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Description
D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.
Description
Saleswah CRM goes beyond being a contact management tool. Saleswah CRM is for you if you sell to other businesses, want to set targets, manage territories, have multiple touch points and decision-makers, or if your organization has many customer facing roles. Saleswah CRM is centered around the accounts (companies that you sell to) and contacts (employees). Upload, de-duplication, merge duplicates, tracking and grouping activity history against each is easy. Saleswah supports both "Line functions" and "Staff functions". Salespeople can be organized in a linear hierarchy. You can also have marketing people, call centre staff, and commercial people who do not have sales targets. Hierarchies are used to organize the line functions (sales). Hierarchies serve two purposes. Hierarchies serve two purposes. Two, to establish reporting relationships, approval rules, and other requirements.
API Access
Has API
API Access
Has API
Integrations
Adobe Marketo Engage
Eloqua
Google Workspace
Microsoft 365
QuickBooks Online
Rippling
Salesforce
Integrations
Adobe Marketo Engage
Eloqua
Google Workspace
Microsoft 365
QuickBooks Online
Rippling
Salesforce
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$15/user/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Dun & Bradstreet
Founded
1841
Country
United States
Website
www.lattice-engines.com
Vendor Details
Company Name
Anwesha CRM
Founded
2009
Country
India
Website
anwesha.in
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
CRM
Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management