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Description
IZEA is a pioneering marketing technology firm that offers both software and professional services designed to help brands engage with a wide array of today’s leading social influencers and content creators. Renowned for being a trusted partner to major industry brands, IZEA is at the forefront of the expanding Creator Economy, empowering individuals to profit from their creativity and influence. Since its inception in 2006, the company introduced the first-ever influencer marketing platform, facilitating nearly 4 million transactions between buyers and sellers in the digital space. By collaborating with IZEA, top brands and agencies aim to enhance their online engagement, diversify their brand messaging, expand their content production, and achieve a measurable return on investment. This innovative company essentially laid the groundwork for the contemporary influencer marketing landscape, revolutionizing how brands incentivize content creation by compensating bloggers for their contributions to marketing efforts. In doing so, IZEA not only transformed brand-influencer relationships but also played a pivotal role in shaping the future of digital marketing strategies.
Description
Enhance the journeys of B2B buyers by delivering intelligent and cohesive content experiences that not only captivate buyers but also boost marketing efforts and empower sales teams. Traditional marketing strategies often fall short in meeting the expectations of brands and the needs of buyers, a situation exacerbated by the pandemic as it led to an escalation in content consumption and a shift towards more consumer-like behaviors in the workplace. To maximize the value of every costly click, it’s crucial to provide your audience with timely and relevant information. Channel your sales and marketing resources toward the platforms where your audience is most active. Minimize obstacles by crafting real-time content journeys using AI technology and removing unnecessary barriers. Additionally, implement micro-personalized content paths tailored to your audience’s unique consumption patterns, ensuring that each interaction is relevant and engaging. By doing so, brands can foster deeper connections and drive higher engagement throughout the buyer's journey.
API Access
Has API
API Access
Has API
Integrations
6sense
Adobe Marketo Engage
Adobe Real-Time CDP
Allego
Aprimo
Terminus
Vidyard
Integrations
6sense
Adobe Marketo Engage
Adobe Real-Time CDP
Allego
Aprimo
Terminus
Vidyard
Pricing Details
$149 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
IZEA
Founded
2006
Country
United States
Website
izea.com
Vendor Details
Company Name
PathFactory
Founded
2012
Country
Canada
Website
www.PathFactory.com
Product Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Influencer Marketing
CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification