Alternatives to Kenscio Customer Data and Experience Platform (CDXP)

Salesforce Data Cloud serves as a real-time data platform aimed at consolidating and overseeing customer information from diverse sources within a business, facilitating a unified and thorough perspective of each client. This platform empowers organizations to gather, synchronize, and evaluate data in real time, thereby creating a complete 360-degree customer profile that can be utilized across various Salesforce applications, including Marketing Cloud, Sales Cloud, and Service Cloud. By merging data from both online and offline avenues, such as CRM data, transactional records, and external data sources, it fosters quicker and more personalized interactions with customers. Additionally, Salesforce Data Cloud is equipped with sophisticated AI tools and analytical features, enabling businesses to derive deeper insights into customer behavior and forecast future requirements. By centralizing and refining data for practical application, it enhances customer experiences, allows for targeted marketing efforts, and promotes effective, data-driven decisions throughout different departments. Ultimately, Salesforce Data Cloud not only streamlines data management but also plays a crucial role in helping organizations stay competitive in a rapidly evolving marketplace.

CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI.

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

Integrate customer information from various online, offline, and third-party sources to develop a cohesive and dynamic real-time perspective of each individual customer. The Oracle Unity Customer Data Platform utilizes machine learning to recommend the most effective next steps within any current business workflows. It merges back-office and CRM data into a comprehensive 360-degree customer profile. By continuously collecting customer signals and updating the profile in real time, Oracle Unity ensures you have the latest insights about your customers at all times. Streamline and merge all your data sources—whether they are online, offline, or from first-, second-, and third-party origins—into a fluid and interconnected customer profile. Connect unique identities across multiple devices, channels, and platforms effectively. Leverage sophisticated privacy and identity management features to construct a unified and accessible profile. Furthermore, manage and enhance data quality by aggregating all information, including real-time behavioral signals, within a centralized repository, ensuring that your customer insights remain accurate and actionable. This comprehensive approach enables businesses to respond to customer needs more swiftly and effectively than ever before.

Skyfii IO Platform integrates data intelligence and marketing tools to improve visitor experience by better understanding behavior. Skyfii IO integrates with a variety of digital and physical data sources to give businesses a better understanding of their visitors and allows them to reach them with personalized content across all channels. Guest WiFi - Create a strong customer base and deliver engaging experiences via your WiFi captive portals IO Engage – Automated, data-driven digital marketing suite. Whether you are at your venue or outside, deliver highly targeted multichannel campaigns to your visitors. Engage your visitors via WiFi portals, SMS and Email, as well as Mobile Apps. IO Insight – Combine data from multiple sources to understand visitor behavior and movement.

BlueConic, the leading global customer data platform, liberates first-party data for marketers from all of the disparate systems and makes it available wherever and whenever it's needed for marketing. BlueConic is used by more than 300 brands including Hearst and Moen, T-Mobile and ING as well as America's Test Kitchen and Franklin Sports. It allows them to unify their first-party customer information into persistent, person-level profiles and then activate it throughout their marketing ecosystem. The company was founded in 2010 and has offices throughout Europe.

Develop marketing experiences that resonate with your customers. Ometria, the customer data and marketing platform tailored for retail, leverages AI-driven insights and cross-channel marketing strategies. This platform empowers marketers to craft personalized journeys for every customer. By consolidating data from various customer interactions, Ometria establishes a comprehensive profile for each shopper. The intelligent system analyzes consumer behavior, delivering actionable insights that can be seamlessly integrated into your marketing efforts. With Ometria, you can design customized marketing experiences across all significant channels and interaction points. We understand the challenges you face with outdated technology that lacks the capability to provide uniquely tailored experiences for each customer. Predicting individual customer preferences can be daunting, and scaling campaigns that cater to those preferences even more so. Ometria not only replaces your current Email Service Provider but also enhances your marketing capabilities, enabling you to craft unforgettable customer experiences. Embrace the future of marketing with Ometria and transform the way you connect with your audience.

Create a comprehensive understanding of your customers to provide them with the smooth experiences they desire. Establish consolidated customer profiles, highlight relevant information, and integrate all your data seamlessly on a single platform. Link your various data sources to a centralized hub for safe and efficient data sharing. Facilitate connections between applications and Salesforce organizations, ensuring that data flows effortlessly across all your cloud services. Allow your systems to identify each customer through a singular, reconciled profile. Equip data stewards with the tools necessary to adhere to regulatory requirements. Ensure that you deliver seamless interactions by accessing contact profiles and customer information from different organizations. By utilizing a unified customer profile, you can foster personalized engagement across all your cloud environments while enhancing customer satisfaction and loyalty. This holistic approach ultimately transforms the way you interact with your customer base.

