Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
The 1Channel Sales Scheme Management Software provides businesses with the tools needed to effectively organize and manage trade promotions across various brands, product categories, SKUs, retail locations, and sales channels. Administrators have the capability to design schemes that include offer conditions, eligibility criteria, and expiration dates, with the option to assign these schemes either individually or in bulk via spreadsheet uploads. Field teams and promoters can access relevant offers through a mobile application, while distributors are able to view pertinent promotions at the time of order placement. This system accommodates various types of promotions, including value-based, volume-based, and free-goods offers, alongside workflows for approvals, handling overlaps, checks for eligibility, and comprehensive reporting on redemptions, sales performance, and return on investment. It is tailored for companies within the FMCG and CPG sectors, as well as consumer-durable brands, retailers, trade-marketing and sales teams, and channel partners who are managing promotions throughout their distribution networks. Additionally, the cloud-based plans feature compatibility with both Android and iOS applications, and pricing is contingent upon the specific features selected, the number of users, and the chosen deployment model. Overall, this software solution aims to streamline promotional activities, ensuring both efficiency and effectiveness in reaching target markets.
API Access
Has API
No
API Access
Has API
No
Integrations
WhatsApp
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Month-to-month and annual plans are available; annual billing is promoted as discounted. Pricing is customized according to scheme types, users, workflows and channel configuration.
Free Trial
No
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
1Channel
Founded
2014
Country
India
Website
www.1channel.co
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No
Product Features
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
No
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No