Compare D&B Lattice vs. ZenABM

D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.

ZenABM is an advanced ABM platform focused on helping businesses optimize and track their LinkedIn advertising campaigns for maximum effectiveness. With built-in tools like account scoring, campaign analytics dashboards, and buyer intent tracking, ZenABM allows companies to quickly identify high-potential leads and measure campaign performance at the account level. The platform integrates seamlessly with CRM systems, enabling businesses to push important data directly into their sales pipeline for better follow-up. ZenABM’s automation features, such as automated workflows and real-time email or Slack alerts, make it easier for businesses to engage with the right accounts, improving conversion rates. Additionally, the platform's intelligent AI agent optimizes ad performance by reallocating budgets to top-performing ads, ensuring efficient campaign management.