring your marketing's impact in real-time. Recast was designed to assist modern marketers in adjusting spend based upon real-time performance. Confidence intervals are provided for every ROI, saturation curve and time shift estimate. Predicts where the next dollar is most effective, as they are different and more impactful concepts. Recast's fully Bayesian model allows us to incorporate your business context into the code.

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.

Optimize TV advertising investments with Justify. You can trust cross-screen measurement and attribution that is fast, accurate, and actionable. Do not settle for reporting on TV advertising performance across multiple screens and waiting for optimizations to be made. Don't be afraid to use inaccurate TV ad measurement. This will reduce confidence and distort reporting and predictions. Get the functionality and support that you need to convert insights into action and drive ROAS. iSpot measures impressions, performance, and effectiveness of all TV ads. It leverages our proprietary ad catalogue and airings data, has exclusive access to 16M Smart TVs, and integrates with 300+ streaming platforms. Ace Metrix has been acquired by iSpot, allowing for expanded TV ad measurement capabilities and attribution to include survey-based creative assessment. Advertisers now have the ability to track both the business results and brand impact of TV or video advertising.

Veritone Attribute, a turnkey broadcasting attribution solution, allows you to optimize your linear television and radio campaigns in near real-time by correlating an advertisement with web lift. Attribute allows you to track and visualize campaign information, and tie it back to the response advertisers get through increased web traffic or unique website visitors. Veritone Attribute was designed for broadcasters that need to track the performance and ROI of ads in order to retain more business. You can correlate ads and web lift, and show this relationship with visually appealing, easily shareable reports. Radio and TV can compete with digital media channels more effectively by using data. Use near-real-time data to correlate web traffic with broadcast campaigns. Track campaign performance to make changes on-the-fly with metrics like day, dayparts, creatives, and more.

Two Owls Facebook pixels is an Ad tracking app and attribution app for Shopify, Wix and BigCommerce, developed by Omega. Installing Pixels and Conversions APIs correctly will allow you to collect premium data. Conversion events are tracked automatically on both sides (browser and server) and sent with extra information to match them back to a Facebook account, where applicable. This will help Facebook to deliver your campaigns more efficiently by maximizing the data it has. You will also have access accurate reporting that is difficult to get with Facebook Ads Manager since IOS 14+

Global digital ad spending is expected to surpass 50% for the first time and grow by double digits in the future. This makes it even more crucial for marketers to understand how their partners and channels are contributing to their bottom line. Marketers have adopted the latest touch (also known "last click") as their primary report, as this is the default setting on many analytic platforms. This methodology is simple to explain and gives some insight into campaign performance. However, it does not allow marketers to have a complete view of all channels a customer has come in contact with that may have influenced their decision to purchase. MixCommander allows marketers to fully understand the impact of their media mix on customer journeys. It provides them with a range of attribution models that they can choose from, depending on their needs. For more complex situations, custom models can be created.

Conversion attribution and click tracking are the most difficult, tedious and frustrating part of running an online business. However, it is also the most fun. You can't rely solely on stats from your ad networks and affiliate networks, autoresponder or shopping cart, CRM, or any other marketing apps. Because they don't all have the same data points to provide accurate and actionable marketing insights. Some of them love to take credit for everything. ClickMagick is your objective single source of truth -- the place where all your marketing metrics and actual results are displayed in one place. ClickMagick is more than a link tracker. It can be used to track and optimize any sales funnel. ClickMagick Campaigns, for example, is our modern tracking solution that uses industry standard UTMs and "first-party" cookies to track your entire sales channel.

Fospha is used by world-class DTC marketers to analyze their Paid Media performance across digital and offline channels. Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view. Fospha gives marketers credit for impressions-led channels. It helps them make better data-driven decisions every day. Track your performance against target using data you can trust. Independent reporting across all channels allows you to be notified when you are going to miss your KPIs and then shows you where you should investigate. To find the problems and opportunities, dig in. Compare your KPIs at a finer level. Then decide what you need do to get back on the right track and hit your target. You can break down your KPIs by channel, source and campaign, as well as time periods.

