Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement.
As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys.
As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs.
With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.
Lexer has:
> Driven 15x higher campaign revenue than benchmarks [Rip Curl]
> Delivered 600% ROI for total campaign performance [Wondercide]
> Decreased acquisition costs by 50% [Black Diamond]
> Increased revenue from paid channels by 5x [Brand Collective]
> Improved email engagement up to 270% [Harris Scarfe]
Description
The Otonomo Platform enables secure management of data, allowing drivers to have detailed control over the sharing of their personal vehicle information. Utilizing patented technology, the platform offers data blurring capabilities for scenarios that require anonymized information. Many mobility services struggle to function effectively without data from various automotive manufacturers (OEMs), yet these manufacturers often lack the motivation to merge their data with that of others. Acting as a neutral intermediary, Otonomo facilitates collaboration among OEMs and the diverse range of applications and services that depend on automotive data. This arrangement allows third-party applications to access crucial data easily while ensuring OEMs retain authority over which services are granted access. Additionally, our platform employs patented methods to cleanse, normalize, and enhance automotive data, making it immediately actionable for our ecosystem partners. We create enriched datasets by integrating third-party inputs and compiling events and metrics essential for significant use cases, ultimately streamlining development processes and reducing costs. This collaborative approach not only benefits data consumers but also promotes innovation within the automotive sector.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Attentive
Yes
Bitly
Yes
Braze
Yes
Domo
Yes
Google Ads
Yes
HubSpot CRM
Yes
InMoment
Yes
Klaviyo
Yes
Lightspeed Retail
Yes
Listrak
Yes
Integrations
Attentive
No
Bitly
No
Braze
No
Domo
No
Google Ads
No
HubSpot CRM
No
InMoment
No
Klaviyo
No
Lightspeed Retail
No
Listrak
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Lexer
Founded
2008
Country
Australia
Website
lexer.io
Vendor Details
Company Name
Otonomo
Country
United States
Website
otonomo.io/platform/
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Customer Data Platforms (CDP)
Behavioral Analytics
Yes
Campaign Management
Yes
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
Yes
Data Matching
Yes
GDPR Compliance
Yes
Personalization
Yes
Predictive Modeling
Yes
Marketing Analytics
A/B Testing
Yes
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
No
Behavioral Targeting
No
Campaign Segmentation
No
Content Analytics
No
Contextual Targeting
No
Customer Profiles
No
Experience Management
No
Recommendation Engine
No
Website Personalization
No
Predictive Analytics
AI / Machine Learning
No
Benchmarking
No
Data Blending
No
Data Mining
No
Demand Forecasting
No
For Education
No
For Healthcare
No
Modeling & Simulation
No
Sentiment Analysis
No