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features
design
support

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Description

Act-on makes it easy to build lasting relationships with customers and measure your marketing successes. Act-On, a cloud-based marketing automation platform that has won numerous awards, aims to help businesses grow their brand, drive demand and expand customer relationships. Act-On is the only integrated workspace that allows marketers to combine multiple marketing tools into one application. This allows them to improve customer experience. Web visitors typically decide to stay or leave a site within the first 20 seconds. Act-On’s AI agent, called Act-On InSite, ensures they stay engaged by delivering fast, accurate, and personalized content that addresses their needs, turning visitors into potential sales opportunities.

Description

Establish tracking links to monitor the journey of your visitors as they arrive at your site and capture any conversions they achieve during their stay. This information will help you assess the effectiveness of your advertising channels, distinguishing between those that are yielding results and those that are not. Addue's conversion tracking is renowned for its exceptional reliability, outperforming the tracking solutions provided by major ad platforms like Facebook and Google. By utilizing an intelligent mix of fingerprints and cookies, it ensures precise conversion measurement, even in the challenging landscape of iOS 14 and beyond. Check out our case study for more insights. With Addue, you gain continuous access to a wealth of data regarding every click on your Addue links, along with comprehensive downloadable reports on conversions. You can access detailed analytics about your link performance at any time with just a click. Moreover, Addue simplifies the process of distributing traffic across multiple pages in any desired proportion, and when combined with its robust conversion tracking features, it facilitates effective A/B testing and optimization strategies that can significantly enhance your marketing efforts.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Alumio
Callwise
Data Sentinel
DataMatch
Dataddo
Datameer
Emailable
IBM API Connect
IBM Cloud Mass Data Migration
InsideSales Playbooks
Lyftrondata
NetSuite
NetSuite CRM
RegFox
Salesforce
Salesforce Data Cloud
Sign In Scheduling
SugarCRM
Unbounce
Visual Visitor

Integrations

Alumio
Callwise
Data Sentinel
DataMatch
Dataddo
Datameer
Emailable
IBM API Connect
IBM Cloud Mass Data Migration
InsideSales Playbooks
Lyftrondata
NetSuite
NetSuite CRM
RegFox
Salesforce
Salesforce Data Cloud
Sign In Scheduling
SugarCRM
Unbounce
Visual Visitor

Pricing Details

$900.00/month
Free Trial
Free Version

Pricing Details

$49 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Act-On Software

Founded

2008

Country

United States

Website

www.act-on.com

Vendor Details

Company Name

Traffikoo

Founded

2005

Country

United States

Website

addue.com

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Conversational Marketing

Appointment Scheduling
Audience Segmentation
Chatbot
Email Automation
Group Messaging
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication
Product Recommendations
Video Chat

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Employee Advocacy

Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Product Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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