It becomes more complicated when you stop advertising on Facebook and Google. Rockerbox solves the problem by providing the marketing infrastructure needed to scale your business efficiently and quickly. Rockerbox centralizes all your marketing spend and campaigns, paid, organic, digital, and offline. Rockerbox eliminates duplicate conversions and makes them transparent and customizable. This ensures that your data is trustworthy and secure. Are you struggling to understand the impact your branding has on your business? Rockerbox offers playbooks. Are you unsure how to measure OTT or Linear? Rockerbox offers methods for each. Are you trying to figure out how to get more Facebook views? Synthetic Events could be the answer. How fast do you need to get a channel ROAS-positive? What amount of loss are you willing and able to take before a customer becomes financially profitable?

There are two distinct approaches to marketing attribution around the world. The first is the top-down population-based approach. This was done traditionally through multiple linear regression, which severely limited the number and types of variables that could be quantified at any one time. The second approach is bottom-up, where individual cookie-based interactions are combined to create a larger picture. Hamilton AI has created a new generation unified measurement models. Models that can attribute, optimize, and allocate the largest share of marketing budgets. The paid media spend. All this without the drawbacks of the old models.

Learn from your data and optimize your marketing funnel. Don't make blind decisions about ad spending. Invest in ROAS campaigns that you can prove. Visibility and insights into TOF/MOF clicks which drive last click sales. Live conversion data, mapped to ad spending. What can I do to find cold traffic if the ad platforms don't measure it effectively? You can see which cold traffic channels, audiences, campaigns, and ads are driving future customer LTV at a profitable ROAS. Real-time visibility into CRM, Sales conversions and same day ROAS results. If there are no clicks, does Facebook videos and BOF ads have an impact on my sales? Get visibility to the bottom of your funnel view and set confidence in view impact. You can identify the clicks that preceded the last click to continue investing in the crucial feeder campaigns that lead to the final conversion. Wicked Reports will conduct a deep analysis on your CRM and cart conversions in order to determine the time for cold traffic conversion.

Answer your most pressing marketing questions, including Time to Financial Impact and Buy, Sell, Or Hold Current Marketing Investments. Brand Messaging & Creativity. Return on Future Marketing Investments. MRC accredited for mobile and desktop web viewability. Accreditation by MRC is the highest standard for measuring advertising effectiveness. One of the four major accounting firms performs audits. C3 Metrics makes marketing work better. Our Attribution Data Cloud, enterprise MTA, MMM, and UMM solutions transform old reporting into real-time cross platform insights. C3 Metrics averages a 15%+ increase in advertising ROI, and a 6X return for their attribution investment.

Our cutting-edge tracking software will help you get the most out of your marketing budget. TrackBee is compatible with all advertising channels. The channels are easily integrated. We also actively contribute to the enhancement of these advertising platforms by sending real-time information back to the platforms. Our solution will help you track with ease, despite iOS 14,5, cookie consent and ad blocking. Connect your store, sign up and you're ready to go. Get a comprehensive overview of all your marketing channels in one dashboard. We send data back to the pixels in order to improve the performance of your ad platform. Smart data can help you optimize your ad spending and minimize losses.

Attribuly is an attribution and analytics platform for Shopify merchants that helps them optimize their marketing strategies. It provides accurate insights into return on advertising spend, customer lifetime value and overall growth. It offers advanced tracking and attribution tools, such as server-side tracking and multi-touch attribution. Customer analytics is also available to create a comprehensive engine for improving growth systems. Attribuly uses first-party data to help brands optimize advertising algorithms, make smart decisions, personalize the user experience, boost conversion rates and streamline revenue channels. This helps them maintain a competitive advantage and foster ongoing revenue growth. The platform supports more than 10,000 ecommerce entrepreneurs, and integrates with different marketing channels such as Facebook, Google TikTok and Bing Ads, as well email marketing platforms like Klaviyo.

