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Description

Harness the power of AI to drive brand expansion by deeply understanding and tapping into audience culture. From generating insights to implementing strategies, Codec's identified Tribes facilitate seamless collaboration among remote teams and empower smarter marketing choices that keep pace with cultural shifts. By linking global teams and agencies to the Codec platform, we place collective audience insights at the core of brand development. Codec's mission is to assist brands in navigating the swiftly evolving consumer landscape during this significant digital transformation. Over the past five years, we've collaborated with some of the world's most advanced brands, bridging global and local teams throughout all phases of the marketing process to establish a unified perspective on their culturally relevant audiences. We firmly believe that brands that resonate with culture are the ones that thrive. Our AI-driven audience analytics examine hundreds of millions of digital content interactions in real-time, ensuring that brands remain relevant and impactful. This commitment to understanding cultural dynamics allows brands to adapt quickly and effectively in a constantly changing marketplace.

Description

Silhouette™ stands as the pioneering audience intelligence platform designed to define and engage anonymized personas through the analysis of earned media consumption, influencers, passions, personalities, and interests. By leveraging social data, Silhouette™ provides precise, actionable insights and media campaigns tailored to any specific persona or target audience. This innovative platform addresses the challenge of evaluating social influencer initiatives by linking social content engagement to tangible company revenue and various business metrics. For the first time, brands can transform their market research, marketing personas, and surveys into expansive, addressable audiences. At the heart of Silhouette™ is a comprehensive social identity graph that encompasses over 1.2 billion profiles gathered from 60 diverse platforms, more than a million websites, 300 million unique email accounts, and upwards of one billion IP addresses and mobile devices, making it a formidable tool in audience analytics. This extensive database equips brands with the capability to make informed decisions and tailor their strategies effectively.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Microsoft Excel No 
Pulsar Platform No 
Winmo No 

Integrations

Microsoft Excel Yes 
Pulsar Platform Yes 
Winmo Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Codec

Founded

2015

Country

United Kingdom

Website

www.codec.ai/

Vendor Details

Company Name

StatSocial

Founded

2012

Country

United States

Website

www.statsocial.com

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Alternatives

Alternatives