Leverage your data effectively in real-time with the Experience Platform, which serves as the core of Experience Cloud products and seamlessly integrates both Adobe and non-Adobe data to forge comprehensive customer profiles that refresh instantly. This platform utilizes AI-driven insights to empower you in delivering tailored experiences across various channels. By aggregating data from diverse sources, you can build and refine dynamic customer profiles that reflect real-time interactions. Simplify data comprehension through standardized XDMs and ensure accuracy with effective data validation methods. Take advantage of your real-time customer profiles to initiate personalized experiences, and utilize our dynamic identity graphs to activate these profiles across multiple devices and channels. Experience Platform also provides a suite of powerful application services that offer exceptional capabilities, allowing you to analyze customer interactions across channels within a single interface. Furthermore, you can enable instant personalization using real-time customer profiles and craft individual journeys that evolve based on customer behaviors, ensuring a more engaging experience overall. This holistic approach not only enhances customer satisfaction but also drives better business outcomes.

Mindbox, an international cloud-based SaaS company for marketing automation SaaS, offers a holistic and automated customer data platform (CDP). It has rich integrated marketing functionality and is designed to help B2C midsize and large businesses increase customer conversion and retention. The platform merges customer data from offline, online and mobile sources to create unified customer profiles. It allows marketers to analyze and segment data to manage multi-channel promotions, ads, loyalty programmes, web&mobile personalization options, and to manage multichannel campaigns from a single user-friendly interface.

SessionM offers a customer engagement and loyalty platform that enhances personalized and rewarding interactions for major global brands, with a focus on sectors such as Restaurants, Retail, Consumer Goods, and Travel. By designing a unique loyalty experience, businesses can encourage high-value customer behaviors while also collecting crucial insights into customer analytics and preferences. The platform's adaptable features support the development of tailored loyalty programs and individualized experiences. Seize pivotal moments by promptly addressing customer signals across a variety of channels. By integrating machine learning and real-time decision-making, SessionM enables businesses to engage customers seamlessly, enhancing interactions and overall engagement. Additionally, SessionM's technology accumulates both real-time and historical first-party data from various channels, creating comprehensive 360-degree customer profiles that are actionable for all systems, thereby optimizing customer relationship management. This capability not only improves customer satisfaction but also drives long-term loyalty and engagement.

Consolidate customer information from various origins into a unified, enduring customer identifier. Provide interdisciplinary teams with machine learning-driven insights, facilitating large-scale individualized segmentation. Transform your marketing tactics and enhance customer interactions through centralized data that yields significant insights. Leverage behavioral analytics to create seamless experiences across diverse channels. A clearer view of customer data enhances personalization, sharpening the focus of your marketing strategies and decisions. Grant your entire organization comprehensive data access to enable effective analysis at both individual and collective levels. Employ predictive models to develop tailored content based on behavioral patterns. Implement persona models that categorize customers into segments derived from an extensive range of variables. Utilize recommendation algorithms to identify optimal next steps for both customer segments and individual clients. By investing in these practices, companies can significantly improve their customer engagement and satisfaction.

Integrate all of your customer information into a cohesive view that is tailored specifically for your organization. The foundation for compelling personalized content and heightened engagement begins with a database that consolidates every aspect of customer data, including their actions and behaviors. By leveraging your customer insights gathered from a variety of interactions, you gain comprehensive oversight from a singular platform. Enhance the capabilities of your CRM by layering engagement metrics and behavioral insights to forge tailored experiences that genuinely connect with your audience. Instead of relying on outdated data exports, you can adapt and respond promptly to shifts in customer behavior and actions. Moreover, the integration of your enriched customer data into lifecycle segmentation ensures you always have the latest snapshot of your clientele, empowering you to execute highly personalized marketing campaigns that truly resonate. This approach not only streamlines your marketing efforts but also fosters stronger relationships with your customers.

Ascent360 serves as a robust customer database platform that efficiently merges various data sources, offering a thorough 360-degree perspective of your clientele, which empowers you to design and implement precision-targeted marketing initiatives. Featuring a user-friendly drag-and-drop segmentation tool, our platform enables marketers to swiftly create lists and launch campaigns within just minutes. The software effortlessly connects with your existing systems, consolidating your data into a unified cloud-based customer database. Through customer analytics and predictive modeling techniques, including RFM, lifetime value, and customer-to-prospect ratios, valuable insights are generated to inform your marketing decisions. Additionally, our customer segmentation capabilities, alongside third-party integrations, simplify the process of crafting and executing omni-channel campaigns, ensuring effective communication with both customers and prospects alike. This holistic approach not only enhances marketing efficiency but also drives better engagement and results.