Wizaly uses algorithmic attribution to optimize your media mix. It provides a 100% data-driven view of the performance and effectiveness of each channel. Wizaly Online Media optimizes your digital marketing ROI using algorithmic attribution and presents a unified view of your marketing performance. Wizaly Offline Media analyzes interactions between online media and offline media, and drills into each channel’s performance, branding to conversion. Wizaly Omnichannel integrates purchase made in branches, stores, or call centers to give an integrated view of your Omnichannel marketing performance, including ROPO analyses. Wizaly's product module analyzes the correlations between products, customer profiles, and marketing channels to help you leverage the right products and increase your e-commerce strategy.

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

To decode customer behavior, optimize ROI and determine marketing's impact on revenue and pipeline, you need to factor-in your marketing efforts. A robust integration to your martech stack results in a one week onboarding cycle. Flexible and configurable attribution engine that allocates conversion credit to the relevant touchpoints. Consumer-grade User Experience for Analysis, defining Custom Events, and Dimensions. A collection of curated templates that are based on the best practices of high-performing teams around the world. To get a holistic view of marketing performance, stitch customer journeys from the first touch to the final win. AI Engine continuously analyzes and diagnoses key metrics and highlights insights and recommends. You can see the whole Marketing Funnel without any dependencies.

Apptrove empowers mobile marketing to conquer every stage in the user journey. We are your one-stop mobile partner, providing you with the data and insights needed to optimize user acquisition. Deep linking can be used to connect users seamlessly to your app. Customized fraud prevention will ensure that your marketing budget goes towards real users. With our SKAN analytics you can go beyond basic attribution and gain a granular insight into your audience using advanced segmentation features. Apptrove gives you the data to make informed decisions, maximize ROI on campaigns, and drive long-term success for your app.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Visualize Industry Wide Trends using Total Market Insights. (#TMI). You can compare your brand's performance to its competitors and view all your data solutions from one place. Get deep context and insights from the community using anonymous insights. CustomerX.i will help you achieve your business goals. Automate your marketing to optimize customer engagement. CX.i identifies the best customer segments and how to engage them. CX.i+ gives transparency to all marketing efforts and allows you to measure attribution for each advertising effort. CX.i gives you a complete view into your marketing from one place. You can centralize your marketing campaigns from offline, local, online, and paid.

Keen is the only system that can provide both historical measurement as well as predictive, prescriptive planning to optimize marketers' spend across all channels. This is tied to financial impact. You can quickly make data-driven decisions and add data as you go. Keen's marketing elastic engine estimates can help you consider all channels, even ones you haven't tried before. Next, run scenarios to create a plan that balances financial goals and risks. Marketing mix, multi-touch attribute and other ways to measure past performance are all common marketing metrics. How do you choose your next best opportunity, especially when it's not in your preferred channel? Or when there is high uncertainty, such as in a pandemic. Keen's SaaS platform allows you to accurately predict future performance across all channels, so you can make better decisions about how you drive growth.

Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.

By evaluating the performance of vendors, channels, and other factors that drive customer engagement, we can help you reduce dollar waste, lower customer acquisition cost, and more accurately exceed sales pipeline targets. Channel99 brings together marketing and finance teams to eliminate waste and inefficiencies and lower customer acquisition costs. They also drive pipeline more accurately. You can now evaluate your digital investments more accurately with the help of relevant contextual benchmarking data, collaborative tools and tools that measure and evaluate marketing across all channels and vendors. Discover which channels are responsible for generating quality visits to the accounts that you care about. Compare your performance to the industry average for each channel to give context to your reporting.

Objective Platform offers tools that will help you reach your goals in the most cost-effective manner or to get the best return on a fixed budget. Don't rely solely on channel-specific metrics. Assess the impact of marketing investments on your business goals. Your single source of truth Objective Platform automates data ingestion, validation, and harmonization across 200+ sources. You will get results faster and more accurately. You can use modelling to assign business outcomes to media investments or other relevant factors. Transparent and objective. Our battle-tested dashboards, reports and reports will help you understand the driving forces behind media and marketing performance. The platform allows you to quantify the marketing investment value and identify outliers. These insights will help you to experiment.

Easyence is the only Customer Infrastructure dedicated to data-driven retail. Join the 240+ businesses who use Easyence Customer data Platform and Apps to provide memorable customer experiences. Easyence collects customer events (products, stores, etc. Easyence combines your existing models with smart algorithms to help your business and offers a complete set of applications for your marketing team. Learn more about our Saas products * Easyence Data Platform: Collect and unify customer events across all platforms * Easyence Audience app - Build audiences, create campaigns, measure uplift without relying upon other teams * Easyence E-Merchandising app : Show the right product to right customer at the right time. * Easyence Attribution app - unify all touch points of your customer across all channels and platforms. * Easyence Insight App: Measure and analyze the value created by Omnicanality to understand consumer behavior.

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab serves as an ad tracking software, benefiting affiliate marketers and media buyers in monitoring their marketing performance across multiple channels. Enjoy seamless integration with popular advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank, facilitated through API connections. Benefit from seamless server-to-server (S2S) integrations with over 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and many more. Harness the capabilities of CPV Lab's affiliate link tracker to simplify your marketing operations: Consolidate all campaign data into a single dashboard for easy access. Conduct split testing on your offers and landing pages. Employ multivariate testing of your landing pages using MV Lab. Access cost and conversion information conveniently in one location. Utilize cookieless tracking through direct tracking methods. Leverage the power of data analytics to optimize your campaigns and maximize return on investment (ROI). Detect and filter out fraudulent activities with dedicated Bot and Proxy filtering . Choose between self-hosted or cloud-based tracker

FunnelFlux's on premise solution has been used by over 2,500 marketers to optimize and track user journeys and funnels. FunnelFlux Pro, our next-generation SaaS technology, is easy to use and built for speed + scale. Are you a business owner who is experiencing growth and need to scale? Are you relying on low-cost sources such as pops? The costs add up! You want to cross-sell or upsell? Filter traffic down to different routes Do you want to skip traffic at the middle of your funnel? FunnelFlux makes it easy. Trackers are everywhere. Where is the innovation? FunnelFlux allows you to do things that other trackers can't. Are you tired of people supporting campaigns that have never been run? Our team is experts in tracking. FunnelFlux is always developing new features or improving existing ones. Do you have a crazy idea? We can make it happen. We are the only tracker with a borderline-crazy development staff. Do you just want to send traffic to one lander and then make an offer? This is easy.

All your campaigns can be managed from one ad tracker. Digital marketers around the world recommend affiliate tracking software to track, optimize and automate their advertising. What type of ads are you running? Native, display, pop, email, search, push, social, video? Paid or organic? Voluum's ad tracker allows you to track it all! You can track it all, with or without redirects. Our superfast reporting allows you to monitor over 30 metrics about every visit, click, conversion, and source of traffic - all in one tool, and in real time. Don't waste your time and money making wild guesses. Traffic Distribution AI can quickly identify the most profitable combinations for ads and landing pages for your audiences & offers. Anti-Fraud Kit can detect bot traffic. Protect your advertising and maintain good relationships with offer owners.

Turn your websites into Sales Engines! You can capture the most important actions that users take on your site and optimize your sales funnel to drive Conversions and Sales. No programming required! With a simple swipe of a button, you can link your analytics and ad account so they can share data and receive data. Track and share customer actions between your website, marketing tools -- No Coding Required! Tracking data can be used to optimize your marketing campaigns for driving sales. Our easy-to-use tool makes it easy to choose which elements you want to track on your website. There is no need to add or maintain tracking codes. You can set up tracking once and have it replicated across providers such as Google, Facebook, or Twitter. This will ensure that all your campaigns are using the same version data for optimization and reporting. You can quickly create funnel visualizations and identify bottlenecks. Also, you can see what is driving customers through each stage. Learn about your organic and paid sources and how they perform across all platforms.

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io