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Description

Attribution stands out as a cutting-edge multi-touch attribution firm that equips marketers with critical insights to increase buyer conversions and enhance their return on investment. Utilizing a patent-pending methodology, Attribution provides unparalleled performance transparency coupled with exceptional usability and complete data accuracy, enabling marketers to consistently refine their marketing strategies throughout the buyer's journey. This innovative approach not only fosters better decision-making but also helps businesses adapt to evolving market dynamics effectively.

Description

Veritone Attribute serves as a comprehensive solution for broadcast attribution, allowing you to enhance the effectiveness of your linear TV and radio advertising campaigns by linking advertisements to web lift in almost real-time. This platform enables you to monitor and visualize your campaign metrics, illustrating how ads impact web traffic and the number of unique visitors to websites. Designed specifically for broadcasters, Veritone Attribute provides the necessary tools to evaluate ad performance, helping to secure and attract more business through concrete ROI insights. You can establish connections between ads and web lift, presenting this data through visually engaging and easily distributable reports. By harnessing data effectively, both radio and television can better compete with digital platforms, aiming to capture a bigger share of advertisers' budgets. Utilize near-real-time performance analytics to connect web engagement to your broadcast efforts, allowing you to track the success of your campaigns and adjust strategies promptly based on various metrics, such as specific days, time slots, and creative elements. This adaptability ensures that your advertising efforts are not only effective but also responsive to the evolving market landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AdRoll Yes 
Adobe Marketo Engage Yes 
Facebook Yes 
Google Data Studio Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
HubSpot Marketing Hub Yes 
HubSpot Sales Hub Yes 
LinkedIn Yes 
MetaRouter Yes 
Rambox Yes 
Segment Yes 
Shift Yes 
Shopify Yes 
Stripe Yes 
WordPress Yes 
X (Twitter) Yes 

Integrations

AdRoll No 
Adobe Marketo Engage No 
Facebook No 
Google Data Studio No 
HubSpot CRM No 
HubSpot Customer Platform No 
HubSpot Marketing Hub No 
HubSpot Sales Hub No 
LinkedIn No 
MetaRouter No 
Rambox No 
Segment No 
Shift No 
Shopify No 
Stripe No 
WordPress No 
X (Twitter) No 

Pricing Details

$1000/month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Attribution

Founded

2014

Country

United States

Website

attributionapp.com

Vendor Details

Company Name

Veritone

Founded

2014

Country

United States

Website

www.veritone.com/applications/attribute/

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking Yes 
Refund Management No 
Risk Assessment No 
Time on Site Tracking Yes 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring No 
Customizable Reports Yes 
Engagement Tracking Yes 
Influencer Tracking No 
Multi-Channel Data Collection No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking Yes 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking Yes 
User Interaction Tracking Yes 

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

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