Take control of your entire content lifecycle with Sitecore Content Hub, which offers a comprehensive solution for managing every facet of your marketing content across various channels. This integrated platform provides a centralized location for all your digital assets, media, product information, and other content types. Maximize the power of personalization while effectively managing the content that drives it. Utilize advanced artificial intelligence (AI) and machine learning for efficient content tagging and classification. The system works seamlessly with Sitecore's CMS and commerce solutions, ensuring a smooth user experience. You can plan, schedule, and streamline your content production process through a well-structured methodology. Say goodbye to the hassle of searching through numerous systems to locate the materials you need. Instead, consolidate all your marketing resources within a digital asset management (DAM) solution that perfectly integrates with your CMS. While a robust content management system (CMS) is essential, Sitecore® Experience Platform™ (XP) elevates your capabilities further by incorporating customer data, analytics, and marketing automation tools. This allows you to guide customers along their journey with tailored content that meets their unique needs and preferences, enhancing their overall experience. With these powerful tools at your disposal, your marketing efforts will become more efficient and impactful than ever before.

Synerise, an AI-driven Customer Data & Experience Platform (CDXP), centralizes customer data to enhance marketing and engagement. Key strengths include real-time capabilities, advanced AI, quick setup, and personalized omnichannel experiences. Pay-as-you-go pricing available. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. Benefits that Synerise brings: - Increase conversion through super-targeted AI product recommendations - Increased sales through personalised search results - Reduce costs by predicting customer behaviour - propensity to act - Reduce operational costs with an all-in-one tool - Optimise ROI through usage-based billing mod - Enhance customer experience and loyalty

ZEPIC, an AI-infused Customer Engagement Platform, delivers hyper-personalized customer experiences throughout the entire customer lifecycle. Zenie AI is at the core of this platform, which unifies data, automates campaigns across channels, and provides actionable insight, empowering marketers. The platform's integrated CDP provides a 360-degree view of the customer, enabling intelligent audience segmentation and activation across all channels. ZEPIC's intuitive, award-winning interface allows businesses of any size to create powerful marketing campaigns without needing technical expertise. This accelerates business growth.

A Customer Data Platform combined with an Omnichannel Marketing Hub enables the integration of all customer interactions across various devices and channels, allowing for tailored omnichannel experiences that enhance customer engagement and long-term value. BlueVenn serves as a comprehensive platform for managing customer data, ensuring compliance, and orchestrating customer journeys through advanced analytics and machine learning, which facilitate precisely targeted personalized interactions. Our innovative drag-and-drop tools for customer analytics, segmentation, and predictive insights empower users with immediate access to valuable data, while the omnichannel customer journey builder customizes each online and offline customer touchpoint for maximum effectiveness. This integration not only streamlines data management but also enhances the overall customer experience and fosters stronger relationships with clients.

The NEXUS platform integrates robust data collection, processing, and governance features with advanced custom analytics, business intelligence, and AI-driven insights, facilitating the development of seamless data applications that foster a genuinely intelligent global marketing ecosystem. It empowers organizations to achieve comprehensive customer insights, implement smart marketing strategies, and personalize experiences, thereby granting them the freedom to engage in data-driven marketing. This approach enables the realization of personalized, real-time intelligent marketing initiatives. Additionally, it supports the multi-dimensional analysis of extensive customer data, delivering tailored insights and business intelligence. The platform enhances customer experience and effectively manages the customer lifecycle, which leads to improved customer loyalty, increased repurchase rates, and higher lifetime value while simultaneously reducing churn rates. By leveraging real-time insights, companies can provide superior customer service and foster stronger relationships with their clients. Overall, NEXUS not only transforms marketing strategies but also significantly impacts overall business performance.

Consolidate your client, prospect, and lead information into a single, cohesive platform. By aggregating data from various systems and campaign tools, you can create a comprehensive view of your customers that is accessible across the organization, ensuring you have an integrated, 360-degree perspective that complies with GDPR regulations. With the PRDCT Audience Builder, leverage this unified customer information to craft omnichannel marketing campaigns that enhance your overall marketing performance. The PRDCT applications streamline the process of achieving your customer data objectives, whether it's through customer segmentation, personalized content delivery, or boosting your marketing effectiveness. We simplify the challenging task of centralizing your customer data from diverse sources, allowing you to spend more time understanding, engaging, and activating your customers. Additionally, PRDCT systematically gathers individual consent from all your data sources, merging this into a set of customer permissions and preferences that adhere to GDPR standards. This ensures that your marketing efforts are not only effective but also ethically sound and legally compliant.

Netcore Customer Engagement and Experience is an intelligent, full-stack platform that allows you to redefine growth. Full-stack growth platform for marketers, product managers, and growth managers. Raman's revolutionary predictive intelligence will help you increase conversion, retention, revenue, and profitability. Netcore delivers a world-class customer experience for marketing and product managers at customer-centric brands. Easy to use, intelligent customer engagement platform that helps you increase conversion and retention. Automate the delivery of personalized campaigns to specific customers. Netcore Customer Engagement eliminates the guesswork from how to engage customers using machine learning-backed data analysis. You can create a single profile by combining data points from every interaction your customer has with you brand across online and offline channels (website, mobile app, and marketing channels).

