Average Ratings 0 Ratings
Average Ratings 2 Ratings
Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
Percept Insight (pi) is a full stack no code SAAS solution designed to amplify your business acumen through actionable insights at a fraction of traditional costs.
For marketers, imagine influencing real-time consumer actions with unprecedented precision. PI can help set up engagemnent for specific user behaviours, like sending a timely WhatsApp reminder to users who abandon their shopping carts. No tedious data imports or delays—just immediate, impactful results.
Product managers gain a magnifying lens into user interactions, unveiling patterns like time taken to place an order or preferred navigation routes. These insights pave the way for refined product strategies, optimizing both high-performing and lagging feature sets.
Meanwhile, engineers can trigger alerts and incidents just by configuring reports. Again no code.
In essence, Percept Insight isn't just a tool—it's your partner in reshaping business outcomes and its value is being realised across industries by different businesses. I look forward to discussing how we can integrate this transformative solution into you. Leverage data like never before.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Android
No
Apple iOS
No
FlutterFlow
No
Java
No
Node
No
Shopify
No
Webflow
No
Integrations
Android
Yes
Apple iOS
Yes
FlutterFlow
Yes
Java
Yes
Node
Yes
Shopify
Yes
Webflow
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$1/analytics and engage
Percept Insight offers simple and transparent pricing where you pay for what you use, starting at just $1. It caters to product managers, marketers, and analysts across various industries and business sizes. All features are included with no tiers, and you only pay for your usage. Custom invoicing is available with the Enterprise plan, which includes:
• Full access to reports and dashboards
• Report Privacy Controls & Event Governance
• Dedicated Customer Success Manager with support
If you exceed event limits on Base or Pro plans, you may need to upgrade, while Enterprise plans can be adjusted as needed. For additional bandwidth, contact our support team or reach out to our sales team.
• Full access to reports and dashboards
• Report Privacy Controls & Event Governance
• Dedicated Customer Success Manager with support
If you exceed event limits on Base or Pro plans, you may need to upgrade, while Enterprise plans can be adjusted as needed. For additional bandwidth, contact our support team or reach out to our sales team.
Free Trial
No
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
No
Android App
Yes
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
Raptorise
Founded
2023
Country
India
Website
perceptinsight.com
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No
Product Features
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
Yes
Goal Tracking
Yes
Keyword Tracking
Yes
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
No
Site Search Tracking
Yes
Time on Site Tracking
Yes
User Interaction Tracking
Yes