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Description
Uniting the foremost data companies globally with countless small and medium-sized publishers allows for targeted marketing to the appropriate audiences across various platforms. By accessing organized data on hundreds of millions of users worldwide, you can enhance user experience through personalized advertisements while simultaneously increasing revenue streams. Whether through standardized or tailored data solutions, you can scale your platform effectively. Ensuring that your communication reaches the correct demographics is crucial, and DTS data facilitates a stronger presence in current markets while also enabling expansion into new ones. By opting for personalized and relevant advertisements, you not only boost your revenue but also enrich your users’ online interactions. We prioritize online privacy and advocate for empowering users by offering them informed choices; our data practices are devoid of personally identifiable information (PII) and adhere to voluntary privacy standards. DTS serves as a centralized resource, connecting you to millions of publishers and facilitating over a billion daily interactions, helping to solidify your business presence in the digital landscape. Furthermore, our commitment to privacy and ethical data usage ensures that both advertisers and users can engage in a trustworthy environment.
Description
LiftLab serves as a marketing analytics platform designed to enhance media expenditure and maximize advertising returns through a foundation of data-driven measurement, modeling, and experimentation. Central to its functionality is the “LiftLab Trust Engine,” which integrates econometric modeling—specifically an agile Marketing Mix Model (MMM)—with practical media experiments like geo-testing, providing clear and impartial insights into the revenue contributions of each marketing dollar spent, both in immediate performance and in long-term brand enhancement and effectiveness. By allowing users to link their sales data, advertising costs, post-purchase surveys, brand-lift assessments, and attribution indicators from both online and offline sources, LiftLab effectively measures incrementality, revealing the genuine influence of media investments while moving away from traditional last-click attribution and the analytics provided by closed-platform ecosystems. This comprehensive approach not only facilitates better decision-making but also fosters a deeper understanding of the intricate relationship between marketing efforts and overall business growth.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
DTScout
Founded
2014
Country
Israel
Website
www.dtscout.com
Vendor Details
Company Name
LiftLab
Founded
2018
Country
United States
Website
liftlab.com