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Description
D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.
Description
Fuel your growth through the power of technology insights. Equip your strategy, sales, and growth teams with the intelligence needed to expedite your business's progress. Leverage technology intelligence to analyze worldwide markets, uncovering the most promising opportunities to secure a competitive edge. Speed up your ability to target, qualify, and close sales by focusing on prospects backed by technology insights. Enhance your ideal customer profile, boost engagement, and generate a greater number of qualified leads through the use of technology intelligence. Streamline crucial business processes by harnessing technology intelligence effectively. Determine the size of your Total Addressable Market (TAM) accurately to pinpoint valuable prospects and markets. Analyze your top customers by examining their IT spending and technology purchasing behaviors, allowing for a more precise definition and refinement of your ideal customer profile. Ensure your account executives are directing their efforts toward prospects with the highest likelihood of converting. Bring precision and clarity to your Account-Based Marketing (ABM) initiatives by strategically targeting and prioritizing the most promising accounts while continuously assessing and refining your approach. This multifaceted strategy not only enhances your outreach but also solidifies your market presence.
API Access
Has API
API Access
Has API
Integrations
Adobe Marketo Engage
Salesforce
Clay
Eloqua
LinkedIn
LinkedIn Sales Navigator
Rippling
Integrations
Adobe Marketo Engage
Salesforce
Clay
Eloqua
LinkedIn
LinkedIn Sales Navigator
Rippling
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Dun & Bradstreet
Founded
1841
Country
United States
Website
www.lattice-engines.com
Vendor Details
Company Name
HG Insights
Founded
2010
Country
United States
Website
hginsights.com
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Sales Enablement
Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting