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Description
Brij serves as a comprehensive omnichannel marketing platform that transforms purchases made through retail and marketplace channels into owned, deterministic customer signals, enabling brands to discover buyers that are typically invisible when sales are conducted via third-party retailers. The platform utilizes packaging, inserts, and displays to spark incentive-driven digital experiences, which include warranty registrations, sweepstakes, rebates, reorder processes, surveys, and educational content about products, all while gathering vital first-party information such as email addresses, phone numbers, and purchase preferences. Its advanced AI engine analyzes scans, registrations, and receipts to curate detailed customer profiles that encompass basket composition, retail behaviors, purchasing frequency, and cohort trends, thereby offering a deeper understanding of consumer habits. Additionally, the capability for purchase verification and basket insights allows for the conversion of offline transactions into actionable marketing intelligence, while the automated segmentation feature adeptly creates behavioral cohorts ready for targeted engagement. This multi-faceted approach not only enhances customer insights but also optimizes marketing strategies to better align with consumer needs and preferences.
Description
Shifts in consumer habits are leading individuals to transition from traditional store visits to online shopping, only to return to physical locations for curbside pickup. By gaining a deeper insight into the movements between various categories, brands, and retailers, you can enhance your share of consumer spending. Modern shoppers navigate seamlessly through different retailers and sales channels, which complicates the task of gaining a comprehensive view of the market landscape and identifying key opportunities. Utilizing NielsenIQ Omnishopper allows businesses to track shopper behavior and adapt to changing consumer habits, which in turn helps create data-driven strategies tailored specifically for your clientele. With an all-encompassing perspective of the shopper's journey, along with in-depth insights into brands, categories, and products, identifying new avenues for growth becomes a straightforward process. Our panels adhere to the highest standards of validation and rigorous criteria in the industry, ensuring the data reflects genuine behavioral trends rather than mere random variations, thus providing a solid foundation for informed decision-making. Furthermore, this approach empowers businesses to stay ahead of market shifts and effectively respond to emerging consumer needs.
API Access
Has API
API Access
Has API
Integrations
Attentive.ai
Bazaarvoice
Cordial
Google
Google Ads
Google Tag Manager
Klaviyo
Meta AI
Postscript
Rivo
Integrations
Attentive.ai
Bazaarvoice
Cordial
Google
Google Ads
Google Tag Manager
Klaviyo
Meta AI
Postscript
Rivo
Pricing Details
$899 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Brij
Founded
2020
Country
United States
Website
brij.ai/
Vendor Details
Company Name
NielsenIQ
Country
United States
Website
nielseniq.com/global/en/solutions/omnishopper/
Product Features
Landing Page
A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Mobile Marketing
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win