Customer Link, a product of PwC, serves as a customer data platform that integrates your data along with extensive third-party data from PwC to create a comprehensive 360° perspective of your clientele. Enhance customer experiences through unparalleled insights that typical platforms cannot provide. Ensure that your engagement is consistent and tailored across various channels and devices, effectively addressing your customers' needs. Experience a dynamic and complete customer profile that adjusts to shifts in demand and highlights actionable moments through call-to-action prompts. Leverage PwC’s AI and machine learning capabilities to construct a cohesive understanding of individuals, households, and essential consumer segments. Improve visibility into your spending, channel effectiveness, and customer interaction results, allowing you to identify potential wastages and uncover new avenues for high returns. This holistic approach not only maximizes your resources but also drives more strategic decision-making in your customer engagement efforts.

FLYDE stands out as the most user-friendly AI-powered platform aimed at enhancing revenue and profit margins by streamlining customer data management for brands and retailers. By integrating all data sources, it delivers a comprehensive and real-time 360º perspective of the customer base, which leads to actionable insights. The platform utilizes proprietary AI/ML-driven predictive models that significantly boost customer retention and Customer Lifetime Value (CLTV) by 20%, improve lead-to-sales conversion rates, and elevate profits and Return on Advertising Spend (ROAS) by an impressive 43%. Key functionalities include 360º customer profiles, predictive behavioral models, and intelligent segmentation, all designed to refine each phase of the customer journey. With a rich history of over 15 years, FLYDE merges cutting-edge technology into a single cohesive platform, enabling businesses to seamlessly integrate and leverage both online and offline data. This strategy not only reduces churn and enhances customer retention but also paves the way for the creation of tailored marketing initiatives. By focusing on the unique needs of each customer, FLYDE empowers brands to deliver more effective and relevant marketing campaigns.

You can rely on BSI to safeguard your company's most valuable asset: customer information. With BSI CDP, you gain a comprehensive understanding of both your leads and customers. By breaking down your data silos, you can gather and centralize information from various systems. This process establishes a solid groundwork for tailored omnichannel marketing efforts. A well-organized database is essential for any effective digital transformation. It is crucial to blend, unify, and store large volumes of data from diverse sources in a structured manner. BSI CDP captures real-time data from multiple origins, enhances it, and provides access to other systems through a unique key, facilitated by its interfaces and standard connectors. Enjoy the benefits of robust data management in the cloud, which offers high performance at a low cost. Alternatively, if you prefer, you can manage it all within your own data center, giving you the flexibility to choose what works best for your organization. This adaptability ensures that your data management solutions align perfectly with your business needs.

Your data holds immense value, akin to gold, but its true potential can only be unlocked through effective activation. Fullpath elevates the conventional Customer Data Platform (CDP) by incorporating an emphasis on experience and integrating AI-driven technology into your dealership's cohesive data framework. This enhanced activation empowers dealers to craft remarkable customer journeys via automated, AI-supported interactions and marketing initiatives aimed at boosting sales and fostering loyalty. By merging disparate dealership data sources into a unified platform, your data can be cleaned, normalized, and consistently maintained for optimal performance. Additionally, by applying robust AI capabilities to your data, you can uncover profound insights into your customers, enabling the creation of tailored experiences that resonate with them. Furthermore, you can launch customized marketing campaigns that seamlessly engage with every stage of the sales funnel, ensuring no opportunity for connection is missed.

Orbee's Middleware seamlessly connects all data sources within a dealership into a cohesive customer data platform. This unified first-party data can be leveraged across various marketing and advertising channels, utilized for sophisticated attribution analysis, and enhanced with third-party information through our collaborations with top-tier data aggregators. Our comprehensive platform ensures that a dealership's data is fully optimized, with our dedication to integration preventing any first-party data from being underutilized. Through our solution, users can not only analyze and activate their data but also enhance it further. Effortlessly comprehend your traffic sources without cumbersome setups and uncover insights with our robust campaign analytics tools. By consolidating shopper profiles, our powerful CDP collects data from all interactions across your websites, third-party services, and CRM systems, making it easier than ever to drive informed decisions. Ultimately, Orbee empowers dealerships to harness their data effectively, fostering better customer engagement and business growth.

The Commanders Act Customer Data Platform empowers businesses to boost both sales and customer loyalty by fostering significant connections with their leads and clientele. As the expenses associated with acquiring new customers continue to escalate, conversion rates remain stagnant at around 2.5%-5%. To enhance marketing effectiveness, brands are increasingly gathering valuable data insights—including behavioral, demographic, and psychographic information—from every interaction with leads and customers. This highlights the necessity of collecting comprehensive data from all customer engagements. Additionally, it’s essential to cleanse, standardize, and securely store this information in a centralized database that is readily accessible to all marketing channels and utilized by sales and customer service teams within their CRM systems. To adopt a truly customer-centric approach, marketers must prioritize being data-driven, making it vital for them to access trustworthy data that allows for a thorough evaluation of their marketing strategies and techniques. By harnessing these insights, businesses can tailor their offerings more effectively to meet customer needs.

Vericast utilizes an exceptionally adaptable customer data platform that seamlessly integrates with your current systems, merges perspectives and insights from various vendors, and optimizes your data and insight processes. This allows you to focus more on understanding, reaching, and engaging your customers, rather than expending effort on data management. This technology is foundational for our ongoing innovations as we strive to forge meaningful relationships between businesses and their clientele. By consolidating data from all available sources, we ensure that it is accurate, up-to-date, and reliable. Consequently, you can achieve a comprehensive and precise understanding of your customers with significantly reduced effort. Vericast is designed to future-proof your technology framework, facilitating effortless integration of systems. You can retain the tools you cherish, phase out those you deem unnecessary, and maintain uninterrupted access to essential data and insights. In addition, NXTDRIVE introduces a myriad of new opportunities for harnessing and leveraging your customer data effectively.

This integrated platform merges marketing, customer service, and digital interactions to foster satisfied customers. It centralizes dialogues from various social media accounts and other digital avenues, including email, SMS, and website forms, allowing for seamless communication. Equip your team to engage with clients, address service challenges, and provide exceptional customer experiences. Facilitate collaboration among your creative teams, agencies, and freelancers to effectively plan and schedule content across all social media channels. Say goodbye to endless email chains and file sharing, as DGTL Create consolidates all necessary tools into a single platform. It also analyzes, enriches, and archives data from your connected accounts, conversations, and creative processes, offering valuable insights that enhance your understanding of customer experiences. Moreover, benefit from top-tier support and direct communication with our product engineering team for any inquiries or assistance. This holistic approach ensures that your business not only meets customer expectations but exceeds them consistently.

Oyster transcends the typical role of a customer data platform (CDP) by being recognized as the world's first customer insights platform (CIP). Its fundamental focus is on the customer, positioning it as a "data unifying software." When incorporated into an enterprise's martech stack, it enhances the management of customer experiences at every interaction point, including marketing, customer service, and product development. By introducing agility to analytics within the organization, Oyster distinguishes itself from conventional customer relationship management platforms. It uniquely captures data from both online and offline customers, including those who remain anonymous. Furthermore, it aggregates enterprise data from a multitude of sources, ensuring that decision-makers have access to this information around the clock. Infused with AI technology, Oyster is equipped with advanced automation capabilities that significantly improve the efficiency of daily marketing operations. In contrast to other CDPs, the Oyster CIP not only integrates diverse data sources but also delivers actionable intelligence derived from various data points, allowing seamless integration across all business functions. This innovative approach ensures that organizations can respond rapidly and effectively to evolving customer needs and market dynamics.

Effortlessly import marketing data into your preferred data warehouse or cloud storage solution, including BigQuery, Snowflake, Redshift, Azure SQL, AWS S3, Azure Data Lake, and Google Cloud Storage, through our fully-managed ETL pipelines hosted in the cloud. Our comprehensive marketing data warehouse consolidates all your marketing information and delivers valuable insights, such as advertising performance, cross-channel attribution, content analysis, competitor intelligence, and much more. Additionally, our customer data platform facilitates real-time identity resolution across various data sources, providing a cohesive view of the customer and their journey. Electrik.AI serves as a cloud-driven marketing analytics software and an all-encompassing service platform designed to optimize your marketing efforts. Moreover, Electrik.AI’s Google Analytics Hit Data Extractor is capable of enhancing and retrieving the un-sampled hit-level data transmitted to Google Analytics from your website or application, routinely transferring it to your specified destination database, data warehouse, or data lake for further analysis. This ensures you have access to the most accurate and actionable data to drive your marketing strategies effectively.

Businesses possess the necessary data to genuinely comprehend their customers, yet many struggle to derive meaningful insights from it. Even fewer are adept at utilizing these insights to tailor experiences in real-time. A select group—the forefront leaders in customer engagement—can extend that real-time personalization across various channels, customer journeys, and business sectors. Position yourself among the elite in customer engagement. Harness your existing data, technological capabilities, and communication avenues to craft remarkable experiences with our integrated cloud engagement solution, CSG Xponent™. Xponent merges a powerful customer data platform, top-tier customer journey orchestration, and analytics with effective omnichannel communications all within a single framework. By utilizing Xponent, organizations can provide tailored, anticipatory, and proactive customer interactions that enhance business results, accelerate value delivery, and mitigate risks. Ultimately, this comprehensive approach empowers businesses to foster deeper relationships with their customers and drive sustained growth.

Integrate your customer's interactions across various platforms and channels to ensure a personalized experience regardless of the point of contact. By utilizing Raptor’s Merchandising Center, you can transform your recommendation modules into valuable advertising spaces on your selected channels. This strategy allows you to enhance visibility for specific products, strategically placing them within the customer’s view to merge relevance with promotion. Moreover, you can offer real-time personalized product suggestions that contribute to a distinctive shopping experience. As a result, this approach can lead to an increase in basket size, order value, revenue per visit, and an overall enhancement of the customer experience. Additionally, sending highly personalized emails featuring product recommendations tailored to each individual can further strengthen customer engagement and loyalty.

Zeta Global operates as a marketing technology firm that leverages a substantial data set comprising over 2.4 billion identities, utilizing AI-driven insights to discern consumer intent, enhance user experiences, and foster customer growth and retention. It offers a comprehensive toolkit for marketers, addressing every phase from customer acquisition to ongoing engagement. By identifying target audiences and crafting tailored experiences across multiple channels, Zeta enables real-time personalization at an extensive scale, leading to exceptional results. The Zeta Marketing Platform delivers an instantaneous overview of both prospects and existing customers, harnessing AI to provide deep and wide-ranging personalization across all platforms. With a unique blend of capabilities, Zeta has supported brand growth for more than ten years, continuously adapting to meet the evolving needs of the marketplace. This commitment to innovation and effectiveness sets Zeta apart in a competitive landscape.

Our target audiences consist of consumers engaged by marketers. By utilizing profiles that document customer interactions, you can modify strategies based on the unique behaviors of each user. The insights gained from analyzing their actions and preferences provide marketers with the vital information needed to develop content that resonates with distinct groups. By applying important segments to your customer database, you can transcend basic demographic information and foster engagement based on personas, thus enhancing the accuracy and effectiveness of your targeting efforts. To gain a deeper understanding of your customers, establish several segments by refining and choosing specific demographics. This layered approach, combined with analytics and feedback mechanisms integrated into our platform, allows us to score engagements effectively. Additionally, the continuous nurturing of campaigns throughout the entire customer lifecycle is crucial for success. Our AI also introduces features such as automatic segmentation and predictive retention, which further streamline the marketing process. This not only saves time but also ensures that your strategies remain relevant and impactful over time.

Create comprehensive customer profiles that enhance real-time interactions. Merge data from various channels into dynamic customer and account profiles that can be activated seamlessly while honoring individual preferences. Harmonize and standardize both identifiable and anonymous customer information from all online and offline platforms to develop actionable B2B and B2C profiles in real-time. Ensure that enterprise systems and teams operate with uniform data to foster a cohesive understanding of customers across multiple devices, thereby improving engagement levels. Utilize streaming data for immediate insights, leading to quicker market deployment. Simplify workflows and boost productivity with a user-friendly conversational AI Assistant, enabling swift access to product details, issue resolution, or new learning opportunities. Accelerate task completion, whether it involves data exploration or gaining insights into operations, while fostering a more efficient business environment. By implementing these strategies, organizations can significantly enhance their responsiveness to customer needs and market dynamics.

Easyence is the only Customer Infrastructure dedicated to data-driven retail. Join the 240+ businesses who use Easyence Customer data Platform and Apps to provide memorable customer experiences. Easyence collects customer events (products, stores, etc. Easyence combines your existing models with smart algorithms to help your business and offers a complete set of applications for your marketing team. Learn more about our Saas products * Easyence Data Platform: Collect and unify customer events across all platforms * Easyence Audience app - Build audiences, create campaigns, measure uplift without relying upon other teams * Easyence E-Merchandising app : Show the right product to right customer at the right time. * Easyence Attribution app - unify all touch points of your customer across all channels and platforms. * Easyence Insight App: Measure and analyze the value created by Omnicanality to understand consumer behavior.

The Dutch-originated customer data platform, Nominow, collects touchpoint data from any operational source within your organization. It consistently enhances and develops customer profiles into a singular data repository, which proves invaluable for any marketing initiative, event, or customer engagement you wish to pursue. Since each organization possesses its own tailored marketing technology stack, every implementation of Nominow is distinct. We collaborate with your team to evaluate the existing circumstances, contextual factors, and strategic goals for which Nominow will be utilized. This includes a thorough analysis of customer data sources and applications, the IT landscape, and particular requirements. Your Nominow setup is customized to align perfectly with your unique situation and needs. Our focus is on empowering you to manage your customer data effectively, ensuring that you have access to truly actionable insights whenever required. Typically, the process of implementing Nominow spans a duration of 6 to 8 weeks, allowing for a swift integration into your operations. This timeline ensures that your organization can quickly begin to leverage the full potential of its customer data.

Scale-e is an agile platform that collects valuable information about customers' interactions with brands. We cleanse and transform customer data from every source and manage privacy management to create consistent customer profiles for B2C and B2B. This allows us to orchestrate omnichannel CX and distribute marketing or loyalty programmes. We also harness customer insights to lower the cost of customer acquisitions and retention.

Coordinate data and experiences seamlessly across various channels and technology frameworks. Your customer engages with your brand through multiple platforms, including mobile, websites, and emails. Discover how Conscia gathers, consolidates, and enhances customer data from diverse channels to establish a cohesive view accessible by all applications through real-time APIs. Content may be distributed across numerous CMS platforms and enterprise systems. Explore how our innovative headless CMS provides a singular view of all your content within a centralized interface, enriching existing material while enabling the creation of new content. Context encompasses the channel of customer engagement, along with their immediate location, intent, and perspective. Uncover how Conscia equips marketers with both rule-based and algorithmic options to dictate what customers perceive based on their current context. This approach allows marketers to exert greater control and minimizes their dependency on IT resources, fostering a more agile marketing environment.

Proem Sports stands out as a premier Customer Data Platform (CDP) specifically designed for the sports sector. This innovative platform allows rights holders to integrate multiple fan data sources into a singular, all-encompassing system. By utilizing Proem Sports, you can generate in-depth individual fan profiles and create precisely targeted segments informed by behavioral, transactional, and demographic insights. Such segmentation empowers you to launch personalized marketing initiatives that truly resonate with your fanbase, ultimately boosting engagement and fostering loyalty. Our platform not only facilitates interaction with the fan community but also enables the monetization of zero-party, first-party, and third-party data, cultivating stronger connections with your audience. With Proem Sports, you have the capability to: Seamlessly consolidate and convert your fan data into actionable strategies. Design captivating experiences that enhance fan interaction. Establish a brand identity that resonates with both your fans and partners alike. Furthermore, our tools allow for continuous optimization of your marketing efforts, ensuring sustained growth and engagement over time.

Bloomreach personalizes e-commerce. Its data engine unifies customer and product data in real-time so businesses can understand what customers want. By connecting this understanding to all channels, the ecommerce experience becomes limitless - reflecting a changing consumer as they shop. Loomi's AI for ecommerce is a powerful tool that creates new paths to purchase. Bloomreach's products include Engagement, a marketing-automation platform, Discovery, an ecommerce search solution, Content, a CMS without a user interface, and Clarity, AI powered conversational shopping. The company holds multiple AI patents, and it serves global brands such as Williams-Sonoma and Bosch.

LayerFive employs innovative AI technology that is currently patent-pending to identify consumer identities across a wide range of enterprise data sources, both online, such as websites and mobile applications, and offline, including CRM systems, loyalty programs, and order management systems, thereby creating a cohesive consumer profile. This foundational platform enhances marketing return on investment by more than double through its omni-channel attribution and consumer journey analytics capabilities, which are integral to the 360 Marketing Analytics product. Furthermore, LayerFive aids businesses in adhering to data privacy laws like GDPR and CCPA by providing consumers with direct access to their profiles for self-managed privacy compliance, resulting in significant cost savings and minimizing the risk of regulatory breaches. The technology utilizes both deterministic and patent-pending probabilistic methods to integrate consumer data from all enterprise sources seamlessly. Additionally, LayerFive's first-party tagging system captures high-quality data from enterprise websites without compromising data integrity due to the decline of third-party cookies, ensuring that businesses can still derive valuable insights from their data assets. Ultimately, this approach not only maximizes marketing effectiveness but also fosters trust with consumers by prioritizing their privacy and data security.

Unlock actionable insights through AI-driven customer analytics and business intelligence. Today's consumers have come to expect brands to recognize their individual preferences and needs. Capillary Insights+ provides you with an in-depth understanding and essential insights into consumer behavior and likes. Given the multitude of interaction channels available, tracking consumer engagement with your brand can be challenging. Collect data from every point of contact to achieve a holistic 360° view of your customers via a Consumer Data Platform. This process enables you to gather information across various channels, clean and deduplicate consumer records, and enhance these records based on every interaction. By obtaining a comprehensive overview of each customer, including their transactional and behavioral activities across all channels, you can improve conversion rates with tailored messaging and experiences. Leverage demographic and behavioral segmentation from CDP data to create personalized interactions that resonate with each consumer. Ultimately, understanding your customers on a deeper level can significantly enhance brand loyalty and satisfaction.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Allow our advanced AI technology to assist you in embracing a data-centric strategy that streamlines personalized interactions throughout every stage of your customer journey. Attract new clientele through various channels such as Point of Sale registrations, in-person lead captures, referrals, and online sign-ups. Utilize AI-enhanced lead management systems to effectively capture walk-in leads and elevate sales performance. Register on our commerce platform, mobile applications, or additional channels with ease. Synchronize customer data derived from POS transactions for a unified overview. Leverage an AI-driven customer data platform combined with analytics to optimize your outreach. Engage potential customers through social media platforms and generate leads from endorsements by existing clients. CASA is designed to support you in executing your customer engagement objectives and success strategies, setting you on a trajectory toward sustainable growth. Our customizable and scalable loyalty solution empowers brands to forge closer relationships with their customers. Focus on your most valuable clientele and aim to enhance their lifetime value. Additionally, seamless integration with third-party applications ensures that your systems work in harmony. With these tools at your disposal, you can craft a more meaningful and effective customer experience.

Envision a Customer Data Platform (CDP) tailored exclusively for your needs, addressing your objectives in marketing, sales, and post-sale activities, all powered by trustworthy, compliant, and real-time data. This comprehensive 360° perspective of your customer enables swift access to their entire history, including profile details, contact information, interaction records, purchase history, and any subscribed offers. By consolidating all customer interactions with your brand into one intuitive interface, you can enhance your customer relationships and engagement strategies. To achieve this holistic view, we gather and integrate all your customer data into a singular repository, irrespective of varied data sources or their volumes. Our expertise of over 30 years in data quality ensures that all your information—such as names, addresses, phone numbers, emails, loyalty cards, preferred stores, and product purchases—are meticulously reconciled. You can effortlessly send emails, SMS, or promotional offers, and utilize our querying tool to create targeted audiences, delivering precise messages regardless of the size of your data. Ultimately, this streamlined approach not only improves operational efficiency but also fosters stronger connections with your customers.

Releva stands out as a premier customer data platform tailored for both B2B and B2C eCommerce. It integrates a robust engine for forecasting product demand and cash flow with an advanced positioning and recommendations system designed for omnichannel environments, facilitating over double the growth year-on-year. In today's climate, where customers are increasingly aware of how their personal data is collected and utilized, Releva adopts a data-centric strategy that automates growth and boosts revenue. By allowing customers to share their data exclusively with brands they trust, businesses can provide distinctive personalized experiences and product offerings across all channels. The platform enables the storage and analysis of eCommerce customer data based on events, allowing for the prediction of intent and tailored product recommendations that resonate with visitors. At the core of the system, artificial intelligence drives industry-leading personalization and recommendations at every stage of the customer journey, ensuring a seamless and engaging experience. As a result, companies can foster deeper relationships with their customers while maximizing the potential of their data.

Utilize the Revotas marketing automation platform to orchestrate campaigns that are responsive to real-time consumer actions. This innovative platform empowers you to execute highly effective and efficient marketing initiatives across various channels, including mobile, email, social media, and paid search. By harnessing the capabilities of Revotas, you can elevate the customer journey experience and enhance personalization like never before. With insights drawn from consumer behavior data, you can significantly improve customer experiences and boost conversion rates. Focus on identifying your most valuable subscribers and engaged consumers, allowing you to deliver tailored messages that enhance their lifetime value. Embrace a consumer-centric, data-driven strategy that automatically personalizes communications for each individual, fostering increased engagement and brand loyalty. Furthermore, by predicting purchasing behaviors and employing AI technologies, you can dynamically adjust marketing efforts in real-time, ensuring relevance to individual consumer actions and preferences. In this way, the Revotas platform not only streamlines your marketing processes but also cultivates deeper connections with your audience.

Enhance the experiences of your customers and prospects throughout their journey by utilizing Actito's Activation Platform. With its capabilities in real-time personalization and omnichannel marketing automation, Actito empowers you to send the perfect message at the ideal moment through the most effective channels. This will help you boost conversions and drive revenue growth. Gather and integrate all your data sources in one centralized location to optimize your engagement tools while adhering to GDPR guidelines. Personalize your interactions by addressing customers by name and offering them customized deals that are both relevant and timely. The sophisticated Actito data model allows you to react in a precise and intuitive manner, catering to your customers' preferred methods of interaction. Develop tailored marketing initiatives that focus on the specific needs of each customer, ensuring an ongoing dialogue throughout the entirety of the relationship. Feel free to experiment with all your concepts, no matter how unconventional, and launch creative campaigns that convey a direct and personal message at the most opportune moments. By doing so, you will not only engage your audience more effectively but also foster long-term loyalty and satisfaction.