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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

Description

Customer personas have historically been a vital tool for gaining insights into and categorizing different consumer groups. However, marketers often face challenges in translating these personas into effective targeting strategies for real-world media. This is where Wiland PersonaBuilder™ comes into play, recognized as the most advanced persona creation tool available today, specifically engineered to generate audiences that can be instantly activated in digital ad campaigns. With its user-friendly PersonaBuilder application, users can effortlessly develop comprehensive and intricate prospect and customer personas utilizing relevant data that is constantly updated, including extensive consumer spending patterns, social media interaction metrics, and other pertinent insights. By utilizing this innovative tool, organizations can seamlessly connect their strategic planning with media purchasing teams, ensuring that the personas created are not just theoretical but are transformed into actionable audiences primed for immediate use in digital advertising efforts. This powerful functionality not only enhances targeting precision but also streamlines the entire marketing process for better results.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
Foursquare
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data Cloud
Treasure Data
Wunderman Thompson Commerce Intelligence

Integrations

Accenture Cloud Retail Execution
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
Foursquare
LienTracker Online
LiveRamp
Pacvue
Revive
Salesforce Data Cloud
Treasure Data
Wunderman Thompson Commerce Intelligence

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Vendor Details

Company Name

Wiland

Founded

2005

Country

United States

Website

wiland.com/personabuilder/

Product Features

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Alternatives

Alternatives

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