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Average Ratings 0 Ratings
Description
Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers.
As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as:
A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve.
Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.
Description
With the advanced supply-side platform AppNexus at its core and the backing of Microsoft, Nine’s Marketplace – Nine & Microsoft AU NZ – offers enhanced opportunities for acquiring Australian audiences on a large scale and in real time. Nine is fully embracing a programmatic strategy for digital advertising, dedicated to providing access to its products in whatever manner suits your needs. Our initiative began by integrating a unified digital programmatic technology stack through AppNexus. Every adjustment we implement is aimed at simplifying transactions for our clients. Our goal is to enhance the purchasing experience and deliver superior outcomes for our clients. You can access our immersive and custom creative formats, along with authenticated data products and in-view inventory, through your DSP. Furthermore, within the next six months, we will introduce automated guaranteed trading to keep our offerings at the forefront of industry innovation. This commitment ensures that we remain responsive to the evolving needs of the market.
API Access
Has API
API Access
Has API
Integrations
AgencyPlatform
Blockthrough
Fleece AI
Google Ad Manager
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
ONEcount
Integrations
AgencyPlatform
Blockthrough
Fleece AI
Google Ad Manager
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
ONEcount
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Founded
1998
Country
United States
Website
google.com
Vendor Details
Company Name
Nine
Founded
1960
Country
Australia
Website
www.nineforbrands.com.au