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Description
The Customer Data and Experience Platform (CDXP) enables the monitoring of customer and prospect interactions across a variety of channels, including email, SMS, social media, CRM systems, call centers, mobile applications, and websites. By leveraging the CDXP, businesses can aggregate extensive customer data and convert it into actionable insights that inform strategic decisions throughout the customer journey. Additionally, it allows for the simultaneous assessment of the impact of various marketing initiatives using data-driven analytical models. This platform serves as a comprehensive software solution, facilitating the management of a cohesive, centralized customer database that is accessible from any operational system. Data sourced from numerous touchpoints can be integrated into a detailed 360° customer profile within this persistent database. The creation of such a profile involves the aggregation of data from diverse origins, followed by cleaning and consolidation to ensure accuracy and relevance. Thus, the CDXP not only enhances customer insights but also streamlines the marketing process significantly.
Description
In our fast-paced, interconnected environment, consumers navigate through various channels, devices, and physical locations with remarkable speed. Keeping track of customers and their data to provide relevant experiences can seem daunting. However, it is possible to overcome this challenge. MarketingConnect from Experian Marketing Services effectively resolves customer identities to create a comprehensive customer profile that integrates numerous touchpoints, bridges channels and devices, and combines offline and digital behaviors. This leads to a continuous, privacy-compliant identity that reflects every facet of a consumer's daily life. By uniting disparate data points, both declared and unknown, across various offline and online interactions, a complete understanding of your most valuable customers and prospects emerges. Our people-based graph, built on more than five decades of reference data, empowers marketers to accurately and consistently link real individuals and households to relevant data points, ensuring effective engagement strategies. This innovative approach not only enhances marketing precision but also fosters deeper customer relationships.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Kenscio
Founded
2009
Country
India
Website
www.kenscio.com/products/data-experience-platform
Vendor Details
Company Name
Experian Marketing Services
Country
United States
Website
www.experian.com/marketing-services/identity-resolution
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling