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Description
In recent years, there has been a significant surge in the volume of consumer data signals. This notable increase highlights the necessity for marketers to effectively integrate various digital and offline identity indicators into a unified framework. Identity graphs, which function as a comprehensive database for this consumer information, have become essential, acting as the definitive source of truth. Infutor’s TrueSource™ Identity Graph stands out as a premier compilation of consumer data and insights that enhances omnichannel engagement, making it both personalized and quantifiably effective. With our secure and privacy-compliant identity graph, you can curate timely and relevant experiences across all channels where consumers interact with your brand. By utilizing our TrueSource™ Identity Graph, you can significantly enhance the value of each interaction with both customers and potential clients. Additionally, Infutor's system allows for the instant verification of consumer identities through an API, ensuring accuracy at the point of data ingestion or during any inbound engagement. This capability not only streamlines your marketing efforts but also fosters deeper connections with your audience.
Description
TrueX stands as the pioneering platform for CTV engagement, extending its capabilities across various screens. This innovative platform empowers consumers to select their ad experiences through the first value exchange product, which is proven to yield impactful outcomes. Consequently, viewers enjoy an enhanced experience, while publishers face a reduced ad load, and advertisers see a fivefold increase in brand impact compared to traditional video ads. By targeting audiences that actively engage with a TrueX unit, you can ensure your advertisements gain visibility. You have the option to choose from ready-made Blueprints or utilize our Creative Studio to unleash your creativity. This platform allows you to exchange interactions with your brand for the most coveted resource today: human attention. Additionally, you can monitor your brand’s growth with in-unit surveys to evaluate the success of your marketing efforts. Providing consumers with the autonomy to decide how they experience ads demonstrates to them that your brand values their attention and appreciates their time. Ultimately, this approach fosters a deeper connection between brands and their audiences, paving the way for more meaningful engagements.
API Access
Has API
API Access
Has API
Integrations
boberdoo
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Infutor TrueSource
Founded
2003
Country
United States
Website
infutor.com/identity-resolution/identity-graph/
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/media/truex/