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Description

We consistently gather and examine information to develop thorough, credible, and detailed insights on a worldwide level. Our approach harnesses the combined knowledge of our internal research analysts, consultants, and data scientists, along with contributions from thousands of external industry experts. By utilizing robust analytics, customizable workflow tools, and innovative solutions designed for your specific needs, we help you enhance efficiency and productivity. Discover the benefits of our intelligence offerings with complimentary access to selected data highlights, insights, and analyses. Our sector reports encompass numerous key markets within the Aerospace, Defense, and Security sectors, complete with ten-year forecasts for unit deliveries and programs across various segments. Additionally, we maintain a comprehensive global payments database featuring 2 million data points that detail the volume and value of transactions categorized by payment method. This extensive resource is designed to support informed decision-making and strategic planning in your organization.

Description

Hookit developed the pioneering and most advanced analytics and valuation platform dedicated to measuring and tracking the effectiveness and worth of sports sponsorships within social and digital realms. With over $150 billion allocated to sports sponsorship and activation, this sector lacks measurement methods comparable to other marketing forms. Our services assist brands in optimizing their sponsorship expenditures, uncovering new partnership avenues, and enabling influencers and sports organizations to validate and enhance their value to sponsors. As audiences shift their viewing habits from television to digital platforms, a significant portion of sponsorship value remains unquantified. Our objective is to enhance the effectiveness of global sponsorships by offering the most reliable and extensive source of insightful data. Given that the data available from social and digital media is more detailed than ever before, we leverage these platforms to serve as indicators of total sponsorship value. We conduct thorough analyses of overall brand engagement across influencers and sports entities, examining elements such as mentions, hashtags, and brand logos through advanced image recognition technology, ensuring no aspect of value is overlooked. This comprehensive approach allows us to provide actionable insights that can drive better decision-making for all stakeholders involved.