Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement.
As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys.
As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs.
With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.
Lexer has:
> Driven 15x higher campaign revenue than benchmarks [Rip Curl]
> Delivered 600% ROI for total campaign performance [Wondercide]
> Decreased acquisition costs by 50% [Black Diamond]
> Increased revenue from paid channels by 5x [Brand Collective]
> Improved email engagement up to 270% [Harris Scarfe]
Description
The Otonomo Platform enables secure management of data, allowing drivers to have detailed control over the sharing of their personal vehicle information. Utilizing patented technology, the platform offers data blurring capabilities for scenarios that require anonymized information. Many mobility services struggle to function effectively without data from various automotive manufacturers (OEMs), yet these manufacturers often lack the motivation to merge their data with that of others. Acting as a neutral intermediary, Otonomo facilitates collaboration among OEMs and the diverse range of applications and services that depend on automotive data. This arrangement allows third-party applications to access crucial data easily while ensuring OEMs retain authority over which services are granted access. Additionally, our platform employs patented methods to cleanse, normalize, and enhance automotive data, making it immediately actionable for our ecosystem partners. We create enriched datasets by integrating third-party inputs and compiling events and metrics essential for significant use cases, ultimately streamlining development processes and reducing costs. This collaborative approach not only benefits data consumers but also promotes innovation within the automotive sector.
API Access
Has API
API Access
Has API
Integrations
BigCommerce
Bitly
Campaign Monitor
Domo
Google Ads
InMoment
LinkedIn
LiveRamp
Magento
MyGuestlist
Integrations
BigCommerce
Bitly
Campaign Monitor
Domo
Google Ads
InMoment
LinkedIn
LiveRamp
Magento
MyGuestlist
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Lexer
Founded
2008
Country
Australia
Website
lexer.io
Vendor Details
Company Name
Otonomo
Country
United States
Website
otonomo.io/platform/
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis